Industry Think Tank Connecting Innovators Across Advertising, Marketing, and Emerging Technology Sectors The Digital Future Council, a first-of-its-kind think tank …
Facebook Audience Network Joins Fyber’s FairBid Beta, New In-App Header Bidding Technology
The Partnership Enables Facebook Audience Network to Place Bids in Real-Time and Compete in a Unified Auction Fyber, a leading technology …
Kitewheel’s State of the Customer Journey Report Finds Journey Interactions Growing Exponentially Across Emerging and Legacy Channels
The Analysis of Billions of Interactions Shows that Customer Journey is Becoming More Complex and Mature as Brands Seek to …
Effective Mobile Advertising Pivots on Blockchain, AI/ML and Anti-Fatigue Technologies
S4M Is Planning to Reinforce Mobile Advertising Technology with a More Powerful System for Campaign Management and Cost Optimization Last …
Vista Equity Partners to Acquire AdTech Leader, Integral Ad Science (IAS)
Vista Equity Partners has Agreed to Acquire Majority Stake in Integral Ad Science, Supporting IAS’s Continued Growth The leading adtech …
Adspace Announces Greg Glenday As New CEO
Former Shazam Executive Greg Glenday Takes Reigns Adspace, which owns and operates Adspace Networks, the largest digital place-based video network …
Dropp.TV Announces Andrew McCartney as CEO
Seasoned UK Tech Entrepreneur and Former CEO in Residence of Microsoft Ventures Andrew McCartney Joins Global Shoppable Media Platform Dropp.TV …
Interview with Itamar Benedy, CEO, Glispa
"For mobile ad tech companies there is no way around opening themselves up to a B2C approach because the end user …
What Does GDPR Mean For Martech?
Regulation has a habit of rewarding innovators and punishing the complacent. The new General Data Protection Regulations (GDPR) are no …
Mobvista Appoints Ramon Zhu as Vice President of AI and Machine Learning
Mobvista Plans for an AI-driven Advertising Future With the Appointment of Ramon Zhu Mobvista, Asia’s leading ad tech company, has …
Monica C. Smith, CEO Of Marketsmith, Makes No Apologies As A ‘Catalyst of Innovation’
Marketsmith was Named as the Impact Company of the Year by the New Jersey Tech Council in 2017 Monica C. …
Founding IAB Chairman Rich LeFurgy Joins LotLinx Board of Directors
Established Technology Advisor and Early LotLinx Investor Brings Years of AI and Data-Driven Experience to the Company LotLinx, the industry’s …
AI-Powered Ad Exchange Codewise Appoints John Malatesta as President
The Company Supports Skyrocketing Revenue Growth By Strengthening Its Operational Alignment Around The Customer Codewise, the industry-first provider of AI-powered …
TechBytes with Tom Kershaw, Chief Technology Officer, Rubicon Project
Tom Kershaw Chief Technology Officer, Rubicon Project Last month, Rubicon Project announced that it has opened up its exchange to …
Fincons Group Enables Launch of Mediaset’s Smart TV Advertising Platform
Fincons Group Supports Mediaset’s Publitalia ’80 for the Launch of Pioneering Addressable Smart TV Advertising Fincons Group, a leading global IT …
Six Ways CMOs Can Keep Pace with Technology Innovation
Marketers have been leveraging technology for years. But the growing number of adtech and martech solutions available to CMOs has …
TechBytes with John Hurley, Senior Director, Product Marketing, Radius Intelligence
John Hurley Senior Director, Product Marketing, Radius Intelligence Account-Based Marketing is exploding! In 2018, B2B marketers are eager to learn the …
Fireside Chat with Scott Brinker
Scott Brinker talks about his Martech journey. The March of Martech Marketing is quickly becoming one of the most technically …
How Blockchain Technology Could Disrupt Social Media’s Stronghold on Data
Will Blockchain come into its own next year? Blockchain is like the internet in the 90’s. People have heard of …
Adform Promotes Oliver Whitten to COO Position; Aims Further Leadership Transformation
Adform, an Independent Adtech Platform Continues to See Double-Digit Yearly Growth as It Strengthens Its Position in the Market Adform, …