We Compile an Annual Round-Up of the Most Popular Guest Posts Published in 2018
January
Five Key Trends for Programmatic Advertising in 2018
Benoit Skinazi writes our most viewed Guest Post of 2018! With GDPR and consumer sentiment towards irrelevant advertisement, Programmatic Advertising is the new hope for AdTech.
February
What Good is Personalization Without Identity?
Craig Belhumeur points out ‘the writing on the wall’ — something that most marketers miss out on. Personalization is impossible without identity — more so, now, in the times of hyper-personalization.
March
Build, Train And Deploy: How AI Chatbots Can Transform the Customer Experience
Mitul Tiwari sheds light on the ‘chatbot’ buzzword and how brands can use chatbot capabilities to the maximum. As customer service becomes critical for brand sustenance, emerging technologies like AI chatbots can be infused for brand success.
April
Are Amazon Ads The Right Move for Your Business?
Chaitanya Chandrasekar delves deeper into the burning question of advertising through Amazon. Is it right? Is it wrong? Find out!
May
Blockchain in Advertising: The Implications for Every Player in the System
Ian Kane writes a brilliant piece on how and why Blockchain should be integrated into advertising. The writing is beneficial for everybody who is connected to any form of AdTech.
June
5 Reasons Why Social Media Influencers are the Future of Digital Marketing
Maher Jaber further expedites the value and importance of Influencer Marketing as a pivotal ancillary to Social Media Marketing endeavors.
July
What Are the Key Challenges for Marketing Automation Experts?
Mór Mester compiles information about the main challenges that marketing automation champions face in their day-to-day lives. A seemingly common topic, but it serves as the go-to-guide for marketers for encapsulated issues that they face, daily.
August
Eric Meyerson emphasizes the importance of timing when marketing via social mediums.
September
18 Video Marketing Ideas for Every Stage of the Buyer’s Journey
Microcreatives beautifully mixes flavors of ABM and video and suggests an interesting list of tips to introduce relevant videos at every stage of the consumer’s buying journey.
October
Why Your Visual Content is Worth its Weight in Gold
Sanjay Sarathy writes about the growing preference for immersive content and how creating visually pleasing content can be a marketer’s gold mine.
November
5 Shrewd Ways of Using Big Data Analytics To Enhance Customer Service
Vikash Kumar touches on the critical subject of customer service and how Big Data capabilities can be leveraged to hyper-optimize client-servicing aspects of the business.
December
As Display Overtakes Search Among High-Tech Advertisers, Is the Industry Ready?
Jill Steinhour breaks the news about display taking over the advertising sphere. As display gets more popular than search advertising, Jill writes about the readiness of the MarTech industry.
This is our sum up of the best guest posts of 2018. Our contributors have presented excellent insights into the convergence of marketing with technology. Do email us your thoughts at news@martechseries.com