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Matt Yorke Named as IDG Communications Global Chief Revenue Officer

Yorke’s return to IDG accelerates IDG’s category dominance at the intersection of media and martech IDG Communications, Inc. – the world’s leading tech media, data, and marketing services company – announces the appointment of Matt Yorke as Global Chief Revenue Officer, a new role at IDG. An accomplished media, marketing and technology executive, Yorke will lead IDG’s customer-centric global commercial efforts. As IDG continues to evolve and grow at the intersection of media and martech, Yorke’s unique data, technology and…

RKD Group Announces Formation of RKD Insights

RKD Group is proud to announce the launch of RKD Insights. In recognition of the growing importance of data and analytics, RKD Insights will empower nonprofit organizations to confidently execute and measure strategies that grow strong, sustainable fundraising programs. "The future of fundraising is shifting before our eyes, with a smaller number of individuals giving to a larger number of organizations," said Cathy Folkes, RKD's Chief Data Officer. "With only 26 percent of nonprofits satisfied with their data, the need…

Noosh Appoints Mark Tiedens As Chief Executive Officer

Noosh, a global leader in marketing execution software solutions, announced the appointment of Mark Tiedens as Chief Executive Officer. Marketing Technology News: Meredith Corporation Launches Meredith Data Studio “Marketers are increasingly held responsible for revenue and the ROI of their efforts. Yet, despite the plethora of marketing and procurement applications available, marketers are challenged to efficiently capture the data required to accurately and holistically measure their investments,” said Mark Tiedens,…

Industry Dive Acquires NewsCred’s Content Marketing Studio and Services

Industry Dive, a leader in business journalism, and NewsCred, a global leader in enterprise content marketing technology, announced that Industry Dive will acquire NewsCred's Content Marketing studio and services business including assets, people and clients. NewsCred will retain its software products. The acquisition augments Industry Dive's in-depth market expertise, first-party audience insights, and unparalleled distribution through its portfolio of 22 news publications with NewsCred's content creation capabilities.…

V12 Signals Family of In-Market Automotive Purchase Intent Solutions Sets New Milestone

5x Growth in Signals Mobile Lot Visit Identification Propels Radical Advancement in Automotive Targeting V12, a leading provider of purchase intent insight and marketing services announced that its family of in-market purchase intent solutions, V12 Signals, has grown to the point that automotive marketers can use behavioral intent data exclusively to target all automotive shoppers in the US. V12's Signals Mobile product now identifies 71MM individual on-lot shoppers annually New product V12 Signals Online…

V12 Launches Groundbreaking Solution to Identify In-Market Automotive Shoppers

Solution Powered by Proprietary Cookieless Audience Clusters, the Next Generation of Digital Targeting V12, a leading provider of purchase intent insight and marketing services announced the launch of V12 Signals Online for Automotive, a new and advanced solution that captures online auto browsing and shopping behavior data collected in real-time. Using this intelligence, V12 creates cookie-less audience clusters of consumers who are in market to buy a car, down to the brand and model level. This innovative solution…

Xcite Advertising Announces Rebranding, Changes Name to Xcite Automotive

Xcite Advertising Unveils New Name as Part of an Extensive Rebranding Initiative Xcite Advertising, an automotive industry leader in the digital experience and marketing services space, has today announced a complete rebranding and name change to Xcite Automotive. The Chicago-based marketing company is expanding its product offerings to the automotive industry through the recent acquisition of Car Studio Pros, which has enhanced the customer's car-buying journey for its car dealer clients. Xcite's rebranding effort is a…

Impartner CMO Kerry Desberg Recognized as One of CRN’s 2020 Women of the Channel

Impartner, the world's fastest-growing, most award-winning, pure play Partner Relationship Management (PRM) and channel management platform provider, announced that CRN, a brand of The Channel Company, has named Kerry Desberg, Impartner Chief Marketing Officer, to its esteemed 2020 Women of the Channel list. Recognizing the unique strengths, vision and achievements of a select group of women, this prestigious, annual list acknowledges channel leaders who are blazing a trail for future generations. These women are from all…

Scorpion Forms Partnership with NELA, Becomes Official Marketing Services Provider

The digital marketing company will offer members unique discounts in an effort to advocate for the association's goals Scorpion, a digital marketing and technology company that has been serving attorneys since 2001, has entered into a new partnership with the National Employment Lawyers Association (NELA). The partnership gives plaintiff's employment law attorneys greater access to resources that can help put them in front of the people who need their services. As part of the partnership, Scorpion is offering exclusive…

V12 Increases Consumer Database Size by 50%, for an Industry-Leading Total of 327+ Million Records

Enhancements Also Include Highly Predictive Consumer Packaged Goods Data and In-Market Audiences V12, a leading provider of purchase intent insight and marketing services announced that its consumer database, ConsumerPlus, increased by 50%, for a total of 327+ million records. Additional enhancements were also added including highly predictive CPG audiences based on purchase behavior and in-market shopping audiences. The enhanced consumer dataset creates an industry-leading product to help marketers deliver highly…

