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Digital advertising

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Xandr, Business Warrior, AppsFlyer, Tiger Pistol, Smartly.io, DMI, and True Influence. AMC Networks, Disney, and WarnerMedia Join Xandr in Powering the Future of TV Advertising Xandr, AT&T’s advanced advertising company, is working with leading media and entertainment companies including AMC Networks, Disney, and WarnerMedia to reinvent the way linear TV advertising is bought,…

Taylor Swift to Launch Home DJ Series on SiriusXM Hits 1 Channel

SiriusXM announced that global superstar Taylor Swift will help launch a Home DJ series on SiriusXM's top pop channel SiriusXM Hits 1 starting on Friday, April 3. Hits 1 n chill, first in the Home DJ Series, includes Swift and will be followed by other pop stars, as they take over SiriusXM Hits 1 right from their homes. The stars will be playing the most requested hits and their favorite music, providing commentary and more to connect with their fans all across North America. Listeners will be able to hear upcoming Hits 1…

iClick Featured in Broadcast on Acceleration of Online Marketing in China

iClick Interactive Asia Group announces the availability of a broadcast titled, “Digital Advertising and Enterprise SaaS Present Tremendous Opportunities as Online Marketing Soars in China.” With China’s population now numbering 1.4 billion and internet use increasing at a tremendous rate, the future of SaaS Enterprise Solutions and online marketing has never looked brighter. Marketing Technology News: Screen-Free Learning Platform, Yoto, Selects 5W Public Relations as Agency of Record Despite causing a global…

Smartly.io Powers Digital Advertising Innovation and Automation on Pinterest

Smartly.io advances its Pinterest solution, enabling brands to innovate and diversify their marketing mix across social channels Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced new innovative capabilities to its Pinterest solution. In close partnership with Pinterest, Smartly.io advanced its offering on the platform to enable brands to innovate and connect with customers in entirely new ways. Pinterest is increasingly becoming an attractive platform for…

China’s Strong Internet Use Spurs New Opportunities in Enterprise SaaS, Digital Advertising

FN Media Group Presents NetworkNewsWire Editorial Coverage As China's population nears 1.5 billion and internet use is rising at an explosive rate, the prospects for SaaS Enterprise Solutions and online marketing look brighter than ever. With a record number of people in China spending time online reading new, playing games, shopping and participating in social media, Software as a Service (SaaS) and digital marketing may be more effective than ever. iClick Interactive Asia Group is among the leading providers of…

Dealer.com Maintains Commitment to Ad Fraud Protection with TAG Recertification Against Fraud

For the third consecutive year, Dealer.com has earned a TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG), the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. Dealer.com is the only automotive-specific digital advertising company to carry this coveted designation. Since 2016, Dealer.com, a premiere automotive industry end-to-end marketing solution, has been devoted to combating fraudulent advertising activity to ensure…

Peer39 and NewsGuard Partner to Help Brands Avoid Fake News and Untrustworthy Sites

Advertisers can buy News category inventory with knowledge that ads only appear on pages from trusted, legitimate news media News content accounts for nearly one out of every five targetable ad impressions online, creating a clear opportunity for advertisers looking to reach engaged consumers. Yet for all of the legitimate content available, fake news remains a scourge on the internet, with legitimate-looking sites popping up to take advantage of programmatic buying automation while propagating misinformation. Naturally,…

TechBytes with Travis O’Neil, SVP of Operations at GumGum

Tell us a bit about GumGum. We got our start and still derive the lion’s share of our business in the Digital Advertising industry, but GumGum is, more broadly, a technology company whose core competency is Machine Learning solutions that extract value from text, images, and videos. We currently have both a sports sponsorship valuation business rooted in Computer Vision logo recognition technology, and an advertising business serving contextual targeting and brand safety intelligence solutions along with an array of…

MarTech Interview with Tod Loofbourrow, CEO at ViralGains

"There is a major convergence happening between Martech and Adtech systems now, described by the clever moniker MadTech." Hi Tod, tell us about your journey into data management technologies. What inspired you to start at ViralGains? ViralGains is all about turning advertising into a two-way conversation and helping brands interact in authentic ways with consumers. I saw an opportunity with ViralGains to use Artificial Intelligence (AI) to bring massive scale to that interaction and to find patterns in consumer…

SiriusXM’s Pearl Jam Radio to Broadcast Special Programming for Band’s New Album

Gigaton, Pearl Jam's eleventh studio album, to air in full Friday on Pearl Jam Radio SiriusXM announced today that Pearl Jam Radio, the band's exclusive SiriusXM channel, is creating special programming surrounding the release of Gigaton, Pearl Jam's new album that will air in its entirety on Friday, March 27. Marketing Technology News: COVID-19 Phishes Explode as U.S. Reels From Pandemic Pearl Jam will release their much-anticipated eleventh studio album on Friday. Gigaton marks the band's first studio album since…

