Today’s most successful online publishers are operating according to a fundamental business truth: You have to spend money to make …
Flashtalking Continues to Lead as a Top Independent Primary Ad Server
Flashtalking, the leading global independent primary ad server and analytics technology company, announced over a dozen new primary ad serving …
ITP2.1 and the Future of Data as We Know It
In February, Apple released ITP2.1, the latest iteration of its intelligent tracking prevention technology integrated into the widely used Safari …
Teads for Publishers (TFP) Sets New Benchmarks with AI-Powered Video and Display Experiences
Teads For Publishers (TFP) maximizes direct and programmatic revenue and delivers guaranteed outcomes with engaging ad experiences; beats encroachment from …
AdTech Pro Adam Solomon of Lotame Chats About #DMEXCO 2019
Last week, MarTech company Lotame, was at DMEXCO 2019. At the global event for AdTech innovations and discussions, Lotame announced …
Media Industry Veteran, Cordie DePascale, Joins PremiumMedia360 as Chief Strategy Officer
PremiumMedia360, the global leader in advertising automation solutions, is pleased to announce Cordie DePascale, a highly accomplished AdTech industry executive, …
AdTech Pro Alex Gardner of Index Exchange Chats About #DMEXCO 2019
We chatted with Index Exchange’s Chief Revenue Officer, Alex Gardner about his expectations from DMEXCO 2019, and why AdTech professionals …
Forget the Millennials: Where Targeting High Tech Misses the Mark
Digital Advertising exists to reach the right person with the right message at the right time. The first step is …
How Cultivating a Vibrant Community Can Enhance Your Marketing Stack
Marketing Technology is now the largest portion of the total Marketing budget (29% on average according to Gartner). Most Marketing …
How I Learned to Stop Worrying and Talk About Privacy
During my two decades of PR and communications, much of which has been spent working with publishers and ad tech …
In-House vs. the Agency Model – Advertising’s Red Herring Debate
In today’s Advertising market, the modus operandi is efficiency and control. Brands want control so that they can be as …
MarTech and AdTech Need to Work Together to Address Attention Fatigue for Enterprise Brands
The average open rate for email is less than 18%, according to Campaign Monitor. That means that brands aren’t getting …
Google Expands App Advertising Opportunities for Buy-Sell Players
Today, Google has announced 6 new app advertising features for its AdMob and App campaigns. These app advertising solutions would …
The European Digital Advertising Market Continues on Its Growth Trajectory
This July, IAB Europe published the latest edition of its AdEx Benchmark report, which provides facts and figures about the …
Not All Product Recommendations Are Created Equal
Done right, Product Recommendations increase conversions, boost average order value and strengthen Customer Loyalty. They also automate content, freeing up …
RetargetApp Voted the Best CEE-based Startup
RetargetApp, a European AdTech company with HQ in Kyiv, won the 1st place in Vestbee’s CEE Scaleup Challenge, the biggest …
Tech Automates, People Create: A Model for In-Housing Content
If any ad agency executives still doubt they’re at risk of losing business because clients want to take back control, …
MarTech Interview with Gurman Hundal, CEO at MiQ
"AI helps us make sense of large data sets and enables us to deliver better outputs and results for clients." …
Using AI and Blockchain to Meet the Needs of a Shifting Data Landscape
It’s no secret that AdTech needs a serious update. Advertisers already hold more data than they often know what to …
TechBytes with Justin Fortier, Principal Data Scientist at ViralGains
Tell us about your role and the team/technology you handle at ViralGains. I joined ViralGains in 2017 as Principal Data …