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RingCentral Enhances AT&T Office@Hand with New Video Solution

RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions and AT&T  announced that AT&T Office@Hand powered by RingCentral now provides enhanced HD video capabilities through new RingCentral Video™ technology. Marketing Technology News: Recapd Enables Captions for Zoom and Webex Meetings as People Work from Home At a time where remote work solutions are more critical than ever, AT&T Office@Hand enables businesses to instantly activate and…

4 Best Video Game Marketing Strategies

Many video game enthusiasts also dream of creating their own video games. There are so many ideas, creative and new, and If you would ask me, they are all good. How to market them is the question.  Do you want your game to be as popular as LoL Pro? Or do you want to gain as many downloaders as Fortnite Download? Why not?   What Is Video Game Marketing? Any business, be it a business that sells, a business that offers services, a business done in an office or a physical store, or a business done online; all of them…

RingCentral Releases RingCentral Video to Address Work from Anywhere Demands; Completes Message Video Phone Solution

Available immediately as part of RingCentral Office, AT&T Office@Hand, and Avaya Cloud Office RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, today announced RingCentral Video (RCV), a reimagined video meetings experience. Leveraging RingCentral’s open platform, RingCentral Video will be another component offered as part of RingCentral Office®, completing RingCentral’s differentiated Message Video Phone™ (MVP) solution. RingCentral Video…

Use of Qumu Cloud Spikes as Enterprises Transition to Video Communication in Response to COVID-19 Restrictions

Usage of Leading Video Platform Up More than 30x in Peak Times, as Organizations Rush to Replace In-Person Internal and External Communication with Video Qumu, the leading provider of Enterprise Video as a Service (EVaaS) technology for the intelligent enterprise, revealed the use of its cloud-based enterprise video solution is up over 30x from normal levels during peak business hours. This increased usage is a result of the company’s Global 2000 customer base mobilizing to support thousands—and in many cases tens of…

SRAX Announces Launch of Video Virtual Roadshow Feature into Investor Communications Platform, SRAX IR

Publicly traded companies can create their own video roadshow for investors through SRAX IR SRAX, Inc., a digital marketing and consumer data management technology company, announces SRAX IR Virtual Roadshow, a new tool that enables public companies to search for prospective investors and host video meetings. Marketing Technology News: Phunware Launches National Ventilator Registry Through SRAX IR Virtual Roadshow, companies can build their prospective investor list through SRAX’s proprietary platform. Companies…

Taboola Announces Collaboration with Moat to Offer 100 Percent Guaranteed Viewability or Completion for Video Advertisers

Taboola, the world's leading discovery platform, announced a collaboration with Moat by Oracle Data Cloud, a leader in real-time attention analytics, which gives Taboola advertisers the ability to purchase video impressions on an outcome-based method, including viewable or video completion events. As part of the collaboration, Taboola video advertisers have the ability to only pay for impressions that meet their desired outcome. This means that when buying on a vCPM model, advertisers will only pay for viewed impressions,…

Friendable Zeroes in on the Launch of Fan Pass, its Live Streaming Video App

The Company is Accelerating its App Release to Provide Entertainment to Those Affected by COVID-19, Celebrity Music Artists and their Fans Following World Wide Concert Tour Cancellations Friendable, Inc. announces plans to accelerate its release of the Fan Pass Live Streaming Video application. The world has changed in recent weeks and Friendable is adapting its Fan Pass business model to allow Artists of all genres to share Live Video experiences, new music and event style entertainment that can be broadcast from the…

VideoAmp Releases Most Comprehensive Commingled TV Viewership Dataset in US Marketplace

VideoAmp brings together unique data characteristics from Set-Top-Box (STB) data commingled with Automatic Content Recognition (ACR) data to create the largest and most robust linear television and OTT dataset powering the advanced television market  VideoAmp, Inc., an interoperable measurement and optimization platform that transforms wasteful mass marketing initiatives into smarter, data-driven strategies, has launched the most comprehensive and accurate commingled dataset in the US, boasting 26M households and 37M…

Brightcove Q4 2019 Video Index Shows Rise in Video Engagement on Smartphones and Connected TVs

Early Q1 data shows global news stories driving a surge in streaming news Brightcove Inc., the leading provider of cloud services for video, published the Q4 2019 Brightcove Global Video Index, a report that analyzes hundreds of millions of recent data points from Brightcove’s global platform to provide insights into how viewers are watching video content, which devices they use, and the types of content they consume across various devices. The Q4 Index found consumers increasingly turn to streaming services for…

Oracle Cloud Powers New Video, Gaming, and Sports Streaming Services

Leading content streaming companies turn to Oracle Cloud Infrastructure to enable fast digital storage, retrieval, and delivery to meet growing global demand As live streaming continues to represent a huge portion of all internet traffic, leading content providers – Phenix, Net Insight, and Mynet Inc. – have selected Oracle Cloud Infrastructure to support growing global demand for streaming content. According to Go-Globe, live streaming is expected to account for 82 percent of all internet traffic this year, and the…

