Digital advertising

As the world grapples with the ongoing ramifications of the COVID-19 pandemic, the digital advertising sector continues to show tremendous resilience.  In fact, according to the newly released "IAB Internet Advertising Revenue Report," conducted by PwC, digital advertising revenues increased by 12.2% in 2020 compared to 2019. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint "The second half of 2020 made up for the rather abrupt drop in advertising revenue…

Team Expansion, Revenue and Acquisitions Underscore Ongoing Growth AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, experienced 78% year-over-year revenue growth in the first quarter of 2021, positioning the company for a year of continued expansion. As the economy shows signs of recovery, AUDIENCEX aims to deploy a robust strategy around team growth, product development and ongoing M&A following their recent acquisition of Bigbuzz Marketing Group. First-quarter numbers…

Programmatic traders are the lifeblood of digital advertising, an industry expected to grow by more than 21% this year. That growth, however, has arguably come at a cost: New technologies and processes are released constantly, creating challenges for traders who are the key decision-makers and troubleshooters for live, in-market campaigns. According to a 2019 survey, 97% of traders reported that the increasing number of channels and formats makes their jobs more challenging. Marketing Technology News: MarTech Video…

OpenWrap customization and A/B testing live with more than 200 publishers globally PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced major enhancements to its omnichannel header bidding wrapper, OpenWrap, bringing greater flexibility and control to publishers. With sophisticated customization capabilities, OpenWrap, a leading, Prebid-based wrapper solution, now helps publishers seamlessly test, analyze and optimize their wrapper setup, driving improved…

AcuityAds Holdings Inc. , a leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, announced that Seraj Bharwani, Chief Strategy Officer, will be participating on the "Managing through crisis: how to find & foster successful client-partner relationships" panel with client Shruthi Chandramouli, Marketing Director at Enjoy Life Foods (a Mondelez brand), a brand offering great-tasting snacks that are allergy- friendly and…

H Code, the undisputed leader in digital advertising for the U.S. Hispanic market, has entered in an exclusive partnership with the largest media conglomerate in Perú, Grupo El Comercio. “In the past 20 years, our organization has focused on developing content enhanced by data and technology. Alongside H Code, we are enthusiastic to take this further and also be able to deliver digital experiences that are relevant to our U.S. Hispanic users.” Marketing Technology News: Camunda Closes $100 Million Series B Funding…

IAB Tech Lab, the digital advertising technical standards-setting body, released buyers.json and DemandChain Object specifications for a 30-day public comment period, which begins today and lasts until April 30, 2021. Over the past several years, Tech Lab has developed technology standards and best practices to provide transparency and brand safety from sellers to buyers, including ads.txt (Authorized Digital Sellers, for publishers to declare who sells their inventory) and sellers.json (for supply-side platforms / exchanges…

AcuityAds Holdings Inc., the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, is pleased to announce that it has signed two new contracts totaling $1.5 million, for its advertising automation platform, illumin. One contract is with a leading global pharmaceutical company that extends over several quarters, and the second is with a leading global electronics manufacturer that encompasses one quarter. Both contracts are with…

As social media ads continue to see excellent performance across digital platforms, Exults Internet Marketing Agency offers insight on the trend. Although the shift to digital advertising has been underway for some time now, the challenges of 2020 have hastened the transition much more quickly than anticipated. With in-person business limited in many areas and consumer anxieties at an all-time high, companies were forced to find more creative ways to communicate with their customers. For many of them, this meant…

Doubling down on its retailer-first strategy, Sidecar has reorganized its proprietary technologies into a single, personalizable solution. The newly formed Sidecar Technology Suite is a digital marketing optimization engine that works across all major advertising platforms, including Google, Microsoft Bing, Facebook, Instagram, and Amazon, to support the full lifecycle of performance marketing in retail. As part of the retailer-first reorganization, Sidecar also refreshed its services offering by introducing a new…

