What is the current state of mobile programmatic advertising, and how will it likely evolve in 2020? To answer these …
Cint Acquires P2Sample to Expand Its Audience Reach and Enhance Powerful Programmatic Capabilities
Cint, the technology platform that accelerates insight gathering in marketing research, announces its acquisition of 100 percent of P2Sample, a …
Catalina To Offer CPG Marketers, Retailers And Agencies New Targeting And Measurement Capabilities Across Television, Social Media And Programmatic Advertising
CMOs can now target and measure the impact of digital ads on in-store sales through the LiveRamp Data Store across …
MediaRadar Study: Number of Companies Placing Native Ads Programmatically Increases YoY
Progressive Named Top Buyer of Native Ads in q1 of 2019, Followed by Homeserve and Lendingtree MediaRadar, the leading advertising …
How Sellers.json and OpenRTB Supply Chain Object Reinforces DSPs/Buy Side Confidence in Programmatic Advertising
What is Sellers.json and OpenRTB Supply Chain Object? IAB Tech Lab has come up with a new initiative to combat …
Tapad Partners with Programmatic Buying Platform, Beeswax, to Extend Identity Resolution
Integration Allows More Brands and Media Companies Access to Cross-Device Analytics as They Continue to In-House Their Programmatic Strategies Tapad, …
3 Reasons Your Programmatic Team Is Losing You Money
Programmatic is more profitable than ever before and yet your programmatic team is most likely losing you money. Let me …
MediaMath and White Ops Build Transparency and Trust into the Programmatic Supply Chain
By blocking sophisticated invalid traffic and fraudulent impressions before purchase, publishers and advertisers can focus on the consumer experience MediaMath, …
Triton Digital Integrates Centro’s Basis Platform with the a2x Programmatic Marketplace
Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced an integration between Centro’s …
Adslot Delivers 467% Increase in ROI Through Programmatic Guaranteed Solution
Leading Digital Agency Greenlight Realized Significant Operational and Media Efficiency Improvements During Peak Media Buy Times Adslot Media announced that a recent campaign executed …
IX Open Highlights: Index Exchange Drives New Programmatic Industry Leaps in Identity, Speed and Partner Value
Keynote event highlighted by flurry of product announcements enhancing connections among trusted publishers, favored brands and global consumers on the …
Can Programmatic-Guaranteed Adtech Platforms Deliver 400%+ Increase in ROI?
Leading Digital Agency Greenlight Realized Significant Operational and Media Efficiency Improvements During Peak Media Buy Times Adslot Media announced that …
Innovation: Splicky Delivers a Fully Programmatic DOOH Campaign for Harvest Digital and Sziget Festival Across Three Countries and Seven Cities
Harvest Digital and the Sziget Festival blazed a new trail, delivering a fully programmatic digital out of home (DOOH) campaign on …
Adomni Launches Largest-Ever Programmatic Billboard Campaign with Kylie Skin
Adomni launched a record-breaking national digital out-of-home (OOH) campaign with Kylie Jenner to coincide with the release of her new skincare …
FreeWheel Announces Programmatic OTT Offering for Local TV Buyers
End-To-End Automated Buying Within the Strata Platform Removes Common Barriers to Buying Premium OTT Video FreeWheel, A Comcast Company, announced …
Triton Digital Integrates dataxu’s TouchPoint DSP with the a2x Programmatic Marketplace to Provide Buyers with Access to Top-Tier Digital Audio Advertising Inventory
Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the integration of its …
Why Sellers.json is a Major Leap Forward in Transparent Programmatic Advertising
On April 11, IAB Tech Lab released both sellers.json and the OpenRTB SupplyChain object for initial public comment about Programmatic …
Adomni and Lightbox OOH Video Network Partner to Drive New Programmatic Revenue for Shopping Mall Screens
Lightbox, the Largest In-Mall Video Network Operator, Has Connected Its 4,500+ Video Screens in 300+ Shopping Malls to the Adomni …
Dataxu Partners with Aircast to Launch Southeast Asia’s First Programmatic DOOH Offering
dataxu, the leading global software provider for marketing professionals, has announced a partnership with Aircast to offer Southeast Asia’s first …
Stop Wasting Your Programmatic Ad Spend
Programmatic is held up as the savior of marketing efficiency and is undeniably a useful addition to the marketer’s toolkit. …