During my two decades of PR and communications, much of which has been spent working with publishers and ad tech …
In-House vs. the Agency Model – Advertising’s Red Herring Debate
In today’s Advertising market, the modus operandi is efficiency and control. Brands want control so that they can be as …
MarTech and AdTech Need to Work Together to Address Attention Fatigue for Enterprise Brands
The average open rate for email is less than 18%, according to Campaign Monitor. That means that brands aren’t getting …
Google Expands App Advertising Opportunities for Buy-Sell Players
Today, Google has announced 6 new app advertising features for its AdMob and App campaigns. These app advertising solutions would …
The European Digital Advertising Market Continues on Its Growth Trajectory
This July, IAB Europe published the latest edition of its AdEx Benchmark report, which provides facts and figures about the …
Not All Product Recommendations Are Created Equal
Done right, Product Recommendations increase conversions, boost average order value and strengthen Customer Loyalty. They also automate content, freeing up …
RetargetApp Voted the Best CEE-based Startup
RetargetApp, a European AdTech company with HQ in Kyiv, won the 1st place in Vestbee’s CEE Scaleup Challenge, the biggest …
Tech Automates, People Create: A Model for In-Housing Content
If any ad agency executives still doubt they’re at risk of losing business because clients want to take back control, …
MarTech Interview with Gurman Hundal, CEO at MiQ
"AI helps us make sense of large data sets and enables us to deliver better outputs and results for clients." …
Using AI and Blockchain to Meet the Needs of a Shifting Data Landscape
It’s no secret that AdTech needs a serious update. Advertisers already hold more data than they often know what to …
TechBytes with Justin Fortier, Principal Data Scientist at ViralGains
Tell us about your role and the team/technology you handle at ViralGains. I joined ViralGains in 2017 as Principal Data …
Southeast Toyota Distributors Expands Relationship with Acxiom
Auto distributor’s marketing platform to be powered by Acxiom’s Unified Data Layer Acxiom, the data and technology foundation for the …
Digital TV Advertising and Analytics Roundtable Series: Latest AdTech Analytics and CTV Trends
TV Advertising is no longer what it used to be a few years ago. Today, it’s a dynamic ecosystem bubbling …
MarTech Interview with Amnon Siev, CEO, GeoEdge
"Our start- and end-point is to ensure a good user’s experience when it comes to digital advertising, while ensuring that …
Two Major Issues We’re Ignoring When It Comes to Identity Resolution
Is Identity Resolution on the Brink of Being the Next In-Vogue Digital Technology? It’s beginning to seem that way. Once …
TechBytes with Gregory Raiz, Chief Innovation Officer, Rightpoint
Tell us about your interaction with new-age technologies such as AI, Machine Learning and Mobile Applications. We've been working with …
MarTech Interview with Pierre Figeat, President and Co-Founder, Admo.tv
"Conventional TV advertising will continue to decline, and performance-based TV buying and planning will continue to grow." Tell us about …
Tappx launches App-ads-txt.com to Drive Adoption for App-ads.txt
Tappx, a leading AdTech company specializing in advertising solutions for advanced digital platforms, launched App-ads-txt.com, a free hosting tool to …
The Current State of the Ad Tech and Martech Industries
As it stands today, the advertising and marketing tech industries are broken and have been for years. This might sound …
Adtech Startup Scibids Opens APAC Headquarters in Singapore
Rahul Vasudev, Former Mediamath APAC Managing Director Heads the APAC Office AI-As-A-Service Company Focused on Media Optimisation Adtech startup Scibids …