Service Will Be Used to Market Many of the World’s Most Luxurious Homes Adwerx, the leading provider of automated digital …
Lifesight Partners with Liveramp to Bring Lifesight Audiences to Brands and Agencies in Asia Pacific
Lifesight Audience Is an Interest-Based Audience Data Solution to Help Brands Better Target Consumers Based on Real-World Purchasing Behaviours Lifesight, a …
Adtech Startup Scibids Opens APAC Headquarters in Singapore
Rahul Vasudev, Former Mediamath APAC Managing Director Heads the APAC Office AI-As-A-Service Company Focused on Media Optimisation Adtech startup Scibids …
Forrester Lists Salesforce as a Leader in Real-Time Interaction Management
Salesforce, the global leader in CRM, announced that Salesforce was named a leader by Forrester Research in its report, The …
AdTheorent Bolsters Executive Team with Appointment of Bill Todd as CRO, Formerly with Conversant
Company Poised for Continued Innovation and Rapid Growth AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and …
Mobiquity Technologies Expands Sales Organization with Two New Strategic Hires
Gina Doria and Henry Wong Join Mobiquity Sales Team Mobiquity Technologies Inc., a company providing mobile first, next generation programmatic …
LiveRamp IdentityLink for RTB Sets New Benchmarks in Programmatic AdTech
This week, the leading provider of identity resolution service and data onboarding, LiveRamp, announced the availability of their IdentityLink for …
Dr. Barry Po Promoted to Chief Product Officer of Universal mCloud
Bolsters mCloud’s Ability to Bring AI-Powered Products and Services to Market Universal mCloud Corp., a leading provider of Artificial Intelligence …
Email-Based Advertising an Effective Tactic for Reaching Every Generation
Young Adults Most Accepting of Ads in Email & Most Likely to Click, but Relevancy & Targeting are Critical Ingredients …
Amobee Announces Integration of Nielsen Data Allowing Advertisers to Plan Across TV and Digital Using Single Audience
Agreement Brings New Level of Strategic Audience Activation to TV and Digital Convergence Amobee, a global digital advertising technology company, …
Kochava Announces Latest Enhancements to IdentityLink, Giving Marketers a Clearer View of Their User Journeys
Delivering Deterministic Attribution to Mobile Web Channels, Identitylink Adds Improved Visibility into Performance Across All Devices and Marketing Channels Kochava …
Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey
Advertisers Are Shifting More of Their Budgets to Amazon, but Express Concerns About Data Access and Competition Nanigans, the leader …
Prediction Series 2019: Interview with Fred Maude, Product Development Manager, NMPi
What trends had the biggest impact on digital advertising in 2018? The confidence that people have in platforms to protect …
Sublime Expands Mobile High Impact Ad Units, Offers Market-Leading Suite of Mobile Solutions to US Clients
Expanded Mobile Capabilities Now Reach Tailored Marketing Objectives on Mobile and Desktop Sublime, the leading solution for high-impact, non-intrusive digital …
As Display Overtakes Search Among High-Tech Advertisers, Is the Industry Ready?
Spending on digital advertising continues to increase at a remarkable rate, with US growth projected to eclipse 18% between 2018 and 2019. …
New Media Quality Report Includes Time-in-View Metrics to Explore Consumer Attention
The H1 2018 IAS Media Quality Report Released Offers an Updated Industry Snapshot of Viewability, Fraud, Brand Safety, and New …
AI-Powered Conversation Bots Empower CMOs to Prove ROI
Marketers know by now that television, like most non-digital channels, is fading fast. In 2017, American TV ad spend dropped …
Protected Media Launches Pre-Bid Solution for Improved Ad Verification
Mars Media Group Implements Protected Media Pre-Bid Solution to Eliminate Fraud Accurately and Precisely, Before Marketers Budgets Are Impacted by …
How Your MarTech Stack Fails to Serve the Customer
In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools …
It’s All In The Stories: How To Attract Millennials And Gen Z
Gen Z Is Outpacing Millenials in Consuming Stories on Social Media, Says VidMob Study If you have been wondering how …