MarTech Interview with Josko Grljevic, Chief Transformation Officer at Talon Outdoor
"Making interactions with technology intuitive and simple is absolutely essential to driving user adoption" You have a long track-record of …
5 Essential Things to Know Before Bringing Programmatic In-House
Yesterday, you were OK with putting your money into the pockets of ad agencies. You didn’t know how programmatic works, …
TapClicks Launches Global Partner Program to Strengthen Ecosystem of AdTech and MarTech Integrations
Tiered channel program enhances integration of TapClicks’ marketing operations and intelligence technologies with solution providers and MSPs TapClicks, the global …
Achieving MarTech and AdTech Success – Digital Agencies Need the Right It Infrastructure
If you run a digital agency, you’re likely acutely aware of the challenges that come with managing your largest and …
Tiger Pistol Launches Dynamic Video Ad Creation Capability to Its Social Advertising for Local Platform
Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently announced the launch of its …
Clear Channel Outdoor, Broadsign Partnership Expands Access to U.S. Programmatic Digital Out-of-Home Inventory
Ad Tech Integration Opens DOOH Programmatic Pipes More Broadly to Digital Buyers, Helps Brands Execute More Efficient and Measurable Omnichannel …
It’s Time for AdTech to Get Serious About Data Quality
Everyone in tech is talking about Big Data. Recent decades have seen an enormous shift from data scarcity to overabundance, …
Best Practice, Transparency, and Measurement to Define Digital OOH In 2020
2019 delivered a great deal of progress in the way of industry standardization, measurement, and transparency for digital OOH. It …
Creating a Targeted Campaign Using Video
Imagine, for a moment, a world in which reality corresponds to your deepest desires almost as soon as you start …
NinthDecimal-Inscape Partnership Improves TV Measurement and Audience Intelligence Capabilities
NinthDecimal Expands Closed-Loop Planning & Measurement Capabilities Through Inscape Partnership Today, NinthDecimal, the leading omni-channel marketing platform and Inscape, the …
Are AdTech Companies Morally Responsible For Climate Change?
A few weeks ago I was suddenly involved in the social media buzz around the young climate activist Greta Thunberg. …
How Real-Time Revenue Attribution Can Unlock More Revenue Per Visitor
Today’s most successful online publishers are operating according to a fundamental business truth: You have to spend money to make …
Flashtalking Continues to Lead as a Top Independent Primary Ad Server
Flashtalking, the leading global independent primary ad server and analytics technology company, announced over a dozen new primary ad serving …
ITP2.1 and the Future of Data as We Know It
In February, Apple released ITP2.1, the latest iteration of its intelligent tracking prevention technology integrated into the widely used Safari …
Teads for Publishers (TFP) Sets New Benchmarks with AI-Powered Video and Display Experiences
Teads For Publishers (TFP) maximizes direct and programmatic revenue and delivers guaranteed outcomes with engaging ad experiences; beats encroachment from …
AdTech Pro Adam Solomon of Lotame Chats About #DMEXCO 2019
Last week, MarTech company Lotame, was at DMEXCO 2019. At the global event for AdTech innovations and discussions, Lotame announced …
Media Industry Veteran, Cordie DePascale, Joins PremiumMedia360 as Chief Strategy Officer
PremiumMedia360, the global leader in advertising automation solutions, is pleased to announce Cordie DePascale, a highly accomplished AdTech industry executive, …
AdTech Pro Alex Gardner of Index Exchange Chats About #DMEXCO 2019
We chatted with Index Exchange’s Chief Revenue Officer, Alex Gardner about his expectations from DMEXCO 2019, and why AdTech professionals …
Forget the Millennials: Where Targeting High Tech Misses the Mark
Digital Advertising exists to reach the right person with the right message at the right time. The first step is …
How Cultivating a Vibrant Community Can Enhance Your Marketing Stack
Marketing Technology is now the largest portion of the total Marketing budget (29% on average according to Gartner). Most Marketing …