MarTech Interview with Pierre Figeat, President and Co-Founder, Admo.tv
"Conventional TV advertising will continue to decline, and performance-based TV buying and planning will continue to grow." Tell us about …
Tappx launches App-ads-txt.com to Drive Adoption for App-ads.txt
Tappx, a leading AdTech company specializing in advertising solutions for advanced digital platforms, launched App-ads-txt.com, a free hosting tool to …
The Current State of the Ad Tech and Martech Industries
As it stands today, the advertising and marketing tech industries are broken and have been for years. This might sound …
Adtech Startup Scibids Opens APAC Headquarters in Singapore
Rahul Vasudev, Former Mediamath APAC Managing Director Heads the APAC Office AI-As-A-Service Company Focused on Media Optimisation Adtech startup Scibids …
MarTech Interview with Charmagne Jacobs, VP of Global Marketing, Adslot
"If you hire the right people to do the right work, have the right support internally, and have a clear …
MarTech Interview with Paul Dolan, CEO, Varick
"One thing that has remained consistent in AdTech is the need for experts, whether in-house, at an agency or at …
TechBytes with Georgie Charlish, Managing Director, AUNZ, Adstream
Tell us about your role at Adstream and the team/technology that you handle. I have been working at Adstream for …
LiveRamp IdentityLink for RTB Sets New Benchmarks in Programmatic AdTech
This week, the leading provider of identity resolution service and data onboarding, LiveRamp, announced the availability of their IdentityLink for …
TechBytes with Daniel Dawson, CCTO, Grand Visual
Tell us about your role at Grand Visual and the team/technology you handle. I head up all creative technology projects …
TechBytes with Piero Pavone, Co-Founder and Chief Operating Officer, MainAd
What was the most impactful event/moment of the year for you (specific to your industry and expertise)? The growth of …
PowerInbox Expands Email, Programmatic Teams to Support Steep Growth in Demand for Its Digital Monetization Platform
Spurred by $30 Million in Revenue & 100 New Pubs Signing on Last Year, PowerInbox Hires 3 Industry Veterans to …
2019: The Year AdTech Will Drive a Content Delivery Overhaul
A lot of great original content never reaches consumers. From budding filmmakers who cannot find a distributor for their documentaries …
What Will Drive the AdTech Conversation in 2019?
Goodbye Multichannel, Hello Omnichannel How can you up your customer engagement game in the new year? Make 2019 the year …
Mission 2019: How VideoAmp is Eyeing to Transform the Established AdTech Paradigm
In 2019, we expect a dramatic AdTech transformation powered by new platforms for set-top box and automated content recognition (ACR) …
AT&T’s Turner and Xandr Partner on New, Enhanced Ad Opportunities Entering 2019
Companies Collaborate to Improve Precision, Performance and Delivery Speed for Advertisers Just a little more than six months after coming …
Chartbeat Announces the Most Engaging Stories of 2018
CNN Tops the List of This Year’s Most Engaging Stories. New York Magazine and the New York Times Each See …
Blockchain and Adtech: First Things First
Let’s not get way out ahead of ourselves. Yes, blockchain will solve many of digital marketing’s longstanding structural challenges. Far …
First ‘Modern Marketing to Today’s Woman Session’ at AdTech Tokyo 2018
KPI Solutions, an ad technology company that provides digital media solutions, announced Jennifer Willey, Global Gender Equality Expert, CEO and Founder of …
TechBytes with Matt Harada, GM Data, Sovrn Holdings
Matt Harada GM Data, Sovrn AI is a potent tool to combat the Fake News menace. Publishers are looking for …
AdTheorent Launches Platform for Targeted Advertising to In-Market Customers
AdTheorent, a New York-Based AdTech Firm Launches an Innovative Method to Target In-Market Individuals and Their Social Groups Data providers …