Last month, Google surprised the adtech world by rebranding AdWords and merging two of its best-known brands — DoubleClick and …
Verizon Is Leading Through Diversity And Inclusion
Inclusion and diversity are two of the industry’s top concerns and a focus of this year’s Women Now Master Class, …
Interview with Liam Galin, President and CEO, Matomy
"The future of mobile advertising is in-app. Consumers today are spending more time than ever before on their smartphones – …
TechBytes with Liz Gottbrecht, VP Marketing, Mavrck
Liz Gottbrecht VP Marketing at Mavrck Every brand needs its share of influencers, advocates, referrers, and loyalists that people trust. …
Interview with Jeffry van Ede, Co-Founder and CEO, Simplaex
"Any change comes with challenges, such as selecting the right technology or product whilst ensuring transparency, efficiency and ROI." How …
video intelligence CEO Kai Henniges Shares Key Takeaways from Cannes Lions 2018
video intelligence (vi) CEO and Co-Founder, Kai Henniges Chats About Key Themes for Adtech from the Cannes Lions 2018 Video is …
Verasity And XCHNG Partner To Enhance Digital Advertising
Verasity’s Proof of View (PoV)™ technology tackles digital advertising inefficiencies for XCHNG participants Verasity, a disruptive next-generation video platform has …
Top Execs from CNN, Casper, Refinery29, Columbia Records, and eBay Join Digital Future Council
Industry Think Tank Connecting Innovators Across Advertising, Marketing, and Emerging Technology Sectors The Digital Future Council, a first-of-its-kind think tank …
Facebook Audience Network Joins Fyber’s FairBid Beta, New In-App Header Bidding Technology
The Partnership Enables Facebook Audience Network to Place Bids in Real-Time and Compete in a Unified Auction Fyber, a leading technology …
Kitewheel’s State of the Customer Journey Report Finds Journey Interactions Growing Exponentially Across Emerging and Legacy Channels
The Analysis of Billions of Interactions Shows that Customer Journey is Becoming More Complex and Mature as Brands Seek to …
Effective Mobile Advertising Pivots on Blockchain, AI/ML and Anti-Fatigue Technologies
S4M Is Planning to Reinforce Mobile Advertising Technology with a More Powerful System for Campaign Management and Cost Optimization Last …
Vista Equity Partners to Acquire AdTech Leader, Integral Ad Science (IAS)
Vista Equity Partners has Agreed to Acquire Majority Stake in Integral Ad Science, Supporting IAS’s Continued Growth The leading adtech …
Adspace Announces Greg Glenday As New CEO
Former Shazam Executive Greg Glenday Takes Reigns Adspace, which owns and operates Adspace Networks, the largest digital place-based video network …
Dropp.TV Announces Andrew McCartney as CEO
Seasoned UK Tech Entrepreneur and Former CEO in Residence of Microsoft Ventures Andrew McCartney Joins Global Shoppable Media Platform Dropp.TV …
Interview with Itamar Benedy, CEO, Glispa
"For mobile ad tech companies there is no way around opening themselves up to a B2C approach because the end user …
What Does GDPR Mean For Martech?
Regulation has a habit of rewarding innovators and punishing the complacent. The new General Data Protection Regulations (GDPR) are no …
Mobvista Appoints Ramon Zhu as Vice President of AI and Machine Learning
Mobvista Plans for an AI-driven Advertising Future With the Appointment of Ramon Zhu Mobvista, Asia’s leading ad tech company, has …
Monica C. Smith, CEO Of Marketsmith, Makes No Apologies As A ‘Catalyst of Innovation’
Marketsmith was Named as the Impact Company of the Year by the New Jersey Tech Council in 2017 Monica C. …
Founding IAB Chairman Rich LeFurgy Joins LotLinx Board of Directors
Established Technology Advisor and Early LotLinx Investor Brings Years of AI and Data-Driven Experience to the Company LotLinx, the industry’s …
AI-Powered Ad Exchange Codewise Appoints John Malatesta as President
The Company Supports Skyrocketing Revenue Growth By Strengthening Its Operational Alignment Around The Customer Codewise, the industry-first provider of AI-powered …