AcuityAds Provides Q1 2021 Update On The Adoption Of Its Advertising Automation Platform, illumin

New platform revenue grows over 75% sequentially to approximately $2.7 million with further strong sequential growth expected throughout 2021 AcuityAds Holdings Inc, the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, provided an update today on the recent performance of its new advertising automation technology, illumin. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen…

We Mail America.com Launches, Delivering Comprehensive and Data-Driven Advertising Solutions

Innovative model integrates solo direct mail campaigns and digital technology Data-driven marketing has never been more important to business owners. Today, Media Executive Gary Pizzati has launched We Mail America.com, which is already making a mark on the advertising and media industry. We Mail America.com is reinventing the traditional direct mail model by coupling it with a full suite of digital marketing services that works precisely and in conjunction with each mail deployment. This comprehensive view of advertising…

Jun Group Launches Self-Service Advertising Platform for SMBs

Jun Group, a mobile advertising platform that delivers connected TV, audio, full-screen video and rich media campaigns for Fortune 500 advertisers, has launched its new self-service advertising platform for small and midsize businesses called Business+. Marketing Technology News: Elastic and Confluent Partner to Develop Enhanced Experience for Kafka and Elasticsearch Users Business+ makes it easy for companies to access the most impactful online advertising inventory through a simple and intuitive user interface.…

2021 Shaping Up to be the Year of Programmatic Advertising for Pay TV and Network Service Providers in Europe

An overwhelming majority (87.4%) of network service provider executives agree that programmatic advertising delivered through smart/connected TVs and/or customer premises equipment (such as set-top boxes) will be an important source of revenue for network service providers and pay TV operators in Europe. These are among the findings of a recent BTR-100 survey of senior executives with European communications service providers across the full array of delivery mediums. The project was commissioned by Hoppr, an innovative…

Samba TV Announces Partnership With PubMatic to Deliver TV Audience Targeting Capability in Omniscreen Programmatic Advertising Supply

Samba TV, a leading global provider of omniscreen advertising and analytics, announced a multi-market partnership with PubMatic , a sell-side platform that delivers superior outcomes for digital advertising. Samba TV’s extensive first-party Connected TV data will be integrated with PubMatic’s advertising platform to provide media buyers with advanced omniscreen targeting capabilities across four of Europe’s largest advertising markets: the United Kingdom, Germany, Italy, and France. Marketing Technology News: MarTech…

IAB Internet Advertising Revenue Report for 2020 Shows 12.2% Increase In Digital Advertising, Despite COVID-19 Economic Impacts

As the world grapples with the ongoing ramifications of the COVID-19 pandemic, the digital advertising sector continues to show tremendous resilience.  In fact, according to the newly released "IAB Internet Advertising Revenue Report," conducted by PwC, digital advertising revenues increased by 12.2% in 2020 compared to 2019. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint "The second half of 2020 made up for the rather abrupt drop in advertising revenue…

In-Game Advertising Went Mainstream in 2020 as Pandemic Powered Innovation and Maturity of 2.7-Billion-Strong Global Gaming Market

In a new report from Bidstack, the leading gaming monetization and advertising platform, the London-based company explains how the impact of the pandemic led to a breakthrough year for in-game advertising in 2020. While national lockdowns disrupted out-of-home, sport sponsorship and in-venue advertising, video game consumption soared, and brands chased eyeballs into the virtual world. As global agencies and Fortune 500 companies jumped headfirst into the fast-growing and immersive medium that now counts 2.7 billion loyal…

tvScientific Launches Connected TV Performance Advertising Platform

The New Platform combines the Power of TV Advertising with the Control and Measurability of Digital Platforms tvScientific announced the launch of its Connected TV (CTV) buying, measurement, and attribution platform, built for businesses of all sizes that value performance media. CTV represents the fastest growing segment of a $72 billion TV advertising market, which is dominated by roughly 300 national advertisers. tvScientific aims to eliminate the high barriers of entry around TV advertising by making it accessible…

Advertising Platform AUDIENCEX Experiences 78% YoY Revenue Increase in Q1 2021

Team Expansion, Revenue and Acquisitions Underscore Ongoing Growth AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, experienced 78% year-over-year revenue growth in the first quarter of 2021, positioning the company for a year of continued expansion. As the economy shows signs of recovery, AUDIENCEX aims to deploy a robust strategy around team growth, product development and ongoing M&A following their recent acquisition of Bigbuzz Marketing Group. First-quarter numbers…

Monaker Group Partnership Acquires Award Winning Digital TV Technology Provider; Plans to Accelerate Global Expansion of HotPlay Advertising…

Monaker Group, Inc. , a technology solutions company, announced that Reinhart Interactive TV, a Monaker-funded strategic partnership, has acquired a leading and award winning Interactive TV supplier, founded in 2001 by former employees of Philips Media. One of the key drivers behind Monaker’s entry into the Digital TV space, is the planned integration of HotPlay’s advertising platform with the TV and broadcaster eco-systems. With this acquisition, Reinhart Interactive TV combined with HotPlay’s offering becomes an…

