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Video on Demand (VoD) Market is Expected to Reach USD 175 Billion by 2026

According to a recent study from market research firm Global Market Insights, Increasing availability of high-speed internet and mounting demand for easily accessible entertainment services will propel global video on demand (VoD) market. Adoption of advanced gadgets like smart TVs and smartphones is fulfilling the requirement for preferred entertainment services. Rise in number of smartphone users meanwhile is accelerating the demand for new online streaming content. Marketing Technology News: Teads Launches Teads…

MediaKind Launches the CE1, Heralding a World-First for Contribution Video Processing

MediaKind launches the CE1, heralding a world-first for contribution video processing MediaKind’s next-generation software-based, cloud-ready contribution encoder, coupled with MediaKind’s multi-codec professional decoder, RX1, creates a unique video contribution workflow Ensures delivery of demanding live event coverage as well as Remote/At-Home Production with support for UHD, SMPTE ST 2110, Secure Reliable Transport (SRT), and BISS-CA Based on a powerful X86 processor, the CE1 encoder provides a flexible…

SundaySky Launches Configurable Video For Direct-To-Consumer, Online And Grocery Retailers

Independent research firm names SundaySky a Strong Performer in Creative Advertising Technologies Market Evaluation Q4 2020 SundaySky, the leading platform for video-powered experiences, announced a new configurable video offering that lets digital marketers use industry-specific templates to quickly and easily modify video elements, without extra days or costs of traditional video production. The company was also named a Strong Performer in The Forrester Wave™: Creative Advertising Technologies, Q4 2020, receiving the…

Unruly and Tremor Video Study Reveals Consumer Expectations Ahead of the 2020 Holiday Season

Video advertising platforms Unruly and Tremor Video released the results of a joint study that explores consumer attitudes, expectations, and plans ahead of the 2020 holiday season. Unruly and Tremor Video, which are both part of Tremor International, surveyed over 800 US consumers in September 2020 for this study. Despite the impact that COVID-19 has had on consumers’ lifestyles over the past several months, US consumers are still looking forward to the holiday season – with 64% reporting that they are just as or more…

Animoto Launches Video Advertising Solution for Amazon Advertising Sponsored Brands and OTT Video

Animoto helps sellers and vendors create high quality video content at scale Animoto, the company that makes it easy for anyone to create videos, has optimized its platform for creating high-performant Amazon Advertising video ads. Animoto now offers templates, created for Amazon Advertising campaigns, with regularly updated best practices and moderation guidelines to meet Amazon Advertising's requirements. For millions of small and medium sized businesses this means a one-stop shop to create videos customized for Amazon…

MarTech Video Interview with Adam Gaynor – VIZIO

https://youtu.be/e3UkvSRa19Y VIZIO is a high-performance consumer electronics product manufacturer headquartered in Irvine, California. VIZIO is the #1 American-based TV brand. VIZIO's ad business - VIZIO Ads,  delivers a more relevant TV advertising experience to consumers and brands alike. It is offering premium, addressable advertising inventory inside of WatchFree, SmartCast and within popular TV apps. It is leading the adtech adoption trends in the US by offering high performance, smarter products with the latest…

RingCentral Announces Expansion of RingCentral Global Office Across Six Continents with Unified Team Messaging, Video Meetings, and Cloud…

Delivers best-in-class regulatory compliance and security RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions,  announced that RingCentral Global Office™, a unified solution that includes team messaging, video meetings, and a cloud phone system, will be available in six continents including Africa, Asia, Australia, Europe, North America, and South America. RingCentral is also announcing expansion into several countries -- Estonia, Greece, Lithuania,…

Hippo Video Named Leader in G2 Report for Video Email and Sales Engagement Categories

Hippo Video, a fast-growing business in the Video Customer Experience (CX) domain is named a Leader in the G2 Fall 2020 Grid Report in Video Email and Sales Engagement Categories. Hippo Video has enabled many salespeople to achieve a high conversion ratio by using videos inside their sales outreach. G2 is a leading business peer-to-peer review website where leaders are determined based on data aggregated from the G2 community and from online sources and social networks. Hippo Video scored an 8.9 for its ease of setup and…

Cloudapp Announces Video Annotations While You Record and Eclipses 4 Million Users

With video annotations you can write directly on your CloudApp video to add deeper context to your bug reports, customer outreach, or internal comms CloudApp, recently named a leader by G2 for the 7th quarter in a row, today released a new feature that makes its video product even more robust as users can annotate their screen while they record. CloudApp, which enables capturing instantly shareable videos, GIFs, and screenshots, also added customizable colors, fonts, and webcam formats so users can create content unique…

Survey: YouTube Overtakes Facebook As Most Popular For Sports Video Highlights

For 75 million sports video highlights consumers in the U.S., YouTube is the most popular social app for viewing highlights. Ring Digital's Fall 2020 #FutureOfTV Survey shows 53% used it on a regular basis vs. only 45% using Facebook, a dramatic shift from a 2017 survey. The August 2020 survey of 1,400 sports video highlights viewers represents a decline of eighteen points for Facebook from June 2017, when Facebook was the most popular app for highlights, used by 63% of respondents. YouTube saw a ten-point rise in the…

