The MarTech Roundup covers the top Marketing Technology news from last week featuring latest funding, product launches, partnerships and interviews …
Litmus Expands Executive Team to Lead Email Marketing Industry
Litmus, a leader in email marketing and analytics, announced the appointment of a new board member and several executive hires …
RRD Launches Cloud Direct by RRD to Help Omnichannel Marketers Integrate Online and Offline Personalization
Available within Salesforce Marketing Cloud, Cloud Direct by RRD Drives Multichannel Campaigns by Integrating Digital and Direct Mail to Improve Targeting …
MetaCX Launches With $14 Million in Funding to Redesign Customer Success
Founded by Technology Veteran Scott Mccorkle and Funded by Upfront Ventures, the MetaCX Platform Will Launch in Early 2019 MetaCX, …
Sitecore Named a Leader in Web Content Management Systems by Independent Research Firm
Sitecore Received the Highest Scores Possible in the Web Experience Management, Cloud, Structure, Site Search, and Service Partner Program Criteria …
Merkle Builds Capability and Scale in Australia with Acquisition of Amicus Digital
Leading data-driven, technology-enabled, global performance marketing agency Merkle, part of Dentsu Aegis Network (DAN) has acquired Amicus Digital, Australia’s leading …
Brillio Earns Highest Customer Satisfaction Rating Among Salesforce Gold Consulting Partners in North America
Acquisition of Comity Designs Combined with Multiple Wins in Salesforce Marketing Cloud and CPQ Demonstrate Company’s Expanded Focus on Front …
Salesforce Announces Appointment of Co-Founder and Chief Technology Officer Parker Harris to its Board of Directors
Salesforce , the global leader in CRM, announced that Parker Harris, Salesforce Co-Founder and Chief Technology Officer, was appointed to its …
For a Reported $800 Million, Salesforce Acquires Datorama
Datorama, The Leading Cloud-Based, AI-Powered Marketing Intelligence and Analytics Platform, Will Boost Salesforce’s Marketing Cloud Salesforce, the global CRM leader, …
Iconic British Retailer Fenwick Turns to Salesforce to Launch Digital Shopping Experience
Together with Salesforce Marketing Cloud and Service Cloud, Fenwick Will Deliver Personalized, Connected and Fast Digital Shopping Experiences Salesforce, the …
Salesforce Delivers New Innovations for Digital Engagement Across Marketing, Commerce and Service at Salesforce Connections 2018
New Salesforce Commerce Cloud B2B Commerce, Salesforce Marketing Cloud Interaction Studio and the Global Expansion of Salesforce Service Cloud Livemessage …
Localytics Launches a New Campaign Builder to Usher in the Next Era of Mobile Personalization
Localytics Enables Enterprise Marketers to Create Personalized, Multi-Step Campaigns That Are Triggered by User Behavior Across Channels Recently at Salesforce …
Salesforce Marketing Cloud and Sitecore Enable Users to Better Understand Customer Interactions Across All Channels
Sitecore Is Offering Integration for Sitecore Experience Manager™ and Sitecore Experience Platform™ with Salesforce Marketing Cloud Sitecore, a global leader in …
Invoca Signal AI Call Intelligence Solution Surpasses 2 Million Phone Conversations Analyzed
Users of Invoca’s Machine Learning-Powered Call Analytics See Significant Increases in ROI and Reduced Marketing Spend in a Short Timeline …
Lilly Pulitzer Selects Capgemini’s LYONSCG To Transform Its Digital Presence
LYONSCG Delivers a Cross-Cloud Unified Experience with Salesforce Commerce Cloud and Marketing Cloud Lyons Consulting Group (LYONSCG), part of the Capgemini …
Persado’s AI Platform Powers Increased Customer Engagement for Caesars Entertainment on Salesforce Marketing Cloud
Persado Platform’s AI-Generated Emotional Language Increased Engagement by 24 Percent and Delivered Deep Customer Insights Persado, the leading provider of …
ABM Company Azalead is Now Jabmo
Azalead Rebrands to Jabmo to Reinforce Transformation in Sales and Marketing Strategies Needed by B2B Industrial Manufacturing Companies After a successful rebranding …
X2Engine Inc Taps CRM Industry Veteran David Buchanan as CEO
Before Joining X2Engine, David Buchanan Was CEO of Bluenile Software, a Salesforce.com Marketing Cloud Implementer X2Engine Inc, the company that …
The Relevancy Group Releases Their Email Marketing Buyer’s Guide and Issue 17 of the Marketer Quarterly
The Relevancy Group, a leading market research and advisory firm released “The Relevancy Ring – ESP Buyer’s Guide, 2018 – …
Bluecore Announces Salesforce Marketing Cloud Integration on Salesforce AppExchange
eCommerce Marketers Can Now Benefit from Better Audience Segmentation, Faster Email Campaign Deployment Bluecore announced its integration with Salesforce Marketing …