Advertisement industry experts join the Playrcart team with International expansion on the cards for 2021 Playrcart, the company that makes advertising assets instantly transactional, announces it has raised over £1 million in funding and…
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The first-of-its-kind product will allow RoundlyX users to round up their everyday purchases into digital gift cards with bonus value Prizeout Corp. (Prizeout), first-in-class ad-tech company that works with businesses across the…
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SMT is bringing its proprietary NFT platform, The Lab, to Europe and launches multi-language enabled NFTs, establishing a global presence and securing longevity in the blockchain technology for advertising After unveiling its proprietary…
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Integrate, the leader in B2B Precision Demand Marketing (PDM), announced the appointment of The Trade Desk’s SVP of Product, Gruia Pitigoi-Aron to its Board of Directors. With six years leading product at the largest programmatic…
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Permission.io Appoints Privacy Technology Law Specialist To Further Data Transparency Communication for Expanding Partnerships and Data Monetization Permission.io, the leading provider of permission-based advertising, announced the…
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A newly awarded patent delivers a major step in the integration of the digital and linear television advertising marketplaces. QTT®, an AdTech innovative video platform that helps make linear TV advertising behave digitally, today earned…
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In 2020 programmatic advertising continued to reign supreme, with real-time bidding (RTB) media purchases making up over 80% of media buying in the US. In 2020, global programmatic ad spend reached an estimated 129 billion US dollars, and…
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Mercato Partners Traverse Fund company MNTN (pronounced 'mountain') today announced the acquisition of Maximum Effort Marketing, Ryan Reynolds' and George Dewey's creative advertising hot shop. The deal brings together the fastest growing…
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VEON Ltd. , a leading global provider of connectivity and internet services, announces it has acquired a majority stake in OTM, a technology platform for the automation and planning of online advertising purchases in Russia. VEON's…
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AdTech Industry Seeks to Foster Complete Buyer-Seller Transparency Against Malvertising and Threat Actors This past March, 20 of the largest publishing platforms and ad exchanges met to discuss the future of digital advertising and how the…
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Advertising technology can best be described as an umbrella of software tools and services that fuel the process of advertising for a company. The advertising technology platforms integrate branding, targeting, delivering, and analyzing the…
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Narrative Delivers Seamless Access to ID5's Identity Solutions via the Narrative Data Streaming Platform; Joins ID5 Insider Partner Program To help businesses improve the return on investment of their programmatic advertising…
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Partnership to Accelerate Global Product Expansion and Innovation in CTV TripleLift, one of the largest advertising technology platforms in the world, announced today it has signed a definitive agreement to receive a majority investment…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Adtelligent, Adverty, InMobi, Origin, to Centro. Adtelligent Introduces Native Support for AMP…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Cybba, Flipkart, Colling, Comscore, to Taboola. Cybba Announces Launch of New Data Platform…
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At this time last year, we were looking anxiously to the year to come--not in fear, but in anticipation. Predictions for digital advertising promised exponential growth and expanded use of technology like AI to capture consumer attention.…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Anzu, LG, AzerionOne, Mediavine, to Fiverr. World Cricket Championship Inks Exclusive Deal With…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from All Things Comedy, Magnite, Sinclair, BidMind, to Nielsen. All Things Comedy Selects Triton…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Adverty, iClick, aMVG, TapClicks, to MOLOCO. Adverty and Verizon Media Announce New Deal to…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Zoomd, Taboola, GoMarketing, Veritone, to SoundCloud. Zoomd Launches New Self-Serve SaaS Model to…
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