Clear Channel Outdoor (CCO) announced it has partnered with Tremor Video, the leading programmatic video and data-driven TV platform, to help brands amplify out-of-home (OOH) reach and deepen consumer engagement with video ads across all screens including desktop, mobile, tablet and connected TV (CTV). By integrating Tremor Video’s capabilities with RADARConnect, CCO now provides advertisers a coordinated OOH and all-screen video solution that seamlessly extends TV, digital or social video campaigns to reach consumers when, and where, they’re ready to engage with brands.
“Our partnership with Tremor Video helps brands extend their storytelling throughout their customer journey with targeted and relevant video content,” said Dan Levi, EVP, and CMO, CCO. “Our solutions give us visibility into how peoples’ movements continue shifting as the country reopens so we can help our valued clients rebuild and recover by reaching their target consumers along their newly charted journeys.”
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This partnership comes at a pivotal moment of unprecedented change in consumer travel patterns and behaviors resulting from COVID-19 shelter-in-place orders. During this time, CCO research revealed consumers, who remained out and about for work or shopped outside the home during COVID, exercised more purposeful journeys in closer proximity to their homes. And the opportunity to reach exposed OOH audiences with video is helping marketers maintain their brand affinity as the economy rebounds.
“The pandemic is rapidly increasing the amount of time consumers are spending on their screens, and advertisers have an opportunity to extend their OOH footprint and drive stronger results by delivering personalized, meaningful connections with consumers no matter what device they’re on,” said Anthony Flaccavento, chief revenue officer at Tremor Video.
The expanded CCO RADAR capabilities also provide detailed reporting on key digital video metrics allowing brands to optimize the performance of future campaigns. Moreover, this new omnichannel technology, coupled with CCO’s mobile location data insights derived from COVID-affected travel patterns and behaviors, helps brands reach audiences who haven’t frequented business since shelter in place, those living in proximity to essential businesses as well as frontline workers.
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