The use of blockchain technology is revolutionizing the programmatic advertising industry. Not surprisingly even IAB has a Distributed Ledger Working Group that continuously investigates applications of emerging technologies in distributed…
Read More...

TrueData is proud to present The Future of Publisher Addressability virtual event. On November 17th at 12:00PM EST, leaders from the most sophisticated publishers and supply-side technology companies will discuss addressability's uncertain…
Read More...

Recognized on the Inc. 500 list of Fastest-Growing Companies for its second consecutive year, Esquire Advertising continues its rapid expansion by growing its company staff by more than 47%. Among new hires, Esquire Advertising has…
Read More...

Infomo Global Limited is pleased to announce the hiring of Alaham Anil Kumar as a Senior Vice President and the Country Director for India. Anil is a seasoned Digital tech professional with core interest in Digital Transformation, AdTech…
Read More...

Accomplished industry leaders form ad revenue management software company to better manage and transact audience data in the first-party identity era. AI platform tools and data solutions aim to realign and strengthen the sell-side's…
Read More...

New Solution Seamlessly Connects Advertisers to Key Assets and Information, So Local and National Ad Sales Teams Can Focus on Driving Higher-Revenue Deals American City Business Journals (ACBJ), the largest publisher of metropolitan…
Read More...

Chronicle Software (Chronicle), a specialist provider of low-latency technology solutions for the financial services and other industries, today announced that innovative Berlin-based AdTech firm Kayzen, the first mobile in-house bidder,…
Read More...

Consumer expectations for video entertainment are undergoing an immense evolution. While the pandemic has certainly played a role in driving up consumer expectations, the rapid proliferation -- and deep penetration -- of Smart and Connected…
Read More...

According to the IAB Latin America Report on Programmatic In-Housing1, programmatic media’s share of digital ad spend worldwide was projected to grow to 68% in 2020 with Latin America not far behind  at 63%. On the back of such strong…
Read More...

OneTag, the innovative end-to-end programmatic AdTech company, today announced the US launch of its cookieless advertising solution. As major platforms and legislation have begun to shift the control of user data into the hands of…
Read More...

-New Popcornflix experience now available on iOS, Android, Apple TV and the Web -Enhanced app features, new search functionality and a modern navigation scheme -Adtech platform provides increased AVOD revenue opportunities with smart…
Read More...

Today MNTN, the fastest-growing platform in Connected TV, announced Joanne Bradford has joined the company as Chief Growth Officer. Bradford was most recently the President of Honey, an e-commerce platform acquired by PayPal for $4 billion,…
Read More...

Advertisement industry experts join the Playrcart team with International expansion on the cards for 2021 Playrcart, the company that makes advertising assets instantly transactional, announces it has raised over £1 million in funding and…
Read More...

The first-of-its-kind product will allow RoundlyX users to round up their everyday purchases into digital gift cards with bonus value Prizeout Corp. (Prizeout), first-in-class ad-tech company that works with businesses across the…
Read More...

SMT is bringing its proprietary NFT platform, The Lab, to Europe and launches multi-language enabled NFTs, establishing a global presence and securing longevity in the blockchain technology for advertising After unveiling its proprietary…
Read More...

Integrate, the leader in B2B Precision Demand Marketing (PDM), announced the appointment of The Trade Desk’s SVP of Product, Gruia Pitigoi-Aron to its Board of Directors. With six years leading product at the largest programmatic…
Read More...

Permission.io Appoints Privacy Technology Law Specialist To Further Data Transparency Communication for Expanding Partnerships and Data Monetization Permission.io, the leading provider of permission-based advertising, announced the…
Read More...

A newly awarded patent delivers a major step in the integration of the digital and linear television advertising marketplaces. QTT®, an AdTech innovative video platform that helps make linear TV advertising behave digitally, today earned…
Read More...

In 2020 programmatic advertising continued to reign supreme, with real-time bidding (RTB) media purchases making up over 80% of media buying in the US. In 2020, global programmatic ad spend reached an estimated 129 billion US dollars, and…
Read More...

Mercato Partners Traverse Fund company MNTN (pronounced 'mountain') today announced the acquisition of Maximum Effort Marketing, Ryan Reynolds' and George Dewey's creative advertising hot shop. The deal brings together the fastest growing…
Read More...