adtech

Admixer’s Director of Programmatic on tech, transparency and IDs and what Ukraine can teach the west about the digital ad supply chain Admixer offers an ecosystem of interconnected products for the buy and sell side; can you tell us a…
Read More...

AudioValley: Targetspot, a leading audio AdTech company, announces the appointment of Laurence Henuzet as Operations Director. Henuzet is a recognised expert in the world of digital advertising in Europe, with over 11 years of experience.…
Read More...

Record Growth Over the Past 18 Months Catapults the Company’s Expansion Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced two new executive appointments to…
Read More...

Bosko Milekic, CTO and Co-Founder at Optable discusses the story behind Optable’s launch and a few key trends impacting the adtech ecosystem in today’s B2B marketplace: _____ Welcome to this MarTech Series chat Bosko, tell us more…
Read More...

Monaker Group, Inc., a technology solutions company building a digital business ecosystem for digital advertisers, consumers, video gamers and travelers, will begin trading at the opening of the market tomorrow, July 9, 2021, under its new…
Read More...

6sense continues to lead the RevTech Revolution by providing customers with expanded access to account-based data and insights 6sense, a leading artificial intelligence (AI) based account engagement platform, announced that it has expanded…
Read More...

A newly awarded patent delivers a major step in the integration of the digital and linear television advertising marketplaces. QTT®, an AdTech innovative video platform that helps make linear TV advertising behave digitally, today earned…
Read More...

PPC campaigns are the need of the hour. Let’s say you invest considerably in your PPC campaigns, but at the same time, have you thought about optimizing those campaigns and making the most of your marketing investments? Some PPC…
Read More...

Eric Berry, Co-founder and CEO at TripleLift shares a few snippets on TripleLift’s growth journey while discussing a few top trends in today’s adtech and digital ad spend market: _____ Welcome to this martech chat Eric, tell us more…
Read More...

JTG will operate as an integrated business development team, leveraging existing relationships and resources to introduce Passendo's cutting edge email monetization services to both supply and demand-side potential clients and…
Read More...

Every data-driven marketing model has to have the backing of a strong predictive analytics system; Steve Yi, CEO & co-founder at MediaAlpha shares some pointers: _____ Tell us more about MediaAlpha and how the platform has evolved…
Read More...

In the race to further protect the $50-billion-plus programmatic advertising industry from bad actors, Confiant, on the fourth year anniversary of being the first company to introduce a technology that detects and blocks malvertising in…
Read More...

If you’re not planning the right ad journeys by analysing the most appropriate ad metrics and customer touchpoints, your campaign is not optimized enough! Jason Wulfsohn, Co-Founder and COO of AUDIENCEX weighs in: _________ Welcome…
Read More...

Jason Fairchild, CEO and cofounder at tvScientific talks about why CTV ad spends will increase down the line in this quick chat with MarTech Series: _______ Welcome to this martech chat Jason, tell us more about tvScientific and its…
Read More...

Solutions include decisioning, customer data management, and identity to enable better experiences between brands and people Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling…
Read More...

AdTech Industry Seeks to Foster Complete Buyer-Seller Transparency Against Malvertising and Threat Actors This past March, 20 of the largest publishing platforms and ad exchanges met to discuss the future of digital advertising and how the…
Read More...

With mobile and in-app advertising becoming more than just a trend in the martech / adtech marketplace, it is time for marketers and advertisers to improve their mobile ad plans and strategies. Dan McAdams, Sr. Director,…
Read More...

Clarence Kam, Chief Product Officer at JW Player talks about the top evolving trends in adtech while sharing a few best practices for first-time adtech adopters in this chat: ______ Tell us a little about yourself Clarence…we’d love to…
Read More...

Marketing (and even!) sales activities today require deeper targeted efforts to enable better business ROI. At a time when the world is still reeling from the second year of an ongoing pandemic, the onus lies on marketing and sales teams to…
Read More...

Affinity Solutions, a global insights firm, commissioned Forrester Consulting to conduct a study evaluating organizations’ readiness for data deprecation across digital channels, increased consumer privacy demands and regulations, and…
Read More...