AdQuick Introduces Free Out-of-Home Advertising Media Planner

The OOH Media Planner compliments AdQuick's growing product line-up for brands, agencies and individuals who need to plan, buy & measure OOH advertising AdQuick, the North American leader in out-of-home (OOH) advertising software, announced the launch of OOH Media Planner, a standalone, free tool to help advertisers plan high-performing OOH campaigns in minutes. Using actionable insights gleaned from AdQuick's robust data assets and proprietary predictive models, the OOH Media Planner identifies the most effective way…

Redbox Expands Advertising Capabilities Across Its Entire Entertainment Ecosystem with Screenvision Media

Partnership Bolsters National and Local Advertising Opportunities to Engage Seamlessly with Redbox's More than 40 Million Entertainment Lovers at the Kiosk, Digital, Mobile, Free On Demand, and More Redbox, America's destination for new-release movies and free streaming entertainment, is expanding opportunities for advertising to reach its millions of customers through a partnership with Screenvision Media, a national leader in delivering comprehensive advertising representation services for top-tier theatrical exhibitors,…

mThink Names Rakuten Advertising Best Affiliate Network for 10th Consecutive Year

For the 10th consecutive year, Rakuten Advertising has been named the world's top affiliate network, as well as the best affiliate network for advertisers, by mThink, publishers of the Blue Book performance marketing network rankings. The Blue Book Best Cost Per Sale (CPS) Affiliate Networks list is chosen by the global performance marketing community's advertisers and publishers. "Rakuten Advertising's win was driven by its commitment to customer service, flexibility and results during what was an extraordinary year,"…

Part 2: The Eternal Marketing Dilemma: In-House vs. Outsourced Advertising – a Look at Strategies and What’s Right for Your Business

With the overall U.S. ad spend expected to reach $246 billion by the end of this year, brands must determine how and where to allocate their marketing resources more than ever before, and whether they should capitalize on internal talent or leverage outsourced marketing services to determine strategy and execute their spend. Here’s the painful truth: there is no one-size-fits-all approach. I made the case for an internal marketing approach in Part I of this series (link). I’ll now investigate the agency approach, which…

Cookie-less Consumer Data Comes to In-Game Advertising Through Partnership Between Anzu.io and Digiseg

Anzu.io, the world’s most advanced blended in-game advertising solution, announced a new partnership with Digiseg, the Copenhagen-based company building audience data for digital marketing. The partnership brings precise, cookie-free data to in-game advertisers, enhancing the value of their digital campaigns by allowing them to target and retarget the right gaming audiences. The digital marketing space is facing some significant challenges. Ad-blocking is on the rise and third-party cookies are about to become obsolete,…

CloudCommerce Goes Live with Artificial Intelligence (AI) Advertising Venture

aiAdvertising, Inc., a wholly owned subsidiary of the Company, is now under way using AI to enhance its successful SWARM solution with the goal of cutting advertising costs by as much as 50%x CloudCommerce, Inc., a leading provider of digital advertising solutions, announced that it has officially launched aiAdvertising, Inc., its wholly owned subsidiary focused on using artificial intelligence (AI) to enhance its successful SWARM solution with the goal of cutting advertising costs by as much as 50%. “For the last year,…

GoMarketing Inc., National Digital Advertiser, Now Provides Facebook Advertising for Home Services Companies

Home service companies are often lost in the fog of Facebook advertising. It is the sole reason GoMarketing has decided to open its doors for home service companies and offer Facebook advertising. In a span of a few years, Facebook advertising has managed to evolve at an unprecedented rate. Although social media advertising is a different game, the effectiveness of Facebook ads is in the same league as Google Ads. “Of course, organic growth matters, but Facebook advertising offers home service companies a chance to get…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from UENI, Adverty, Comscore, Adform, to Winterberry Group. UENI Announces Extended Support for Small Businesses with Free E-Commerce Services UENI Ltd, the London-based creator of free websites for small businesses announced that it is extending its support to entrepreneurs and small business owners. From today, January 7th, it will provide a multi-product shopping cart, flexible…

VIOOH and Ubimo Announce Partnership to Offer Data-Driven Digital Out-of-Home (DOOH) Advertising on JCDecaux Inventory

Available through Ubimo’s programmatic media platform, advertisers can reach targeted audiences across JCDecaux’s 655 digital screens in the U.S. Ubimo, a Quotient brand powering Out-of-Home (OOH) sales, planning, measurement and programmatic buying, announced its partnership with VIOOH, a leading marketplace for the programmatic selling of OOH advertising. This partnership provides agencies and advertisers access to inventory on the VIOOH marketplace, such as inventory from JCDecaux North America and enables them to…

Picture This: An Audience-First Approach to Video Advertising

It’s been proven that data-driven digital marketing is most successful when delivering personalized messaging to specific customer segments. Today’s consumers are demanding more relevant and assistive ad experiences than ever before. Yet, when it comes to video advertising, marketers often consider it a limited format to drive mass reach, brand awareness, and consideration. Marketers run the same ad created for television in digital no matter the context. This can be a drastically different environment whether the…

