programmatic video

Clear Channel Outdoor (CCO) announced it has partnered with Tremor Video, the leading programmatic video and data-driven TV platform, to help brands amplify out-of-home (OOH) reach and deepen consumer engagement with video ads across all screens including desktop, mobile, tablet and connected TV (CTV). By integrating Tremor Video's capabilities with RADARConnect, CCO now provides advertisers a coordinated OOH and all-screen video solution that seamlessly extends TV, digital or social video campaigns to reach consumers when,…

Affectv announces the appointment of Daniel Harrison to the role of General Manager of US Sales. Daniel begins the role with immediate effect to drive forward the North American business. In a newly created role, Harrison will be responsible for all commercial operations for Affectv in the region. His role will have a significant impact on revenue and culture, bringing senior sales leadership to the US team. Harrison is responsible for the long-term development of business relationships with senior executives at media and…

Tour and Activity Operators Can Now Seamlessly Build Multi-channel, Always-on Digital Advertising Campaigns That Drive Online Sales Sojern, a leading provider of digital travel marketing solutions, announced expanded support for attractions customers around the world to provide an alternative to the high commission rates charged by online travel agencies (OTAs). Packaged as a subscription, Sojern can now help attractions customers of all sizes promote their tours, activities and experiences via Facebook, Instagram,…

Publishers cite header bidding as key to programmatic video growth, driven by mobile, CTV and OTT  Premium digital advertising technology company, PubMatic, released findings from a study commissioned with Forrester Consulting around global video ad monetization trends. In an effort to better understand how publishers' needs are evolving, the research provides insight into the most pressing changes and challenges in cross-platform video monetization. Marketing Technology News: LinkedIn Veteran Doug Camplejohn Joins as EVP…

Media and Games Invest or MGI announced that its subsidiary gamigo AG agreed on acquiring Verve Wireless, Inc.'s business. Verve is a leading North American Mobile Location data platform for location-based programmatic video and display marketing. Technology is actively used to create efficiency improvements and competitive advantages within the group. Synergy and integration potentials are important criteria for the expansion of the portfolio. MGI is a fast and profitably growing company focusing on a "buy,…

Deal Benefits Tremor International, News Corp; Allows for Global Scale Tremor International Ltd, a global leader in video advertising technologies, announces that it has reached an agreement with News Corp, a global diversified media and information services company, to acquire Unruly, News Corp's programmatic video marketplace. The transaction is expected to be financially beneficial for both Tremor International and News Corp. News Corp is receiving 6.91% of Tremor International stock, subject to an 18-month lock up…

Looking back at the year 2019, how did it unfurl for you and the AdTech industry? 2019 has been a turbulent year in AdTech. At the time of writing, Facebook is staring down four separate antitrust investigations, Apple is polishing its privacy credentials by cracking down on cookie workarounds and the six months the UK Information Commissioner’s Office (ICO) gave the AdTech industry to get its real-time bidding house in order is almost up. Given this backdrop, the year 2020 could be very challenging for every AdTech…

VERVE ENSURES TRANSPARENCY AND MEASUREMENT OF IN-APP MEDIA WITH IAB OM SDK CERTIFICATION Verve, the leading platform for location-powered programmatic video and display marketing, announces certification of the Verve SDK 4.0 in the Internet Advertising Bureau (IAB) Tech Lab Open Measurement Software Development Kit (OM SDK) initiative. The IAB Tech Lab launched the OM SDK initiative in early 2018 as part of an industry-wide effort to bring greater efficiency to third-party viewability and verification measurement of…

Enables Industry to Activate Contextual Video Data at Scale MediaMath, acclaimed independent programmatic company for marketers, announced the launch of the industry’s first buy-side video contextual targeting solution for programmatic video. MediaMath is providing brands and agencies the ability to target video campaigns based on the context of each video being watched, enabling them to reach engaged audiences while viewers are watching correlated and relevant programming. Additionally, the offering empowers brands to…

Verve Raises the Bar for High-Quality Media with Pixalate Partnership and TAG Re-Certification  Verve, the leading platform for location-powered programmatic video and display marketing, announced the implementation of Pixalate's MRC-accredited invalid traffic detection solutions across the full expanse of the Verve Velocity platform. The new partnership with Pixalate coincides with Verve's recent recertification for the 2019 TAG Certified Against Fraud seal from the Trustworthy Accountability Group. Integration of…

Provides Brand Safety, Combats Ad Fraud and Polices the Supply Chain at No Cost for Advertisers Tremor Video DSP, the leading programmatic video platform, announced the launch of its comprehensive three-point brand protection plan. Provided for free to the brands and agencies partnering with Tremor Video DSP, the plan’s core components include ensuring brand safety, combating ad fraud and policing the supply chain. Tremor Video DSP believes no advertiser should have to settle for bot fraud, or worse, pay for non-human…

Tremor Video DSP Partnered with Grapeshot to Add Contextual Intelligence Capabilities to Their Programmatic Video Platform Tremor Video DSP and Grapeshot (now an Oracle company) have announced the integration of Grapeshot’s pre-bid custom brand safety capabilities. These capabilities will be immediately available for Tremor Video DSP’s advertisers across all supply. The move reinforces Tremor Video DSP’s commitment to protect the investment brands are making in video and to ensure the optimal environment for the delivery of…

According to J.P Morgan programmatic video in the US alone is tipped to grow 12% in 2017 compared to 2016 and is growing faster than search. Why is programmatic video so confusing? Despite competition from Google and Facebook, the growth in mobile video and the increase in the number of formats have enabled programmatic video to become the go-to transaction process for most video advertising.  Still, many publishers remain confused by programmatic video processes and technologies. The increasing number of players, rapid…