LiveXLive Adds Linear OTT Channel To Samsung TV Plus, Expanding Distribution Of Live Stream And Video On Demand Content To Samsung Smart TVs…

24-Hour Linear Programming Channel On Samsung TV Plus Extends LiveXLive's Advertising Platform and Reaches Millions of Samsung's Consumers LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced that Samsung Electronics will add the LiveXLive linear streaming channel to Samsung TV Plus, its free Smart TV video service that delivers instant access to 145 channels and growing in news, sports, entertainment and more. Samsung TV Plus…

Extreme Reach Recruits Digital Asset Management Expert to Enhance the Expansion of AdBridge, the Company’s Video-First Creative Asset…

With 20+ years of experience, including roles at Interwoven, Oracle and OpenText, Michael Snow joins ER as Director, Product Marketing, Creative Asset Management Extreme Reach (ER), the complete asset management solution for TV and video ads, announced that Michael Snow has joined the company as Director of Product Marketing to enhance product development, sales and marketing for ER's cloud platform, AdBridge, with a specific focus on creative asset management. Snow brings to the newly-created role a wealth of knowledge…

SMG Announces Partnership With Video Feedback Leader Voxpopme

Service Management Group (SMG), a global customer, patient and employee experience management provider, and Voxpopme have announced a strategic partnership to help brands advance qualitative insights through the capture and analysis of video feedback. As an experience management provider to more than 500 brands, SMG combines platform technology and professional services to uncover customer, patient and employee insights, boost loyalty and drive business outcomes. The partnership with Voxpopme gives SMG’s clients the…

Undertone and Integral Ad Science (IAS) Introduce Viewable-to-Complete Video Buying Metric

Undertone, the leader in Intelligent High Impact who creates the most memorable digital experiences for brands, has officially released its new video Key Performance Indicator (KPI) and buying model with IAS, called Viewable-to-Complete Video (VTC). Now top-tier brands who partner with Undertone for instream and outstream video solutions will be able to transact on a video impression that is viewable at the point of video completion for 6 second to 30 second video. Undertone has invested heavily in the video space over…

Wire Launches Next Generation Video Conferencing Platform

Wire, the secure collaboration platform that was founded and built by former Skype technologists and the creators of globally used web protocol WebRTC, is launching the world's first next-generation, enterprise-grade video conferencing platform. Built upon a reimagined and re-engineered architecture using the latest technologies, the platform marks a new era in video conferencing security by providing enterprise, financial services, and government customers with the world's first completely end-to-end encrypted video…

Red Box Partners with RingCentral to Deliver Next-Gen Voice and Video Capture Integrated with Unified Communications for Highly Regulated…

Dedicated voice specialist, Red Box, today announced a new integration partnership with RingCentral, a leading provider of global enterprise cloud communications, collaboration, and contact center solutions. The integration will deliver access to RingCentral Voice and Video recorded conversations via Conversa by Red Box, the newly launched open microservices-based enterprise voice platform. "As dispersed workforces are now the norm, the adoption of UCaaS solutions has undoubtedly been accelerated within regulated…

Australia Safest for Video Impressions; APAC has Lower Ad Fraud Rates on Programmatic Buys Across All Channels

In its latest report on ad fraud risks, Integral Ad Science (IAS) has reported key statistics on adtech and brand safety trends in the APAC and Australia. According to the report titled, “Media Quality Report for H1 2020”, Australia had notable reductions in total brand risk for video impressions — both desktop video and mobile web video. Compared to this startling trend in Australia, Japan was facing quite the opposite. Advertisers in Japan witnessed a spike in brand safety violations due to complex issues in the…

Click4Advisor Launches Browser-based Video Chat Service for Advice Service Industry

Video Chat Service provides complete privacy and security to Advisors and Clients. It is a great service for Advisors to provide advice and Clients to obtain advice through an Internet connection using any major browser. The video chat provides convenience for Users to contact their favorite Advisors instantly through their camera and microphone on any desktop and mobile devices Click4Advisor, a provider of voice commerce solutions for the phone advice industry, text chat solution for online chat advice, email solution for…

Intelivideo Names Adam Zeitsiff President and CEO

Intelivideo, a video on demand (VOD) and digital technology platform for gyms and health clubs, announced today the appointment of Adam Zeitsiff as the company's new president and CEO, effective immediately. Zeitsiff, who most recently served as President and CEO of global fitness icon Gold's Gym, is stepping into this new role as Matt Given, exiting CEO of Intelivideo, transitions to serve as chairman of Intelivideo's Board of Directors. Marketing Technology News: SAP To Acquire Omnichannel Customer Engagement Leader…

Qumu Unveils Build And Price Tool To Accelerate Cloud Video Platform Acquisition For Enterprises

Qumu, the leading provider of cloud-based Enterprise Video technology for organizations of all sizes, has just released the Qumu Cloud Build and Price Tool. Available now on the website, the tool allows users to quickly customize an annual cloud video subscription-based on parameters like storage and bandwidth needs, distribution requirements, authenticated user limits and more. Users of the Qumu Cloud Build and Price Tool receive an instant, itemized online quote in PDF format, as well as a copy of their customized…