Affectv Appoints Daniel Harrison to Drive Commercial Operations as GM US Sales

Affectv announces the appointment of Daniel Harrison to the role of General Manager of US Sales. Daniel begins the role with immediate effect to drive forward the North American business.

In a newly created role, Harrison will be responsible for all commercial operations for Affectv in the region. His role will have a significant impact on revenue and culture, bringing senior sales leadership to the US team. Harrison is responsible for the long-term development of business relationships with senior executives at media and marketing agencies as well as relevant brands to support day-to-day activity. Crucially, Harrison’s focus will involve the expansion of the business, as Affectv opens new office locations and diversifies its product and service offerings to meet the needs of today’s brands and marketers.

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Prior to joining Affectv, Harrison led the global sales, partnerships, marketing and account teams as Chief Revenue Officer of Iris.TV. In that role he made significant contributions to the company’s revenue and played a key part in unifying a cohesive go-to-market strategy across the business. Previously, Harrison was Head of Advanced TV and Video solutions at Oracle Data Cloud, and held senior roles at AddThis leading to its successful acquisition by Oracle. He was also on the leadership team at Conversant.

Harrison brings extensive knowledge of data sales, planning and measurement, programmatic video, and the publisher/broadcaster ecosystem to Affectv to further enhance its capabilities. He will report directly into Ray Jenkin, North American CEO, and will work closely with global heads of department to further develop the organization in the US.

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Affectv CEO, North America, Ray Jenkins, said, “I am delighted to appoint Daniel to this critical role in the US. Daniel stood out for us as a great candidate with his impressive leadership skills and depth of expertise that will have a significant impact on the culture within Affectv. With a revenue increase of more than 800% YOY revenue in the US in just our second year operating, we needed a sales leader in place to maintain our momentum – Daniel is exactly best placed to be moving this forward.”

Newly appointed General Manager, US Sales, Daniel Harrison, said, “I am very proud to be a part of a team which has seen exceptional growth. With plans for more offices and a broader set of services, I look forward to applying my experience and building on relationships to deliver great work for our clients.”

“During the COVID-19 pandemic, we’re grateful that our company has been well-poised to help advertisers, agencies, and partners to navigate the challenges this situation presents. This includes strategic and consultative assistance to adapt ad spend and messaging, and most importantly to solve for new ways of doing business.”

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