programmatic video

Currently live in 10+ global markets, this is the first fully auditable programmatic premium supply marketplace SpotX tapped as preferred programmatic video exchange partner GroupM, WPP's media investment group, announced that it has…
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Clear Channel Outdoor (CCO) announced it has partnered with Tremor Video, the leading programmatic video and data-driven TV platform, to help brands amplify out-of-home (OOH) reach and deepen consumer engagement with video ads across all…
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Affectv announces the appointment of Daniel Harrison to the role of General Manager of US Sales. Daniel begins the role with immediate effect to drive forward the North American business. In a newly created role, Harrison will be…
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Tour and Activity Operators Can Now Seamlessly Build Multi-channel, Always-on Digital Advertising Campaigns That Drive Online Sales Sojern, a leading provider of digital travel marketing solutions, announced expanded support for…
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Publishers cite header bidding as key to programmatic video growth, driven by mobile, CTV and OTT  Premium digital advertising technology company, PubMatic, released findings from a study commissioned with Forrester Consulting around…
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Media and Games Invest or MGI announced that its subsidiary gamigo AG agreed on acquiring Verve Wireless, Inc.'s business. Verve is a leading North American Mobile Location data platform for location-based programmatic video and display…
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Deal Benefits Tremor International, News Corp; Allows for Global Scale Tremor International Ltd, a global leader in video advertising technologies, announces that it has reached an agreement with News Corp, a global diversified media and…
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VERVE ENSURES TRANSPARENCY AND MEASUREMENT OF IN-APP MEDIA WITH IAB OM SDK CERTIFICATION Verve, the leading platform for location-powered programmatic video and display marketing, announces certification of the Verve SDK 4.0 in the…
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Enables Industry to Activate Contextual Video Data at Scale MediaMath, acclaimed independent programmatic company for marketers, announced the launch of the industry’s first buy-side video contextual targeting solution for programmatic…
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Verve Raises the Bar for High-Quality Media with Pixalate Partnership and TAG Re-Certification  Verve, the leading platform for location-powered programmatic video and display marketing, announced the implementation of Pixalate's…
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Provides Brand Safety, Combats Ad Fraud and Polices the Supply Chain at No Cost for Advertisers Tremor Video DSP, the leading programmatic video platform, announced the launch of its comprehensive three-point brand protection plan.…
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Tremor Video DSP Partnered with Grapeshot to Add Contextual Intelligence Capabilities to Their Programmatic Video Platform Tremor Video DSP and Grapeshot (now an Oracle company) have announced the integration of Grapeshot’s pre-bid custom…
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According to J.P Morgan programmatic video in the US alone is tipped to grow 12% in 2017 compared to 2016 and is growing faster than search. Why is programmatic video so confusing? Despite competition from Google and Facebook, the growth…
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