Enables Industry to Activate Contextual Video Data at Scale MediaMath, acclaimed independent programmatic company for marketers, announced the launch of …
Verve Reaffirms Commitment To Fraud-Free Media With Pixalate Partnership And TAG Recertification
Verve Raises the Bar for High-Quality Media with Pixalate Partnership and TAG Re-Certification Verve, the leading platform for location-powered programmatic …
Tremor Video DSP Launches Comprehensive Three-Point Brand Protection Plan for Programmatic Video Industry
Provides Brand Safety, Combats Ad Fraud and Polices the Supply Chain at No Cost for Advertisers Tremor Video DSP, the …
Tremor Video DSP Becomes First Video DSP to Mandate Brand Safety for Advertisers
Tremor Video DSP Partnered with Grapeshot to Add Contextual Intelligence Capabilities to Their Programmatic Video Platform Tremor Video DSP and Grapeshot …
Verizon Completes Yahoo Acquisition and Launches a New Subsidiary
The new entity, Oath is expected to boost Verizon’s presence in the mobile and online video space Telecom Behemoth-Verizon Communications …
Key Publisher Strategies for Operating in the Programmatic Video Landscape
According to J.P Morgan programmatic video in the US alone is tipped to grow 12% in 2017 compared to 2016 …
5 Ways CMOs can Include Programmatic for Video Advertising in 2017
Overview of top Programmatic strategies that CMOs should adopt for video advertising in 2017 B2B adoption of programmatic video technologies for …