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marketing intelligence

Clearbit Announces Ross Moser as New Chief Executive Officer

Clearbit, an industry leader in Market Intelligence software serving B2B organizations,  announced that Ross Moser has been appointed the company's new Chief Executive Officer and member of its Board of Directors. Moser brings a passion for taking customer-centric SaaS solutions to market, and has deep experience in scaling organizations to drive revenue growth. He succeeds current acting CEO Matt Sornson and will immediately assume leadership responsibilities. "Ross brings a wealth of operational experience along…

Inc. 5000 Regionals: Alight Analytics Ranks as One of the Midwest’s Fastest-Growing Companies

Alight Analytics, the industry leader in marketing analytics, has been recognized as one of the fastest-growing private companies in the Midwest, according to Inc. magazine. The Kansas City company, which delivers end-to-end analytics solutions for marketers, is ranked No. 204 on the magazine’s annual Inc. 5000 Regionals: Midwest list. Alight has appeared on the national Inc. 5000 list five years in a row. Marketing Technology News: Latest in Content Advertising: No more Facebook News for Australian Users "The Midwest…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Comscore (B2B Data), Meredith Corporation (Marketing intelligence), ENGINE (TV Advertising), MediaMath & Centro (Native & Programmatic Advertising). Comscore Expands Cookie-Free Audience Targeting Solutions for Europe, Adding B2B-Based Predictive Audiences Comscore is excited to announce the expansion of its Predictive Audiences capabilities across even more European markets,…

Centro Acquires AI-Driven Search Advertising and Marketing Intelligence Platform QuanticMind

Strengthens Robotic Process Automation in Basis, Centro’s Omnichannel Ad Management Platform Centro, a global provider of enterprise automation technology, announced the acquisition of QuanticMind, a developer of predictive advertising technology for digital channels. QuanticMind’s martech platform utilizes artificial intelligence (AI) and machine learning to unify and analyze data, which powers its software for search, keyword bid management, and marketing intelligence visualization. Basis, Centro’s flagship automation…

Focus on Marketing Efficiency in 2021 – and Act Proactively

2020 had a huge impact on the way people shop ­– from the items customers added to shopping baskets, to how they chose to buy them. It is an undisputed fact that online is the only channel to have grown in effectiveness during COVID-19, with eCommerce seeing almost 30% growth and an increasing reliance on social media to stay connected. Indeed, in 2021 digital marketing is likely to be the first choice for marketers seeking to operate successfully. It’s therefore crucial for marketers to pay close attention to their digital…

Pandemic-Era Consumers Love Apps But Have Security Concerns

Hybrid cloud data warehouse company Yellowbrick Data announced results of its Tech Trends Survey. The survey is examining consumer attitudes about tech and mobile apps, as well as related issues around data protection. Fielded to more than 1,000 Americans earlier this month, the survey polled consumers about their favorite and least-favorite mobile apps and usage trends, while exploring key security concerns – particularly consumers’ suspicions around popular dating apps in the run-up to Valentine’s Day. App Usage…

How to Balance Attracting New Customers and Retaining Loyal Ones

Overview: In today’s competitive landscape, brands can’t miss an opportunity to convert prospects or encourage past shoppers to buy again. The stakes are high for advertisers to strategically entice consumers and carry them along the path to purchase. While every brand strives to attract new customers and raise brand awareness in their respective industry, marketers can’t forgo opportunities to make past shoppers into repeat buyers. Given that, as a general rule, 80% of business comes from 20% of customers, encouraging…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from StitcherAds (Social Media Marketing), Contentstack (Content Management), Cloud Collaboration (Unified Communications), ZoomInfo (Marketing Intelligence), to Advocado (Data Management Platforms). StitcherAds Launches Digital Circulars & Catalogs, Helping Grocers Deliver Personalized Shopping Experiences on Facebook, Instagram & Pinterest StitcherAds, the leading platform for…

Top Skills that Marketers Need in 2021

If 2020 taught us anything, it’s that sometimes, human beings all face the same challenges, and we all want to receive the same understanding, caring, and thoughtfulness that we give out to the world. This year, as customers, we’ve wanted that same level of forethought as we expect brands to deliver a more connected and thoughtful experience that resonates with us. We’ve wanted something from the heart. Stripped of much of the flash, glamour, and rhetoric, marketing is all about focusing on meeting people’s needs. Brands…

Predictions Series 2021: MarTech Interview with Amit Bendov, CEO at Gong

"The sales industry has been completely overhauled in the last 2-3 years as automation alleviates administrative tasks for reps, and enterprises adopt artificial intelligence to glean better insights from data and so on. " Tell us about Gong’s 2020 Growth map – what has been your most decisive moment this year? This year was truly one like no other. As a result of the pandemic we saw our platform (that uses AI to draw data and insights from sales conversations wherever they happen) triple in revenue in the first half…

