Salesforce Marketing CLoud

Terminus, the leading account-based marketing platform, announced former Salesforce Marketing Cloud executive Ed Frederici has joined as chief technology officer to drive continued innovation as Terminus builds the only all-in-one full-funnel ABM platform. Ed Frederici brings more than 18 years of IT leadership experience. Before joining Terminus, he served as CTO for leading enterprise technology companies Cheetah Digital and Salesforce Marketing Cloud, in addition to Pacers Sports & Entertainment. Frederici also…

Westbrook develops highly customer centric CRM and service platform on Salesforce Service Cloud for Bank ABC's digital, mobile-only bank – 'ila' to roll out from Bahrain across multi territories in MENA Westbrook was engaged by Bank ABC to build out a highly customer centric platform on Salesforce Service Cloud to both act as the system of record and the customer lifecycle journey planner for ila, an innovative lifestyle banking offering launched in Bahrain with plans to expand across the MENA region. Westbrook integrated…

World Cup and Olympic Champion Megan Rapinoe would Address Over 1,000 B2B Marketing Leaders at Demandbase’s 7th Annual ABM Innovation Summit Demandbase, the leader in Account-Based Marketing (ABM), today announced the lineup of inspiring speakers for the 7th annual ABM Innovation Summit. Taking the mainstage on March 17 is World Cup and Olympic Champion, Megan Rapinoe. Keynote speakers, Andrew Davis, marketing expert, and best-selling author; Shannon Duffy, executive vice president of product marketing, Salesforce Marketing…

In what we can call the first major MarTech acquisition of 2020, Salesforce acquired Evergage, the makers of Omnichannel personalization and customer experience software solutions. Evergage's CEO and Co-founder Karl Wirth announced the Salesforce deal through a blog on his company website. Why Salesforce Bought Evergage? Last year, Evergage's competitor Monetate was acquired by Kibo. At that time, we had predicted that companies that make Content Personalization engines, CDPs and Mobile Marketing tools would cause a…

CoreMedia's Customers Can Now Benefit From a Powerful Multi-Cloud Solution That Empowers Them to Deliver Exceptional B2B Shopping Experiences Across All Channels and Devices CoreMedia announced it has launched CoreMedia Content Cloud - Commerce B2B Connector on Salesforce AppExchange, enabling businesses to create iconic B2B commerce experiences across all channels and devices by leveraging CoreMedia Content Cloud's powerful, easy omnichannel content creation and experience orchestration tools. CoreMedia helps B2B…

Odaseva Increases Its Compliance Automation Apps to Include Several New Data Privacy Regulations Beyond GDPR, Adds Salesforce Marketing Cloud Support and Offers Ultra High Availability for Salesforce Odaseva, the award-winning unified cloud data compliance, protection, and operations platform for enterprises running Salesforce as a business-critical application, announced several new enhancements to its platform including increased compliance automation applications as well as support for the Salesforce Marketing Cloud…

DEG, Linked by Isobar recognized in Salesforce Partner Innovation Award DEG, Linked by Isobar announced that it has helped GameStop transform its business by leveraging Salesforce Marketing Cloud and Commerce Cloud to provide the brand with a better view of its customers and enhance the customer experience. For this innovative work, DEG has been named a recipient of the Salesforce Partner Innovation Award in Retail. The award was presented at Dreamforce 2019. Read Also: DecisionLink Debuts ValueCloud for Sales at …

Marketers Can Easily and Effectively Weave Campaigns Between Lytics and Salesforce Marketing Cloud Using Shared Insights Customer journeys just got more interesting with the announcement that Lytics has enhanced its customer data platform to integrate customer journey orchestration seamlessly with Salesforce Marketing Cloud (SFMC). Marketers can focus on experiences that meet their strategic marketing objectives with real-time visibility into what drives conversions. The move reflects a growing desire among marketers to…

RevTrax, a leading Offer Management Platform (OMP) for B2C brands, announced the availability of RevTrax Offer Management, where brands will be able to leverage integrated offer management within Salesforce Marketing Cloud to ensure delivery of smarter offers across channels with unified security, measurement, and optimization for transactions in-store, online, or in-app. “AppExchange is constantly evolving to enable partners like RevTrax to build cutting-edge solutions to drive customer success.” The integration has…

The MarTech Roundup covers the top Marketing Technology news from last week featuring latest funding, product launches, partnerships and interviews The Rise of a New Unicorn in the MarTech Landscape: Outreach Category: MarTech Funding, Sales Engagement, Sales Automation Outreach, the leading sales engagement platform, has secured $114 million in Series E financing at a $1.1 billion valuation, making it the first and only unicorn in the rapidly growing sales engagement category. It was recently recognized as a Gartner's…

