Last week, MarTech company Lotame, was at DMEXCO 2019. At the global event for AdTech innovations and discussions, Lotame announced …
Metadata.io to Present AI-Powered Marketing Operations Technology at NYC AdTech.Connect
San Francisco start-up to share the industry’s rapidly emerging platform for automatically orchestrating and optimizing digital marketing operations Metadata.io, the …
AdTech Pro Alex Gardner of Index Exchange Chats About #DMEXCO 2019
We chatted with Index Exchange’s Chief Revenue Officer, Alex Gardner about his expectations from DMEXCO 2019, and why AdTech professionals …
MarTech and AdTech Need to Work Together to Address Attention Fatigue for Enterprise Brands
The average open rate for email is less than 18%, according to Campaign Monitor. That means that brands aren’t getting …
Can Programmatic-Guaranteed Adtech Platforms Deliver 400%+ Increase in ROI?
Leading Digital Agency Greenlight Realized Significant Operational and Media Efficiency Improvements During Peak Media Buy Times Adslot Media announced that …
Digital TV Advertising and Analytics Roundtable Series: Latest AdTech Analytics and CTV Trends
TV Advertising is no longer what it used to be a few years ago. Today, it’s a dynamic ecosystem bubbling …
Adtech Startup Scibids Opens APAC Headquarters in Singapore
Rahul Vasudev, Former Mediamath APAC Managing Director Heads the APAC Office AI-As-A-Service Company Focused on Media Optimisation Adtech startup Scibids …
AdTech Benchmarks: Busting the Myths in “The New TV” Advertising Landscape
More Content and Greater Access Are Transforming Viewers’ TV Experience and Rewriting the Rules for TV Advertising Strategies Comcast Spotlight, …
LiveRamp IdentityLink for RTB Sets New Benchmarks in Programmatic AdTech
This week, the leading provider of identity resolution service and data onboarding, LiveRamp, announced the availability of their IdentityLink for …
2019: The Year AdTech Will Drive a Content Delivery Overhaul
A lot of great original content never reaches consumers. From budding filmmakers who cannot find a distributor for their documentaries …
What Will Drive the AdTech Conversation in 2019?
Goodbye Multichannel, Hello Omnichannel How can you up your customer engagement game in the new year? Make 2019 the year …
Mission 2019: How VideoAmp is Eyeing to Transform the Established AdTech Paradigm
In 2019, we expect a dramatic AdTech transformation powered by new platforms for set-top box and automated content recognition (ACR) …
DoubleVerify-YouTube Reaffirm Their Commitment For Safer Metric-Based AdTech Landscape
DoubleVerify’s Propriety Metric, Authentic Impression, Gets Stronger After the Second Partnership. Advertisers Can Now Measure Viewability, Fraud, Brand Safety, and …
Advangelists, LLC Brings an Adtech Oracle to Life
Advangelists, LLC, a digital next generation AI Driven Platform-as-a-service company, today announced the launch of AdOracle – a Next Generation …
Blockchain and Adtech: First Things First
Let’s not get way out ahead of ourselves. Yes, blockchain will solve many of digital marketing’s longstanding structural challenges. Far …
First ‘Modern Marketing to Today’s Woman Session’ at AdTech Tokyo 2018
KPI Solutions, an ad technology company that provides digital media solutions, announced Jennifer Willey, Global Gender Equality Expert, CEO and Founder of …
Criteo Ranked Number One in AdTech Worldwide Market Share According to Leading Analyst Firm Report
First-Ever Advertising Software Industry Report Analyzes Market Fragmentation and Growth Projections Criteo S.A., the advertising platform for the open Internet, has …
Revcontent Recognized with “Best Overall AdTech Solution” Award
Revcontent, one of the world’s largest content recommendation networks, announced that it was named the winner of the “Best Overall …
OpenX Taps Leading AdTech Veteran Todd Parsons as Chief Product Officer
OpenX’s Latest Announcement Follows Series of Senior Mobile and Video Product Hires Leading programmatic adtech provider, OpenX has announced the appointment of …
Ontology and Adrealm Partner for Blockchain-Powered Adtech Ecosystem
Ontology, a next-generation public blockchain project and decentralized trust cooperation platform, has formally announced their strategic cooperation with Adrealm, an …