Connecting content with viewers has always been a process of elimination – out with the old and in with the new, so to speak.  Since the inception of advertising, advertisers have been forced to routinely alter their approach to meet the…
Read More...

The newly unveiled, yearly Comcast Advertising Report recommends that advertisers allocate 20-30% of their premium video budget towards streaming, and the rest to traditional TV. Report examines major insights, implications and predictions…
Read More...

Amagi Global FAST Quarterly report reveals ad engagement has grown significantly year-over-year, with ad impressions up by 109%, ad opportunities up by 110% and 97.78% of FAST viewers watching an entire ad As Free Ad-Supported Streaming TV…
Read More...

Data Canvas is a Feature for Agencies Available in the Basis Media Automation Platform that Can Reduce Manual Tasks Needed for Building and Sharing Client Dashboards and Reports Basis Technologies , a leading provider of cloud-based…
Read More...

The company’s proprietary technology, the Creative Genome, uses AI and machine learning to build the best creative teams for each unique project and campaign Togetherr, a new platform for building world-class creative teams and connecting…
Read More...

Pacvue today announced that it has partnered with Albertsons Media Collective, the retail media arm for Albertsons Companies, to expand access to on-site advertising. Pacvue, a marketplace advertising platform, announced that it has…
Read More...

Consumer packaged goods marketers benefit from the enriched solution with faster outcome-based insights, greater actionability, increased precision and early effectiveness reads A newly enriched, machine learning-driven version of …
Read More...

New research reveals the industry's lack of "clear guidelines" regarding advertising alongside misinformation Integral Ad Science , a global leader in digital media quality, released its "Misinformation & Media Quality" report that…
Read More...

CTV Playing Larger Part in Video Mix for Candidates & Causes as Audiences Disperse Across Platforms & Screens AdImpact, a leading provider of ad intelligence data for fast, smart decisions, has chosen Innovid, a leading independent…
Read More...

InStore Audio Network is now fully integrated with Stingray to create a digital audio OOH network more than 20,000 locations strong Stingray Group Inc. , a leading music, media, and technology company, announced that InStore Audio Network…
Read More...

New API Category Enables Vendors to Connect Consumers With an Array of Accurate Products and Pricing to Support a Premium Shopping Experience Black Knight, offers a new lead-quoting application programming interface (API) for…
Read More...

Powered by Purlin, a New Valley Ventures PropTech Investment, AdPro Enhances Agents' Ability to Promote Listings, Target Buyers, Grow Reach and Boost Lead Gen Douglas Elliman Realty, one of the largest independent residential real estate…
Read More...

-The guidelines, which span addressable types, creative format, creative length and more, come as addressable TV advertising is expected to generate U.S. $7.5 billion dollars globally this year. -Industry group also introduces agency…
Read More...

GPP Streamlines How Technology Makes Sense of Choice, Transparency, and Consent by Providing an Adaptive Framework that Puts the Consumer at the Center Following two years of collaboration with the industry and consultation processes with…
Read More...

-- Enabling Sponsors to Maximize Brand Stories and Provide Exposure and Digital Engagement With Fans in Nationally Recognized Venues, Universities, Airports and More -- Green Zebra Media Corp., a subsidiary of GZ6G Technology Corp.…
Read More...

Findings Include Recommendations to Significantly Reduce the Environmental Impact fifty-five, a global MarTech consultancy that empowers brands to unite and fully optimize siloed data across all channels to drive business results, today…
Read More...

Outlines Five Best Investments to Keep Marketers Connected to Their Audiences Kinesso, IPG’s connected intelligence company, debuted proprietary research designed to help brands maintain their connections with people in a rapidly changing…
Read More...

Funds will support programmatic audio advertising expansion, tripling locations in next 18 months Fueled by rising momentum in programmatic technology, national premier retail audio advertising provider Vibenomics has raised $12.3 million…
Read More...

SeenThis, a technology company offering innovative streaming solutions, and impact tech company Doconomy has partnered to drive innovation for quantification and reduction of data waste, i.e., unnecessary data transfer that is not needed…
Read More...

New Research Shows One in Five US Jobs Supported by Ad Industry New research validates the powerful impact of advertising in driving the US economy.  A new study, commissioned by The Advertising Coalition and conducted by IHS Markit,…
Read More...