H Code, the undisputed leader in digital advertising for the US Hispanic market, signed an exclusive deal with Radio Mitre …
Beware: Ad Fraud is Not a Harmless Crime
Ad fraud impacts real people with real lives, sometimes putting them in mortal danger, and we should be paying more …
Latest IAB UK / PwC Adspend Study Reveals Total UK Digital Advertising Market Worth £13.44bn in 2018
Smartphone Accounts for More Than Half of All Digital Ad Spend IAB UK, the trade association for digital advertising, has …
More Than 90% of Small Businesses Will Increase Advertising Spending in 2019
Most Small Businesses Are Prioritizing Advertising This Year and Will Increase Spending on Social Media Advertising (56%) and Other Online …
Marin Software Research Reveals Shifting Patterns in Digital Ad Spend
Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global …
tribeOS, The World’s First Transparent Advertising Marketplace, Debuts New Demo Video
Watch how Digital Advertisers can Create More Profitable Campaigns Free from Ad Crime The digital advertising ecosystem is broken. Ad …
First 100 Actions: Most Companies Fixed Data Privacy Issues When Challenged, Says BBB
Record Shows Nearly Total Compliance with Industry’s Adchoices Program; Two New Cases Issued on Web Publishers The first 100 public …
Zappi Launches New Creative Digital Tool to Improve In-Context Advertising Insights
Zappi, the leading provider of automated market research and customer insights to large global enterprises, announced the launch of Zappi …
Tapad Integrates The Trade Desk’s Unified ID Solution Into Its Global Identity Resolution Platform
Leading Global Marketing Technology Company, Tapad, Adopts the Trade Desk’s Streamlined Cookie ID into Its Identity Resolution Solutions to Increase …
tribeOS, The World’s First Transparent Advertising Marketplace, Debuts New Demo Video
Watch how Digital Advertisers can Create More Profitable Campaigns Free from Ad Crime The digital advertising ecosystem is broken. Ad …
Adlucent Names Ashwani Dhar as New Chief Executive Officer
Michael Griffin promoted from Adlucent CEO to SVP of Acquisitions and Data Strategy at Advantage Solutions, Adlucent’s parent company Adlucent, …
The Marketing Revolution Will Be Televised: Video Advertising’s Dynamic Future
Eight decades after a spot for the Bulova Watch Co. became the first television ad ever to air, video advertising …
Metadata.io Experiences Dramatic Growth, Launches Latest AI-powered Account-based Advertising Platform to Optimize and Scale Campaigns in Ways That are Humanly Impossible
B2B CMOs Can Automatically Run Thousands of Campaigns — and Crush Demand Gen Numbers — Without Human Interference Metadata.io, announced …
When It Comes to Advertising, Online Users Get It; Just Let Them Stay in the Driver’s Seat
80 Percent of British Online Users Recognize the Role Advertising Plays in Keeping the Internet Free, Says New Research from …
Adwerx Creates Customized Retargeting Digital Advertising Program For Luxury Portfolio International
Service Will Be Used to Market Many of the World’s Most Luxurious Homes Adwerx, the leading provider of automated digital …
Lifesight Partners with Liveramp to Bring Lifesight Audiences to Brands and Agencies in Asia Pacific
Lifesight Audience Is an Interest-Based Audience Data Solution to Help Brands Better Target Consumers Based on Real-World Purchasing Behaviours Lifesight, a …
Adtech Startup Scibids Opens APAC Headquarters in Singapore
Rahul Vasudev, Former Mediamath APAC Managing Director Heads the APAC Office AI-As-A-Service Company Focused on Media Optimisation Adtech startup Scibids …
Forrester Lists Salesforce as a Leader in Real-Time Interaction Management
Salesforce, the global leader in CRM, announced that Salesforce was named a leader by Forrester Research in its report, The …
AdTheorent Bolsters Executive Team with Appointment of Bill Todd as CRO, Formerly with Conversant
Company Poised for Continued Innovation and Rapid Growth AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and …
Mobiquity Technologies Expands Sales Organization with Two New Strategic Hires
Gina Doria and Henry Wong Join Mobiquity Sales Team Mobiquity Technologies Inc., a company providing mobile first, next generation programmatic …