Digital advertising

The free ad-supported internet is in the throes of an existential crisis. Cookies, identifiers and mobile IDs are aging out. Trust in Big Tech is in free fall. Content and advertisements are proliferating at a pace that outstrips the amount…
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Global media agency and adaptive streaming provider have improved campaign performance while reducing data usage across clients SeenThis, a creative technology company offering innovative, streaming solutions for digital advertising and…
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AcuityAds Holdings Inc. , a digital advertising technology leader that provides targeted media solutions enabling advertisers to connect intelligently with audiences across digital advertising channels, announced today that it has received…
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AMI Providers Must Certify Compliance with AMI Policy Framework; TrustArc to Extend DAA Role to Serve as Initial Certification Partner; LiveRamp First Provider to Undergo Certification; Prebid Addressability Framework to Be Initial Software…
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iPromote, a leading omni-channel digital advertising platform for small and medium-sized businesses (“SMBs”), announces the expansion of its executive leadership team with the additions of David Adams as Vice President of Sales and Alex…
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High impact formats drive up to 72x more attention than standard display, as report confirms the importance of premium formats in driving attention to digital advertising High impact digital advertising formats capture and retain user…
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Data privacy is reshaping the digital advertising landscape in many ways. As governments make policy changes, big tech companies respond Data privacy is reshaping the digital advertising landscape in many ways. As governments make policy…
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Powered by Scope3’s carbon emission modeling platform, new offering allows customers to minimize carbon footprints of digital advertising activity across their supply chains As companies target ways to minimize…
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DAC's recent study of reputation management from nearly 900 marketing executives worldwide revealed 71 per cent of marketers are concerned with managing their brand's reputation in today's digital advertising and social media environment.…
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IAB Tech Lab, the digital advertising technical standards-setting body, announced an update to the widely adopted ads.txt specification which they have opened for public comment for 60 days. The update includes two new values for…
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Postclick, the company that created the world’s first Advertising Conversion Cloud™, announced that martech industry veteran Imran Syed has been named Chief Operating Officer (COO). Syed previously served as the Senior Vice President…
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Highest increase since 2006; a jump of $50B in a single year As digital media consumption continues to grow, advertising dollars are following fast. According to the newly released "IAB Internet Advertising Revenue Report: Full Year 2021,"…
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Postclick launches Advertising Conversion Cloud™ platform to help digital advertisers drive impactful efficiency gains Funding will support investment and expansion of machine learning and artificial intelligence capabilities…
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The company "offers a feature-rich solution for organizations not willing to pay a premium for ABM capabilities" RollWorks, a division of NextRoll, today announced continued momentum as the account-based marketing (ABM) platform…
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Brands Can Now Buy on Guaranteed Attention Across Kargo’s Highly Differentiated Suite of Ad Formats and Placements Kargo announced that it has acquired the attention-based mobile advertising business, Parsec. With Parsec, Kargo expands the…
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Now Available for Public Comment Until April 29, 2022 IAB Tech Lab, the digital advertising technical standards-setting body, has announced an update to the ad format guidelines to include Digital Video and Connected TV (CTV) formats. The…
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The INEO Media Player is the newest addition to the INEO Welcoming System product line, expanding the reach of INEO's Digital Out-Of-Home advertising within a retail store INEO Tech Corp. , the innovative developer of the INEO Media…
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Anura is one of only eight companies in the world certified in fraud detection Anura, the experts in digital advertising fraud detection, today announced it has received a Certified Against Fraud seal from the Trustworthy Accountability…
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Partnership extends highly effective OOH advertising opportunities, including billboards, mass transit, and wrapped ice cream trucks to BuySellAds’ customers of all sizes OneScreen.ai, a SaaS-enabled B2B marketplace provider for…
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Zoomd Technologies Ltd. (TSXV: ZOMD) (OTC: ZMDTF) and its wholly-owned subsidiary Zoomd Ltd. (collectively, "Zoomd" or the "Company"), the marketing tech (MarTech) user-acquisition and engagement platform, today announced its acquisition…
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