Browsing Tag

marketing intelligence

Top Skills that Marketers Need in 2021

If 2020 taught us anything, it’s that sometimes, human beings all face the same challenges, and we all want to receive the same understanding, caring, and thoughtfulness that we give out to the world. This year, as customers, we’ve wanted that same level of forethought as we expect brands to deliver a more connected and thoughtful experience that resonates with us. We’ve wanted something from the heart. Stripped of much of the flash, glamour, and rhetoric, marketing is all about focusing on meeting people’s needs. Brands…

Predictions Series 2021: MarTech Interview with Amit Bendov, CEO at Gong

"The sales industry has been completely overhauled in the last 2-3 years as automation alleviates administrative tasks for reps, and enterprises adopt artificial intelligence to glean better insights from data and so on. " Tell us about Gong’s 2020 Growth map – what has been your most decisive moment this year? This year was truly one like no other. As a result of the pandemic we saw our platform (that uses AI to draw data and insights from sales conversations wherever they happen) triple in revenue in the first half…

Predictions Series 2021: TechBytes with Susan Thomas, CEO at 10Fold

Tell us your number 1 prediction for Marketing technology companies and how they should prepare for 2021? Budget Cuts Will Catch Up with Technology Companies    COVID-19 caused businesses to reduce costs and re-think their revenue and plans for 2020 and beyond. In 10Fold’s nationwide survey published this fall, the 2020 CMO Report, 61% of B2B technology companies reported their marketing budgets were cut during the pandemic.  Most surprisingly, 60% of the respondents reported that their key performance indicators (KPIs)…

Matterkind Expands Affiliate Business, Delivers Better Marketing Intelligence for Clients

Matterkind, the activation intelligence company that connects people to what matters, announced that its expanded affiliate business will help organizations deliver better marketing intelligence and measurable business results. This upgraded, more advanced service, which falls under the Outcome-Based Marketing practice, aligns with Matterkind’s addressable strategy by embracing a unique people first, data-driven approach. This same approach is now possible through affiliate programs that enable brands to become smarter and…

Slintel Raises $4.2M in a Funding Round Led By Accel

Slintel, an intent-powered sales, and marketing intelligence platform has raised $4.2 million in a funding round led by Accel, with participation from Sequoia Capital India and existing investor Stellaris Venture Partners. The announcement comes less than a year after the company secured funding from Stellaris Venture Partners and Powerhouse Ventures. "Over the past year, Slintel has grown by over 800% and is rapidly capturing more market share in the sales intelligence space," said Deepak Anchala, CEO and founder at…

An Unattractive Marketing Strategy That Matters The Most During the Pandemic

Ad spend is tumbling globally with advertisers pulling back on budgets since Coronavirus hit. In the UK, the majority of marketers (86%) were delaying or reviewing marketing campaigns at the start of April, which was an increase from just 55% three weeks earlier. A recent Nielsen study of the US market shows marked changes in consumer behavior, even before the official lockdown, with more going online to avoid shopping centers and malls. However, marketers must take steps now to ensure that they remain relevant…

StrategyBox, After Closing $2 Million In Financing, Is Hiring For Multiple Roles

StrategyBox, the Vancouver-based marketing intelligence company that last week announced a $2M seed round led by London’s Fuel Ventures, is hiring for multiple roles and launching new employee benefits to help counter the impact of the global pandemic for its employees. StrategyBox makes customer journey mapping simple using AI. Companies in SaaS, retail, finance and media use StrategyBox to understand which marketing activities drive sales and what to do next to drive up results. The company is hiring for Front End…

ZoomInfo Recognized by TrustRadius with 2020 Top Rated Award in Marketing Intelligence Software

Marks The Platform’s Second TrustRadius Top Rated Award of 2020 ZoomInfo, a global leader in go-to-market intelligence solutions, announced that it has been recognized by TrustRadius with the 2020 Top Rated Award for Marketing Intelligence Software. With nearly 600 verified ratings and reviews and a trScore of 8.3 out of 10, ZoomInfo earned its second Top Rated Award of the year, having previously won in the Sales Intelligence Software category in March. Marketing Technology News: Signavio Selects Conga to Optimise the…

How ZoomInfo Became the Most-Talked IPO of 2020 within 7 Days!

Within a week of its announcement, ZoomInfo has become the most celebrated tech IPO of 2020. ZoomInfo, the leading market intelligence platform for marketing and sales teams, powered by DiscoverOrg, is currently trading at $52.90 per share at the time of writing this story. A rocketship in B2B marketing and sales intelligence, ZoomInfo has grown remarkably in the last 2 years. Despite the uncertainties in the business, the company decided to pitch for an IPO in May-end and finally took the leap on 4 June. On 4 June,…

Creative Ways to Foster Brand Loyalty in E-commerce

While some brands may have a dedicated brand loyalty team, you must find unique ways to rethink the initiative and bring back customers again and again. Consumers today have an abundance of choices. New opportunities to purchase from brands for which consumers have an affinity, such as their commitment to sustainability, or how to purchase, like 2-hour delivery or recurring subscriptions, are reshaping the modern buying process. While consumers may enjoy the variety, e-commerce companies must compete for brand loyalty in…

