The digital advertising technology (AdTech) industry has recorded another blazing year in spending and product launches throughout 2019. The AdTech …
MarTech Interview with Amnon Siev, CEO at GeoEdge
"When a user visits a publisher, they’re expressing a level of trust in the publisher, and each publisher must repay …
Nielsen Global Connect Acquires Merchandising and Analytics Solutions Leader Precima®
Nielsen Global Connect announced today that it has completed its acquisition of Precima®, an industry-leading, SaaS-based provider of powerful retail and …
TechBytes with Anna Kuzmenko, COO at Fiksu DSP
Tell us about your journey in technology. What inspired you to join Fiksu? I guess I’m always looking for that …
AdTech Predictions 2020: Where is Premium Programmatic Inventory Management Heading?
As part of our Predictions Series 2020, we spoke to Charmagne Jacobs, VP/Head of Global Marketing and Partnerships at the …
Medium is the Message: Publisher-Based Optimization in Mobile Marketing
In 1960, Marshall McLuhan, noted philosopher, academic and media critic, coined the expression “the medium is the message.” Since then, …
Smart AdServer Acquires Demand-Side Platform LiquidM
As a Leading Independent Ad Monetization Platform, Smart AdServer aims to Align Supply and Demand to Deliver Financial and Operational …
MarTech Interview with Josko Grljevic, Chief Transformation Officer at Talon Outdoor
"Making interactions with technology intuitive and simple is absolutely essential to driving user adoption" You have a long track-record of …
5 Essential Things to Know Before Bringing Programmatic In-House
Yesterday, you were OK with putting your money into the pockets of ad agencies. You didn’t know how programmatic works, …
TapClicks Launches Global Partner Program to Strengthen Ecosystem of AdTech and MarTech Integrations
Tiered channel program enhances integration of TapClicks’ marketing operations and intelligence technologies with solution providers and MSPs TapClicks, the global …
Achieving MarTech and AdTech Success – Digital Agencies Need the Right It Infrastructure
If you run a digital agency, you’re likely acutely aware of the challenges that come with managing your largest and …
Tiger Pistol Launches Dynamic Video Ad Creation Capability to Its Social Advertising for Local Platform
Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently announced the launch of its …
Clear Channel Outdoor, Broadsign Partnership Expands Access to U.S. Programmatic Digital Out-of-Home Inventory
Ad Tech Integration Opens DOOH Programmatic Pipes More Broadly to Digital Buyers, Helps Brands Execute More Efficient and Measurable Omnichannel …
It’s Time for AdTech to Get Serious About Data Quality
Everyone in tech is talking about Big Data. Recent decades have seen an enormous shift from data scarcity to overabundance, …
Best Practice, Transparency, and Measurement to Define Digital OOH In 2020
2019 delivered a great deal of progress in the way of industry standardization, measurement, and transparency for digital OOH. It …
Creating a Targeted Campaign Using Video
Imagine, for a moment, a world in which reality corresponds to your deepest desires almost as soon as you start …
NinthDecimal-Inscape Partnership Improves TV Measurement and Audience Intelligence Capabilities
NinthDecimal Expands Closed-Loop Planning & Measurement Capabilities Through Inscape Partnership Today, NinthDecimal, the leading omni-channel marketing platform and Inscape, the …
Are AdTech Companies Morally Responsible For Climate Change?
A few weeks ago I was suddenly involved in the social media buzz around the young climate activist Greta Thunberg. …
How Real-Time Revenue Attribution Can Unlock More Revenue Per Visitor
Today’s most successful online publishers are operating according to a fundamental business truth: You have to spend money to make …
Flashtalking Continues to Lead as a Top Independent Primary Ad Server
Flashtalking, the leading global independent primary ad server and analytics technology company, announced over a dozen new primary ad serving …