Launching September 26, the new course will empower participants to create paid social cash flow, find new profitable customers, and …
Nielsen and OpenSlate Form Strategic Alliance to Integrate Leading Audience and Brand Safety Measurement for Global Marketers
Answer to Marketers’ Demands for Increased Transparency and Safety in Digital Advertising Nielsen announced it has entered into a strategic …
Teads for Publishers (TFP) Sets New Benchmarks with AI-Powered Video and Display Experiences
Teads For Publishers (TFP) maximizes direct and programmatic revenue and delivers guaranteed outcomes with engaging ad experiences; beats encroachment from …
TechBytes with Courtenay Worcester, Director of Marketing at GetResponse
Tell us about your role and the industry/technology you handle at GetResponse. As the Director of Marketing, I’m responsible for …
PubMatic Releases Industry-First Independent Omni-Channel Wrapper Solution
Enhancements to OpenWrap expand header-bidding benefits to over-the-top (OTT) media and connected TV (CTV) Premium digital advertising technology company, PubMatic, announced that it …
Forget the Millennials: Where Targeting High Tech Misses the Mark
Digital Advertising exists to reach the right person with the right message at the right time. The first step is …
From Billboards to Big Data: The Future of Advertising Amid the Rise of Emerging Tech
The Golden Age of Advertising saw the shift from print to the earliest iterations of digital, amid the rise of …
Team Velocity Announces New Partnership with Audi North America
Team Velocity’s Extensive Suite of Premium Digital Advertising Services Are Now Co-Op Eligible Through the Audi Partner Program Team Velocity …
RevJet’s Ad Experience Sentiment Report Reveals Change in Sentiment, Behavior of Online Consumers
Survey Commissioned by RevJet Reveals 38% Feel Digital Ads are Not Relevant and 64% Dislike Companies that Promote Repetitive Messaging …
MarTech Interview with Owen Hanks, CEO at Measure Protocol
"Market research, data collection and validation are intrinsically linked to MarTech and AdTech." Tell us about your role and journey …
Bombora and LiveRamp Partnership Signals New Era for SMB Digital Advertising
B2B Marketing can now reach exclusive SMB audiences with breakthrough targeting solution LiveRamp, the trusted platform for accessible and meaningful …
Marketing to Gen Z
Gen Z – the generation born after 1995 – has long mystified marketers. Rumored to have low attention spans, the …
MarTech Interview with Tim Vanderhook, CEO at Viant
"Digital Out of Home (DOOH) and Connected Television (CTV) are the two fastest-growing areas of the media budgets and those …
Comscore and PlaceIQ Launch New Solution to Link TV and Digital Campaigns to Moviegoing Behaviors
Offering expands Comscore’s Marketing Impact Suite to include moviegoing behaviors and diversifies Comscore’s relationship with PlaceIQ Comscore, a trusted partner …
Customer Taste: The Key to Profitable, Long-Term Relationships
Consumers make purchase decisions based on their personal Taste. When a Sales clerk asks, “May I help you?”, invariably the …
National Survey Reveals Dramatic Shift From Cable to Streaming Services; Substantial Interest in Disney+
olling Media Study Underlines Urgency in Changing Traditional Advertising Approaches The market research team at Colling Media, a top-ranked national digital …
MarTech Interview with Cameron V. Peebles, Chief Marketing Officer at inMarket
"If you can tie ad spend back to purchase intent and store visits, you’re in good shape." Tell us about …
inMarket to Acquire Thinknear, Expand Location-Based Marketing Solutions
Deal Will Cement inmarket as a Leading Location Marketing Technology Platform, Further Enriching Real-Time Predictive Advertising and Insights Capabilities inMarket, …
The Ad Industry’s Focus on Scale Has Ignored Small Businesses
Today’s Advertising and Marketing industry model is focused on serving large enterprises. But with small- and medium-sized businesses (SMBs) making …
MarTech Interview with Dave Fall, CEO at Brand Networks
"Digital advertising has been one of the most disruptive and exciting spaces in technology over the last few decades." Tell …