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Oracle Data Cloud

Equifax Announces New Chief Product Officer

Cecilia Mao To Lead New Product Innovation Across Enterprise Equifax Inc. has named Cecilia Mao to a new global role as the company's Chief Product Officer. In this newly created role, Mao will lead the company's global product portfolio strategy and directly lead the execution and growth of Equifax's leading Fraud, Identity, APIs, Digital Commerce and Collections & Recoveries product lines. In addition, she will provide leadership across all of the company's product teams to accelerate the progress of the EFX2020…

EX.CO Joins IRIS.TV’s Contextual Video Marketplace

Publishers using EX.CO’s video solution, Channels, now provide marketers with contextually segmented and guaranteed brand-suitable ad inventory IRIS.TV, a video intelligence platform for broadcasters and publishers, today announced the introduction of EX.CO to the company’s Contextual Video Marketplace. With this integration, the thousands of publishers using EX.CO’s video inventory through their Channels product will have their videos contextually segmented by a growing list of leading data providers including Oracle Data…

Affectv Appoints Daniel Harrison to Drive Commercial Operations as GM US Sales

Affectv announces the appointment of Daniel Harrison to the role of General Manager of US Sales. Daniel begins the role with immediate effect to drive forward the North American business. In a newly created role, Harrison will be responsible for all commercial operations for Affectv in the region. His role will have a significant impact on revenue and culture, bringing senior sales leadership to the US team. Harrison is responsible for the long-term development of business relationships with senior executives at media and…

Taboola Announces Collaboration with Moat to Offer 100 Percent Guaranteed Viewability or Completion for Video Advertisers

Taboola, the world's leading discovery platform, announced a collaboration with Moat by Oracle Data Cloud, a leader in real-time attention analytics, which gives Taboola advertisers the ability to purchase video impressions on an outcome-based method, including viewable or video completion events. As part of the collaboration, Taboola video advertisers have the ability to only pay for impressions that meet their desired outcome. This means that when buying on a vCPM model, advertisers will only pay for viewed impressions,…

Kenshoo Integrates Oracle Data Cloud’s Third-Party Audiences to Improve Advertising Relevance on Social Platforms

Improved audience segmentation variables enable more customized, one-to-one communications Kenshoo , a global leader in marketing technology, announces Kenshoo Audience Manager integrates with Oracle Data Cloud’s third-party audiences, enabling social marketers using Kenshoo to include these highly segmented groups into their own audience-centric efforts and improve the results of social advertising campaigns. The offering spans both Oracle’s standard and premium audiences, which include exclusive data segments not…

Amobee Launches Comprehensive Data Marketplace for Connected TV and Cross-Screen Advertising

Oracle Data Cloud, LiveRamp and Tru Optik Among 60+ Data Partners Providing 60,000+ Audience Targeting Segments for Connected TV and Cross-Screen Activation Amobee, a global digital advertising technology company, announced the launch of a comprehensive data marketplace for connected TV advertising, providing brands and agencies with access to a vast library of data for activation across connected TV and converged cross-screen campaigns. Amobee has launched its comprehensive CTV Data Marketplace with 60+ data partners…

Oracle Data Cloud and Reddit Collaborate to Build Brand Safety Solution for Dynamic User-Generated Content

First-of-its-kind Integration Will Use Oracle's Contextual Intelligence to Help Advertisers Avoid Unsafe User-Generated Content Oracle Data Cloud announced a first-of-its-kind collaboration with Reddit to provide new brand safety controls for advertisers around a real-time feed of user-generated content (UGC). Leveraging Oracle's Contextual Intelligence technology, the integration will provide real-time content review and classification across industry-standard brand safety categories, giving advertisers greater control…

Tru Optik Announces Agreement with Oracle Data Cloud to Make Oracle Audience Data Available to OTT/CTV Advertisers

Tru Optik Is First DMP Focused on OTT/CTV Market to Integrate Oracle Data Cloud Audiences Tru Optik, a leading audience intelligence and data-management platform (DMP) across over-the-top (OTT) and connected TV (CTV), announced an agreement with Oracle Data Cloud to make Oracle's audience data available for OTT/CTV campaigns through Tru Optik's OTT Data Marketplace. Tru Optik is the first DMP focused on the OTT/CTV market to integrate Oracle Data Cloud audiences. The OTT Data Marketplace is synced to Tru Optik's OTT…

Oracle Data Cloud Announces New MRC Accreditation for Moat Analytics

Moat Analytics Earns MRC Recognition for Sophisticated Invalid Traffic Filtration and Detection in Mobile Apps Oracle Data Cloud announced that the Media Rating Council has granted accreditation to Moat Analytics for its ability to detect and filter sophisticated invalid traffic, like the ad fraud generated by bot networks, in mobile apps. To earn its MRC accreditation, Moat Analytics successfully completed an audit of its technologies, systems, and processes by independent CPAs engaged by the MRC, and was found by an MRC…

Oracle Exposes “DrainerBot” Mobile Ad Fraud Operation

Millions of Consumer Devices May Be Infected; Apps Can Drain 10GB Data/Month; Joint Work of Teams from Oracle’s Moat and Dyn Acquisitions Led to Discovery Oracle announced the discovery of and mitigation steps for “DrainerBot,” a major mobile ad fraud operation distributed through millions of downloads of infected consumer apps. Infected apps can consume more than 10GB of data per month downloading hidden and unseen video ads, potentially costing each device owner a hundred dollars per year or more in data overage…

