AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Zemanta, Clear Ads, Samsung Ads Europe, Patter89, to IAA. Zemanta Debuts Next Generation of Autopilot  Zemanta, the industry’s leading programmatic native advertising DSP, announced the next generation of Autopilot, the platform’s automation engine. Autopilot optimizes for the most optimal price possible to reach specific goals while hitting marketer’s daily budgets. Early testing…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Adapex, Adelphic, Crystalead, Catalina, Spaceback, to Doceree. Adelphic Strengthens Identity Resolution Capabilities, Integrates with Adstra Adelphic, a Viant people-based DSP for omnichannel advertising, is expanding its already robust data footprint by announcing its identity-based partnership with Adstra, the first Data Bureau designed to help marketers orchestrate the application…

Predictions Series 2021: AdTech is Moving Unbelievably Fast to Dislodge Cookies and Everything Else You Use Want to Track Consumer Behavior

Consumer behavior is a hot-topic in 2020. It would remain so in 2021 as well. One of the biggest outcomes of the COVID-19 crisis is the demand for a user data revolution that is pushing Ethical web scraping needs among the C-suite decision-makers. We are back with our popular "Prediction Series" for the coming year. In the current year, we endured a tough economic and pandemic crisis that left us eons trailing behind our targets and plans -- but, does time stop? We know the answer, isn't it! In Part 1 of AdTech trends…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Spotify, Anzu, AdQuick, Pinnacle Advertising, and Colling Media. Spotify Announces Strategic Acquisition Megaphone Spotify Technology S.A, the world’s most popular audio streaming subscription service, announced that the company has entered into a definitive agreement to acquire Megaphone, one of the world’s most innovative podcast advertising and publishing platforms. Together,…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Outbrain, Amazon, Horizon Media, edatanetworks, and Amazon Ads. Outbrain Announces New Strategic Global Partnership with Opera to Bring Native Advertising to Browsers Outbrain, the world’s leading discovery and native advertising platform on the open web, announced a new partnership with multi-platform web browser Opera. Through the partnership, marketers will now have access to…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Intentwise, Joveo, Coinstar, Ogury, and NOM. Intentwise Adds API and Connectors to Help Agencies and Advertisers Intentwise, the SaaS platform that helps brands, sellers and agencies enhance advertising performance on Amazon,  announced the release of an API and data connectors. Agencies and direct advertisers can now seamlessly integrate advertising data from Amazon into their internal…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Comscore, AcuityAds, Adzymic, iHeartMedia and Adwerx. Comscore Introduces Global Verified Contextual Private Marketplaces (PMPs) for Connected TV and Video Advertising Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that its advanced brand safety and contextual categorization segments for Connected TV (CTV) and premium video are…

Berlin-Based Start Up Swaarm Enters the Market with New AdTech Tracking Platform

A team of adtech industry experts launch a smart platform to make performance marketing tracking and optimizations a breeze Swaarm, a recently founded SaaS company, announced the global launch of its new performance-based tracking platform that provides agencies, advertisers and networks with the ability to fully track and control their marketing efforts in real-time ensuring profitable growth. Marketing Technology News: RevJet Announces Version 5.0 of its Global Ad Serving App Suite The platform has been engineered…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Teads, Vungle, Animoto, Digital Media Solutions and Taboola . Teads Launches Teads Conversions Teads, The Global Media Platform, unveiled a suite of updates including the expansion of its robust performance offering along with new social products and measurement solutions. The announcements were made during the inaugural ‘Teads Partner Day’, a global virtual event that brought…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Nielsen, Broadbean Technology, Vistar Media, Anzu.io, and Integral Ad Science. Nielsen Supercharges Ad Intelligence Platform With Richer Advertising Spend Data Nielsen announced that it is augmenting the U.S. digital capabilities of Nielsen Ad Intel, a market-leading advertising intelligence solution. As part of the enhancements, Ad Intel is expanding its digital footprint by…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Quantum Metric, Disney, Helium 10, Integral Ad Science, and Quartile Digital. DISH Selects Quantum Metric to Deliver Transformational Digital Products and Services For Customers Worldwide Quantum Metric, a SaaS platform that helps organizations build better digital products faster, and DISH, a connectivity company that provides television entertainment and award-winning…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from ReverseAds, Amazon, MOLOCO, Adlucent, and InterAd. ReverseAds Announces The Launch Of The World’s First True Alternative To Search Advertising ReverseAds announced the launch of its reverse-engineered search advertising solution that uses Big Data, A.I., and predictive modeling to help brands serve intuitive ads everywhere buyers go online after their initial search. ReverseAds…

RTB House’s AI Full-Funnel Marketing Solutions Wins AdTech Innovation Award In 2020 MarTech Breakthrough Awards Program

RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, announced that it has been selected as the winner of the “AdTech Innovation Award” in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. The AdTech Innovation Award is another prestigious honor for RTB House’s…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Clear Ads, Strategus, Joveo, AcuityAds, and Playbook Media. Amazon Advertising Demand Side Platform Agency Clear Ads Dominates DSP Business UK George Meressa is a leading paid-advertising expert and founder of Clear Ads, an Amazon Advertising Demand Side Platform (DSP) agency currently dominating DSP business in the UK. Specializing in the field since 2009, Clear Ads has extensive…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Hyland, AppsFlyer, eBay, NexTech, and Medallia. Hyland Enters Definitive Agreement to Acquire Alfresco Hyland, a leading content services provider, has signed a definitive agreement to acquire Alfresco, a content services platform and solutions provider. The transaction, expected to close in the fourth quarter of 2020, is subject to usual and customary closing conditions and…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Verizon Media, Adomni, Talon, Bidalgo, and Adverty. DISH Media Partners With Verizon Media to Automate Addressable Advertising Verizon Media is expanding its omnichannel programmatic platform, announcing an advanced TV partnership with DISH Media in which Verizon Media’s demand-side platform (DSP) will provide automated access to DISH’s household addressable ad inventory. The deal…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from CommerceIQ, Spirable, Adverty, ViralGains and Amazon. CommerceIQ is Now an Amazon Advertising Partner CommerceIQ, a leader in E-commerce Channel Optimization, announced it is an Amazon Advertising partner and has been listed in the Amazon Advertising find-a-partner directory. The find-a-partner directory helps advertisers connect with managed-service providers directly for planning,…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Nielsen, Microsoft, Google, Digital Remedy and Outbrain. Nielsen Joins Forces With Talon Outdoor to Deliver Data-Driven Out of Home Advertising Campaigns Nielsen announces an integration with Talon Outdoor, which enables marketers to intelligently target audiences across both online and Out of Home (OOH) by combining its Nielsen Marketing Cloud solution with Talon’s proprietary data…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from iClick, Tru Optik, Adverty, etailz, and Aqfer. iClick Announces Upgrade Of Advertising Campaign Management Tool -IActivate iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China launched an upgrade of its ultimate advertising campaign management tool, iActivate. Tru Optik Launches Self-Service Data Marketplace to Power…

Aqfer and Molecula Partner to Offer New AdTech Solution

Innovative Big Data Technologies Provide Faster, Scalable, and Cost-Effective Ad Delivery and Analysis for Digital Marketers; partners to host webinar that explores the impact of real-time data analysis for ad/marketing agencies Aqfer, a data-centric marketing architecture platform designed to help digital marketers bring marketing and advertising data back in-house, and Molecula, a cloud data access platform for large-scale advanced analytical workloads, announced a technology partnership to provide media companies and…