The H1 2018 IAS Media Quality Report Released Offers an Updated Industry Snapshot of Viewability, Fraud, Brand Safety, and New …
AI-Powered Conversation Bots Empower CMOs to Prove ROI
Marketers know by now that television, like most non-digital channels, is fading fast. In 2017, American TV ad spend dropped …
Protected Media Launches Pre-Bid Solution for Improved Ad Verification
Mars Media Group Implements Protected Media Pre-Bid Solution to Eliminate Fraud Accurately and Precisely, Before Marketers Budgets Are Impacted by …
How Your MarTech Stack Fails to Serve the Customer
In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools …
It’s All In The Stories: How To Attract Millennials And Gen Z
Gen Z Is Outpacing Millenials in Consuming Stories on Social Media, Says VidMob Study If you have been wondering how …
Bloomberg Unveils ad.apt, a New Display Ad Format
With ad.apt Bloomberg has Simplified Advertising as it Requires very Basic Assets from Advertisers Bloomberg Media Group recently launched ad.apt, …
Facebook Gets Moat On-board for Video Ad Metrics
Advertisers will be Able to Use Moat’s Measurement Platform for Facebook’s New Video Ad Play Metric Facebook announced that it …
VideoAmp Strengthens Engineering Team, Names Josh Nisenson as New SVP of Engineering
In His New Role at Videoamp, Josh Nisenson Will Oversee the Company’s Engineering Teams VideoAmp, the software and data solutions …
Ontology and Adrealm Partner for Blockchain-Powered Adtech Ecosystem
Ontology, a next-generation public blockchain project and decentralized trust cooperation platform, has formally announced their strategic cooperation with Adrealm, an …
PR Tech Leader Cision Acquires Visual Content Technology from ShareIQ
Cision Communications Cloud Becomes First Earned Media Platform to Measure, Analyze and Optimize Performance of Visual Content Across All Channels …
Opt-In Video Advertising is Preferred Ad Choice for Consumers According to New Nationwide Survey; Adoption May Deter Ad Blocking
Research from OpenX, the Mobile Marketing Association and MediaMath Highlights Opportunity to Provide Consumers a More Rewarding Advertising Experience OpenX, …
Malicious Bots And Bad Apps: Why The Twitter Purge Matters?
Here’s How Twitter’s Removal of 143000 Malicious Apps, After Deleting Several Million Fake Accounts, Will Affect Advertisers, Influencers and Content …
Which Is the Best AdTech Stack for a Performance Marketer?
Performance Marketers Often Struggle to Decide on the Most Suitable Ad Format for Their Online Marketing Strategies. Key Information on …
Terminus’ New Sales Insights Offering Makes Lead Scoring Obsolete by Bringing Account Engagement Data into Salesforce
Sales and Marketing Can Now Easily Leverage Engagement Data to Prioritize Accounts and Succeed as One Revenue Team Terminus, the …
DAD Aiming at Redefining Digital Advertising Through Distributed Trust Advertising Ecosystem
The word “advertisement” came from the Latin word “advertere,” which means “attention, inducement and transmission,” and the word evolved later …
Facebook Introduces Five New Features in Ads Manager App
Five New Features, Including the Ability to Include Overlays, Stickers, Logos, etc. in the Facebook Ads Manager App Make Building …
BBC.com Chooses Teads to Muscle its Way into Global Outstream Advertising Market
Teads’ Holds a Solid Track-Record with the Best Media Brands in the World, Currently Reaching 1.2+ Billion Visitors Globally AI-driven …
Blis Adds New Blockchain Platform for Better Audience Data Fidelity and Transparency
Blis Launches Blockchain Platform with Unilever as a Pilot Partner Blis, the global pioneer in advanced location data technology, backed by Unilever, Endeit, and …
Is Google’s Responsive Search Ads the Ultimate Advertising Hack You Need?
Experts are Calling The Machine Learning-powered Responsive Search Ads the Next Big Thing After 2016’s Google Expanded Search Ads Google …
Adsonica and Advangelists Announce Mobile Audio Ads
Video Performance at Display Cost Adsonica and Advangelists LLC announced the immediate availability of Audio Ads on the Advangelists automation based …