Most Small Businesses Are Prioritizing Advertising This Year and Will Increase Spending on Social Media Advertising (56%) and Other Online …
Latest IAB UK / PwC Adspend Study Reveals Total UK Digital Advertising Market Worth £13.44bn in 2018
Smartphone Accounts for More Than Half of All Digital Ad Spend IAB UK, the trade association for digital advertising, has …
More Than 90% of Small Businesses Will Increase Advertising Spending in 2019
Most Small Businesses Are Prioritizing Advertising This Year and Will Increase Spending on Social Media Advertising (56%) and Other Online …
APR’s Annual Advertising Production Trends Highlight The Need To Have A Content Production Strategy
The Onslaught of Content Produced Will Require an Entrepreneurial Approach for Marketers Advertising Production Resources [APR] has released its 18th …
SpotX Fuels Revenue Growth for Philo’s Advertising Platform via Demand Facilitation
Spotx’s Demand Facilitation Services Connects Media Buyers to Premium CTV Inventory SpotX, the leading global video advertising and monetization platform, …
Beachfront Announces New Set-Top Box VOD Programmatic Advertising Capability For MVPDs
New Technology Delivers Modern-Day Demand Partners, and Creates New Programmatic Sales Channel for MVPDs’ VOD Inventory Beachfront announced its new …
Amplify.ai and AdLingo Bring Conversational AI to Display Advertising
Amplify.ai, the industry’s first enterprise-class conversational AI platform, announced its integration with AdLingo, a conversational advertising platform built within Area …
Vidoomy Starts a Revolution With Completely Interactive Video Advertising
Vidoomy, the media monetization platform with video advertising, launched its latest format in March 2019, allowing total interactivity between the …
Why Facebook Is Still the Strongest Social Media Platform When It Comes to Advertising
“Facebook is dead.” “The content sucks.” The media beatdown never stops. And yet we’re seeing up close how brands are …
3 Insights for Pinterest Advertising Campaigns that Drive Sales
Pinterest is a powerful social platform for brands wanting to sell products and services. Pinterest users (pinners) are actively looking …
Pandora Selects OpenText’s Digital Asset Management Platform for Streaming Advertising
Pandora to Originate and Manage More Than 35,000 Annual Audio and Display Ads with OpenText Media Management OpenText, the global …
DISH Media Appoints Dave Antonelli to Direct Sling TV Advertising Strategy and Sales
DISH Media announced that Dave Antonelli has been selected to lead advertising strategy and revenue for Sling TV. “Dave will …
How to Find the Right Advertising Fit: Facebook vs. Instagram
Planning a product launch and wondering how much of your limited budget to allocate to digital advertising? We have no …
Gameloft Chooses PubMatic to Drive Programmatic In-App Advertising Growth
PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, today announced it is working with Gameloft, a …
Unilever Japan & ADK Partner with EnvisionX to Trial First Functional and Operational Digital Advertising Campaign on the Blockchain
UK based adtech vendor EnvisionX and leading Japanese advertising agency ADK have announced their first successful blockchain campaign in conjunction …
AUDIENCEX and Marin Software Strike Exclusive Partnership to Elevate Cross-Channel Advertising for the Mid-Market
AUDIENCEX, a leading provider of digital marketing solutions for mid-market businesses, announced an exclusive partnership with Marin Software, a global …
tribeOS, The World’s First Transparent Advertising Marketplace, Debuts New Demo Video
Watch how Digital Advertisers can Create More Profitable Campaigns Free from Ad Crime The digital advertising ecosystem is broken. Ad …
Zappi Launches New Creative Digital Tool to Improve In-Context Advertising Insights
Zappi, the leading provider of automated market research and customer insights to large global enterprises, announced the launch of Zappi …
ITV to Launch New Addressable Advertising Platform
ITV, the UK’s biggest commercial broadcaster, announces that it has signed an exclusive UK and Ireland licensing agreement with Amobee, …
Pacvue’s President Melissa Burdick to Discuss Top Opportunities and Challenges of Amazon Advertising
Amazon Is Now the #3 Digital Advertising Platform in the US and Emarketer Predicts a Continued Growth of over 50 …