V12 Reports Online Browsing for Financial Products and Services Increased by 175+%

Highlights Include a 263% Increase for Cash Advances and a 155% Increase for Business Loans Powered by V12 Signals Technology to Identify In-Market Shoppers Browsing Online or on a Brand's Website V12, a leading provider of purchase intent insight and marketing services, shared recent statistics on how consumer shopping behavior is changing in response to the coronavirus pandemic. During March, online browsing for financial products and services increased by 175+% as highlighted by a 263% increase for cash advances, a…

ENGINE Insights Launches CARAVAN Small Business Omnibus Survey

New Product Developed to Provide Quick Intelligence and Insights on Small Business Community ENGINE Insights, the research and analytics division of ENGINE, a global, full-service media and marketing services company, announced the launch of its CARAVAN Small Business Omnibus Survey, a quick and affordable solution to help businesses gain intelligence on the small business community. Marketing Technology News: Mola.tv Takes Digital Rights Management into the Verimatrix Secure Cloud According to the Small Business…

Smarsh Partners with DLT Solutions to Provide Federal Agencies With Solution for Text Message Records Retention and Oversight

Federal Archive enables agencies to easily capture, retain, search and produce employee text messages for records preservation, FOIA and litigation preparedness Smarsh, helping customers get ahead – and stay ahead – of the risk within their electronic communications, announced a new partnership with DLT Solutions, a wholly owned subsidiary of Tech Data and the premier government technology solutions aggregator. DLT Solutions will distribute the Smarsh Federal Archive, a cloud-based mobile text message archiving solution,…

HubSpot Marks 10th Anniversary of its Partner Program With the Launch of Solutions Partner Program

HubSpot, a leading growth platform, celebrates the 10-year anniversary of the launch of its Agency Partner Program. What started as an agency reseller program has since evolved and grown into a full ecosystem of service providers and app developers that help customers succeed with and extend the capabilities of HubSpot. The company also announced today that it is relaunching its Agency Partner Program as the Solutions Partner Program. The program will make it easier for customers to find the right service providers for their…

Engine Appoints Scott Schiller As Global Chief Commercial Officer

Co-Founder of the IAB, and Sales, Media and Marketing Leader is Charged with Driving Revenue Growth Worldwide ENGINE, a global, full-service media and marketing services company, announced today the appointment of Scott Schiller as Global Chief Commercial Officer. In this newly created role, he is responsible for driving worldwide revenue growth and reports directly to ENGINE's Global CEO, Kasha Cacy. Schiller will lead ENGINE's revenue organization in its mission to provide marketers with enhanced and simplified media…

AI Tipped to Revolutionise Marketing Industry as Sector Attracts $2.5BN of Investments in 2018

Unprecedented volumes of data and advances in AI are transforming the marketing services industry, according to a report released by leading technology advisory and investment firm GP Bullhound. AI and the Services Revolution reveals that investments in marketing-related AI have grown steadily, with $2.5bn of investments in emerging companies in 2018 – and $1 billion invested in Q2 2019 alone. A total of $11bn has been invested in the sector since 2014. While North America accounts for the majority of funding into AI…

NICE Nexidia Speech Analytics Provides Hakuhodo DY Holdings Inc. with Innovative Technology to Personalize Customer Experience

NICE Nexidia’s Neural Phonetic Speech Analytics Integrates with New CONOOTO App NICE is announcing that Hakuhodo DY Holdings Inc., a world leading marketing services company, has become the first marketing services company in Japan to implement NICE Nexidia Analytics. Seeking technology to analyze interactions and customer conversations within the many different areas of the company, Hakuhodo DY Holdings Inc. has begun improving customer satisfaction and sales efficiency. NICE Nexidia Speech Analytics Provides Hakuhodo…

RKD Group Announces Acquisition of Direct Point Group

Toronto-Based Firm to Add New Solutions to Growing Suite of Marketing and Fundraising Services for Nonprofits RKD Group, a leading provider of marketing and fundraising solutions for nonprofits, announced the acquisition of Direct Point Group (DPG), a Toronto, Canada-based direct-response fundraising agency. "We are truly excited to welcome the DPG team to RKD Group.  DPG has a stellar reputation for providing breakthrough direct response fundraising and marketing services to a wide range of Canadian and US-based…

Bitauto Announces Receipt of Preliminary Non-Binding “Going Private” Proposal

Bitauto Holdings Limited, a leading provider of internet content & marketing services, and transaction services for China's fast-growing automotive industry, announced that its Board of Directors (the "Board") has received a preliminary non-binding proposal letter, dated September 12, 2019, from Tencent Holdings Limited and Hammer Capital (together, the "Buyer Group"), proposing to acquire all of the outstanding ordinary shares of Bitauto not already owned by the Buyer Group or their affiliates for US$16 in cash per…