adtech

Advertising trends and investments in adtech took a shift during the pandemic as more and more marketers saw the need to change the outlets they used to reach customers in 2020. How will adtech and marketing trends shift through 2021 as pre-pandemic days still seem a long way off? Ben Brenner, VP of Business Development and Strategy at Digital Remedy shares a few thoughts in this chat with MarTech Series: ________ Tell us a little about yourself Ben, we’d love to hear about your role, a typical day at work, biggest…

Making Science enters the U.S. market by acquiring 360 Conversion Analytics, which closed the 2019 financial year with $3.7 million in revenue. Making Science, a European technology and adtech company specializing in ecommerce and digital transformation, further expanded its international reach by entering the United States market with the acquisition of 360 Conversion Analytics (previously branded as Multiplica US), which closed the 2019 financial year with $3.7 million in revenue and boasts clients such as Royal Caribbean…

Narrative Delivers Seamless Access to ID5's Identity Solutions via the Narrative Data Streaming Platform; Joins ID5 Insider Partner Program To help businesses improve the return on investment of their programmatic advertising campaigns, Narrative, the Data Streaming Platform that makes it easy to buy, sell and win, and ID5, the independent identity solution for digital advertising, today announced a joint partnership to give Narrative Data Streaming Platform users access to ID5's offerings. The two companies also…

 Primis (a part of Universal McCann and Interpublic Group), the leading video discovery platform for global publishers announced that it is committed to extending its Net15 payment initiative through the end of 2021. The program was designed to provide digital publishers, vendors, and business partners additional liquidity through faster payments and resolution of accounts within 15 days. "We launched our Net15 effort during the pandemic to help support the industry and our partners who were navigating uncertain economic…

Partnership to Accelerate Global Product Expansion and Innovation in CTV TripleLift, one of the largest advertising technology platforms in the world, announced today it has signed a definitive agreement to receive a majority investment from Vista Equity Partners. Vista, a leading global investment firm focused on enterprise software, data and technology-enabled businesses, will help drive further innovation across TripleLift and accelerate global growth. Marketing Technology News: Balancing your Customer Experience and…

IAB Europe predicted that 2020 would be the year adtech turned the corner on regulator perceptions of digital advertising, delivering on the GDPR’s promise to provide transparency and control to users about the processing of their personal data.  But little did we know what 2020 would have in store. From a global pandemic, to the third-party cookie demise, our worlds have placed us in uncharted territories. But, with all disruption, comes opportunity. Over the past few years, numerous privacy regulations have come into…

Leading adtech company Esquire Advertising has announced partnership with Furniture First, a premier national buying group of furniture and mattress retailers. Using Esquire’s state-of-the-art advertising technology and applied expertise in furniture retailing, the partnership will provide Furniture First members with the latest market insights, advanced marketing strategies, and other resources to improve store performance. Esquire Advertising – an Inc. 500 adtech company specializing in hyper-targeted…

With misinformation and public fatigue over COVID-19 making it increasingly challenging to disseminate vaccine information that resonates, Origin Media's animation studio produced multiple series of Native CTV Toppers that bust vaccine myths and stress the importance of vaccinating as a nation. Toppers are 15-second native content creatives that run directly before brand ads within regular ad breaks, exclusively on Connected TV. Through Origin's Enhanced Programmatic (EP) solution, these COVID-19 series are available now…

At this time last year, we were looking anxiously to the year to come--not in fear, but in anticipation. Predictions for digital advertising promised exponential growth and expanded use of technology like AI to capture consumer attention. With the COVID-19 upending expectations across industries this year, we instead find ourselves in a very different state as we prepare to enter 2021. Not all of the shifts this year were due to the pandemic, although digital saturation due to lockdowns and fraud schemes preying on…

Global advertising technology leader, The Trade Desk, Inc., announced that Dave Pickles has joined its board of directors. As Co-Founder and Chief Technology Officer, Pickles oversees all aspects of the company’s industry-leading demand side platform, including engineering, product innovation and data science. In addition, Pickles has been a leader in industry-wide initiatives to improve security, privacy and trust across the digital advertising ecosystem, most recently with the Unified ID 2.0 solution to replace third-party…

