Step #1 Start Early and Leverage PMP/Guaranteed Deals 45% of US consumers say they plan to start shopping before November …
Adelphic Report: Are Programmatic Traders Set Up for Success?
New Programmatic Report Shows Trader Opinions and Challenges, Coincides With National Programmatic Advertising Day Adelphic, a Viant subscription-based self-service platform …
Clear Channel Outdoor, Broadsign Partnership Expands Access to U.S. Programmatic Digital Out-of-Home Inventory
Ad Tech Integration Opens DOOH Programmatic Pipes More Broadly to Digital Buyers, Helps Brands Execute More Efficient and Measurable Omnichannel …
Simpli.fi Enables Addressable Programmatic Advertising for 126 Million US Households Based on over 500 Demographic Variables
Programmatic Advertising Leader Simpli.fi ‘s User Interface Now Enables Advertisers to Easily Curate and Execute against Precisely Defined Addressable Audiences …
TechBytes with Sergio Serra, Senior Product Manager of Supply and Programmatic at InMobi
Could you tell us about your role and responsibilities at InMobi? I’m the Product Manager for the SSP strategic business …
Viant Enhances Programmatic Pharmaceutical Offering with New Data Partnerships
Launches new whitepaper “Programmatic for Pharma Marketers” to help navigate the digital landscape Viant, a Meredith Corporation people-based advertising technology …
Brand Safety Alert: How Toxic is Today’s Programmatic Digital Advertising Environment to Brands, Advertisers, and Publishers?
Ad Tech startup tribeOS innovates digital advertising solutions to best combat brand safety risks Digital threats to brands represent a …
Infutor Takes on Programmatic Market with New TruthSetTM Digital Device Graph and Digital Suite of Solutions
Consumer Identity Management Expert’s New Digital Onboarding, Crosswalk and Personalization Solutions Empower Offline-Online Digitization, Cross-Device Linking and Privacy-Compliant Device Personalization …
Infutor Takes on Programmatic Market with New TruthSet Digital Device Graph and Digital Suite of Solutions
Consumer Identity Management Expert’s New Digital Onboarding, Crosswalk and Personalization Solutions Consumer identity management expert Infutor launched its Digital Solutions Suite, …
RhythmOne Named #1 Programmatic Advertising Seller on Pixalate’s Global (US), Mobile and Video Trust (US and International) Indexes
Score assessed based on data from billions of transactions on transparency, viewability, ads.txt, engagement and more RhythmOne LLC, a Tremor …
Vistar Media Opens Programmatic Ecosystem
Partnerships with Adelphic, Amobee, MediaMath and Verizon Media First to Power a New Phase of Growth in Out-Of-Home Vistar Media, …
AdColony Releases SDK 4, Unifying Display, Programmatic and Award-Winning Video Offerings into a Single SDK
Increasing monetization options for developers & measurement options for advertisers AdColony, the mobile performance marketplace, is pleased to announce it …
Outbrain Integrates with Google Display and Video 360 to Strengthen Programmatic Offerings
Powered through BidSwitch, Outbrain will provide marketers with solutions to scale their native strategy, programmatically Outbrain, the world’s leading discovery …
GeoEdge Researchers Uncover Malicious Auto-Redirect Ads in Programmatic VPAID Video Inserted in Sandboxed iFrames
This Newly Discovered Re-Direct Attack Marks the Continued Escalation of Malware Attacks like Steganography and WebRTC Which Go Undetected via …
Sportradar’s ad:s Launches Programmatic Ad Offering to Fundamentally Shift How Sports Betting Operators Run their Businesses
The Latest Development from Ad:S Is Built to Be the Most Efficient Ad Buying Solution in the Betting Market Sportradar, …
Joveo Furthers Global Expansion to Meet International Demand for Its Programmatic Job Advertising
Joveo, the leader in programmatic recruitment technology, announced continued global expansion to meet demand for its job advertising solutions, powered …
Undertone Launches ‘Synchromatic Marketplace’ to Deliver High Impact Programmatic Ad Formats
Award-Winning Creative Units Which Provide Superior Performance, Engagement and Viewability – Allowing Brands to Create Synchronized User Experiences – Now …
RhythmOne Launches its Programmatic Platform in Asia-Pacific and Latin America
Company Also Appoints Two Key Industry Players to Help Lead Global Expansion Efforts RhythmOne, LLC, a Tremor International company, announces …
The State of Programmatic Advertising: Why Mobile In-App Programmatic will be Really Different in 2020
What is the current state of mobile programmatic advertising, and how will it likely evolve in 2020? To answer these …
Cint Acquires P2Sample to Expand Its Audience Reach and Enhance Powerful Programmatic Capabilities
Cint, the technology platform that accelerates insight gathering in marketing research, announces its acquisition of 100 percent of P2Sample, a …