Tiered channel program enhances integration of TapClicks’ marketing operations and intelligence technologies with solution providers and MSPs TapClicks, the global …
Achieving MarTech and AdTech Success – Digital Agencies Need the Right It Infrastructure
If you run a digital agency, you’re likely acutely aware of the challenges that come with managing your largest and …
Moving Walls Partners with Nigeria’s Leading Adtech Company; Launches Location Intelligence Platform to Transform Offline Media Planning
Moving Walls, a Singapore-headquartered global advertising technology company, has partnered with Interaction Channel Limited (ICL), a pioneer media and advertising …
It’s Time for AdTech to Get Serious About Data Quality
Everyone in tech is talking about Big Data. Recent decades have seen an enormous shift from data scarcity to overabundance, …
Are AdTech Companies Morally Responsible For Climate Change?
A few weeks ago I was suddenly involved in the social media buzz around the young climate activist Greta Thunberg. …
Tech Mahindra Picks InMobi to Offer Industry’s First Video Adtech for Mobile Devices
Tech Mahindra and InMobi Collaborate to Transform Mobile Video Advertising for Telecom Providers, Media and Entertainment Companies Indian Digital Transformation …
Content Recommendation Platforms Taboola and Outbrain Merge to Disrupt “Global AdTech” Ecosystem
Content is nothing if it can’t be discovered. And, Content Recommendation and Discovery platforms like Taboola and Outbrain attract attention …
Achieving MarTech & AdTech Success – Digital Agencies Need the Right IT Infrastructure
If you run a digital agency, you’re likely acutely aware of the challenges that come with managing your largest and …
AdTech Pro Adam Solomon of Lotame Chats About #DMEXCO 2019
Last week, MarTech company Lotame, was at DMEXCO 2019. At the global event for AdTech innovations and discussions, Lotame announced …
Metadata.io to Present AI-Powered Marketing Operations Technology at NYC AdTech.Connect
San Francisco start-up to share the industry’s rapidly emerging platform for automatically orchestrating and optimizing digital marketing operations Metadata.io, the …
AdTech Pro Alex Gardner of Index Exchange Chats About #DMEXCO 2019
We chatted with Index Exchange’s Chief Revenue Officer, Alex Gardner about his expectations from DMEXCO 2019, and why AdTech professionals …
MarTech and AdTech Need to Work Together to Address Attention Fatigue for Enterprise Brands
The average open rate for email is less than 18%, according to Campaign Monitor. That means that brands aren’t getting …
Can Programmatic-Guaranteed Adtech Platforms Deliver 400%+ Increase in ROI?
Leading Digital Agency Greenlight Realized Significant Operational and Media Efficiency Improvements During Peak Media Buy Times Adslot Media announced that …
Digital TV Advertising and Analytics Roundtable Series: Latest AdTech Analytics and CTV Trends
TV Advertising is no longer what it used to be a few years ago. Today, it’s a dynamic ecosystem bubbling …
Adtech Startup Scibids Opens APAC Headquarters in Singapore
Rahul Vasudev, Former Mediamath APAC Managing Director Heads the APAC Office AI-As-A-Service Company Focused on Media Optimisation Adtech startup Scibids …
AdTech Benchmarks: Busting the Myths in “The New TV” Advertising Landscape
More Content and Greater Access Are Transforming Viewers’ TV Experience and Rewriting the Rules for TV Advertising Strategies Comcast Spotlight, …
LiveRamp IdentityLink for RTB Sets New Benchmarks in Programmatic AdTech
This week, the leading provider of identity resolution service and data onboarding, LiveRamp, announced the availability of their IdentityLink for …
2019: The Year AdTech Will Drive a Content Delivery Overhaul
A lot of great original content never reaches consumers. From budding filmmakers who cannot find a distributor for their documentaries …
What Will Drive the AdTech Conversation in 2019?
Goodbye Multichannel, Hello Omnichannel How can you up your customer engagement game in the new year? Make 2019 the year …
Mission 2019: How VideoAmp is Eyeing to Transform the Established AdTech Paradigm
In 2019, we expect a dramatic AdTech transformation powered by new platforms for set-top box and automated content recognition (ACR) …