Banner Before Header
Browsing Tag

adtech

VEON Acquires Strategic Stake in Bangladesh’s Leading Full-Stack B2B Commerce Platform, Shopup

Investment expands VEON's fintech reach into SME commerce VEON Ltd. and (Euronext Amsterdam: VEON), through VEON Ventures, has joined Sequoia Capital India and Flourish Ventures as investors in ShopUp, Bangladesh's leading full-stack B2B commerce platform for small businesses, becoming ShopUp's first strategic corporate investor. The investment enables VEON Ventures to support ShopUp's fast-growing digital ecosystem for micro, small and medium-sized enterprises (MSMEs), which form a vital backbone of Bangladesh's …

MonetizeMore Achieves Google Certified Publishing Partnership

MonetizeMore, an early pioneer of the ad optimization model has been accepted as a Google Certified Publishing Partner. This seal of approval is a testament to MonetizeMore's ability to tackle complex ad monetization challenges and consistently exceed publisher expectations via sophisticated ad tech and an expert team of 170+ around the world. Marketing Technology News: Study: Brands Have Yet to Create the Post-COVID-19 Digital and Mobile Experiences Customers Value Most Google Certified Publishing Partners are…

Minute Media Selects Triton Digital to Power Its Podcast Monetization Strategy

Triton Digital, the global technology and services leader to the digital audio and podcast industry, and Minute Media, a leading global technology and digital publishing platform, announced that Minute Media has selected Triton’s powerful suite of podcast technology to power the delivery, monetization, and measurement of its podcast content. Through this partnership, Minute Media will utilize Triton’s enterprise podcast platform, Omny Studio, to unify the hosting of their 90+ global sports podcasts, including The Players’…

Trace Partners with Molotov Solutions to Develop its OTT Platform Worldwide

Using the Molotov platform, TracePlay will offer more than 25 live TV channels, 100 radio channels and some 1,000 hours of on-demand content Trace, the international media group dedicated to empowerment and entertainment of afro-urban people, has entrusted Molotov Solutions to develop and operate the new version of its OTT platform, TracePlay. Trace will soon launch Trace Academia, the world's first free online edutainment platform dedicated to vocational training. Molotov is an OTT distribution platform that has…

MediaMath and Spaceback Partner to Empower Marketers To Transform Social Media Content Into Display Ads Seamlessly

Partnership Empowers Businesses to Use Spaceback’s Social Display Platform to Improve the Performance of Online Advertising Campaigns Spaceback, the creator of Social Display advertising, announced that it has entered into an agreement with MediaMath to become the first platform integrated into MediaMath's programmatic platform that enables advertisers to take advantage of a new, innovative advertising solution called Social Display. This new creative format combines powerful engaging social media experiences with the…

Centro Positioned as a Challenger in the Gartner 2020 Magic Quadrant for Ad Tech

Centro, a global provider of advertising technology, announced that it has been positioned as a ‘Challenger’ in the Gartner 2020 Magic Quadrant for Ad Tech. According to Gartner in its report, “Challengers in this Magic Quadrant perform as well as (or better than) Leaders but tend to focus more narrowly on certain channels, strategies or nonenterprise buyer profiles. Challengers are positioned close to the Leaders Quadrant and, in many cases, their specialization is an advantage to some buyers.” The report further states…

Amobee Placed in the Leaders Quadrant of the Gartner Magic Quadrant for Ad Tech

Industry-Leading Analyst Firm Recognizes Amobee For Completeness of Vision and Ability to Execute Amobee, the global advertising technology company reinventing advertising for the converging world, today announced it has been positioned by Gartner in the Leaders quadrant of the Magic Quadrant for Ad Tech (September 2020). "The last two years have been transformative for Amobee. To us, Gartner’s independent research validates our strategy as we continue to unify advanced TV and digital video with data-driven linear TV…

MediaMath Named a Leader in the 2020 Gartner Magic Quadrant for Ad Tech for Third Consecutive Year

MediaMath, acclaimed independent advertising technology company for brands and agencies, announced it has been named a Leader in Gartner's 2020 Magic Quadrant for AdTech for the third year in a row. The company's data science-driven innovation via its Brain machine learning algorithm, its vision to redesign the digital supply chain through SOURCE and its consultative partnership to major brands and agencies have cemented its leadership in the ad tech market. "Our mission is to reimagine the digital advertising…

Sailthru Named “Best Overall Email Marketing Company” in 2020 MarTech Breakthrough Awards Program

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, announced that it has been selected as the winner of the “Best Overall Email Marketing Company” award in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the…

Adform FLOW Unveiled

Adform´s New Platform for Effortless Modern Marketing Gartner adtech leader creates world´s first independent and fully integrated tech platform, seeking to amplify business results for advertisers and agencies. Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, today introduced its new product suite: Adform FLOW. Intuitively designed to make it easier for marketers to plan, buy and activate media, Adform FLOW has everything they need in one…

PadSquad Deploys the Iguazio Data Science Platform to Predict Ad Performance in Real-Time