"Sentiment analysis is one significant signal of many that can help inform activities like contextual targeting. What captures my attention with sentiment analysis is the underlying emotional classifications that IAS offers." Hi Tony, please tell us about your journey in the technology space and how you started at IAS. I started my career at a small data-driven consultancy in Sydney, Australia working across a number of industries, but I was always drawn to our technology projects. During the very early days of digital…

Ad Tech shares Industry's Perspective of Ad Fraud Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, conducted a survey of advertising professionals that sought to take a snapshot of the industry's perspective on the multi-billion dollar problem of advertising fraud, how they allocate budget based on risk, the channels that have the best ROI, as well as the overall lack of confidence in the industry's ability to…

Please tell us about your current role and the team/ technology you handle at IAB. I lead the programmatic, anti-fraud, and brand safety initiatives at IAB Tech Lab. What is ads.txt and app adds.txt solution that you recently announced? Could you elaborate on how these work in the CTV / OTT ecosystem? ads.txt (and app-ads.txt) is a transparency mechanism that enables publishers to state the “authorized digital sellers” of their inventory. The recent update IAB Tech Lab released is to better support the additional…

Global Ad Tech Leader Expands to Largest Out-of-Home Advertising Market in the World and Appoints Former SVP of Trade Desk to Oversee North Asia Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, announced the expansion of its business operations into China and the appointment of Troy Yang as Managing Director, North Asia. Joining from The Trade Desk, where he was Senior Vice President of North Asia, Yang will be located in Hong Kong and will hire a General Manager of China to…

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from UENI, Adverty, Comscore, Adform, to Winterberry Group. UENI Announces Extended Support for Small Businesses with Free E-Commerce Services UENI Ltd, the London-based creator of free websites for small businesses announced that it is extending its support to entrepreneurs and small business owners. From today, January 7th, it will provide a multi-product shopping cart, flexible…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Vidy (Video), Hive9 (Marketing Segmentation), Docubay (Video), Esquire (eCommerce), to BBTV (Entertainment). Vidy Expands Decentralized Video Ad Network Vidy, the world’s first blockchain-powered decentralized video ad network, has launched its own crypto assets, called VidyCoin. When users play a video ad, they will be rewarded with VidyCoin, which can be used for buying goods in…

Swaarm announced that David Frei has been appointed as the company's Chief Executive Officer. Frei most recently served as Senior Manager of Business Development at HERE Technologies, the industry-leading map and location services company with backers from Daimler, BMW, Audi, Intel, Bosch. He will leverage his experience in consulting and technology sales, expanding global businesses into new territories and markets, to help drive Swaarm’s growth rapidly. Marketing Technology News: Stack8 Partners With RingCentral…

Acquisition will enable FreeWheel clients to participate more seamlessly in the growing programmatic TV ecosystem FreeWheel announced that it has agreed to acquire Beeswax, a software as a service (SaaS) advertising company. The acquisition will expand FreeWheel’s current programmatic marketplace capabilities across all forms of television and video advertising, including Connected TV (CTV) and Set-top Box Video on Demand (STB VOD). This transaction is expected to close in January 2021, pending regulatory approvals.…

Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, announced the appointment of Harry Dewhirst as the first member of its Advisory Board. Dewhirst, who co-founded adtech company Amobee – which was acquired in 2012 by SingTel – will focus on advising and providing counsel on the strategic expansion of Hivestack across APAC. “We are delighted to welcome Harry as a member of Hivestack’s Advisory Board”, commented Andreas Soupliotis, Co-founder and CEO of Hivestack. “His success as a…

Adzerk, whose APIs help clients build custom digital ad platforms, has raised $11 million in funding as part of a Series A round. With the new funding, Adzerk is rebranding to "Kevel," while leaning into the burgeoning market for digital companies looking to build, maintain, and control in-house ad monetization platforms. Specifically, Kevel helps a wide range of digital publishers, social networks, and e-commerce marketplaces integrate sponsored listings, native ads, and internal promotions into their sites and apps.…