Auto distributor’s marketing platform to be powered by Acxiom’s Unified Data Layer Acxiom, the data and technology foundation for the …
Digital TV Advertising and Analytics Roundtable Series: Latest AdTech Analytics and CTV Trends
TV Advertising is no longer what it used to be a few years ago. Today, it’s a dynamic ecosystem bubbling …
MarTech Interview with Amnon Siev, CEO, GeoEdge
"Our start- and end-point is to ensure a good user’s experience when it comes to digital advertising, while ensuring that …
Two Major Issues We’re Ignoring When It Comes to Identity Resolution
Is Identity Resolution on the Brink of Being the Next In-Vogue Digital Technology? It’s beginning to seem that way. Once …
TechBytes with Gregory Raiz, Chief Innovation Officer, Rightpoint
Tell us about your interaction with new-age technologies such as AI, Machine Learning and Mobile Applications. We've been working with …
MarTech Interview with Pierre Figeat, President and Co-Founder, Admo.tv
"Conventional TV advertising will continue to decline, and performance-based TV buying and planning will continue to grow." Tell us about …
Tappx launches App-ads-txt.com to Drive Adoption for App-ads.txt
Tappx, a leading AdTech company specializing in advertising solutions for advanced digital platforms, launched App-ads-txt.com, a free hosting tool to …
The Current State of the Ad Tech and Martech Industries
As it stands today, the advertising and marketing tech industries are broken and have been for years. This might sound …
Adtech Startup Scibids Opens APAC Headquarters in Singapore
Rahul Vasudev, Former Mediamath APAC Managing Director Heads the APAC Office AI-As-A-Service Company Focused on Media Optimisation Adtech startup Scibids …
MarTech Interview with Charmagne Jacobs, VP of Global Marketing, Adslot
"If you hire the right people to do the right work, have the right support internally, and have a clear …
MarTech Interview with Paul Dolan, CEO, Varick
"One thing that has remained consistent in AdTech is the need for experts, whether in-house, at an agency or at …
TechBytes with Georgie Charlish, Managing Director, AUNZ, Adstream
Tell us about your role at Adstream and the team/technology that you handle. I have been working at Adstream for …
LiveRamp IdentityLink for RTB Sets New Benchmarks in Programmatic AdTech
This week, the leading provider of identity resolution service and data onboarding, LiveRamp, announced the availability of their IdentityLink for …
TechBytes with Daniel Dawson, CCTO, Grand Visual
Tell us about your role at Grand Visual and the team/technology you handle. I head up all creative technology projects …
TechBytes with Piero Pavone, Co-Founder and Chief Operating Officer, MainAd
What was the most impactful event/moment of the year for you (specific to your industry and expertise)? The growth of …
PowerInbox Expands Email, Programmatic Teams to Support Steep Growth in Demand for Its Digital Monetization Platform
Spurred by $30 Million in Revenue & 100 New Pubs Signing on Last Year, PowerInbox Hires 3 Industry Veterans to …
2019: The Year AdTech Will Drive a Content Delivery Overhaul
A lot of great original content never reaches consumers. From budding filmmakers who cannot find a distributor for their documentaries …
What Will Drive the AdTech Conversation in 2019?
Goodbye Multichannel, Hello Omnichannel How can you up your customer engagement game in the new year? Make 2019 the year …
Mission 2019: How VideoAmp is Eyeing to Transform the Established AdTech Paradigm
In 2019, we expect a dramatic AdTech transformation powered by new platforms for set-top box and automated content recognition (ACR) …
AT&T’s Turner and Xandr Partner on New, Enhanced Ad Opportunities Entering 2019
Companies Collaborate to Improve Precision, Performance and Delivery Speed for Advertisers Just a little more than six months after coming …