A leader in curating recent and relevant audiences in the health space, In-Video Impressions will help Vitagene accelerate growth Vitagene, …
The Keyes Company Adopts New Adwerx Enterprise Automated Retargeting Product
Adwerx unveils newest digital advertising product with one of the nation’s top real estate firms Adwerx, an innovator in digital …
Mi9 Retail and CitrusAd Form Strategic Partnership to Disrupt $120 Billion Digital Advertising Industry
Mi9 Retail, the leading provider of end-to-end software solutions for retailers, wholesalers and brands, announces a strategic partnership with CitrusAd, …
Ad Fraud Hits Digital Agencies and the Courts: Major Brands Pull Nine-Figure Ad Spend While Litigation, Refunds and Chargebacks Give Ad Market a Black Eye
CEO Matt Gallant of Ad Tech Startup tribeOS Says the Time is Now for a Fully Transparent Advertising Marketplace Digital …
SYZYGY Awarded IAB Gold Standard 1.1
Digital agency SYZYGY has been awarded the new IAB Gold Standard 1.1 certification, making it the first agency in the world in …
TechBytes with Brian Byer, Vice President, GM at Blue Fountain Media
Tell us about your role and the team/technology you handle at Blue Fountain Media. I am Vice President and General …
Tech Automates, People Create: A Model for In-Housing Content
If any ad agency executives still doubt they’re at risk of losing business because clients want to take back control, …
Why Personalization Matters Most in Mobile
Recent research by Infogroup found that 93 percent of consumers have received marketing communications that are not relevant to them. …
Connected TV is Transforming the Digital Advertising Ecosystem: ExtremLatest Video Benchmarks Report Shows 49% of Video Ad Impressions Going to CTV
Impact of CTV’s surging popularity includes highest-ever completion rate and longer ad length With impressions increasing nearly 60 percent year …
MarTech Interview with Gurman Hundal, CEO at MiQ
"AI helps us make sense of large data sets and enables us to deliver better outputs and results for clients." …
Restraint Is the Key to Relevance – Sometimes It’s What You Don’t Say
Ask any CMO about the formula for winning with Digital Advertising, and the answer will inevitably center around Relevance – …
TechBytes with Dallas Lawrence, Chief Brand and Communications Officer at OpenX
Tell us about your role and the team/technology you handle at OpenX. I serve as OpenX’s Chief Brand and Communications …
If First-Party Data Is the High Ground, Customer Experience Is the Escalator
You can’t advertise your way into first-party data superiority. So, you better have a customer experience strategy if you expect …
Scaling and Predicting Results in Influencer Marketing Is Now Possible
AI and Machine learning are powering Programmatic Influencer Marketing There is nothing more ‘now’ than influencer marketing. And yet, it …
European Digital Advertising Market Exceeds €55 Billion in 2018 Market Grows 13.9 Percent, Fastest Growth Since 2011 Out-Stream Video Surges 44.7 Percent Year-On-Year
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, announced at its annual Interact conference in Warsaw …
VuPulse Raises $1 Million in Series A Funding From Florida Funders and Bridge Angel Investors
VuPulse, the digital advertising industry’s only Post-Click Marketing Platform, announced Series A funding of $1.025 million led by Florida Funders, …
H Code and Radio Mitre SA Announce Exclusive Partnership to Reach US Hispanic Market
H Code, the undisputed leader in digital advertising for the US Hispanic market, signed an exclusive deal with Radio Mitre …
Beware: Ad Fraud is Not a Harmless Crime
Ad fraud impacts real people with real lives, sometimes putting them in mortal danger, and we should be paying more …
Latest IAB UK / PwC Adspend Study Reveals Total UK Digital Advertising Market Worth £13.44bn in 2018
Smartphone Accounts for More Than Half of All Digital Ad Spend IAB UK, the trade association for digital advertising, has …
More Than 90% of Small Businesses Will Increase Advertising Spending in 2019
Most Small Businesses Are Prioritizing Advertising This Year and Will Increase Spending on Social Media Advertising (56%) and Other Online …