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MarTech Video Interview with Peter Crofut – Adswerve

https://youtu.be/Im-ivmJ3sf0 Peter is a Director of Partner Relationships at Adswerve. Recently, he was the Chief Evangelist of Google's Platform Marketing Solutions, consulting and providing thought leadership for Google's Sales teams and largest brands. Peter has helped CEOs and CMOs think through the activation of their Digital Marketing efforts with Google's advertising and data analytics platforms. From his 10 years with Google and 10 previous years in Ad technology Sales, Peter has been a pioneer and expert in…

MarTech Video Interview with Adam Bergman- Vizio Ads

Adam Bergman is responsible for forging buy-side relationships and driving VIZIO Ads' direct-to-TV ad sales business. Currently, Adam reports directly to Mike O'Donnell, SVP of VIZIO's Platform Business, who leads VIZIO's recently opened New York City office. VIZIO, the #1 American-based TV brand and #1 Sound Bar Brand in America. It owns Vizio Ads. Today, it delivers a more relevant TV advertising experience to consumers and brands alike. It is offering premium, addressable advertising inventory inside of WatchFree,…

Adform Welcomes New CEO

Adform, one of the largest European-basedadtech companies welcomes its new CEO. Troels Philip Jensen steps into the CEO chair from April 1stand leaves behind a position as COO for the Swedish softwaregiant Itiviti AB, which has more than 1,000 employees. Jensen replaces Adform’s Co-Founder and CEO Gustav Mellentin, who will stay with the company in an active role focused on continuing to shape the company's strategic work. Troels Jensen, in his role as CEO, will lead Adform’s employees across 29 offices in 26 countries.…

Why Travel and Retail Experience Landed Me in MarTech

Sometimes, we benefit from seeking out a fresh perspective. After finishing my University studies, I set out to travel the world. I knew that it would be the only time in my life when I’d have the time, freedom, and be free of obligations to see the world. After spending my entire life in Ohio, including attending the University of Cincinnati (go Bearcats!), I set out to see the world—South America, Europe, and Asia. This experience opened my eyes to new cuisines, experiences, and ideas. Traveling the world opened my eyes…

MarTech Interview with Frans van Hulle, CEO and Co-Founder at PX

"I believe that to be disruptive, you need to be able to elevate yourself about the situation; it’s very hard to be disruptive when you are intensively involved in the day-to-day." Hi Frans, please tell us how you prepare yourself for the disruptive world of technology? Disruption starts with a very good understanding of the specific industry and its pain points. Part of how I and the company prepared for our current disruptive role in the customer acquisition space is 10 years of hard labor through which we obtained a…

How Brands Can Rebuild Consumer Trust in AdTech

The end of the Wild West of Digital Advertising is near: data is the new black gold, and advertising has been mining it recklessly. That can't go on. While the glory days of data harvesting were great for AdTech, they were less great for Advertising. Data breaches, Cambridge Analytica, and "stalker ads" that overuse targeting has all helped to undermine consumers’ trust. Back in April 2019, Kantar’s ‘Dimension’ study showed 54% of UK consumers objected to being targeted based on their past online activity (a figure I…

MarTech Interview with Liam McCance, Chief Strategy Officer at Singlife

"With ride-sharing and gaming companies entering the financial industry, we will see an adoption of technology coming from various other industries, making for an exciting space to watch. Journey into Tech Hi Liam, tell us about your role and journey into Technology. What inspired you to take up the role at Singlife? My journey into technology was through Marketing. I began my career in an Advertising agency before joining a new AdTech start-up, which was my first professional exposure to technology. Through this…

Myths and Realities of Ad Blocking Users

People love to hate ad blocking users. The conventional understanding of the psychology of ad blocking users goes a little bit like this: People that block ads don’t care about the balance that upholds the free web—they just hate ads and refuse to see them. But the reality surrounding the approximately one billion ad blocking users worldwide—their motivations for installing ad blockers, their relationship with and thoughts about tech and the internet, and their affinity for digital content—is much more nuanced. According…

A New Cookie-Less ID?

To no one’s surprise, cookies dominated conversations. Google announced it would phase out third-party cookies in Chrome over the next two years. And, this week, Google’s SameSite update will go into effect, though on a small scale to start. Google’s changes follow similar privacy shifts from other top browser companies like Apple and Mozilla. Obviously, these moves are great for consumers and ultimately good for the industry. Third-party cookies have never been completely accurate and it’s time for a better tracking…

LiveRamp Launches Safe Haven to Enable Data Partnerships

New Product Gives Global Brands, Publishers a Competitive Edge through Transparent, Secure Data Collaboration LiveRamp, the trusted platform that makes data accessible and meaningful, launched LiveRamp Safe Haven—a new platform that enables secure, permission-enabled data sharing for brands and their partners. LiveRamp Safe Haven enables omnichannel data and audience collaboration in a neutral, permission-controlled, privacy-first environment to ensure the safety and security of data while delivering the highest…