Tapad Appoints Ajit Thupil as First SVP of Identity

Tapad Expands Senior Leadership Team with the Addition of Industry Veteran and New Role Tapad, a global marketing technology company and leader in digital identity resolution solutions, has appointed Ajit Thupil as the company's first Senior Vice President of Identity. Based in New York, Thupil leads digital identity product, business development, and related strategic initiatives. He will work to bring advanced identity resolution solutions to clients and brands through partnerships and technology-led efforts. He will…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. DoubleVerify-YouTube Reaffirm Their Commitment For Safer Metric-Based AdTech Landscape DoubleVerify’s Propriety Metric, Authentic Impression, Gets Stronger After the Second Partnership. Advertisers Can Now Measure Viewability, Fraud, Brand Safety, and…

Amobee Announces New Collaboration with Oracle Data Cloud to Activate Third Party Data Across Programmatic and Social Media Platforms

Amobee, a global digital marketing technology company serving brands and agencies, announced it has expanded its collaboration with Oracle Data Cloud to become one of the first companies to activate third-party data across programmatic and social media through its platform, providing marketers seamless activation across digital channels. The collaboration allows marketers to access robust offline purchase-based transaction data sets through Oracle Data Cloud and activate them across social media and other digital…

Oracle Data Cloud Launches ‘Pre-Bid By Moat’ To Help Marketers Identify Brand Safe, Fraud Safe, & Viewable Ad Inventory

Pre-Bid by Moat Will Be Integrated with Top DSPs Including Adobe Advertising Cloud, Amobee, Basis by Centro, dataxu, MediaMath, The Trade Desk, and VideoAmp Oracle Data Cloud has announced Pre-Bid by Moat, a placement solution for marketers to identify and utilize ad inventory that meets their high standards for third-party viewability and invalid traffic (IVT). These new capabilities will join existing brand safety segments available through Oracle Data Cloud to create a powerful suite of media-spend protection…

Videolicious Announces MarTech Veteran Ashley Deibert as New CMO

Leading Marketing Industry Executive Joins Video Automation Company to Carve Out New Market Category and Drive Enterprise Adoption Today, Videolicious, the pioneer of video automation for high-volume b2b sales and marketing organizations, announced Ashley Deibert as its new Chief Marketing Officer (CMO). As CMO, Ashley has been tasked with carving out a new market category, positioning the company’s video platform for wide enterprise adoption, and developing a partnership program with a focus on technology integrations…

Oracle Launches New Data Cloud Solution for B2B Marketers

New Service Enables 1.5 Million Small and Mid-Size Businesses to Tailor B2B Marketing Across 48 Industry and Sub-Industry Segments Oracle OpenWorld – Oracle Data Cloud launched a new SMB data solution that helps B2B marketers reach over 115 million IDs at more than 1.5 million small and mid-sized businesses (SMBs) with effective digital campaigns. The new solution enables account-based marketing (ABM) for sales outreach to contacts at small and mid-size businesses across 48 industry and sub-industry segments, offering…

Roku Deepens Measurement Capabilities to Further Capture Benefits of OTT Advertising

Eleven Companies Join New Measurement Partner Program to Provide More Robust Third-Party Solutions for Media Campaigns Roku, Inc. announced a Measurement Partner Program to help brands and publishers quantify the impact of OTT advertising campaigns running on the Roku platform across a wide variety of marketing and sales outcomes. Eleven partners including Acxiom, comScore, Experian, Factual, IHS Markit, Kantar, Nielsen, Nielsen Catalina Solutions, Oracle Data Cloud, Placed and ResearchNow SSI are now part of the…

Goodway Group Launches Proprietary Auto Purchase Attribution, Connecting Online Advertising to Offline Auto Sales for Regional Advertisers

Oracle Data Cloud Integration Anonymously Matches Impression Data to Polk Purchase Data Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, announced the launch of Auto Purchase Attribution, a proprietary solution with Oracle Data Cloud that connects online advertising efforts to offline auto sales at a regional level. The solution anonymously matches Goodway’s impression data to Polk purchase data to determine which households were exposed to advertising and which of…

TechBytes with Brenda Tuohig, VP, Partner Strategy and Agencies, Oracle Data Cloud

Brenda Tuohig VP, Partner Strategy and Agencies, Oracle Data Cloud The Data-as-a-Service (DaaS) landscape is evolving at a phenomenal rate. Oracle Data Cloud, a key player in the DaaS ecosystem, helps businesses unlock the value of their First-party and Third-party data. Brenda Tuohig, VP, Partner Strategy and Agencies at Oracle Data Cloud, shared her roadmap on DaaS, the core tenets of Oracle Data Cloud for Campaign Measurement and Analytics, and the larger picture of the technology market for automation and…

Facebook Gets Moat On-board for Video Ad Metrics

Advertisers will be Able to Use Moat's Measurement Platform for Facebook's New Video Ad Play Metric Facebook announced that it is changing the way its 3-second and 10-second video view counts are calculated. Until recently, these video view counts included the time period in which a viewer rewatched or replayed a video. Facebook will now include on the unrepeated time period for its the 3-second and 10-second video view metrics. In its blog announcing the change, Facebook wrote, “We’re updating some of our video ad…