Comscore and Frameplay Launch Brand Lift Survey Series to Better Understand Intrinsic In-Game Advertising Performance

In initial survey, leading snack brand saw double-digit brand attribution lift across multiple indicators Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced it has completed the first of a series of brand lift surveys in partnership with Frameplay, a leading global intrinsic in-game advertising company. Focusing on the intrinsic in-game advertising category, the new brand lift survey series is designed to study and highlight the value of this highly lucrative and emerging…

AcuityAds Provides Update on the Adoption of illumin, its New Advertising Automation Platform

New platform outpacing initial revenue projections, has robust new business pipeline AcuityAds Holdings Inc., a leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, provided an update on its new advertising automation technology, illumin. Revenue attributable to illumin exceeded $1.5 million in the fourth quarter of 2020, less than 90 days after the platform's highly anticipated launch on October 1, 2020. While the Company…

OpenAP Launches Supply-Side Platform to Surface Available TV Advertising Inventory for Buyers, Brings Transparency and Visibility to…

New SSP provides access to premium array of national linear inventory, enabling buyers to build media plans using accurate and real-time marketplace data Interoperability of APIs adds workflow automation to planning and buying by connecting directly to buyside tools, delivering on the needs of advertisers for more control of cross-publisher optimization within existing workflows Omnicom Media Group becomes the first agency to integrate its in-house tool, Omni, in new partnership with OpenAP OpenAP, the advanced…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from TEGNA, Floria Funders, Mintegral, CloudCommerce, to ZW Data Action Technologies. TEGNA Extends Multi-Faceted Partnership with FreeWheel TEGNA, Inc. and FreeWheel, a Comcast Company, announced a new multi-year deal to further transform and automate the way TEGNA’s buyers and sellers transact, including through CTV/OTT advertising platform Premion. Under the terms of the deal, TEGNA…

FTC Requires Mobile Advertising Company to Stop Misleading Users About In-Game Rewards

Tapjoy got hundreds of thousands of complaints about failure to provide rewards promised to consumers, agency alleges A California-based mobile advertising company has settled Federal Trade Commission allegations that it failed to provide in-game rewards users were promised for completing advertising offers. As part of the proposed settlement, Tapjoy, Inc., is prohibited from misleading users about the rewards they can earn and must monitor its third-party advertiser partners to ensure they do what is necessary to enable…

CloudCommerce to Launch Artificial Intelligence (AI) Advertising Venture

The Company will use AI to enhance its successful SWARM solution to cut advertising costs by as much as 50% CloudCommerce, Inc., a leading provider of digital advertising solutions, announced that it plans to launch an artificial intelligence (AI) venture that will focus on using AI to enhance its successful SWARM solution with the goal of cutting advertising costs by as much as 50%. Marketing Technology News: LiveIntent Expands C-Suite to Lead the Company’s Growth Trajectory “The tools are now available to do what…

GBK Collective Further Bolsters Advertising Effectiveness Expertise

GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced the appointments of Dr. Randall Lewis, Chief Scientist of Nanigans, and Dr. Justin Rao, Sr. Director, Performance Marketing at Booking.com, to its advisory board, further building on GBK’s expertise in helping clients to measure and maximize their return on marketing investments. Marketing Technology News: Schbang Launches ‘How 2020 Changed the Indian Consumer’ Report “Improving ROI for advertising spend and campaigns…

Cadent to Expand Automated Addressable Linear and VOD Advertising Platform Across Europe with Liberty Global

Cadent's advanced TV platform to be launched across Liberty Global's footprint in 2021 Cadent, the advanced TV platform company, announced the expansion of its addressable advertising management platform in Europe in partnership with Liberty Global, one of the world's leading converged video, broadband and communications companies. Cadent has now expanded its automated addressable linear and VOD Advertising Platform into Liberty Global's Irish footprint, Virgin Media Ireland, with its continental European markets to follow…

NexTech Hires Former President of Microsoft Online Inc. Hareesh Achi as President of its 3D/AR Advertising Network

Hareesh Achi is hired to rapidly expand NexTech’s transformative and cutting-edge 3D/AR advertising network Hareesh will increase the company’s partnerships and drive ad network revenue and innovation Hareesh comes to NexTech after a successful 10-year run at Microsoft as President of Microsoft Online Inc and Global Operational lead for their Advertising business NexTech AR Solutions (NexTech), a leading provider of virtual and augmented reality (AR) experience technologies and services for virtual and hybrid eCommerce,…

Cliffside Malibu Launches “You are Not Your Addiction” TV Advertising Campaign

Fifteen years since inception and two years after the Woolsey fire, the iconic Malibu treatment center helps those struggling with addiction understand the value of perseverance Cliffside Malibu, a premier drug and alcohol treatment center in Southern California since 2005, announced today the launch of "You Are Not Your Addiction," a new television advertising campaign that supports the organization's commitment to holistic, evidence-based treatment. The ads focus on the complex, nuanced and highly personal stages of…