Iguazio, the data science platform built for production and real-time machine learning applications, announced it has been deployed by mobile software company PadSquad, to improve the relevance and performance of the digital campaigns they run for their customers worldwide. PadSquad is revolutionizing traditional media with interactive features and innovative technologies that transform the audiences’ experience and engagement with ad creatives. Iguazio was deployed by PadSquad to use AI to improve ad performance and…

RTB House Wins Three Stevie Awards in 2020 International Business Awards Including Most Innovative Company of the Year

RTB House, a global company that provides state-of-the-art marketing technologies, announced the company won three Stevie Awards from the 2020 International Business Awards, highlighting RTB House’s growing global presence in over 30 locations worldwide. Marketing/Public Relations Solution - Gold Award RTB House AI full-funnel marketing solutions: deep learning-based technology fuels the sales funnel Most Innovative Company of the Year - Up to 2,500 Employees - Silver Award RTB House…

Eek! Games Invites Anzu to House Party with New Partnership Announcement

Anzu.io, the world-leading in-game advertising platform, announced that it has entered into a new partnership with Eek! Games, the developer of the popular AI-driven simulation game House Party. With the integration of Anzu's solution, brand advertisers will be able to place blended in-game ads into House Party, creating a more realistic gaming environment for players to enjoy. House Party is the brainchild of artist, comedian, and CEO of Eek! Games Bobby Ricci and was inspired by his love of the raunchy comedy movies of…

Profitero Partners With Top Media Agencies and Ad Tech Providers to Help Brands Optimize eCommerce Marketing Performance

Profitero, a leading global enterprise eCommerce SaaS analytics platform, announced a first of its kind “open ecosystem” connecting retail digital shelf analytics, media agencies, and ad tech platforms together for optimized marketing performance. The ecosystem eliminates long-standing silos between eCommerce sales and marketing teams through integrations that allow ad agencies and ad tech platforms to adjust and optimize eCommerce advertising campaigns and content based on out-of-stock, search traffic, conversion rates, and…

Mintegral SDK Going Open-Source For Increased Transparency And Security

Following recent allegations raised about the ad data collected by the Mintegral SDK, Mintegral has announced its SDK will officially become open-source. While Mintegral denies recent allegations, the move to open-source the SDK is seen as a way to increase transparency within the adtech industry and provide complete visibility into its inner workings. Marketing Technology News: MRM Commerce Achieves Magento Commerce Specialization The Move to Open-Source SDK Mintegral's move to open-source SDK allows mobile developers…

Monica Fitzsimmons Joins Vidoomy as VP-Multicultural Sales in USA

Vidoomy reinforces its expansion in USA with the arrival of Monica Fitzsimmons as Vice President Multicultural Sales in the country. With the aim of multiplying its operations and strengthening its activity in the North American market, its arrival continues with the international growth that the company has sustained since its inception and which has increased during this year. Vidoomy is the adtech specialized in broadcasting advertising videos in global digital media, always with the guarantee of a brand safe…

Hivestack Announces Nikki Hawke As Chief Marketing Officer

Newly Appointed Role Expands Leadership Team Focused On Global Expansion Hivestack, a global ad tech leader in digital out-of-home (DOOH), announced the appointment of global marketing strategist Nikki Hawke to the position of Chief Marketing Officer. As Hivestack’s first ever CMO, Hawke will report to the Company’s Chief Executive Officer, Andreas Soupliotis. She will lead the team responsible for the Company’s advertising, sponsorship, digital and product marketing as Hivestack continues to focus on worldwide expansion…

Uber’s Ex Growth Lead and Clear Channel COO Join Adverttu Advisory Board

Industry heavyweights Nejc Skoberne and Rob Atkinson bolster AdTech company Adverttu, the UK’s fastest growing transit media platform, has appointed Nejc Skoberne and Rob Atkinson to its advisory board, bringing with them a wealth of experience in scaling hyper growth startups, global out of home, digital and DOOH advertising, and AdTech product innovation. Rob Atkinson spent more than ten years at billion-dollar out of home advertising company, Clear Channel Outdoor, where he served as Managing Director and COO.…

Swimming with the Black Swan: How Marketers are Adjusting to the New Normal of Global Pandemic

Both the scale and scope of COVID-19 are beyond anything we’ve seen in near history. It’s uniting, in that the entire globe was tasked to navigate this challenge together, but more than anything it’s been devastating. It has had a profound effect on the way we do business, interact and live our daily lives - the outcome being that the global economy has taken a bit of a nosedive. Unfortunately for marketers, there is no playbook they can turn to for answers. I was in the industry during 9/11 and the 2009 economic collapse,…

Ad-tech Company Buzzvil Tightens Grip in the US, Japan, Taiwan

Buzzvil, a global leader of rewarded ads platform, announced that it launched the world’s first bubble-like ad inventory, Pop, to tighten its grip in the global ad-tech market, including the United States, Taiwan, and Japan. The Softbank-backed company Buzzvil has more than 100 global publishers, including South Korea's three major mobile carriers and membership operators, such as OK Cashbag, L.Point, CJ ONE, Happy Point, Hana Members, Liiv Mate, as well as Japan’s largest railway company JRE and point operator Ponta. The…