Forget the “Two Minute Rule” for Video – a Good Story Will Drive Engagement

Of all business videos in 2018, 73% were less than two minutes long, reflecting a 33% drop in length compared to 2017. Countless Digital Marketing studies urged marketers and advertisers to hold their videos to a two-minute maximum because attention spans are shrinking. Studies even showed that two minutes was the magic number—the length of time most likely to evoke the highest engagement. But the pendulum is swinging, and, frankly, those studies were overhyped. The content should dictate the length, not some arbitrary…

AnyClip Offers No-Cost Integration of Video On-Demand Platform and Real-time COVID-19 News Content to Publishers and Organizations

As data confirms streaming surge in global hot spots, AnyClip provides free Google-funded resource to support the industry’s need to keep the public apprised To support the need for organizations of all types to keep the public informed of the latest news on the Coronavirus (COVID-19) crisis, video data and technology company AnyClip announced that it is offering free implementation of the beta version of its VOD platform, Luminous Watch, which is supported by the Google News Initiative. The offer enables media companies,…

AVANT Communications Deploys 8×8 to Modernize Its Communications and Video Collaboration

Premier Distributor of Next Generation Technologies and 8x8 Master Agent Enhances Their Employee Experience for Mobile and Remote Workforce In the US and UK 8x8, Inc. , a leading integrated cloud communications platform, today announced that AVANT Communications (“AVANT”), a platform for IT decision-making for next generation technologies, has deployed the 8x8 X Series Unified Communications as a Service (UCaaS) solution to help enhance the employee experience for their mobile and remote workforce in the United States and…

MarTech Video Interview with Peter Crofut – Adswerve

https://youtu.be/Im-ivmJ3sf0 Peter is a Director of Partner Relationships at Adswerve. Recently, he was the Chief Evangelist of Google's Platform Marketing Solutions, consulting and providing thought leadership for Google's Sales teams and largest brands. Peter has helped CEOs and CMOs think through the activation of their Digital Marketing efforts with Google's advertising and data analytics platforms. From his 10 years with Google and 10 previous years in Ad technology Sales, Peter has been a pioneer and expert in…

vidREACH Announces vidREACH Individual to Serve Small Businesses with Personalized Video Communication

Leading video email platform introduces individual offering to enhance video email communication methods vidREACH, the leading video email platform, announces vidREACH Individual, a video email solution serving small businesses and individuals focused on personalized video email communication methods. vidREACH Individual provides quick and easy video email opportunities for enhanced human-to-human connections straight from a phone or email. Marketing Technology News: Ceros Launches MarkUp, A Visual Commenting And…

VERB Bd Member and Former Apple Exec to Host Interactive Video Webinar to Introduce New Remote Working and Selling Tool: VERB LIVE

VERB Technology Company, Inc., a leader in business-focused interactive video CRM, marketing, and sales enablement applications, will present a special virtual online event on Thursday, March 26, at 11:00 a.m. PT hosted by former Apple general counsel and current VERB board member Nancy Heinen. The interactive video webinar will be a live broadcast demonstration, showcase, and information session for the Company’s new remote working and selling technology tool: VERB LIVE. Marketing Technology News: Xebec Provides Update on…

Sensely’s “Ask NHS” App Brand Launches Video Consultations

Supporting urgent drive to better enable digital consultations, video consultations rolls out across Lewisham CCG Following the NHS's recent letter to GPs requesting that in-person appointments be changed to digital appointments, Sensely has launched a video consultation booking capability within its popular Ask NHS GP app. The enhanced booking functionality is initially rolling out across London's Lewisham region in partnership with One Health Lewisham, a federation of 37 GP surgeries. With COVID-19 cases on the rise…

Brightcove to Evolve the PLAY 2020 Event and Launch PLAY TV, an Innovative Streaming Experience Featuring the Most, Must-Watch Content…

A new over-the-top streaming experience will deliver engaging video programming around the world for people serious about video Brightcove Inc., the leading global provider of cloud services for video, announced that due to the global COVID-19 pandemic and to protect the health and safety of its customers, employees, and broader community, its PLAY 2020 event will not have a physical component in Boston this year. Instead, Brightcove will launch PLAY TV, an innovative, over-the-top streaming experience with the most,…

VideoAmp Acquires Cross-Channel Attribution Platform Conversion Logic

Bolstering and Extending VideoAmp's TV Attribution Capabilities VideoAmp, Inc., the interoperable measurement and optimization platform that transforms wasteful mass marketing initiatives into smarter, data-driven strategies, has acquired Conversion Logic LTD and will be integrating key assets from the leading cross-channel attribution solutions provider into its own privacy-compliant suite of solutions, further enabling marketers and media owners to optimize their entire portfolio of linear TV, OTT and digital media to…

VideoElephant Partners With Gen Z Video Publisher Zoomin to Expand Its Video Library Offering

VideoElephant, a global aggregator and distributor of video content, is delighted to announce its partnership with Zoomin to bring additional premium content to its library. Zoomin is one of the world’s hottest online video publishers. The company produces hundreds of high quality videos each month in nine languages, targeted at one of today’s most influential audiences, Generation Z. The VideoElephant library hosts over 2 million videos made available in global markets, across a range of genres and languages. The…