Fast Growing Ad Tech Solutions Company Recognized By Prestigious Media Jury for Best Overall Technology for Programmatic Trading and Best Sell Side Innovation Duration Media, a global ad tech software company that builds incremental revenue solutions for premium publishers announced today that they are a finalist in two categories, Best Overall Technology for Programmatic Trading and Best Sell Side Innovation, in The Drum Awards for Digital Advertising 2021. The winners of this prestigious worldwide competition will be…

Strategic move increases Magnite’s data capacity by 50% to support its unified omnichannel platform Magnite, the largest independent sell-side advertising platform, today announced a new, state of the art data center facility in Singapore, unifying its footprint for all media types in the heart of the Asia-Pacific (APAC) region. This investment is designed to support the rapid growth in digital advertising services across the region and reinforce Magnite's global leadership in CTV and omnichannel digital advertising.…

Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced the expansion of its London team following enormous growth over the past 12 months. Marketing Technology News: Amplifi Acquires Award-Winning Comma Group to Expand European Capabilities Its UK office now includes Dhruv Roy, as Integrations Manager, who brings vast experience in publisher integrations and ad operations, across audio, video and TV; and Sumran Kaul, Client Lead, who…

elfo extends its expertise in performance-based digital marketing to the members of Common Ground, Malaysia’s largest co-working space, by offering exclusive rates for elfo’s proprietary digital platforms — elfoMAP, a marketing automation platform to optimize email marketing campaigns and elfoAIM, a conversion-based landing page builder. Through this partnership, elfo will help Common Ground members fine-tune their digital advertising and performance marketing initiatives by offering them 20% off of elfoMAP monthly…

Integral Ad Science (IAS), a global leader in digital ad verification, announced that the company has achieved global recertification from the Trustworthy Accountability Group (TAG) for 2021. IAS successfully earned all three of TAG's certification seals that apply to its ad verification technology. Marketing Technology News: Cloud Computing Could Eliminate a Billion Metric Tons of CO2 Emission Over the Next Four Years, and… "A longstanding member of TAG, IAS is committed to providing our partners with the trusted…

IAB Europe predicted that 2020 would be the year adtech turned the corner on regulator perceptions of digital advertising, delivering on the GDPR’s promise to provide transparency and control to users about the processing of their personal data.  But little did we know what 2020 would have in store. From a global pandemic, to the third-party cookie demise, our worlds have placed us in uncharted territories. But, with all disruption, comes opportunity. Over the past few years, numerous privacy regulations have come into…

Operative Doubles Down On Automation & Consolidating Programmatic & Direct Digital Sales Management Capabilities With Latest Acquisition Operative announced today the completion of its acquisition of STAQ, a data collection, normalization and visualization technology company, and a leader in programmatic digital business management. The acquisition will further expand upon Operative's capabilities to aggregate, automate, normalize and optimize data, allowing Media companies to take full control of their entire…

With the certification, Extreme Reach remains committed to creating safe environments for advertisers and their creative assets Extreme Reach (ER), the complete asset management solution for TV and video ads, today announced that it has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). The certification recognizes ER for adopting industry best practices to combat fraudulent traffic across the digital advertising supply chain. Marketing Technology News: Infor and C3 AI Form…

edatanetworks Inc. announced today the approval of three key patents from the United States Patent and Trademark Office (USPTO). These patents further enhance edatanetworks' patent protection in the areas of broadcast advertising, connecting voice with loyalty, and cause marketing. Marketing Technology News: Infor and C3 AI Form Strategic Partnership to Deliver Scalable Enterprise AI Industry Applications The approved broadcast advertising patent 16/051,797 relates to micro-targeting digital advertising and broadcast…

Partnership Continues to Ensure GroupM Has a Transparent and Efficient Path to Supply Across Multiple Ad Formats and Channels PubMatic, Inc., a sell-side platform that delivers superior outcomes for digital advertising, today announced a global partnership with GroupM, WPP’s media investment group. With a shared vision for transparency and innovation in digital advertising, the alliance brings benefits to both advertisers and publishers. GroupM will gain programmatic advantages, given more efficient access to globally…