Mobiquity Technologies, Inc., a leading provider of next-generation advertising technology, announced, it has been selected by Reflex Finance as its data and programmatic advertising provider for their business to business and direct to…
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The entertainment industry has witnessed a transformation perpetuated by the pandemic. Consumers’ consumption of streaming services and platforms skyrocketed as people sought an escape. With many people still working from home and abiding…
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Did you know that 90% of B2B buyers begin the buying journey by visiting a search engine first. Plus, an impressive 68% notice ads from the provider they eventually select, with 37% positively influenced. As such, it’s easy to be swayed by…
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The hybrid campaign will feature a Lexus LX procession and virtual branded billboards along the route via Mirriad’s AI-powered technology Mirriad, the leading in-content advertising company powered by Academy Award Winning AI technology,…
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Adgile Media Group , the leading tech-enabled, out-of-home advertising company, announced its seed round funding of $5 million from some of the consumer brand category’s most influential players. Led by Brand Foundry Ventures,…
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For the First Time Ever, Brand Marketers Can Deterministically Measure the Full Scope of Sponsorship Investment Effectiveness Upwave, the leading analytics platform for brand advertising, announced a new strategic partnership with…
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New Transitional Platform Paves the Way for Buyers and Sellers Migrating to a Full Dynamic Advertising Market Viamedia, the leading fully-integrated independent cross-media local advertising company, announced the…
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With 10 patents secured to date, Source Digital supports development of uniquely responsive ad tech, empowering a hyper-personalized viewing experience    Source Digital announces the awarding of a patent which solidifies the company's…
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Founded by Rajiv Dingra Ex CEO of WATConsult (Dentsu Inc. Acquired Agency) who brings 15 years of digital marketing experience. ReBid is the world's 1st Unified Marketing and Advertising AI Automation platform which is ready for the…
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Podcast audiences grew by 40% in three years; brands can amplify reach by tapping into listener and genre-specific insights using Nielsen data Nielsen, a global leader in audience measurement, data and analytics, released the third…
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Former Microsoft Research Managing Director and computer vision pioneer P. Anandan joins Hivestack as a special advisor to spearhead initiative Hivestack, the world's leading independent programmatic digital out of home (DOOH) ad tech…
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Founded by Rajiv Dingra, Ex-CEO of WATConsult (Dentsu Inc. Acquired Agency), who brings 15 years of digital marketing experience of working with the world's best clients and brands. ReBid is the world's 1st…
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Samba TV’s Q1 State of Viewership report, analyzing 24 billion hours of linear and streaming, demonstrates challenges of fragmentation and audience de-duplication Samba TV, the leading provider of omniscreen data and analytics, announced…
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New analysis helps marketers to distinguish and demonstrate the sales lift for recency (recent) vs. iterative (repeat) advertising frequency NCSolutions offers free licensing of its patent-pending methodology to industry…
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Seventy five percent of podcast listeners were happy with the purchase they had made from podcast ads, a study from Voices, the #1 voice marketplace. This study used survey data from 1,002 podcast listeners in the U.S. Respondents ranged…
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Forecasted to Exceed $2B in 2022 and Over $4B by 2024 The explosive revenue growth of podcast advertising reached a new high in 2021, racing well past the $1B mark to $1.4B. Podcast advertising grew 2X faster in 2021 (+72%) than the…
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A revolutionary new approach to pay-per-view Metaverse advertising is finally here Leading NFT news website, NFT Plazas, has announced the launch of its innovative new booking system which allows users to upload and pay for customized…
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Conducted in honor of National Small Business Week, Study Shows 72% of U.S. Adults Feel More Connected to a Local Small Business When They Play Music That Makes Them Nostalgic, While Nearly Two-Thirds (63%) Enjoy When Local Small Businesses…
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Mobiquity Technologies, Inc., a leading provider of next-generation advertising technology, today announced, it has been selected by MWPolitical to provide digital audiences and programmatic advertising services for the upcoming election…
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Upwave's Brand Effects Using Longitudinal Metrics to Measure Long Term Effect; Currently in Closed Beta Pilot Program Upwave, the leading analytics platform for brand advertising, today unveiled its new Brand Effects module. As a new…
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