Digital advertising Archives

Adscend Media and Distil Networks to Host Webinar on Combating Ad Fraud

“Getting to Know Ad Fraud” Breaks Down Key Fraud Components, Empowering Attendees with Insights to Improve Campaign Performance and Fraud

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PRNewswire2 days agoMay 19, 2018 0 68

CBS And Nielsen Collaborate To Advance Dynamic Ad Insertion In Live Broadcasts

CBS and Nielsen Will Be Able to Make the Idea of Delivering a Complete DAI Platform into a Reality CBS and Nielsen

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PRNewswire2 days agoMay 18, 2018 0 73

Mobile Advertising, Native & Programmatic Advertising, Privacy and Regulations

Smaato Assists IAB to Create the Global In-App GDPR Transparency & Consent Solution for the Mobile Advertising Industry

Public Consultation Running Until Early June to Add New Implementation Scenario to Framework, Help Companies Meet GDPR Requirements on Disclosure, Legal Bases

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MTS Staff Writer3 days agoMay 17, 2018 0 112

Account Based Marketing, B2B Commerce, CRM, Staff Writers

Marketo-Madison Logic Partnership: The Game-Changer in the ABM Ecosystem

According to CEO of Madison Logic, “Marketo Is Just the Right Size, and Its Leadership Lends Itself Well to Forward-Looking

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Sudipto Ghosh3 days agoMay 18, 2018 0 223

CRM, Native & Programmatic Advertising, People-Based Marketing

ADARA Announces Customer Yield Intelligence

New Framework Unites Travel Brands Around Individual Customer Relationships With Actionable Insights and Metrics ADARA, the enterprise-wide data solution for

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MTS Staff Writer3 days agoMay 17, 2018 0 90

Native & Programmatic Advertising, Sales & Marketing

Brave and Townsquare Partner to Re-engage Ad-Blocking Users

Partnering Will Also Include Monetizing Ad-blocking Traffic and Testing Blockchain-based Digital Advertising Brave, combines an innovative privacy browser with a

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MTS Staff WriterMay 8, 2018, 12:03 amMay 8, 2018 0 158

Native & Programmatic Advertising

Programmatic & Digital Advertising Leader Anagram Adds Jenna Umbrianna Gino to Executive Suite

The Addition of Industry Veteran Bolsters Anagram’s Market-Leading Programmatic Capabilities Anagram — a digital media agency built for the modern

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PRNewswireMay 4, 2018, 2:30 pmMay 4, 2018 0 2554

Guest Authors

The Ad Exchange’s Place in a First-Price World

Programmatic auction dynamics are changing, with a simple, first-price model rapidly replacing the second-price mechanism on which real-time bidding was

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Matt HaradaApril 24, 2018, 6:30 pmApril 24, 2018 0 358

Native & Programmatic Advertising, Video Advertising

Clinch Joins the Network Advertising Initiative

Membership Represents Long-Term Commitment to Protecting Consumers’ Privacy When Using Data for Advertising Personalization Clinch, a creative technology company that

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PRNewswireApril 24, 2018, 4:30 pmApril 24, 2018 0 123

B2B Data, Native & Programmatic Advertising

Atlas Protocol – New Blockchain Advertising Project by xGoogler Blockchain Alliance

Former Google Engineers Cheng Li and Duran Liu Announced the Launch of Blockchain Advertising Project, Atlas Protocol, a Decentralized Digital

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MTS Staff WriterApril 23, 2018, 10:06 pmApril 24, 2018 0 288

Analytics, Native & Programmatic Advertising, Sales & Marketing

Lucidity Debuts Marketing Analytics Protocol On The Ethereum Blockchain

Ethereum Blockchain Delivers Supply Chain Transparency & Resolves Data Discrepancies Lucidity, the digital advertising blockchain protocol to deliver transparency and

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MTS Staff WriterApril 11, 2018, 7:15 pmApril 11, 2018 0 282

Analytics, Native & Programmatic Advertising, Staff Writers

New IAB Report Reveals Data Sources that Inspire Creativity and Reduce Digital Ad-Spend

Lack of Data-Led Creativity the Leading Cause of Wasted Digital Ad-Spend, Says New IAB Report IAB Report demonstrates how brands

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Sudipto GhoshApril 9, 2018, 4:36 pmApril 9, 2018 0 262

Guest Authors, Video Advertising

Are You Pinterested Yet? User-Generated-Content Is Going to Transform Online Advertising

