adtech

Accomplished industry leaders form ad revenue management software company to better manage and transact audience data in the first-party identity era. AI platform tools and data solutions aim to realign and strengthen the sell-side's…
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Aditya Padhye, General Manager at Trestle by eyeo talks about the impact of new age ad solutions and how they can benefit advertises, keeping user choice and preferences in mind: _______  Welcome to this MarTech Series chat Aditya,…
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Consumer expectations for video entertainment are undergoing an immense evolution. While the pandemic has certainly played a role in driving up consumer expectations, the rapid proliferation -- and deep penetration -- of Smart and Connected…
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Programmatic software and adtech platform leaders unite to transform digital ad ecosystem and enable new opportunities for cannabis brands and endemic publishers MediaJel, the leading digital marketing and programmatic software platform…
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According to the IAB Latin America Report on Programmatic In-Housing1, programmatic media’s share of digital ad spend worldwide was projected to grow to 68% in 2020 with Latin America not far behind  at 63%. On the back of such strong…
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Ad platform brings on Stephanie Vanderberg-Smith, Corey Kulis, and Derek Hashemi; names Matthew Deets GM of Smaato; leadership to power privacy prioritization. Verve Group, a privacy-first omnichannel ad platform, today announced it has…
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With the market dynamics for ad spends, ad buying and use of adtech rapidly shifting to take on more targeted and precision-based approaches, there are a lot of synchronizations still needed between marketers and advertisers to drive…
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-New Popcornflix experience now available on iOS, Android, Apple TV and the Web -Enhanced app features, new search functionality and a modern navigation scheme -Adtech platform provides increased AVOD revenue opportunities with smart…
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Cookies are going away — this, we know. While the whole ecosystem scrambles for replacement solutions, volumes of speculations are published each day on what exactly the post-cookie landscape will look like once the dust settles. This is…
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Magalon joins Ogury to lead Publisher Business Ogury, the Personified Advertising company, is announcing the appointment of Fabien Magalon as Chief Publisher Sales Officer. In his role, Fabien will be responsible for setting the global…
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Today MNTN, the fastest-growing platform in Connected TV, announced Joanne Bradford has joined the company as Chief Growth Officer. Bradford was most recently the President of Honey, an e-commerce platform acquired by PayPal for $4 billion,…
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TrueData is proud to support Unified ID 2.0 within its Digital Identity Resolution Platform, allowing customers to connect unique Unified ID 2's with Mobile Ad IDs, Emails, Household IPs and other digital identifiers. This connection…
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Saira Mehdi Joins Team to Ramp-Up New Business and Product Growth in the region Epsilon, a global leader in outcome-based marketing, announced the appointment of Saira Mehdi as the Sales Director for the Middle East & Africa (MEA)…
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Connecting Brands With Customers While Providing Easier Access To Funds, The Platform Will Offer Gift Cards That Can Be Used Within Coinbase Accounts To Bring More Cashout Options To Cryptocurrency Users Prizeout Corp. …
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Intent data can shorten the B2B sales cycle and drive better performance in online marketing and advertising campaigns; but to ensure better ROI, it is critical that marketers and advertisers have the right data practices in place. Erik…
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As B2B marketing trends are reshaped by newer processes and martech systems, even critical roles in the typical B2B marketing hierarchy will undergo shifts; Tara DeZao, Product Marketing Director at Pegasystems shares some marketing…
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As adtech trends and innovations start to support better contextual targeting capabilities, advertisers and marketers will have to rethink how they assess and use their data to push for improved online ad and marketing ROI; Maurizio…
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$378B spent on digital ad spend every year, BLKBOX has set out to disrupt the way advertisers and agencies buy and manage digital media as spend BLKBOX Over $378B is spent every year on digital ad spend as companies seek to engage…
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Ads are a powerful and underutilized profit tool for marketplace operators. A Goldman Sachs Equity Research report noted in February 2021 that “in the US alone we believe retailers are positioned to generate $15-$20 billion of e-com…
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Admixer’s Director of Programmatic on tech, transparency and IDs and what Ukraine can teach the west about the digital ad supply chain Admixer offers an ecosystem of interconnected products for the buy and sell side; can you tell us a…
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