Digital advertising

Popular program has delivered strong ROI for the leading franchisor, who will build on proven success by expanding its use of the Adwerx Enterprise Automation Platform In May of 2019, the Berkshire Hathaway HomeServices Automated Advertising Program powered by Adwerx Enterprise launched to the franchise system’s nationwide network of over 50,000 real estate agents, giving every network member access to a suite of digital advertising services as part of a system-wide initiative to build the Berkshire Hathaway HomeServices …

The sudden shift in e-commerce strategies due to the COVID-19 pandemic has changed the way retailers think. Strategies for implementing buy-online-pickup-in-store (BOPIS) and curbside pickup now dominate the conversation. In order to survive in today’s highly volatile environment, retailers and marketers must leverage technologies that reduce time-to-market and create engaging content that lead customers to shop online. Here are three strategies that focus on delivering great customer experiences that strengthen customer…

Ad tech veterans will provide brands with bespoke bidding algorithms to grow market share Amplifyer, the company that connects Fortune 1000 marketers with the world's most innovative start-ups, and Chalice, a new venture that develops and deploys bespoke algorithms for leading brands, today announced a partnership that provides advertisers with a differentiated programmatic strategy rooted in growing market share, gaining competitive advantage and creating enterprise value. "Moving algorithmic optimization in-house…

The digital partner is now an approved Google Marketing Platform vendor for the United States government Jellyfish, a digital partner to some of the world's leading brands, has received approval from the U.S. General Services Administration (GSA) to support government departments and public bodies on their digital advertising strategies. As a Google partner, Jellyfish is one of the few selected vendors chosen to support federal agencies on their quest to become more digitally advanced and autonomous. With GSA approval,…

Sendoso Receives Highest G2 Score, Confirming that Sending Platform is Key to Successfully Executing ABM Sendoso, the leading Sending Platform, announced the company has been named the #1 solution for Account-Based Execution in G2’s Grid Report for Summer 2020. The Account-Based Execution ranking on G2 spans multiple categories like digital advertising and web content software, making Sendoso’s leadership a clear sign that our Sending Platform is critical to Account-Based success. Revenue teams know that Account-Based…

Here is a familiar situation: you are walking down a street and (provided that your GPS is on and you have a Wi-Fi signal) you go past a storefront that then serves your phone a mobile ad or coupon offer. But what if there were so many brick-and-mortar stores on that street that the ad you were served was for the wrong store? Or maybe you get the right ad for a store you usually frequent, but at that time when you are passing it, you don’t need it? The above scenarios are both a misplaced opportunity and a missed advertising…

Our Premium Kids AVOD Network Reaches 40% Of Kids Under 13 in the United States WildBrain Spark, the digital media division of WildBrain—one of the world's largest independent kids' and family entertainment companies—has appointed Charles Gabriel to the newly created position of Vice President and Head of US Advertising Sales. Gabriel brings over 15 years of experience in digital advertising to the role aimed at expanding WildBrain's digital AVOD sales efforts to its current partners, US media agencies and US brands…

New Research Reveals New Opportunities for Local US Business Owners to Renew Advertising Despite the economic downturn wrought by COVID-19, over 75% of local US businesses have remained open during the pandemic — with many looking to adopt effective, fresh marketing and advertising strategies, according to a recent study by Viamedia, the television industry’s largest independent local cross media management company. Based off US responses of Viamedia small business customers and local agencies nationwide, the results…

Appier, a leading artificial intelligence (AI) company, announces today the expansion of its global leadership and that it is now established in Europe, bringing its suite of enterprise products to the market to help businesses in the region grow through effective application of AI and deep learning. Appier was founded in 2012 and has since become one of the foremost technology partners to more than 1000 global brands. Recognised as a Top 50 AI company by Fortune Magazine, Appier helps its clients use AI to make…

PubMatic’s OpenWrap OTT aggregates 100% of video demand while creating a seamless TV-like viewer experience Premium digital technology company PubMatic today announced the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience. PubMatic has delivered more than 8 years of header bidding technology, and Prebid Server-based OpenWrap OTT helps both publishers and advertisers realize the full economic potential of…

