Browsing Tag

marketing services

MeritB2B Announces Promotion of Karie Burt to Chief Data and Privacy Officer

MeritB2B, the leading provider of B2B data and performance marketing solutions, announced the promotion of Karie Burt to Chief Data and Privacy Officer. Formerly Senior Vice President and Chief Privacy Officer, Burt joined the company in 2013 and has been a valuable resource on international data availability and opportunities, as well as the data and privacy leader for the company. In her new role as Chief Data and Privacy Officer, Burt will be leading MeritB2B’s data-centric charge; aligning data acquisition, data strategy…

RRD Marketing Solutions Positioned Among Top Global Advertising and Marketing-Services Agencies in the 77th Ad Age Agency Report

R.R. Donnelley & Sons Company (, a leading global provider of marketing and business communications, announced that its Marketing Solutions segment was recognized in Ad Age’s 77th annual Agency Report. Since 1945, the publication has released its annual ranking and analysis of advertising and marketing-services agencies based on U.S. and worldwide revenue. This is the third year in a row that RRD Marketing Solutions has been named on the list. Marketing Technology News: Alliance Develops Shared Diversity and…

Accenture Interactive Named World’s Largest Digital Agency Network by Ad Age for Sixth Straight Year

Ad Age has named Accenture Interactive, part of Accenture , the world’s largest digital agency network for the sixth consecutive year. The analysis — based on an evaluation of the global and U.S. revenues of more than 500 agencies, networks and companies in 2020 — appears in Ad Age’s Agency Report 2021, published today. Accenture Interactive reported the highest worldwide revenue of any digital agency network, at more than US$10.6 billion for Accenture’s fiscal year 2020 (ended Aug. 31, 2020), reflecting 3.5% annual…

IDG Communications Appoints Brian Stoller as Chief Marketing Officer

IDG Communications, Inc. – the world’s leading tech media, data, and marketing services company – announces the appointment of Brian Stoller as Chief Marketing Officer (CMO). An accomplished marketing, agency and martech executive, Stoller will lead IDG’s global data-driven marketing efforts as IDG continues to define the intersection of media and martech. The marketing landscape is at an inflection point with the decline of cookies, rising value (and scarcity) of 1st party data, and growing list of martech solutions.…

Becchetti Marketing Opens a Second Office in Chicago

Becchetti Marketing is proud to announce that it is opening a second office in Chicago, Illinois. The move is necessitated by the growing demand for its internet marketing services in the city. The company hopes that by opening the new office, it will make its services more accessible to its existing clientele and draw in new clients who want to use digital marketing techniques to grow their businesses. Through this office, customers will be able to access many services that include social media management, search engine…

Nativex Earns Privacy Certification From ePrivacy

Nativex, a technology platform providing mobile advertising and marketing services, today announced a privacy accreditation from ePrivacy, a company offering seals for the certifications for digital products. Specifically, Nativex earned the ePrivacyseal EU, which attests to a product's compliance with the requirements imposed by EU data protection legislation, in accordance with EU General Data Protection Regulation (GDPR). This news further demonstrates Mobvista's continued commitment to providing compliant and trusted…

Engine Signs Credible, Leading Consumer Finance Marketplace

ENGINE, a global full-service media and marketing services company, announced that it signed Credible as a client. Credible is a leading consumer finance marketplace that enables consumers to compare instant, accurate prequalified rates from multiple financial institutions for mortgages, student loans and personal loans. ENGINE competed against four other agencies for the business, which it won last month. The scope of work includes research, strategy, media consulting, and creative. Marketing Technology News: …

IDG Launches Global ABM Solution Simplifying the Engagement to Sales Activation Process

IDG Communications, Inc. – the world’s leading tech media, data and marketing services company – announces the launch of Popular Demand with Triblio, simplifying the ABM journey from engagement to sales activation for technology marketers. Built on IDG’s trusted 1st party data, targeting capabilities and Triblio’s sales activation platform, Popular Demand with Triblio solves marketers’ challenges, including: Finding and targeting relevant technology and security buyers at the right companies. Surrounding the full…

TechBytes with Michelle Engle, Chief Product Officer at Vericast

Please tell us about your current role and technology you handle. I am Chief Product Officer for Vericast which includes Valassis solutions.  I am responsible for the strategic direction and execution of all our digital products and solutions.  This includes our tech platform, Illumis™ as well as all of the solutions across our Display Advertising suite from Mobile, CTV, Influencer and more. How much of your roles and responsibilities evolved through the pandemic crisis? What did you learn from these months? During the…

CROSSMARK Announces New Leadership in Omnichannel & eCommerce

Digital Strategy & Growth Veteran Stephen Koven Joins Industry-Leading Sales & Marketing Agency CROSSMARK has named Stephen G. Koven as its new Vice President, Omnichannel & eCommerce, effective immediately. Koven has over 20 years of experience leading and implementing winning marketing and sales strategies, with extensive knowledge in eCommerce and Digital Marketing. In this newly created leadership role, Stephen will be responsible for all aspects of Omnichannel and eCommerce at CROSSMARK, with an emphasis…

