When the California Consumer Private Act (CCPA) went into effect earlier this year, some saw it as an onerousconstraint that could cripple the advertising ecosystem. As we enter the third month of the CCPA enforcement era, programmatic has persevered andeven demonstrated tobrands that it is the most reliable solution for reaching consumers. It’s safe to say earlier reports of digital advertising’s impending demise were greatly exaggerated. With the CCPA, California became the first state in the U.S. to comprehensively…

Michael Cahan joins Crimtan as Senior Vice President - Americas to bring powerful and proven programmatic lifecycle success to North American clients. Cahan is being tasked with introducing and expanding Crimtan’s global network in North America to both brand direct and agency clients. He will also be responsible for building up Crimtan’s sales and client success infrastructure in the region. Michael is a proven digital executive with over 20 years of cross-platform experience (over a decade in programmatic) who…

Programmatic Platform for CTV, Household Addressable, and Mobile Advertising is recognized as a top provider in the industry Simpli.fi, a leading programmatic platform for CTV, addressable, and mobile advertising, announced that the company was named to the 2020 AdExchanger Programmatic Power Players list. The Programmatic Power Players is AdExchanger's definitive guide to the top agencies, tech providers, and other strategic advisors offering programmatic marketing and advertising services. Curated by AdExchanger's…

Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has been named to AdExchanger’s inaugural Programmatic Power Players list. AdExchanger recognized Goodway for two core categories: media planning and buying, and performance marketing. Marketing Technology News: SRDS Expands Footprint into Influencer Marketing Through Partnership with Upfluence Working with brands such as Anytime Fitness, Mattress Firm, Staples, and Subaru, the judges praised Goodway for being in a…

Aarki, a leading AI-enabled mobile marketing platform, announced it has been added to AdExchanger's inaugural 2020 Programmatic Power Players list, the digital marketing industry's first searchable guide to the best agencies, tech providers, and partners in the business. Marketing Technology News: Oracle Exposes Largest CTV Ad Fraud Operation Ever "It is a great honor for us to end the year with such wonderful recognition," said Sid Bhatt, CEO, and co-founder of Aarki. "We are thrilled to be included in such a…

AcuityAds Holdings Inc., the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, has been officially named to the inaugural 2020 AdExchanger Programmatic Power Players list. AcuityAds was recognized by the publication following the success of its recently launched platform illumin™ - a one-of-a-kind advertising technology, enabling planning, buying, and omnichannel intelligence in a single platform for seamless…

The 6 adtech leaders include Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and Vistar Media. They join forces to deliver parameters for defining programmatic DOOH inventory. Ensuring a mutual understanding between the DOOH buyer and seller in the bid-stream and during the media transaction, these standards open up new inventory discovery opportunities, improve targeting, and promote greater knowledge equality within the programmatic DOOH industry. Six leading digital-out-of-home (DOOH) technology platforms -…

Integral Ad Science (IAS), the global leader in digital ad verification, today released its 2021 Industry Pulse Report. Surveying over 200 ad industry experts across the US, IAS found that issues around digital video and connected TV, programmatic, and social rocketed to the top of the ad industry's priority list. Marketing Technology News: Solodev Achieves AWS Public Safety & Disaster Response Competency Status "2020 has proven to be a year of accelerated change in the digital ad industry, with major shifts…

Dailymotion partners with Verizon Media to provide a new programmatic guaranteed offer. This automated purchasing mode – also called direct programmatic – allows brands to acquire advertising inventories with full confidence through private deals. Renault – along with its agency OMD – was able to be the first to preview this new offer. Brands are looking for more control and confidence today, while also expecting more guarantees in the construction of their digital strategy. That's why Dailymotion now offers the…

Adara, the leader in verified identity and permissioned data and dynamic programmatic specialists Crimtan have joined forces to form the perfect partnership for programmatic advertising – and supercharge brands’ customer acquisition. We are delighted to announce that Crimtan and Adara have signed a partnership to combine Adara’s leading global digital identities, with Crimtan’s intelligent lifecycle marketing capabilities, based around audience, investment and creative intelligence. Crimtan are the experts in lifecycle…