Litmus, a leader in email marketing and analytics, announced the appointment of a new board member and several executive hires spanning marketing, sales, product development, and data privacy/security. The new executives, who have joined the company over the last several months, bring industry and domain expertise that will help strengthen Litmus's market leadership, extend the company's product offerings, and grow its global user base. "Email continues to be the strongest marketing channel with unmatched ROI,…

Available within Salesforce Marketing Cloud, Cloud Direct by RRD Drives Multichannel Campaigns by Integrating Digital and Direct Mail to Improve Targeting and Reach R.R. Donnelley & Sons Company, a leading global provider of multichannel solutions for marketing and business communications, announced the launch of Cloud Direct by RRD, a trigger-based direct marketing application — housed within Salesforce Marketing Cloud — that improves targeting and extends the Marketing Cloud platform by fully integrating digital…

Founded by Technology Veteran Scott Mccorkle and Funded by Upfront Ventures, the MetaCX Platform Will Launch in Early 2019 MetaCX, a new High Alpha Studio company, announced it has raised over $14 million in funding to transform how businesses manage their customers and how customers manage their vendors. The funding was led by Upfront Ventures, a leading early-stage venture capital firm based in Los Angeles. @MetaCX Launches With $14M in Funding to Redesign Customer Success MetaCX is led by Co-Founder and CEO Scott…

Sitecore Received the Highest Scores Possible in the Web Experience Management, Cloud, Structure, Site Search, and Service Partner Program Criteria Sitecore, the global leader in digital experience management, announced it was recognized as a Leader in "The Forrester Wave: Web Content Management Systems, Q4 2018" report.iThe report evaluated the 15 most significant vendors against 26 criteria. Sitecore earned the highest scores possible for eight criteria, including web experience management, cloud, structure, site…

Leading data-driven, technology-enabled, global performance marketing agency Merkle, part of Dentsu Aegis Network (DAN) has acquired Amicus Digital, Australia’s leading independent specialist in Salesforce Marketing Cloud. Amicus Digital’s team of marketing cloud technical experts add significant capability and scale; accelerating Merkle’s growth and differentiation in Australia. The business will now become Amicus Digital, a Merkle Company, led by current managing director and co-founder Blair Cooke, with fellow…

Acquisition of Comity Designs Combined with Multiple Wins in Salesforce Marketing Cloud and CPQ Demonstrate Company's Expanded Focus on Front Office/Back Office Capabilities Brillio, the global digital and technology consulting company, announced that with the recent acquisition of Comity Designs, it has achieved the highest possible customer satisfaction ranking (CSAT 10/10) among nearly thirty Salesforce gold partners in North America - based on data compiled from Salesforce's user survey. Through its March 2018 …

Salesforce , the global leader in CRM, announced that Parker Harris, Salesforce Co-Founder and Chief Technology Officer, was appointed to its Board of Directors, effective as of August 7, 2018. The appointment increases the size of the Salesforce Board of Directors to 13 members. "Since our founding in 1999, Parker has been instrumental in driving Salesforce's innovation and shaping our culture," said Marc Benioff, Chairman and co-CEO, Salesforce. "I'm thrilled to welcome him to the board and look forward to his continued…

Datorama, The Leading Cloud-Based, AI-Powered Marketing Intelligence and Analytics Platform, Will Boost Salesforce’s Marketing Cloud Salesforce, the global CRM leader, has signed a definitive agreement to acquire Datorama. Datorama provides the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers. “With Salesforce, we are excited to expand upon on our core mission — to help marketers integrate and gain insight from one single source of data truth,” wrote…

Together with Salesforce Marketing Cloud and Service Cloud, Fenwick Will Deliver Personalized, Connected and Fast Digital Shopping Experiences Salesforce, the global leader in CRM, announced that British department store Fenwick has selected Salesforce Commerce Cloud, Marketing Cloud and Service Cloud to deliver new digital shopping experiences. With nine stores in the UK and 135 years trading, Fenwick faced the challenge of rising customer expectations in a world that is fast becoming digitized. Fenwick needs to be…

New Salesforce Commerce Cloud B2B Commerce, Salesforce Marketing Cloud Interaction Studio and the Global Expansion of Salesforce Service Cloud Livemessage Announced at Salesforce Connections Enable Smarter Engagement Across Every Customer Touchpoint Salesforce, the global leader in CRM, announced new innovations across marketing, commerce and service enabling brands worldwide to deliver smarter, more personalized and connected customer experiences. In addition, Salesforce and Google continued to deliver on their strategic…