The Most Successful Creative Ad Units Are Heading In-Game: Here’s Why

The Users Have Spoken: No More Intrusive Advertising! If you’re like many, many users today, you’ve employed some kind of adblocker. Adblocking is bad news for the Digital Advertising world. It hurts the publishers who depend on revenue from advertising, and it hurts the advertisers, who are spending big bucks to try to connect with their audiences. But ad blocking is really just a symptom of a greater problem. Namely, the intrusive, disruptive ad formats that have become so commonplace in today’s digital sphere.…

Ad Threat Attacks Are Evolving: How Your Strategy Needs to Shift

In the era of digital transformation, every company needs a CISO. In the ongoing war against ad threat attacks, there’s good news and bad news. The good news: Between Thanksgiving and Cyber Monday in 2019, the rate of digital ads containing lower-risk malvertising declined to .07 percent compared to 1.25 percent in 2018. The bad news: More than 60 percent of holiday ad threat attacks were far more malicious exploits. Now more than ever, publishers and advertisers must remain vigilant to combat online security threats that…

4 Most Common Myths of In-Game Advertising Debunked

Marketers are always looking for new opportunities to tap into pop culture and gain access to significant audience volumes. Digital Advertising is set to cross a major milestone in the world of advertising as it is expected this year to overtake spending on traditional ads. Yet, gaming remains the biggest untapped market, with a potential audience of 2.4 billion gamers around the world. The last couple of years has seen an unprecedented rise in the market size of video gaming and esports. Consider this: the video gaming…

Following Record Growth Year, TripleLift Adds Chief Privacy Officer and Chief Marketing Officer

Julia Shullman joins from AppNexus as General Counsel & Chief Privacy Officer Jordan Bitterman joins from IBM as Chief Marketing Officer TripleLift, one of the fastest-growing ad tech companies in the world, announced the hire of Julia Shullman as General Counsel & Chief Privacy Officer, and Jordan Bitterman as Chief Marketing Officer. Both roles were created in response to a record growth year in 2019 when the company achieved ad spend of $300 million (USD) and hired more than 150 new employees. TripleLift’s…

TechBytes with Vasuta Agarwal, Managing Director, Asia Pacific at InMobi

Hi Vasuta, tell us about your journey into Marketing and Sales Technology. As a woman business leader in AdTech, what message do you have for young female professionals in the Marketing and Sales departments? I started my AdTech career 8 years ago when I first joined InMobi as a part of the Founders’ Team. During my stint here, I have worked in a number of roles ranging from Product Management, Business Strategy, Business Development to Managing overall P&L for specific regions altogether. Today, as the Managing…

Are Games a Safe Place for Brands?

If I were to get brand advertisers in a room and ask them about their three biggest advertising nightmares, chances are most of them would say ad fraud, brand safety and lack of transparency. Digital advertising, particularly in the modern-day AdTech industry, has struggled with these three issues for many years now. Brand safety continues to be a serious concern for 99% of ad industry professionals surveyed this year by CHEQ and Digiday. Earlier this year, YouTube and Google found themselves in the middle of a…

How to Survive in 2020: A Checklist for Independent AdTech

We’re only one month into 2020, and the AdTech industry is already manifesting one change after another. With a lot of pressure coming from the world markets and ongoing issues within the industry itself, independent AdTech will have to face many challenges this year. However, brace yourselves, for we’re in this together! Here’s our checklist on how to survive in 2020. 1. Bye-Bye, Cookie As you might already know, Google will drop third-party cookies in 2022. Which seems like a distant future. However, this decision is…

TechBytes with Julien Escande, Commercial Director at Quadrant.io

"AI would be able to quickly and continuously identify and remove bad data and ensure that only the best and most accurate data is being used for products and services in our industry." Hi Julien, tell us about your role and journey into Technology. I am the Commercial Director at Quadrant, a Singapore-based company that meets demand for authenticated, high-quality, mobile location-based data through technology. I manage the commercial aspects at Quadrant including driving data solutions for businesses who use…

Ready or Not! a Quick Guide to CCPA and How Brands Can Prepare

Consumer expectations of online advertising are rising; yet, many reports reveal brands don’t deliver on these expectations. Accenture states that over 60 percent of customers have stopped doing business with at least one company because of poor customer experience. What’s more, there have been instances of highly publicized data misuses and privacy breaches, which combined have led to an environment of consumer distrust. This loss of trust has ushered in a new era of Digital Marketing, marked by consumers’ heightened…

Is In-Game Advertising the Next Big Thing in AdTech?

Back in 2008, Barack Obama (then Senator) achieved a sort of firsts when his presidential campaign ads appeared in the popular EA game Burnout Paradise on Xbox 360. A billboard message inside the game encouraged players to register to vote. Obama realized back then what many brands are taking note of today: young audiences of 18 to 34-year-olds — which represent the core gamer group — are getting harder to reach via traditional advertising mediums such as television, and are instead spending a considerable amount of time…