Lamar Advertising Launching Corporate-Sponsored SPAC: Lamar Partnering Corporation

Lamar Advertising Company announced today that Lamar Partnering Corporation (“LPC”), a newly formed special purpose acquisition company and an indirect wholly-owned subsidiary of Lamar Advertising Company (“Lamar”), has filed a Registration Statement on Form S-1 (the “Registration Statement”) with the Securities and Exchange Commission (“SEC”) in connection with a proposed initial public offering of its units. Marketing Technology News: Comscore Elevates Veteran Data Scientist Dr. Michael Vinson To Chief Research Officer…

PeopleScout’s UK-Based Talent Advisory Team, TMP Holdings Limited (“TMP”), Wins the Employee Engagement Award at the 2021…

Recognition awarded for the company's work with King's College Hospital NHS Foundation PeopleScout won the highly competitive Employee Engagement award at the 2021 RAD Awards for its work with King's College Hospital NHS Foundation Trust. The judges described the campaign as "topical, timely, brave and rewarding." The judges added that "everything was aligned for this project, and it's a very well-deserved winner." Marketing Technology News: SuiteCentric Ranks No. 62 on Inc. Magazine’s List of California’s…

A Few of the Top Programmatic Job Advertising Providers 

The development of technology in various sectors has led to the formation of new ways of incorporating different technology into daily tasks to ease manual work and lessen the overall workload. Human resource management is also integrating technology and software into their work to increase speed and broaden the spectrum of efficiency. With the help of human resource technology, any company can manage tasks easily and conveniently. Marketing Technology News: MarTech Interview with Tobias Knutsson, CEO at Adverty…

Narrative & ID5 Enter a Joint Partnership to Help AdTech & MarTech Businesses Better Capitalize on Their Programmatic Advertising…

Narrative Delivers Seamless Access to ID5's Identity Solutions via the Narrative Data Streaming Platform; Joins ID5 Insider Partner Program To help businesses improve the return on investment of their programmatic advertising campaigns, Narrative, the Data Streaming Platform that makes it easy to buy, sell and win, and ID5, the independent identity solution for digital advertising, today announced a joint partnership to give Narrative Data Streaming Platform users access to ID5's offerings. The two companies also…

Ideoclick Launches Pulse Advertising to Unify Disparate Data and Unlock Sustainable Competitive Advantage

Keyword-based advertising solution automates e-commerce advertising and campaign management Ideoclick, Inc., the provider of the industry's leading e-commerce optimization platform, today launched Pulse Advertising, an intelligent media investment tool built for Amazon and other retail media networks to help brands unlock sustainable competitive advantage and a winning e-commerce strategy. Marketing Technology News: Raise Your Voice And Choose To Challenge Pulse Advertising puts performance data in context so brands…

IRI Announces Google Executive and CPG Advertising Leader Kirk Perry as Next President and CEO

Andrew Appel to transition to role as Board Director and Advisor IRI®, a fast-growing, innovative, global provider of technology, data, and predictive analytics for the consumer, retail, and media sectors, today announced the appointment of Kirk Perry, Google’s President of Global Client & Agency Solutions, as President and CEO and a member of its Board of Directors, effective May 17, 2021. Mr. Perry succeeds Andrew Appel, who has successfully led a transformation of IRI for nearly a decade.…

BeOp Launches In U.S. To Help Brands Navigate Cookieless Advertising

The French conversational advertising leader’s westward expansion comes at an opportune time as advertisers grapple with increasing privacy restrictions on user data for ad targeting BeOp, the leading contextual, conversational and cookieless advertising platform, announces its U.S. launch today following years of exponential growth in France. As the architects of the first independent conversational ecosystem for media and brands, BeOp is pioneering the future of ID-less, contextual targeting and innovative…

Comcast Technology Solutions Unveils New Integration For Centralized Advertising Campaign Management Across Digital And Linear Tv Audiences

New integration between Comcast Technology Solutions (CTS) and Innovid delivers a unified workflow, quality control, performance analysis, and omnichannel optimization of video ads Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, today announced a new strategic relationship with Innovid, the only independent omnichannel advertising and analytics platform built for television. This integration with the CTS Ad…

Rakuten Advertising Appoints New Leaders For North America And International Markets

Industry Veterans Anthony Capano and Rakhee Jogia Named as North America Managing Director and International Managing Director Rakuten Advertising today announced that Anthony Capano has been appointed North America Managing Director, and Rakhee Jogia will succeed Capano as International Managing Director. Capano and Jogia will focus on growing the global performance marketing and advertising leader through unparalleled client strategy and service, technology innovation, inventory expansion and strengthening partnerships…

Source Digital’s New Patent Revolutionizes In Video Advertising, Making a Video Worth a Million Words

There is an old saying that a picture is worth a thousand words. In today’s digital age, a video can be worth a million. People love to watch videos, but they don’t love to be interrupted with ads while they do it. One company, Source Digital, is revolutionizing consumer engagement around video and has now entered a new milestone within its patent portfolio. While Source was already on the forefront of seamless and immersive interactions within video, including making video shoppable, this new patent recognizes Source’s…