Predictions Series 2021: TechBytes with Susan Thomas, CEO at 10Fold

Tell us your number 1 prediction for Marketing technology companies and how they should prepare for 2021? Budget Cuts Will Catch Up with Technology Companies    COVID-19 caused businesses to reduce costs and re-think their revenue and plans for 2020 and beyond. In 10Fold’s nationwide survey published this fall, the 2020 CMO Report, 61% of B2B technology companies reported their marketing budgets were cut during the pandemic.  Most surprisingly, 60% of the respondents reported that their key performance indicators (KPIs)…

Matterkind Expands Affiliate Business, Delivers Better Marketing Intelligence for Clients

Matterkind, the activation intelligence company that connects people to what matters, announced that its expanded affiliate business will help organizations deliver better marketing intelligence and measurable business results. This upgraded, more advanced service, which falls under the Outcome-Based Marketing practice, aligns with Matterkind’s addressable strategy by embracing a unique people first, data-driven approach. This same approach is now possible through affiliate programs that enable brands to become smarter and…

Slintel Raises $4.2M in a Funding Round Led By Accel

Slintel, an intent-powered sales, and marketing intelligence platform has raised $4.2 million in a funding round led by Accel, with participation from Sequoia Capital India and existing investor Stellaris Venture Partners. The announcement comes less than a year after the company secured funding from Stellaris Venture Partners and Powerhouse Ventures. "Over the past year, Slintel has grown by over 800% and is rapidly capturing more market share in the sales intelligence space," said Deepak Anchala, CEO and founder at…

An Unattractive Marketing Strategy That Matters The Most During the Pandemic

Ad spend is tumbling globally with advertisers pulling back on budgets since Coronavirus hit. In the UK, the majority of marketers (86%) were delaying or reviewing marketing campaigns at the start of April, which was an increase from just 55% three weeks earlier. A recent Nielsen study of the US market shows marked changes in consumer behavior, even before the official lockdown, with more going online to avoid shopping centers and malls. However, marketers must take steps now to ensure that they remain relevant…

StrategyBox, After Closing $2 Million In Financing, Is Hiring For Multiple Roles

StrategyBox, the Vancouver-based marketing intelligence company that last week announced a $2M seed round led by London’s Fuel Ventures, is hiring for multiple roles and launching new employee benefits to help counter the impact of the global pandemic for its employees. StrategyBox makes customer journey mapping simple using AI. Companies in SaaS, retail, finance and media use StrategyBox to understand which marketing activities drive sales and what to do next to drive up results. The company is hiring for Front End…

ZoomInfo Recognized by TrustRadius with 2020 Top Rated Award in Marketing Intelligence Software

Marks The Platform’s Second TrustRadius Top Rated Award of 2020 ZoomInfo, a global leader in go-to-market intelligence solutions, announced that it has been recognized by TrustRadius with the 2020 Top Rated Award for Marketing Intelligence Software. With nearly 600 verified ratings and reviews and a trScore of 8.3 out of 10, ZoomInfo earned its second Top Rated Award of the year, having previously won in the Sales Intelligence Software category in March. Marketing Technology News: Signavio Selects Conga to Optimise the…

How ZoomInfo Became the Most-Talked IPO of 2020 within 7 Days!

Within a week of its announcement, ZoomInfo has become the most celebrated tech IPO of 2020. ZoomInfo, the leading market intelligence platform for marketing and sales teams, powered by DiscoverOrg, is currently trading at $52.90 per share at the time of writing this story. A rocketship in B2B marketing and sales intelligence, ZoomInfo has grown remarkably in the last 2 years. Despite the uncertainties in the business, the company decided to pitch for an IPO in May-end and finally took the leap on 4 June. On 4 June,…

Creative Ways to Foster Brand Loyalty in E-commerce

While some brands may have a dedicated brand loyalty team, you must find unique ways to rethink the initiative and bring back customers again and again. Consumers today have an abundance of choices. New opportunities to purchase from brands for which consumers have an affinity, such as their commitment to sustainability, or how to purchase, like 2-hour delivery or recurring subscriptions, are reshaping the modern buying process. While consumers may enjoy the variety, e-commerce companies must compete for brand loyalty in…

Slintel Releases Free Marketing & Sales Intelligence Product

Slintel, the leader in capturing technographics-powered buying intent, today announced the release of their Starter Plan, a free product that allows users to get technology, company, and lead insights of over 66 million key decision makers across 17 million companies. Slintel's Starter Plan offers a new way for marketing and sales specialists to uncover active, high-intent prospects in their target market and predict their next customer. Marketing Technology News: Qello Concerts by Stingray and Stingray Karaoke Now…

Acxiom Announces New Addressable Media Solutions

Acxiom Addressable Advertising is the first in a series of new marketing transformation solutions, in partnership with IPG agencies, designed to improve marketing intelligence and business growth  Acxiom, the data and technology foundation for the world’s best marketers, today announced the launch of Addressable Advertising, a new performance-based, digital media solution suite that combines Acxiom’s 50 years of expertise in customer data management, identity, and ethical data use with the addressable media capabilities of …