Noosh, a global leader in marketing execution software solutions, announced the appointment of Mark Tiedens as Chief Executive Officer.
Marketing Technology News: Meredith Corporation Launches Meredith Data Studio
“Marketers are increasingly held responsible for revenue and the ROI of their efforts. Yet, despite the plethora of marketing and procurement applications available, marketers are challenged to efficiently capture the data required to accurately and holistically measure their investments,” said Mark Tiedens, Chief Executive Officer of Noosh. “To measure marketing investments requires the ability to flexibly and systematically specify work throughout the marketing supply chain, capture time and cost data, and perform downstream analysis. There are not many companies that offer end-to-end creative briefing through invoice reconciliation solutions — Noosh does this, which makes it a very exciting opportunity in the SaaS industry. I am excited to lead this company to the next stage of growth.”
Marketing Technology News: Westpac Group Partners With Verizon Media DSP for Privacy-Led Omnichannel Marketing Solution
Over the past four years, Mark served as the Senior Vice President of Marketing and Business Development in the Americas for HH Global, a fast growing marketing execution company. Mark held the position though a period that included explosive growth, a minority investment by Blackstone, and numerous acquisitions. Earlier in his career, Mark served in various management positions at Noosh, PTC and Detroit Diesel Corporation.
Marketing Technology News: Alcatel-Lucent Enterprise and RingCentral Enter into a Strategic Partnership