Programmatic TV buyers can reach audiences on Samsung TV Plus, a free, ad-supported streaming service, allowing brands to run full-screen, in-stream video ads in a brand-safe, premium environment Samsung Ads Europe, the media and advertising division of Samsung Electronics, announces that advertisers across Europe now have the ability to access Samsung Ads’ premium video inventory programmatically via their preferred DSP, with direct access to Samsung's proprietary audience segments powered by automatic content recognition…

Hivestack drives strategic expansion in Latin America with multiple partners on the supply side, as demand for programmatic digital out-of-home is set for explosive growth Hivestack, the leading global programmatic digital out-of-home (DOOH) ad tech company announced that they are expanding sales and operations to several countries in Latin America including, Argentina, Costa Rica, El Salvador, Guatemala, Honduras, Peru, Panama and Mexico. Even in the midst of a global pandemic, programmatic advertising has been on a…

mediasmart, Affle’s self-serve mobile programmatic platform, announced that it has entered into a partnership with Mediabrands, the global media and data arm of Interpublic Group in Indonesia. Through this partnership, Mediabrands will get to bring mediasmart’s programmatic platform to its advertisers and strengthen its propositions for data-driven programmatic advertising in a fast-growing market. Marketing Technology News: Informatica Launches Comprehensive Data Governance Support for Snowflake Data Cloud Commenting…

With the innovative feature, the company aims to create an environment that is conducive for digital ways of working for Rx dug brands Text-based programmatic ads to facilitate ease of approval and ease of optimization, resulting in better efficiency of digital campaigns Doceree Inc, the first global network of endemic platforms for programmatic marketing, launched on Wednesday first Text-based Programmatic Ads for Pharmaceutical brands with a view to making Rx drug marketing effective and efficient. The company is on a…

Groundbreaking Product is Already Proving Higher Viewable Impressions for Advertisers Mediavine is pleased to announce the launch of its premier WordPress framework, Trellis. Trellis is the first WordPress framework focused on pagespeed and ad performance, exclusively providing publishers with tools and technology that were previously only available to those with an engineering team. Mediavine is the only firm in the advertisement technology industry to develop a WordPress product of this scale. "We are thrilled to…

Phoenix-based Colling Media continues helping clients innovate advertising campaigns with its latest offering: digital billboards. A world away from traditional advertising messages seen above streets and highways, digital billboards are purchased via programmatic real-time bidding (RTB). And unlike when exterior advertising was first used on street railways in 1850, the newest digital billboard technology tracks consumer and purchasing behavior with precision. Marketing Technology News: eGain Modernizes IVR Engagement…

Joveo’s new feature dramatically enhances transparency, conversion data accuracy, and performance optimization capabilities for recruitment marketing teams worldwide Joveo, the global leader in programmatic recruitment advertising technology, announced the launch of its cookieless candidate tracking capability, the first of its kind in the recruitment marketing ecosystem. In the job advertising space today, cookies are commonly used as a way to track online job seeker behavior and understand their journeys along the…

BIG Outdoor - a provider of premium, high-impact digital billboards - announced the launch of programmatic capabilities powered by Vistar Media. BIG Outdoor is leveraging Vistar’s supply-side platform (SSP) to make their inventory available for purchase programmatically via open exchange or private marketplace deals. “Our mission is to stay at the forefront of improving the value proposition of digital billboard advertising,” said Richard Maund, National Sales & Marketing Director at BIG Outdoor. “We want to provide…

Leading global SSP will also develop specific programmatic solutions to help GroupM clients achieve maximum ROI for video advertising SpotX, the leading global video advertising platform, today announced it has signed a strategic agreement with GroupM, the media investment group of WPP, to serve as the primary partner for all programmatic digital video and over-the-top (OTT) inventory. The partnership is being debuted in the US with the intention to scale it globally into other markets. As part of the agreement, SpotX will…

Programmatic out of home (OOH) is set to form a crucial part of US digital advertising strategy going forwards, according to the annual State of the Nation report from VIOOH, the programmatic OOH trading platform, which is released. The report found that US respondents forecast including programmatic OOH in 51% of all digital campaigns in 2021, up from 47% in 2019. VIOOH’s report, which surveyed 600 executives from media agencies and advertisers across the US, UK and Germany during August 2020, proved that the flexibility…