V12, Leading Marketing and Data Services Provider Acquired by Porch Group to Transform Mover Marketing

V12, a leading provider of purchase intent insight and marketing services, including mover data, announced that it has been acquired by Porch Group, Inc., a leading vertical software company for the home services industry. The acquisition combines the power of V12's 27+ million mover database and billions of buyer intent signals with Porch's unique new mover data assets to transform mover and homeowner marketing. BrightTower an investment banking advisory firm focused on software, information, marketing, and business…

Noosh’s Marketing Production Execution SaaS Selected by PubWorX as Core to PubWorX’s Procurement Service for Marketing…

Noosh, the global leader in marketing production execution software solutions, announced that PubWorX has chosen Noosh's SaaS solution to power PubWorx's innovative procurement service for marketing collateral. PubWorX started in 2016 as a joint venture between Hearst and Condé Nast to offer scale and innovation to the magazine industry. Growing organically and through its acquisition of ProCirc, a Florida-based publishing services company with more than 50 publishing clients across more than 250 titles, client demand…

Nuvi Adds New Share of Voice Analysis for Better Brand Management

Nuvi's industry-leading social analytics for Enterprise brands has increased its relevance for brand management with Share of Voice analytics Nuvi's Social Customer Experience (CX) management platform utilizes many social analytic factors and sources to provide Enterprise brands with accurate and actionable insights. Brand management requires a holistic view of a brand's environment as well as their competitors'. Complete competitor data can be hard to gather for accurate analysis, but Nuvi's Share of Voice social…

Experian Acquires Tapad, a Leading Digital Identity Resolution Provider

Experian, the global information services company, announces that it has completed the acquisition of Tapad – a leading provider in digital identity resolution for marketers that helps to connect brands to consumers, primarily in the United States. Founded in 2010 and headquartered in New York, Tapad provides cross-device data, digital linking and distribution capabilities which will complement Experian’s leading offline identity and marketing data assets. Marketing Technology News: Fuze Named A Visionary In The 2020…

Noosh Releases Supplier Diversity Enhancements to its Marketing Execution SaaS

Noosh, a global leader in marketing execution software solutions, today announced the release of supplier diversity enhancements to its Software-as-a-Service solution. The enhancements allow users to gain visibility of supplier diversity classifications during buying decisions, as opposed to solely relying on post purchase reporting to gauge progress against diversity spend goals. The features allow enterprises to not only capture diverse spend, but also monitor compliance with corporate policies that seek to ensure that…

dentsu International Taps Keith Lippiatt as Global Chief Operating Officer for Its CXM Line of Business

dentsu International has appointed Keith Lippiatt as global chief operating officer for its customer experience management (CXM) line of business (LoB). Lippiatt’s role is essential to the execution of business processes across all of dentsu’s CXM functions, working with the leaders across the business to support the implementation of integrated business life cycle activities. Dual reporting to Neil Gissler, global chief operating officer, dentsu International, and Craig Dempster, global chief executive officer, dentsu…

Matt Yorke Named as IDG Communications Global Chief Revenue Officer

Yorke’s return to IDG accelerates IDG’s category dominance at the intersection of media and martech IDG Communications, Inc. – the world’s leading tech media, data, and marketing services company – announces the appointment of Matt Yorke as Global Chief Revenue Officer, a new role at IDG. An accomplished media, marketing and technology executive, Yorke will lead IDG’s customer-centric global commercial efforts. As IDG continues to evolve and grow at the intersection of media and martech, Yorke’s unique data, technology and…

RKD Group Announces Formation of RKD Insights

RKD Group is proud to announce the launch of RKD Insights. In recognition of the growing importance of data and analytics, RKD Insights will empower nonprofit organizations to confidently execute and measure strategies that grow strong, sustainable fundraising programs. "The future of fundraising is shifting before our eyes, with a smaller number of individuals giving to a larger number of organizations," said Cathy Folkes, RKD's Chief Data Officer. "With only 26 percent of nonprofits satisfied with their data, the need…

Noosh Appoints Mark Tiedens As Chief Executive Officer

Noosh, a global leader in marketing execution software solutions, announced the appointment of Mark Tiedens as Chief Executive Officer. Marketing Technology News: Meredith Corporation Launches Meredith Data Studio “Marketers are increasingly held responsible for revenue and the ROI of their efforts. Yet, despite the plethora of marketing and procurement applications available, marketers are challenged to efficiently capture the data required to accurately and holistically measure their investments,” said Mark Tiedens,…

Industry Dive Acquires NewsCred’s Content Marketing Studio and Services

Industry Dive, a leader in business journalism, and NewsCred, a global leader in enterprise content marketing technology, announced that Industry Dive will acquire NewsCred's Content Marketing studio and services business including assets, people and clients. NewsCred will retain its software products. The acquisition augments Industry Dive's in-depth market expertise, first-party audience insights, and unparalleled distribution through its portfolio of 22 news publications with NewsCred's content creation capabilities.…