Some countries have started weakening lockdown procedures letting businesses gradually get back on the track. Public places are opening; airlines are encouraging people to start planning their vacations since early July; Formula 1 and other sports event organizers announce that races and champions eventually will take place in this season, but still without fans in the bleachers. Apparently, getting back to our previous image of normal, especially in terms of economy, won't happen overnight. Plus, businesses still have a…

As individuals, we are merely a microcosm of a larger global organism. Our economy, supply chain, businesses, and personal health have followed this evolution in turn. In recent weeks, we have watched as a virus ran roughshod over the planet, thrusting us all into a reality where our freedom of movement and choice is limited in ways we couldn't have previously imagined. While we may be divided on our points-of-view on various responses and what the right next steps are, one thing is clear: Our governments, economies,…

Valor Digital, a new breed of digital marketing partner, today announced the addition of six industry-leading members to its advisory board, who will further assist in innovating and expanding the company's digital capabilities. The inaugural  additions to the advisory board feature experienced leaders who have a track record of innovation. "My mission has always been to assemble the brightest and most forward-thinking minds across our industry to guide Valor in our mission of innovating what it means to be a digital…

In spite of the economic downturn, the Company is realizing increased revenue growth from its existing client base and adding new clients CloudCommerce, Inc., a leading provider of digital advertising solutions, announced that in spite of the economic downturn caused by the COVID-19 pandemic, the Company has recently increased revenue from its existing client base and added new clients within the past few weeks. Marketing Technology News: AT&T Selects Salesforce to Accelerate its Customer Experience Vision “As was the…

Innovative advertising company also a finalist in two other categories KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, has been recognized as a winner in the Best Demand-Side Technology category in the 2020 AdExchanger Awards. The company was also a finalist in the Best Data-Enabling Technology and Best Early Stage Technology Company categories. AdExchanger, an award-winning integrated media company devoted to data-driven…

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from JCDecaux, HomeServe USA, Pixalate, Adapex, and Nielsen. Jcdecaux and S4M Announce a Global Advertising Partnership, Enhancing Media Efficiency and Synergies Between OOh and Mobile JCDecaux SA, the number one outdoor advertising company worldwide, announces its partnership with S4M, the drive-to-store platform, enabling advertisers to combine their Out-of-Home (OOH) and mobile…

Bridging the Gap Between Performance & User Connection KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, partnered with AdWeek on Wednesday, May 27 to host a dynamic webinar in an effort to help viewers better understand how to utilize and strategize for interactive video campaigns. COO, Marika Roque, along with VP of Media & Client Strategy Bill Roberson, started by walking attendees through new data compiled on…

Adapex is excited to announce that it has been selected as a finalist for a Drum Award in two categories: Best AdOps Team and Best Overall Technology for Programmatic Trading. The Drum Digital Advertising Awards recognize the very best in adtech and programmatic. Marketing Technology News: Qello Concerts by Stingray and Stingray Karaoke Now Available on Rogers Ignite TV “We are pleased to have our team recognized for our work and to be included among the best in the industry,” said Debra…

The recent and sudden transition into the coronavirus world of business has left some brands struggling, but K2 Analytics reveals the ways companies can successfully adapt their digital strategies K2 Analytics INC, a leading digital advertising agency in Las Vegas, identified three key steps businesses can take to adapt to the current social and economic situation brought on by the coronavirus. As many businesses have had to put an indefinite hold on in-person operations, the digital market place has quickly become the…

TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers and broadcasters, has recently announced its official membership in the Interactive Advertising Bureau (IAB) and its completion of the verification process necessary to become TAG Registered by the Trustworthy Accountability Group (TAG). TheViewPoint provides CTV/OTT video publishers with a direct gateway to premium demand and helps monetize their inventory on Roku, Hulu, Amazon Fire TV, Android TV, Apple TV, etc. Eliminating the middlemen involved…