Digital advertising

The continued expansion of the team across continents follows increasing global demand for Lumen’s ground-breaking attention measurement Lumen Research, the global attention technology company, has appointed Blaise Lucey as senior director…
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South America’s largest carrier also reduced CO2 emissions linked to digital advertising by approximately 14 tonnes in a single campaign Adaptive streaming company SeenThis has dramatically reduced Cost Per User (CPU) for LATAM Airlines,…
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Leading diversity media network to enable advertisers to help reduce environmental impact of their digital ad campaigns through partnership with purpose-powered platform Brand Advance SSP, the leading diversity media ad tech platform,…
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iPROM is proud to announce the launch of its new Ad-Tech solution, iPROM Private DMP. This ground-breaking platform uses advanced artificial intelligence techniques to predict user purchase intentions by combining first-party data from…
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Participation in the leading U.S.-based advertising research organization will support innovation in “meaningful attention” measurement and analysis Eye Square, a leading global provider of market and media research solutions with…
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Data collection is crucial for digital businesses. And gradually, its importance is growing. We started with second and third-party data. Today, we have first-party data, which is deemed to be the most accurate. First-party data will be…
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Majority of respondents plan to increase advertising spend on YouTube (79%) and Instagram (75%) Smartly.io, the leading digital advertising platform for creative and performance marketers, announced new research outlining how companies…
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Cost Remains a Barrier - Putting Smaller Agencies, Brands, and Publishers at Disadvantage The continuing wave of inconsistent state level privacy legislation, coupled with increased signal loss, has set the stage for data clean rooms…
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Collaborating With Scope3, Ad Net Zero, and the Industry at Large to Support Green Supply Chains IAB Tech Lab, the global digital advertising technical standard-setting body, announced  at IAB's Annual Leadership Meeting the launch of the…
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Despite efforts by businesses and governments to address climate change, a significant gap remains between their commitments and actions. Silverpush, a leader in contextual advertising, is taking action to reduce carbon emissions by using…
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AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality AdTheorent Holding Company, Inc, a programmatic digital advertising leader using advanced machine…
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2023 Marks Sixth Consecutive AdTheorent Win for Continued Technology Innovation AdTheorent Holding Company, Inc., a programmatic digital advertising leader using advanced machine learning technology and privacy-forward solutions to deliver…
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With the massive shift in digital advertising away from people-based targeting, it’s tempting to think back to the days before desktop cookies and mobile IDFA. Somehow, the advertising industry still existed, but was dominated by TV and…
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With the prospect of a financial downturn in the offing, GumGum's General Manager - EMEA, Pete Wallace tells us how contextual advertising offers the prospect of safe passage through these treacherous times. ______ The world is…
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Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP Yahoo announced an integration with Scope3 to offer carbon neutral private marketplace (PMP) media in the Yahoo SSP.…
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Using SeenThis adaptive streaming solution, LATAM Airlines reduced Cost Per User across all key markets by as much as 83% —while also using less data, saving energy, and avoiding unnecessary CO2 emissions stemming from digital advertising.…
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Linda Shea, Executive Vice President Business Advisory Services at Big Village highlights some of the major trends that will dominate online advertising in 2023: ________ Welcome to this MarTech Series chat, Linda, tell us about…
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Digital advertising has come a long way since AT&T purchased the first online banner ad in 1994. Pay-per-click (PPC) ads have since emerged to become firm favourites of brand marketers and mobile advertising exploded courtesy of the…
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Operative has announced a new partnership with Google Cloud to launch AOS, a modern operating system for advertising, on Google Cloud. With the AOS platform available on Google Cloud, leading retailers will be able to seamlessly access and…
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Will intent data become central to marketer needs in 2023? And how will leading brands drive impact with conversational experiences? Catch the latest martech and marketing highlights for a quick update on what the experts are predicting for…
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