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Aarki Selected as the Best AI Product in Marketing & Adtech

Aarki, a leading AI-enabled mobile marketing platform, is thrilled to announce that it was named winner in the category “Best AI Product in Marketing & Adtech” in the CogX 2020 awards, the world’s leading festival of AI and emerging technology. “It is exciting and rewarding for us to receive this accolade, our second AI award this year,” said Levon Budagyan, Aarki’s chief technology officer and co-founder. “This would not be possible without the continuous innovations from our proactive and strategic team. This award…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from SpotX, AdQuick.com, Radiant Insights, Knorex and Stingray. SpotX and Acxiom Partner To Support IPG Data-Driven Video Advertising SpotX, the leading global video advertising platform, announced a new partnership with Acxiom, the data and technology foundation for the world’s best marketers, to offer enhanced audience-based buying capabilities and improved inventory matching using…

AdQuick.com Launches Programmatic Software to Take the Risk and Uncertainty Out of Out-of-Home Advertising

With 48-hour Attribution Data, Digital Marketers Can Rapidly Adapt to the Changing COVID-19 Environment and Diversify Campaigns Across 500,000 Digital Screens AdQuick.com, the Out-of-Home (OOH) AdTech company, today announced its new programmatic demand-side platform (DSP) for Digital OOH (DOOH). AdQuick's DSP offers unparalleled access to digital screens with 48-hour attribution reporting, multiple SSP integrations, and geospatial audiences targeting. Built from the ground up for digital marketers, they can now adapt to…

Outbrain Selects CHEQ for Global Ad Fraud Protection

Outbrain, the world's leading discovery and native advertising platform on the open web, recently selected CHEQ's cybersecurity-backed offering to secure its digital media from non-human, invalid and fraudulent traffic. This additional layer of ad-fraud protection now sits on top of Outbrain’s existing, rigorous defenses. “Ad fraud is a consistent problem plaguing the digital advertising industry,” said Yossi Amara, Chief Information Officer at Outbrain. “By partnering with CHEQ, we are taking the…

Swimming with the Black Swan: How Marketers are Adjusting to the New Normal of Global Pandemic

Both the scale and scope of COVID-19 are beyond anything we’ve seen in near history. It’s uniting, in that the entire globe was tasked to navigate this challenge together, but more than anything it’s been devastating. It has had a profound effect on the way we do business, interact and live our daily lives - the outcome being that the global economy has taken a bit of a nosedive. Unfortunately for marketers, there is no playbook they can turn to for answers. I was in the industry during 9/11 and the 2009 economic collapse,…

Merkle Launches Performance Marketing Lab to Enable Cross-Channel Experiences through Data, Analytics, and Google Technology

Corresponding white paper and webinar will help brands navigate the Google ecosystem Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched a new Performance Marketing Lab. The Lab comprises a cross-functional team of data scientists, developers, analysts, media experts, and product engineers, who develop proprietary solutions and leverage best-in-class products to help brands ensure their adtech and martech investments deliver greater digital marketing value. The new Lab is led by…

Tru Optik Offers Signature Cross-Device OTT Measurement Solution for Free

Company is committed to providing accurate and in-depth reporting and insights to drive advertising efficiency The coronavirus pandemic has shined a spotlight on the power of over-the-top (OTT) TV. With consumers sheltering in place, consumption of ad-supported OTT has increased by over 60 percent. The combination of larger audiences and OTT’s precision targeting capabilities have led TV advertisers to shift more of their budgets to OTT. To help advertisers take full advantage of the efficiency and flexibility of OTT, Tru…

Affle Strengthens Its Leadership Team by Appointing Sujoy Golan as Chief of Marketing & Omnichannel Platforms

Affle (India) Limited, the leading consumer intelligence technology company, announced the appointment of Sujoy Golan as Chief of Marketing & Omnichannel Platforms to strengthen its leadership team. Sujoy will lead the marketing function and help drive the business growth for Affle’s omnichannel platforms on Software/Platform-as-a-Service business models. Sujoy Golan joins Affle with 14+ years’ experience in driving and scaling high-growth businesses across Fintech, SaaS, AdTech, and e-commerce industries. He has been a…

Improving Marketing Decision-making Key to Programmatic Adtech

New Guide Includes Range of Recommendations for Media Buyers Media buyers should follow five key criteria when venturing into the complex and opaque ecosystem of third-party data that is designed to help them target their programmatic digital media buys. The criteria are part of “Data Sources for Media: A Buyer’s Guide,” a comprehensive new report from the ANA Trust Consortium, which was launched by the ANA in 2019 in partnership with ANA general counsel Reed Smith to restore trust in the marketing ecosystem. The Guide is…

Death of the Cookie: Future of Online Marketing

In January 2020, Google announced that its Chrome browser would begin phasing out support for third-party cookies. They were not the first to announce such a move as Apple introduced Intelligent Tracking Prevention (ITP) 1.0, a privacy feature that came with Safari 11, in September 2017. This new feature blocked third-party cookies by default in Safari and was more of a subtle jab at Google and other AdTech companies than it was a stand on user privacy. Of course, Apple does not depend on advertising solely, so they can…

