By blocking sophisticated invalid traffic and fraudulent impressions before purchase, publishers and advertisers can focus on the consumer experience MediaMath, …
Triton Digital Integrates Centro’s Basis Platform with the a2x Programmatic Marketplace
Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced an integration between Centro’s …
Adslot Delivers 467% Increase in ROI Through Programmatic Guaranteed Solution
Leading Digital Agency Greenlight Realized Significant Operational and Media Efficiency Improvements During Peak Media Buy Times Adslot Media announced that a recent campaign executed …
IX Open Highlights: Index Exchange Drives New Programmatic Industry Leaps in Identity, Speed and Partner Value
Keynote event highlighted by flurry of product announcements enhancing connections among trusted publishers, favored brands and global consumers on the …
Can Programmatic-Guaranteed Adtech Platforms Deliver 400%+ Increase in ROI?
Leading Digital Agency Greenlight Realized Significant Operational and Media Efficiency Improvements During Peak Media Buy Times Adslot Media announced that …
Innovation: Splicky Delivers a Fully Programmatic DOOH Campaign for Harvest Digital and Sziget Festival Across Three Countries and Seven Cities
Harvest Digital and the Sziget Festival blazed a new trail, delivering a fully programmatic digital out of home (DOOH) campaign on …
Adomni Launches Largest-Ever Programmatic Billboard Campaign with Kylie Skin
Adomni launched a record-breaking national digital out-of-home (OOH) campaign with Kylie Jenner to coincide with the release of her new skincare …
FreeWheel Announces Programmatic OTT Offering for Local TV Buyers
End-To-End Automated Buying Within the Strata Platform Removes Common Barriers to Buying Premium OTT Video FreeWheel, A Comcast Company, announced …
Triton Digital Integrates dataxu’s TouchPoint DSP with the a2x Programmatic Marketplace to Provide Buyers with Access to Top-Tier Digital Audio Advertising Inventory
Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the integration of its …
Why Sellers.json is a Major Leap Forward in Transparent Programmatic Advertising
On April 11, IAB Tech Lab released both sellers.json and the OpenRTB SupplyChain object for initial public comment about Programmatic …
Adomni and Lightbox OOH Video Network Partner to Drive New Programmatic Revenue for Shopping Mall Screens
Lightbox, the Largest In-Mall Video Network Operator, Has Connected Its 4,500+ Video Screens in 300+ Shopping Malls to the Adomni …
Dataxu Partners with Aircast to Launch Southeast Asia’s First Programmatic DOOH Offering
dataxu, the leading global software provider for marketing professionals, has announced a partnership with Aircast to offer Southeast Asia’s first …
Stop Wasting Your Programmatic Ad Spend
Programmatic is held up as the savior of marketing efficiency and is undeniably a useful addition to the marketer’s toolkit. …
Zeta Global Closes Acquisition of Sizmek’s Data and Programmatic Platform, Combining Superior Data with World’s Best AI
The Deal Signifies a New Monetization Pipeline for the Company and a Superior DSP Coming to Market Zeta Global, a …
Reinventing “Programmatic” for the Health Industry
A key challenge for all marketers today is finding digital audiences as media consumption continues to become increasingly fragmented. This …
Beachfront Announces New Set-Top Box VOD Programmatic Advertising Capability For MVPDs
New Technology Delivers Modern-Day Demand Partners, and Creates New Programmatic Sales Channel for MVPDs’ VOD Inventory Beachfront announced its new …
Beeswax Announces “Bid Models” to Power Programmatic In-Housing
Latest Product Signals Next Step in Making “Bring Your Own Algorithm” a Reality for Programmatic Media Buyers of All Sizes …
New Study Reveals Why In-House Programmatic Teams Struggle To Optimize Digital Media
Survey by Advertising Perceptions and Origami Logic Shows Lack of Expertise, Resources & Timely Intelligence Delay Efforts to Effectively Optimize …
IAB Tech Lab Announces Two New Technologies to Build More Transparency & Trust in the Programmatic Supply Chain
sellers.json & OpenRTB SupplyChain Object Specifications Made Available for Public Comment The IAB Technology Laboratory has introduced for public comment …
Gameloft Chooses PubMatic to Drive Programmatic In-App Advertising Growth
PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, today announced it is working with Gameloft, a …