Let’s not get way out ahead of ourselves. Yes, blockchain will solve many of digital marketing’s longstanding structural challenges. Far …
First ‘Modern Marketing to Today’s Woman Session’ at AdTech Tokyo 2018
KPI Solutions, an ad technology company that provides digital media solutions, announced Jennifer Willey, Global Gender Equality Expert, CEO and Founder of …
TechBytes with Matt Harada, GM Data, Sovrn Holdings
Matt Harada GM Data, Sovrn AI is a potent tool to combat the Fake News menace. Publishers are looking for …
AdTheorent Launches Platform for Targeted Advertising to In-Market Customers
AdTheorent, a New York-Based AdTech Firm Launches an Innovative Method to Target In-Market Individuals and Their Social Groups Data providers …
FocusVision Wins Award for Outstanding Innovation for Customer Experience Management
Martech Breakthrough Awards Names Research Technology Leader Inaugural Winner in 2018 Show MarTech Breakthrough, an independent organization that recognizes the …
Revcontent Recognized with “Best Overall AdTech Solution” Award
Revcontent, one of the world’s largest content recommendation networks, announced that it was named the winner of the “Best Overall …
Google Marketing Platform May End ‘Church and State’ Separation in Programmatic (Here’s Why That’s Okay)
Last month, Google surprised the adtech world by rebranding AdWords and merging two of its best-known brands — DoubleClick and …
Verizon Is Leading Through Diversity And Inclusion
Inclusion and diversity are two of the industry’s top concerns and a focus of this year’s Women Now Master Class, …
Interview with Liam Galin, President and CEO, Matomy
"The future of mobile advertising is in-app. Consumers today are spending more time than ever before on their smartphones – …
TechBytes with Liz Gottbrecht, VP Marketing, Mavrck
Liz Gottbrecht VP Marketing at Mavrck Every brand needs its share of influencers, advocates, referrers, and loyalists that people trust. …
Interview with Jeffry van Ede, Co-Founder and CEO, Simplaex
"Any change comes with challenges, such as selecting the right technology or product whilst ensuring transparency, efficiency and ROI." How …
video intelligence CEO Kai Henniges Shares Key Takeaways from Cannes Lions 2018
video intelligence (vi) CEO and Co-Founder, Kai Henniges Chats About Key Themes for Adtech from the Cannes Lions 2018 Video is …
Verasity And XCHNG Partner To Enhance Digital Advertising
Verasity’s Proof of View (PoV)™ technology tackles digital advertising inefficiencies for XCHNG participants Verasity, a disruptive next-generation video platform has …
Top Execs from CNN, Casper, Refinery29, Columbia Records, and eBay Join Digital Future Council
Industry Think Tank Connecting Innovators Across Advertising, Marketing, and Emerging Technology Sectors The Digital Future Council, a first-of-its-kind think tank …
Facebook Audience Network Joins Fyber’s FairBid Beta, New In-App Header Bidding Technology
The Partnership Enables Facebook Audience Network to Place Bids in Real-Time and Compete in a Unified Auction Fyber, a leading technology …
Kitewheel’s State of the Customer Journey Report Finds Journey Interactions Growing Exponentially Across Emerging and Legacy Channels
The Analysis of Billions of Interactions Shows that Customer Journey is Becoming More Complex and Mature as Brands Seek to …
Effective Mobile Advertising Pivots on Blockchain, AI/ML and Anti-Fatigue Technologies
S4M Is Planning to Reinforce Mobile Advertising Technology with a More Powerful System for Campaign Management and Cost Optimization Last …
Vista Equity Partners to Acquire AdTech Leader, Integral Ad Science (IAS)
Vista Equity Partners has Agreed to Acquire Majority Stake in Integral Ad Science, Supporting IAS’s Continued Growth The leading adtech …
Adspace Announces Greg Glenday As New CEO
Former Shazam Executive Greg Glenday Takes Reigns Adspace, which owns and operates Adspace Networks, the largest digital place-based video network …
Dropp.TV Announces Andrew McCartney as CEO
Seasoned UK Tech Entrepreneur and Former CEO in Residence of Microsoft Ventures Andrew McCartney Joins Global Shoppable Media Platform Dropp.TV …