Slintel Releases Free Marketing & Sales Intelligence Product

Slintel, the leader in capturing technographics-powered buying intent, today announced the release of their Starter Plan, a free product that allows users to get technology, company, and lead insights of over 66 million key decision makers across 17 million companies. Slintel's Starter Plan offers a new way for marketing and sales specialists to uncover active, high-intent prospects in their target market and predict their next customer. Marketing Technology News: Qello Concerts by Stingray and Stingray Karaoke Now…

Acxiom Announces New Addressable Media Solutions

Acxiom Addressable Advertising is the first in a series of new marketing transformation solutions, in partnership with IPG agencies, designed to improve marketing intelligence and business growth  Acxiom, the data and technology foundation for the world’s best marketers, today announced the launch of Addressable Advertising, a new performance-based, digital media solution suite that combines Acxiom’s 50 years of expertise in customer data management, identity, and ethical data use with the addressable media capabilities of …

Diffbot Announces Access Through Microsoft Excel and Google Sheets to Supercharge Data Collection Needs

Enables users to query and return more than 1 trillion facts and 10 billion entities from across the web without the need to switch tools Diffbot - an AI startup that's indexed the entire web - today announced the availability of its Diffbot Knowledge Graph (DKG) query services within Google Sheets and Microsoft Excel to instantly power users' existing databases with comprehensive and publicly available information about companies and organizations, all with human-level discernment and zero manual research or entry.…

Neustar Bolsters Marketing Solutions Business with New Hire

Neustar, Inc., a global information services and technology company and leader in identity resolution, today announced that Brett House joined the company as Vice President, Product Marketing for its Marketing Solutions business unit. Neustar’s Marketing Solutions is one of the company’s four businesses focused on enabling trusted connections between companies and people at the moments that matter most through products and services powered by its proprietary OneID® platform. Together with its Risk, Communications, and…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Magento, TapClicks, UiPath, Opera, Atos, and Nintex. Magento Commerce is Making AI the New Normal in E-Commerce Magento users can deploy AI-based automation and intelligence to help consumers choose the most relevant products throughout the shopping journey, ensuring they buy what they really need. AI-based product recommendation from Magento e-commerce-building platform helps to…

PMG and Bidtellect Partner to Expand PMG’s Centralized Data Within Alli, PMG’s Marketing Intelligence Platform

With Bidtellect, PMG is doing more to consolidate data from disparate channels, giving customers one source of truth and the tools necessary to run better ad campaigns PMG, an independent digital company that is one of the fastest-growing in the global advertising industry,  announced a partnership with Bidtellect, a leading content distribution demand-side platform for native advertising. The partnership will seamlessly integrate Bidtellect’s capabilities and data into PMG’s marketing intelligence platform, Alli, giving…

TapClicks Introduces Local SEM Monitoring Capabilities into iSpionage Marketing Intelligence Solution

New Features Help Monitor Local Paid Search Competitors and Visualize Conversion Path TapClicks, the leading marketing solution for intelligence, analytics, reporting, workflow and orders management, announced its new local SEM monitoring feature, Local SEM Campaign Watch, for iSpionage, TapClicks’ competitive marketing intelligence solution for advertising, search marketing, and SEO. Local SEM Campaign Watch allows users to monitor paid search competitors in any country, state, county, city and zip code. “iSpionage’s…

Neustar Named A Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm

Received the Highest Possible Score in the Data Management Criteria, Cited for Person-Centric Data Access and Expertise Neustar, Inc., a global information services company and leader in identity resolution, marketing intelligence, customer identity and unified measurement for Fortune 500 brands, announced its unified marketing analytics solution has been named a Leader in The Forrester Wave™ Marketing Measurement And Optimization Solutions, Q1 2020 report by Forrester Research, Inc. @Neustar named a leader in marketing…

Prediction Series 2019: Interview with Jason Scott, CEO ANZ at MiQ

How did you arrive at MiQ, and what interactions you had with the technology team in the past? Before I was appointed by MiQ as CEO for ANZ, I spent several months working with them as a Consultant. During this time, I was impressed by the level of expertise, technological capabilities and dedication to our clients’ successes, demonstrated both by our commercial team in ANZ and our team of Data Scientists in Bangalore. From my perspective, the industry’s next wave of future growth will sit at the intersection of…

Neustar Adds Industry Experts to Marketing Solutions Business Unit

Gary Savoy Appointed Vice President of Business Development, Marketing Solutions Neustar, Inc., a global information services company and leader in identity resolution, marketing intelligence, customer identity, and unified measurement for Fortune 500 brands, announced the appointment of Gary Savoy as Vice President of Business Development and Steven Kim as Vice President of Data and Analytic Operations, Marketing Services for the Marketing Solutions business unit. Also Read: 75 Inspiring Martech Leaders Who…