New Technology Delivers Modern-Day Demand Partners, and Creates New Programmatic Sales Channel for MVPDs’ VOD Inventory Beachfront announced its new …
Beeswax Announces “Bid Models” to Power Programmatic In-Housing
Latest Product Signals Next Step in Making “Bring Your Own Algorithm” a Reality for Programmatic Media Buyers of All Sizes …
New Study Reveals Why In-House Programmatic Teams Struggle To Optimize Digital Media
Survey by Advertising Perceptions and Origami Logic Shows Lack of Expertise, Resources & Timely Intelligence Delay Efforts to Effectively Optimize …
IAB Tech Lab Announces Two New Technologies to Build More Transparency & Trust in the Programmatic Supply Chain
sellers.json & OpenRTB SupplyChain Object Specifications Made Available for Public Comment The IAB Technology Laboratory has introduced for public comment …
Gameloft Chooses PubMatic to Drive Programmatic In-App Advertising Growth
PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, today announced it is working with Gameloft, a …
IPONWEB’s Optimal Price Discovery Service to Help Media Buyers Combat Programmatic’s Shift to First Price Auctions
Bid Shading Solution Helps Programmatic Buyers Reduce Media Costs by 15% to 30% Google’s Shift to First Price Auctions Creates …
TechBytes with Elan Carter, Vice President, US Programmatic Strategy, YouAppi
Tell us about your role and the team/technology you handle at YouAppi. I joined YouAppi earlier this year to help …
TechBytes with Krish Sailam, SVP of Global Programmatic Solutions, DWA, A Merkle Company
Tell us about your role and the team/technology you handle at DWA, a Merkle Company. I am the Global SVP …
AdColony Announces Onboarding of Media Veteran Matt Barash and New Additions to Executive Leadership Team — Camila Franklin as VP of Programmatic and Tom Simpson as VP of Brand and Exchange, APAC
AdColony Inc., the mobile performance marketplace, announced that media industry veteran Matt Barash has rejoined AdColony as Head of Strategy …
iPinYou Partners with Weibo to Provide a More Integrated Advertising Solution across Social and Programmatic Platforms
iPinYou, China’s leading programmatic platform, recently partnered with Weibo to integrate their Chinese consumer data and media inventory into iPinYou‘s programmatic platform. This integration helps …
Mobiquity Technologies Expands Media Supply and Provides Innovative New Media Opportunities for Programmatic Advertisers
Mobiquity Technologies, Inc., a company providing mobile first, next generation programmatic advertising capabilities is announcing the addition of three new …
Netmining Partners with Bidtellect to Offer Programmatic Native Advertising
Marketers Can Now Combine Native Ads with Audience Data for Stronger Retargeting Netmining, the leading provider of data-driven targeting solutions, …
Looking Ahead: Predictions for Programmatic Advanced TV Advertising
The competitive diversity scenario i.e. all-against-all will greatly intensify across the global television advertising market throughout 2019. Global platforms with …
PebblePost Doubles Down on Programmatic Direct Mail Growth with New Executive Appointments
PebblePost, the leading digital-to-direct mail marketing platform, announced the appointments of two new executives: Cathy Mulrow-Peattie as lead General Counsel, …
Basis by Centro Expands Programmatic Advertising Capabilities for Native and Digital Audio
Basis Further Automates Digital Media Planning, Activation, Reporting and Reconciliation for All Channels, Ad Units and Buying Tactics Centro, a …
NCC Media Names Programmatic TV Pioneer and Two-Time Technical Emmy Winner Gerrit Niemeijer as Chief Technology Officer
NCC Media, the national television advertising sales, marketing and technology company owned by Comcast Corporation, Charter Communications, Inc. and Cox …
LiveRamp IdentityLink for RTB Sets New Benchmarks in Programmatic AdTech
This week, the leading provider of identity resolution service and data onboarding, LiveRamp, announced the availability of their IdentityLink for …
IPONWEB hires Moritz Wuttke to Build on Programmatic TV Potential
Advertising Technology Specialist Expands Its Focus on Growing Digital TV Market IPONWEB, an industry pioneer and world leader in the …
PubMatic Launches OpenBid, Bringing Full Strength of Programmatic Monetization to the Mobile App Environment
The Programmatic-First SDK Offers App Developers Benefits of Header Bidding PubMatic, the publisher-focused sell-side platform (SSP) for an open digital …
Beeswax Becomes the First Programmatic Buying Solution to Integrate with Operative
Unique Integration Between Beeswax’s Bidder-As-A-Service Technology and Operative’s Publisher-Facing Order Management System Breaks Barriers Between Traditional and Digital Media Channels, …