adtech

Joseph Lospalluto, Country Manager, US, ShowHeroes Group shares his thoughts on the evolution of digital ad practices and the importance of CTV: ________ Welcome to this MarTech Series chat Joseph, tell us about yourself and your role…
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Bidease has entered the advertising market of South Korea with its key product: mobile demand side platform The office will be led by Hyungsuk Jo, Country Manager, who previously held the position as General Manager, Korea at Bidalgo. He…
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Should CTV be on the radar of every digital advertiser? Laurel Rossi, CMO at Infillion weighs in: ________ Welcome to this MarTech Series chat Laurel, tell us about your marketing journey so far and what excites you today about…
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As everyone in the digital ad space is well aware, the days of third-party cookies are numbered—and, in fact, they’re already mostly gone. At this point, more than half of all users have long been using devices and browsers that no longer…
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Josh Sukenic, VP and General Manager at AdAdapted chats about the growing benefits and features of today's self-serve ad platforms while sharing a few digital advertising best practices to help drive better digital ad ROI in this catch-up:…
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Dan Levin, President, COO and co-founder at ViralGains chats about a few top trends in adtech and the overall digital ad marketplace: ________ Welcome to this MarTech Series chat Dan, tell us about ViralGains and what inspired the…
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Edison Ad Manager opens up access to DOOH for SMBs with budgets as small as $500 Today, Edison Interactive (EI), a leading out-of-home (OOH) content management system for connected screens in golf cars, rental vehicles, hotel rooms and…
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Sara Luckow, Sr. Director, Strategic Marketing & Research at Channel Factory shares a few tips on ad and adtech best practices in this quick catch-up: ________ Welcome to this MarTech Series chat Sara, tell us more about yourself…
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Ocient enables Basis Technologies to consolidate 10 workloads on a single cluster while decreasing time to query from 24 hours to minutes or less Ocient, the leading hyperscale data analytics solutions company serving…
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Feldman will draw on extensive adtech experience to drive growth through strategic partnerships Quantcast, a global advertising technology company, announced Mark Feldman as its global senior vice president of corporate development and…
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Momentum Commerce, a technology-enabled ad management and creative services agency for large brands across the most competitive marketplaces, has selected Perpetua as its primary advertising technology partner. Perpetua is a global leader…
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Richard Radzik, VP BVS Sales at Advocado shares more on the importance of traditional linear TV and how it will continue to be impactful in today's digital media mix: ________ Welcome to this MarTech Series chat Rich, tell us about your…
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JustPremium, Optable and Hybrid Theory will be joining The Digital Voice client roster in Q1 2022 The Digital Voice signs three new leading adtech clients to their portfolio this quarter. The three new clients selected The Digital Voice as…
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Admitad, a global MarTech and AdTech company, with the HQ in Germany and offices in the US (Chicago) and around the world, has reviewed its 3-year round of investing in a massive transformation process to multi-product company. Over $30…
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Marketers and advertisers today need to tap into more of their real-time data to adjust even their OOH campaigns, Andy Stevens, Chief Data Officer at Clear Channel International explains more in this quick catch-up: _________ Welcome…
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The world of marketing has been significantly evolving at a rapid pace — digital transformation accelerated during the pandemic, creating more and more digitally connected channels, and ever-expanding volumes of real-time data. In this…
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B2B marketers have faced never ending changes and challenges in 2021. Not just the pandemic, but this year, marketers were hit with the forthcoming loss of cookie data. Though the prospect of a cookie-less world has since been…
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VRTCAL, a leading adtech SSP focused on Demand-Path Optimization (DPO) for mobile app developers, today announced the release of its latest SDKs for Android and iOS mobile devices that includes support for Open Measurement SDK and…
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Partnerships with leading Indonesian publishers Miranti Herwinda joins Pancast as Country Manager Fully transparent ecosystem with future proofed targeting solution Pancast, a premium online video marketplace, has…
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Criteo S.A., the global technology company that provides the world's leading Commerce Media Platform, today announced the execution of the purchase agreement to acquire IPONWEB, a market-leading AdTech company with world-class media trading…
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