Digital advertising

Focused on artist acquisition and genre diversity, mobile technology and marketing company Friendable recently began testing campaigns on Facebook and other networks for their Fan Pass platform. These digital advertising and social media…
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Digital Brands Group,  ("DBGI") , a curated collection of luxury lifestyle, digital-first brands, announces record e-commerce revenue growth year-over-year as DBGI turned on digital advertising for Bailey 44 and DSTLD the first time in over…
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By activating Semasio’s audience segments within PubMatic’s Audience Encore, OMD Netherlands and OMG Germany engaged more consumers compared to DSP activation  Today, PubMatic, a sell-side platform that delivers superior outcomes for…
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Invibes Advertising, an advanced technology company specialising in digital advertising, has published its revenues for the 3rd quarter of 2021 and for the first nine months of 2021. Unaudited consolidated data, in K€ 2021 2020…
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MADD to utilize INEO's digital advertising space in 120 storefronts across BC and Alberta NEO Tech Corp., an innovative provider of location-based digital advertising, analytics and loss prevention solutions for retailers, today announces…
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Six Months After Initial Study: Consumers Want More Utility; Privacy Regs Loom; and the Ad Ecosystem Struggles to Retain Talent Six months after its first study, PwC and IAB, the digital media and marketing trade association, have…
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Campaigns began testing on Facebook and other networks that align with the Company’s target user demographics, designed to focus on artist acquisition and genre diversity Friendable Inc., a mobile technology and marketing company, is…
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MarTech Series caught up with Leon Zemel, Chief Product Officer at Kubient to talk about the increasing incidence of ad fraud in today’s digital marketplace and how newer adtech solutions will help solve growing advertiser challenges…
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Global technology company, Brand Metrics - which works with publishers to demonstrate the effectiveness of digital advertising - has announced a new hire in the US. Following a period of significant growth, Taylor Sturtevant has been…
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In marketing, attracting consumers is much easier once the target audience is established. But, doing that is not easy, which is why Big Data became of the most important tools in advertising, explains online entrepreneur Daniel…
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Consumer expectations for video entertainment are undergoing an immense evolution. While the pandemic has certainly played a role in driving up consumer expectations, the rapid proliferation -- and deep penetration -- of Smart and Connected…
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Clear Ads founder and CEO, George Meressa, was featured recently in an article outlining his road to success. Clear Ads is an Amazon advertising agency based in the UK but services clients worldwide. Successful entrepreneur George Meressa,…
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ID5, the leading identity solutions provider for digital advertising, has appointed Jessica Werner as senior director of publisher development and Rafael Marti as head of legal. Werner will be responsible for leading ID5’s business…
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Starting 9am ET tomorrow, Mirriad Advertising , Mirriad, the leading in-content advertising company, invites individual and institutional investors, as well as advisors and analysts, to attend its interactive presentation on…
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The Trade Desk is first-to-market omnichannel DSP to support audio out-of-home through partnership with Vistar Media Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), today announced the…
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Joe Marinucci Will Share Expert Insight For Digital Advertisers, On Stage During A One-On-One Exclusive Fireside Chat October 12 Digital Media Solutions, Inc., a leading provider of technology-enabled digital performance…
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As part of Digiseg is goal to help advertisers and publishers get to the cookieless future faster, it has launched cookie and ID free audiences in Japan and South Korea. Marketing Technology News: MarTech Interview with Damien Mahoney,…
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Reticle, the leader in Emotional AI for digital advertising, will integrate with IRIS.TV, offering video-level emotional analysis. Reticle, the leading Emotional AI for digital advertising, announced today its integration…
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In today’s digital world, new compliance demands for brand and regulatory requirements present a huge hurdle for marketing and creative teams to overcome. Here’s how teams can address these challenges with the proper tools. Every marketer…
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Hawk Platform (formerly TabMo), the creator of cross-channel demand side platform (DSP) Hawk, has today announced a global partnership with Anzu, the world’s most advanced in-game advertising platform. The deal enables advertisers using…
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