Online-to-Offline Attribution: Three Vital Questions to Ask

Traditional advertising has long been a core part of the brand advertising arsenal, because it has been perceived as reaching the largest audience. But the landscape of advertising has shifted heavily toward digital, with mobile’s rapid growth changing the status quo faster than any medium had before.  To underscore this point, Digital Advertising increased by 19.1% in 2019 to $129.3 billion, while traditional advertising fell 19% to $109.5 billion, meaning that digital will account for 54.2% of total spending. While this…

AI Can Help Improve These 4 Things

Ever since a group of Mathematicians and Scientists gathered at New Hampshire's Dartmouth College 65 years ago and laid the groundwork for Artificial Intelligence (AI), we've watched AI have a colossal impact on countless businesses and industries. Advertising and Marketing are no exception. In digital media, enlisting the help of machines to interpret information, extract insights, and even generate ad creative is transforming the way marketers work and guiding the decisions they make on behalf of their brands. Data may…

How Brands Can Rebuild Consumer Trust in AdTech

The end of the Wild West of Digital Advertising is near: data is the new black gold, and advertising has been mining it recklessly. That can't go on. While the glory days of data harvesting were great for AdTech, they were less great for Advertising. Data breaches, Cambridge Analytica, and "stalker ads" that overuse targeting has all helped to undermine consumers’ trust. Back in April 2019, Kantar’s ‘Dimension’ study showed 54% of UK consumers objected to being targeted based on their past online activity (a figure I…

TechBytes with Elena Podshuveit, CPO at Admixer

Tell us about your role/team you handle at Admixer. What inspired you to join Admixer Technologies? When we started in 2008, it was obvious that digital advertising would be booming for decades. Even though we got in the game a bit late (I wish we had started in 2000), Admixer has still grown a team of more than 200 employees. With 12 years in the industry, the people employed are highly experienced and motivated. I’m responsible for the SaaS product line for online advertising – our strategic business division is…

TechBytes with Ben John, Chief Technology Officer at Xandr

Know Me Hi Ben, please tell us about your journey in technology and how you started at Xandr. What inspired you to be part of a global digital advertising company? I have always been fascinated by technology and its potential to transform or reimagine the status quo. While studying computer science 25 years ago, I realized theoretical knowledge is not enough to build a strong foundation. So, I launched a software company dedicated to building innovative software and providing employee training, which I ran for more than…

VDX.tv, A New Business Division of Exponential Interactive, Is Expanding Into the United Arab Emirates

VDX.tv allows brands to amplify their advertising with customised, video-driven solutions served across channels and screens, including connected TV Digital advertising leader Exponential Interactive announced this week that it is rolling out its new, video-driven business division, VDX.tv, in all global markets. VDX.tv allows brands to serve tailormade video-driven experiences across screens, including connected TV (CTV) and Over the Top (OTT). This announcement is on the heels of a successful launch in the U.S. in…

AdLedger, MadHive Release ‘State Of AdTech Study’, Additional Analysis From Meredith

Only 6% of Brands, Agencies, Publishers Are Satisfied With Current Digital Ecosystem; 92% Believe There Is Need for Industry-Wide Standardization; 83% Believe Cryptography Can Be Used To Create Transparencies And Efficiencies AdLedger, the research consortium developing the global standards for the application of innovative technologies in digital media, released a study showing only 6% of brands, agencies, and publishers are satisfied with the current digital advertising ecosystem. Additionally, 92% of respondents believe…

TechBytes with Nima Mirbakhsh, CTO at Morphio

Tell us about the team and technology you handle at Morphio. We have a nimble and highly motivated team of Digital Marketers, Software Engineers, and Data Scientists. We’re working together to change the way Agencies and Marketing teams approach digital data and decision making. Core AI technologies include TensorFlow for anomaly detection and forecasting. We also integrate a handful of  ‘off the shelf’ scalable technologies and custom technologies that we have created to protect digital marketers against their unexpected…

Bayard Advertising Agency Welcomes Back Industry Leader, Kyle Leigh

Bayard Advertising Agency, Inc., a full-service digital advertising agency focused on recruitment advertising, enrollment/lead generation and employment branding, is excited to announce the return of Kyle Leigh as Vice President, Strategy & Technology. Kyle began his career at Bayard, having built and grown many of the agency's digital offerings.  This included starting the agency's programmatic job advertising product, AppFeeder. Marketing Technology News: Pixalate Releases 2019 App-ads.txt and Ads.txt Trends…

Ardeshir Akhavan Comments on Innovations in Digital Advertising Technology

While traditional channels still contributed over half of global advertising revenues in 2018, digital has become the star player in the past decade, with advancements in technology continually raising the bar for creatives along with providing new opportunities for marketers. "The advent of mobile devices, faster internet speeds, improving display characteristics, and increasingly accurate analytic tools are among the key drivers of transformation within the advertising landscape. In the coming years, technology will…