AZK Media Expands Outsourced CMO Capability With New Senior Hire

New Director of Content and Communications to support increased demand for AZK Media’s B2B marketing services B2B global marketing, content and communications firm, AZK Media, has announced the appointment of leading business and technology journalist, Vanessa Mitchell, as its Director of Content and Communications. The appointment follows a demand for the consultancy’s outsourced CMO capability, as organisations reshift marketing spend and resources, looking to move away from legacy and inefficient marketing models to…

TechBytes with Ken Harlan, Founder and CEO at MobileFuse

Hi Ken, from Analyst to becoming a CEO - How did you plan your transition through the Dotcom era to the modern AI era? I really had no plan. Just jumped-in with two feet. Through all of my companies, I’ve focused on two main things: service and creative. By keeping the most important aspects of Advertising simple, we’ve been able to easily adapt as technology has evolved. Service and creativity will never be second to technology. AI, ML, etc really go hand-in-hand with services and creative. Tell us a bit more about your…

TechBytes with David Bloch, Data Science Evangelist at Domino Data Lab

How did you plan your transition through the Dotcom era to the modern AI era? I’ve been strangely fortunate in the sense that my career has coincided with many emerging technologies that now come together under the banner of AI. I started as a Software Engineer connecting medical equipment to medical software; that led to working in diagnostics, decision sciences and analysis of that data once it landed in patient management systems. From there, I started building predictive models in SAS and Matlab. I was one of the…

Google Empowers News Publishers: Waives Off Ad-Serve Fees, Provides Direct Data Visualization Access

If you are a Breaking-News Publisher, Google is taking noble steps to sustain your digital business. In a timely financial relief to global and local news publishing sites, Google Ad Manager is waiving off ad serving fees with an immediate effect. Google announced it is waiving off ad-serving fees globally on Ad Manager for five months. With the spread of coronavirus to every corner of the world, we are seeing a surge of people going out of employment, and businesses calling it a pause on their Marketing and…

Adsider LIVE Online Programmatic Conference to Uncover the Latest AdTech Insights in May

Since offline Adsider Conference was postponed to Autumn 2020 amid coronavirus fears, the organizers were looking for alternative ways to host the event. While most of the speakers had been already confirmed, they decided to host alternative online conference Adsider LIVE on May 21. The 8-hour conference will cover the latest trends and challenges that are shaping the adtech industry.  It will be particularly beneficial for advertisers & brands, ad agencies, publishers, adtech vendors (SSP, DSP, AdEx, DMP), app…

How the Death of Third-Party Cookies Will Benefit Your Digital Data Strategy 

Ever since Google’s bombshell (albeit not entirely unexpected) news in January that it plans to phase out third-party cookies on Chrome by 2022, the AdTech industry has been rife with dramatic speculation. Does the loss of third-party cookies on Chrome change the Marketing landscape? You bet it does. But should advertisers be panicking? Absolutely not. In the long run, reduced reliance on third-party cookies will prove positive for marketers. Here’s why.  Improved Audience Accuracy Google’s curbing of third-party…

Dear Google…I have a Suggestion!

Dear Google,    It’s not easy being the market leader.  No matter what you do, you wind up as everybody’s villain du jour. So, in January, when the timetable for phasing out the cookie was announced, you couldn’t have been surprised when your initiative to work with the AdTech community to “maintain an ad-supported web” was widely dismissed as an anti-trust smokescreen.   However, if members of the community put aside their skepticism for a moment, they might see that in the end, we are all on the same page. Really. It…

Joveo Augments Marketing and Channel Leadership to Accelerate Programmatic Recruitment Advertising Growth Worldwide

Company appoints new Vice President of Global Marketing, and Vice President of Partnerships and Business Development Joveo, the global leader in programmatic recruitment advertising technology, today announced the appointment of two strategic hires to its leadership team: Shehzad Karkhanawala joined as Vice President, Global Marketing, and Dan Sapir joined as Vice President, Partnerships and Business Development. The addition of these leaders to Joveo’s executive team will enable the company to further scale globally and…

MarTech Video Interview with Peter Crofut – Adswerve

https://youtu.be/Im-ivmJ3sf0 Peter is a Director of Partner Relationships at Adswerve. Recently, he was the Chief Evangelist of Google's Platform Marketing Solutions, consulting and providing thought leadership for Google's Sales teams and largest brands. Peter has helped CEOs and CMOs think through the activation of their Digital Marketing efforts with Google's advertising and data analytics platforms. From his 10 years with Google and 10 previous years in Ad technology Sales, Peter has been a pioneer and expert in…

MarTech Video Interview with Adam Bergman- Vizio Ads

Adam Bergman is responsible for forging buy-side relationships and driving VIZIO Ads' direct-to-TV ad sales business. Currently, Adam reports directly to Mike O'Donnell, SVP of VIZIO's Platform Business, who leads VIZIO's recently opened New York City office. VIZIO, the #1 American-based TV brand and #1 Sound Bar Brand in America. It owns Vizio Ads. Today, it delivers a more relevant TV advertising experience to consumers and brands alike. It is offering premium, addressable advertising inventory inside of WatchFree,…