CHEQ Report: Cost of Digital Ad Fraud Will Rise to $35 Billion Globally in 2020
‘Perfect storm’ of recession, complexity, and ‘unaccountable’ political spending sees record ad-fraud rates
Marketing losses due to ad fraud will rise to $35 billion in 2020, a global economic study by CHEQ has revealed.
The cybersecurity company has undertaken a report detailing the full scale of ad fraud with economist Roberto Cavazos, a professor at the University of Baltimore, using the latest economic analysis, proprietary CHEQ data, and industry interviews. The report finds that while direct global economic costs of…