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Silverbullet Achieves Adobe Audience Manager Specialization

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specializations are earned after organizations achieve a level of certified expertise in an Adobe solution and have demonstrated multiple successful customer implementations. A Bronze-level partner in the Adobe Solution Partner…

Salesforce Rival Freshworks Fuels IPO Rumors; Taps SaaS Veteran Tyler Sloat as CFO

Freshworks is fueling its IPO ambition in 2020, after announcing a very encouraging annual revenue numbers. The Freshworks IPO moment remains the most-awaited MarTech event -- and longer it waits, stronger the speculations about Freshworks ongoing funding plans get. Maybe that’s why, to attract investors through IPO, Freshworks has announced a new CFO, when companies are actually dropping their hiring and headhunting strategies. In February, the company had acquired AnswerIQ. The company, which is known for its…

Precision Marketing Goals: Converting Every Marketing-Qualified Lead Directly into Sales

The goal of every Marketing effort: To generate Marketing Qualified Leads and eventually shorten the Sales cycle. That's the power of Precision Marketing if employed properly in your current MarTech stack. Have you ever thought about directly turning your MQLs into Sales? Yes, that's now possible with Unica's all-new v12 Cloud platform that features some of the most advanced Marketing Automation and Offer Management applications. One of the best-known Marketing Automation platforms, Unica, is back with a bang. In its…

Top 3 Signs Your Martech Stack Isn’t Working, and What You Should Do About It!

Marketers are incredibly busy people — especially on the B2B side. Marketing is in charge of the customer experience from the first anonymous touch online, through each step of the buyer journey, to closing the sale and beyond via upselling and retention initiatives. As a marketer, you need all the help you can get to manage the customer lifecycle effectively. That’s why it’s so important to make sure your martech stack is working as hard as it can for you. Do you have visibility into all stages of the sales and marketing…

Amplience Raises USD 10 Million to Drive Further Market Expansion and Growth in Headless Commerce

Amplience, a leading specialist content management solution vendor for headless commerce, announced that it has received a further USD 10 million round of financing from Columbia Lake Partners. This funding is in addition to the USD 37 million funding raised by Amplience in April 2018, led by Octopus Ventures. This latest financing reflects the company's impressive growth in North America and EMEA. Over the past 12 months the company has signed a number of leading retail brands including Gap, GameStop, Debenhams, Ariat,…

Zeta Global Closes Acquisition of Sizmek’s Data and Programmatic Platform, Combining Superior Data with World’s Best AI

The Deal Signifies a New Monetization Pipeline for the Company and a Superior DSP Coming to Market Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, retain them longer and grow their value, announced that it has closed the acquisition of certain assets from online advertising technology company Sizmek. Zeta Global's acquisition of Sizmek assets is impactful to the current programmatic marketplace because the resulting Zeta DSP will mark the first time that data of this…

The Future of Customer Experience, and What 2019 Has in Store

Predictions, by nature, are fickle. You’re expected to be right and if you’re wrong, people will never let you forget it. Fortunately, making predictions in the customer experience space is a bit easier because there is less variance involved.  Reading the tea leaves based on our work with some of the world’s leading and most innovative marketers, brands will increasingly strive to create more and better personalized experiences. The wave of hyper-personalization is still cresting, and predicting its breadth and depth is…

For a Reported $800 Million, Salesforce Acquires Datorama

Datorama, The Leading Cloud-Based, AI-Powered Marketing Intelligence and Analytics Platform, Will Boost Salesforce’s Marketing Cloud Salesforce, the global CRM leader, has signed a definitive agreement to acquire Datorama. Datorama provides the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers. “With Salesforce, we are excited to expand upon on our core mission — to help marketers integrate and gain insight from one single source of data truth,” wrote…

Fluent Named Marketing EDGE’s 2018 Corporate Disruptor

Marketing EDGE Recognizes Fluent for Paving a New Frontier in Marketing Fluent Inc., a leading data-driven performance marketing company, recently announced that the company will receive Marketing EDGE’s 2018 Corporate Disruptor Award. Matthew Conlin, Fluent’s President, will accept the award on the company’s behalf at Marketing EDGE’s 2018 awards ceremony in New York City on June 5. “We are honored to be the recipient of this year’s Corporate Disruptor Award,” said Conlin, adding, “Since its inception, Fluent has…

Sage Business Cloud Customers to Benefit from Faster Invoicing with Extended Microsoft Integration

Simplifying Invoice Process for End-Customers with ‘One-Click’ Payment; Helping to Reduce the Burden of Late Payments for Sage Customers Sage, the market leader in cloud business management solutions announced its extended integration with Microsoft to deliver a swift, seamless payment experience from within the Outlook email application. With Microsoft Outlook accounting for over half of business email boxes, this new feature will enable Sage Business Cloud customers to get paid faster with no extra cost to their…

Interview with Shashi Seth, Sr. Vice President, Oracle Marketing Cloud

"Modern Marketing is all about having one-on-one conversations with your customers, at the right time, on the right channel, with the right content." Tell us about your role at Oracle and how you got here. What inspired you to join Oracle Marketing Cloud? I am the Senior Vice President of Oracle Marketing Cloud. I joined Oracle about seven months ago. I was previously the Chief Product Officer of a late stage startup called xAd (now called GroundTruth) which is a location-based marketing platform. Oracle is one of…

Monetate Launches Revolutionary Product Recommendation Tool

Personalization Leader Innovates Product Recommendations with Real-Time, Omnichannel Approach Monetate, the worldwide leader in personalization solutions, announced Monetate Intelligent Recommendations, a next-generation recommendation tool that incorporates real-time customer data and works across every channel, delivering personalized product recommendations that match each customer’s need at the moment. Product recommendation tools forever changed the way brands interact with customers by taking the intuitive skill…

Trianz Names Matthew Feyling As New VP Of Analytics

Matthew Feyling Has over 20 Years of Industry Experience in Designing Analytical Solutions and Driving Business Adoption to Ensure Customer Success. Digital business and technology transformation organization Trianz announced that Matthew Feyling has joined the firm as a Vice President in its Analytics and Information Management Practice. Feyling has previously held leadership roles at a Big Data solutions group in the San Francisco Bay area, and will now oversee Trianz' client engagements in the West…