programmatic ad

Grove Inc. (GRVI) SaaS ad platform has partnered with Benzinga to provide a programmatic, email advertising solution. Interactive Offers will help Benzinga monetize their emails through its programmatic ad units. Publishers, like…
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Programmatic ad growth and transparency issues will drive adoption Integral Ad Science, a global leader in digital media quality, released its latest research, Perfecting Your Supply Path: The Expansion of SPO in Programmatic. The new…
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Multicultural-Focused SSP Rapidly Rises to Top 10 in Revenue Performance Overall Among Mediavine's Monetization Partners Mediavine, the largest exclusive full-service ad management firm in the U.S., has partnered with Colossus SSP to…
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Ad Fraud SPO technology, rooted in analysis of the SupplyChain Object (SCO) and Sellers.json, evaluates ad fraud, inventory quality, and arbitrage risk to identify bona fide partners across CTV, Mobile Apps, and Websites Pixalate, the…
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Mobvista's subsidiary, Mintegral, has recorded an unaudited revenue of $127.7 million in Q2 2021, an increase of 53.1% compared to Q2 2020 ($83.4 million), and an increase of 32.4% compared to Q1 2021 ($96.5 million). Marketing…
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‘Perfect storm’ of recession, complexity, and ‘unaccountable’ political spending sees record ad-fraud rates Marketing losses due to ad fraud will rise to $35 billion in 2020, a global economic study by CHEQ has revealed. The…
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Full-Featured Product Suite Offers Data-Driven Insights and Tools to Drive Efficiencies and Effectiveness in Producing, Testing, Analyzing and Managing Ad Creative at Scale Bidalgo, a leading provider of campaign management and ad…
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Publisher Improves User Experience and Drives Revenue While Delivering Fewer Ad Impressions Salon and Revcontent announced an exclusive partnership after Salon ran a head-to-head split test with other content recommendation partners.…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from GroundTruth, SpotX, Tinuiti, Centro, and AdInMo. GroundTruth and Yext Integration Offers…
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With new legislation on the horizon, what does a future with restricted data mean for marketers? Unless you have been under a rock, or not reading your industry press, you will no doubt be aware of California’s attempt to protect its…
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The tech industry caught fire following the announcement by Twitter CEO Jack Dorsey that the social platform was banning all political ads, thereby upping the pressure on Google and Facebook to present its solution for curbing fraudulent…
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An analysis of 2019 programmatic ad supply trends in the Connected TV (CTV) and Over-the-Top (OTT) advertising industry Pixalate, a global ad fraud intelligence and marketing compliance platform, today announced the release of its State of…
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Programmatic is held up as the savior of marketing efficiency and is undeniably a useful addition to the marketer’s toolkit. But when poorly executed it can have an adverse effect on efficiency. Almost £5.7 billion will be spent on…
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Is Identity Resolution on the Brink of Being the Next In-Vogue Digital Technology? It’s beginning to seem that way. Once a niche topic, only on the radar of the savviest programmatic ad buyers, the broader industry has taken notice of a…
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HIRO Media's Event to Explore Issues, Trends, and Opportunities That Are Top of Mind for Brands, Agencies, and Publishers HIRO Media, the world's first safe SSP, is proud to bring together thought leaders and influencers from all sides…
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