Given the recent news that Pinterest has hired its first COO as part of its plans to launch a public

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Richard AnsonApril 6, 2018, 4:30 pmApril 6, 2018 0 555

Native & Programmatic Advertising

Digilant Bolsters Digital Advertising Veteran Team with New US CEO Raquel Rosenthal

Expands Executive Team Focused on Bringing Omni-Channel Programmatic Solutions to Brands and Agencies Digilant, a global provider of programmatic ad

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PRNewswireMarch 30, 2018, 10:03 pmMarch 30, 2018 0 141

Privacy and Regulations

Conversant and CJ Affiliate Launch New GDPR Compliance Tool for Digital Advertising

Free GDPR Compliance Tool Enables Advertisers and Publishers to Gain Unambiguous Consumer Consent Ahead of the Upcoming GDPR In a

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Sudipto GhoshMarch 28, 2018, 10:30 pmMarch 28, 2018 0 835

Audience Data, People-Based Marketing

Bazaarvoice Launches New Solution to Deliver Powerful Personalized Shopping Experiences

Bazaarvoice Unveiled Their Latest Innovation That Delivers Highly Relevant Product Recommendations Based on Unique Shopping Data Leading network analytics provider

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Sudipto GhoshMarch 27, 2018, 10:53 pmMarch 31, 2018 0 305

Interviews

Interview with Marc Guldimann, Founder and CEO, Parsec

"Real-time personalization is still nascent. It’s never been about a lack of data science or analytics, rather the biggest factor

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Sudipto GhoshMarch 5, 2018, 5:15 pmMarch 5, 2018 0 737

Audience Data, Behavioral Marketing, Mobile Advertising, Native & Programmatic Advertising, Staff Writers

Decoding The State of Programmatic Advertising and Ad Formats in 2018

In Our Latest Predictions Series 2018 Article, We Explore How the AdTech Companies Will Increasingly Seek to Create Value and

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Sudipto GhoshFebruary 19, 2018, 8:00 pmFebruary 20, 2018 0 3892

Audience Data, Guest Authors, Marketing Attribution, Privacy and Regulations

3 Reasons Why Marketers Should Welcome GDPR (Other Than Because It’s Required!)

Since the European Parliament and Council agreed upon the new General Data Protection Regulation (GDPR) in December 2016, GDPR has been on

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Laura G. KouletFebruary 14, 2018, 7:30 pmFebruary 14, 2018 0 1064

Audience Data, Data Management Platforms

Lotame Unveils ‘Precision Audiences’ for Quality Audience Segmentation and Insights

As Barriers to Transparency and Accuracy in Digital Advertising Continue to Grow, Lotame’s Precision Audiences Promises to Deliver Quality-Validated Audience

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Sudipto GhoshFebruary 9, 2018, 10:47 pmFebruary 9, 2018 0 1590

Interview with Jon Clarke, CEO, Cyance

Interview with Tomer Tagrin, Co-founder and CEO, Yotpo

Interview with Henry Bruce, SVP Marketing, Contently

Interview with Peter Isaacson, Chief Marketing Officer, Demandbase

Interview with Jesper Theill Eriksen, CEO, Templafy

TechBytes with Julian Morelis, Chief Commercial Officer, MPP Global

TechBytes with Byron Matthews, President and CEO, Miller Heiman Group

UnGagged TechBytes with Bastian Grimm, Director Organic Search, Peak Ace

Webinar World Techbytes with Paul Dolan, Research Director APAC, SiriusDecisions

TechBytes with Daniel Fisher, Managing Director (Europe) at Playbuzz

Fireside Chat with Bill Walker

Fireside Chat with Lee Auerbach

Fireside Chat with Andrea Moe

Fireside Chat with Ebonie Newman

Fireside Chat with Evan Liang

Real-life Food Photography Drives Marketing

Key Takeaways from the SiriusDecisions Summit 2018

To Unlock Mobile’s Potential, Marketers Must Leverage Unstructured Data

The FIVE Key Building Blocks for a Solid ABM Foundation

3 Pivots Marketers Need to Make to Improve Marketing Performance

Why Should ‘Grey Area’ Players Fear GDPR?

Adobe Brings Accurate Attribution with Advertising Analytics

Marketo-Madison Logic Partnership: The Game-Changer in the ABM Ecosystem

Soulmates.AI Launches Brand Trust Index to Scientifically Define Consumer Trust in Retail

Ask Yourself, What’s Bringing Audiences to Your Website?

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