Browsing Tag

Digital advertising

The Congruence Effect Report from IAS Shows Ad Context is Critical

Integral Ad Science (IAS), the global leader in digital ad verification, released a new research study, The Congruence Effect. Surveying over 1,000 U.S. consumers, this new report from IAS explores how aligning ad messaging to content sentiment impacts consumer preference. “Contextual targeting represents a major opportunity for brands in 2021 and understanding the congruence of an ad’s message to the sentiment of its contextual surroundings is a critical piece of this puzzle,” said Tony Marlow, CMO, IAS. “This new research…

TechBytes with Amit Shetty, Sr. Director, Product at IAB Tech Lab

Please tell us about your current role and the team/ technology you handle at IAB. I lead the programmatic, anti-fraud, and brand safety initiatives at IAB Tech Lab. What is ads.txt and app adds.txt solution that you recently announced? Could you elaborate on how these work in the CTV / OTT ecosystem? ads.txt (and app-ads.txt) is a transparency mechanism that enables publishers to state the “authorized digital sellers” of their inventory. The recent update IAB Tech Lab released is to better support the additional…

CloudCommerce Goes Live with Artificial Intelligence (AI) Advertising Venture

aiAdvertising, Inc., a wholly owned subsidiary of the Company, is now under way using AI to enhance its successful SWARM solution with the goal of cutting advertising costs by as much as 50%x CloudCommerce, Inc., a leading provider of digital advertising solutions, announced that it has officially launched aiAdvertising, Inc., its wholly owned subsidiary focused on using artificial intelligence (AI) to enhance its successful SWARM solution with the goal of cutting advertising costs by as much as 50%. “For the last year,…

Wavemaker UK Launches “3PC”: The First Third-Party Cookieless Solution Programme for Advertisers

Wavemaker, the leading media planning and buying agency, has launched “3PC” – the first third-party cookieless solution programme for advertisers. 3PC includes an audit comprising 250+ questions to identify risk and help prioritise the development of new solutions, ensuring brand-owners understand the scale of the impact and where they need to create change. The programme stress tests third-party cookieless solutions on client activity, covering various sectors and analyses different forms of identity resolution.…

AUDIENCEX Achieves Record Growth and Company Milestones in 2020

New Clients and Record Revenue Drive Rapid Expansion AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, sustained rapid and consistent growth during the second half of 2020, representing two of the most successful quarters in the company’s history. This expansion trajectory was achieved amid ongoing economic disruptions caused by the coronavirus pandemic, with the company currently hiring for 21 open positions across the organization. “Driven by the contributions of our…

AcuityAds Provides Update on the Adoption of illumin, its New Advertising Automation Platform

New platform outpacing initial revenue projections, has robust new business pipeline AcuityAds Holdings Inc., a leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, provided an update on its new advertising automation technology, illumin. Revenue attributable to illumin exceeded $1.5 million in the fourth quarter of 2020, less than 90 days after the platform's highly anticipated launch on October 1, 2020. While the Company…

Brandzooka Appoints Mark IV Capital’s Michael Beaudoin To Board Of Directors

Mark IV Was the Lead Investor in the Startup's Recent Series A Round Brandzooka, the leading self-service programmatic platform democratizing the digital advertising landscape for brands and agencies, has appointed Michael S. Beaudoin II to its board of directors. Beaudoin is the Director of Private Equities at Mark IV Capital, which recently led Brandzooka's $5.6 million Series A round of fundraising. Beaudoin and his colleagues recognized that Brandzooka's model of giving small and midsize agencies and in-house…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from TEGNA, Floria Funders, Mintegral, CloudCommerce, to ZW Data Action Technologies. TEGNA Extends Multi-Faceted Partnership with FreeWheel TEGNA, Inc. and FreeWheel, a Comcast Company, announced a new multi-year deal to further transform and automate the way TEGNA’s buyers and sellers transact, including through CTV/OTT advertising platform Premion. Under the terms of the deal, TEGNA…

SiriusXM and NBA Expand Agreement to Offer Fans with Streaming Subscriptions Access to NBA Live-Game Audio

Subscribers with the SiriusXM Premier Streaming Package to get every NBA game plus 24/7 SiriusXM NBA Radio channel More fans to have access to official team broadcasts for all 30 NBA teams on the SiriusXM app and connected devices The National Basketball Association and SiriusXM have expanded their agreement to include additional streaming rights starting with the 2020-21 NBA season. The multi-year agreement will provide SiriusXM subscribers with the SiriusXM Premier Streaming Package access to live audio broadcasts for…

DoubleVerify Launches Brand Suitability Tiers, Forging Alignment Between Advertisers & Publishers

DV was the first to align with standards from the 4A’s Advertising Protection Bureau (APB) & WFA’s Global Alliance for Responsible Media (GARM) DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today made Brand Suitability Tiers generally available for advertisers and publishers. Brand Suitability Tiers represents the next evolution of the company’s brand safety and suitability solution, and was first announced in November 2020. “At a time when brand alignment with…

CloudCommerce to Launch Artificial Intelligence (AI) Advertising Venture

The Company will use AI to enhance its successful SWARM solution to cut advertising costs by as much as 50% CloudCommerce, Inc., a leading provider of digital advertising solutions, announced that it plans to launch an artificial intelligence (AI) venture that will focus on using AI to enhance its successful SWARM solution with the goal of cutting advertising costs by as much as 50%. Marketing Technology News: LiveIntent Expands C-Suite to Lead the Company’s Growth Trajectory “The tools are now available to do what…

MarTech Interview with Stan Pavlovsky, CEO at Shutterstock

"Brands don’t just need imagery that delivers continuity in a scene for existing projects that need to be completed, they also need content that fits the current mood of the globe, including people social-distancing, wearing masks, waving from indoors and cars, speaking from far distances or communicating through technology." What’s the feeling of having such an important job in such a different moment in the industry? What are the main challenges? I transitioned into my role as CEO of Shutterstock on April 1st, after…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Digital Media Solutions, Madgicx, Nativex, ZW Data Action, and Clear Channel. DMS Leverages First-Party Data Asset to Spotlight Latest Trends In Growing & Evolving Auto Insurance Industry Leveraging its strong foothold in this evolving vertical, Digital Media Solutions, Inc., a leading provider of technology-enabled digital performance advertising solutions connecting consumers…

IRIS.TV Joins the Unified ID 2.0 Initiative as Advertisers Seek Brand-Safe, Video-Level Contextual Targeting for Online Video and Connected…

The company’s IRIS_ID, a global unique identifier for each individual video on-boarded to its data marketplace built to enable contextual intelligence and brand safety, will be interoperable with Unified ID 2.0 for video-level targeting IRIS.TV, the leading video data platform, announced that it is supporting the industry-wide initiative to develop and deploy Unified ID 2.0. With initial development led by The Trade Desk, Unified ID 2.0 is a new open-source industry-wide approach to internet identity that preserves the…

DMS Leverages First-Party Data Asset to Spotlight Latest Trends In Growing & Evolving Auto Insurance Industry

DMS Auto Insurance Trend Data Intended To Help Insurance Carriers & Agents Better Connect With Consumers Leveraging its strong foothold in this evolving vertical, Digital Media Solutions, Inc., a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers, is utilizing its recently analyzed auto insurance inquiry data and digital performance advertising expertise to identify the latest consumer trends within the auto insurance industry. DMS auto insurance trend…

Anzu and Adform Team Up to Advance Utilization of In-Game Advertising

Anzu.io, the world’s most advanced in-game advertising solution, announced a new partnership with Adform, the only global, independent, and fully integrated advertising platform built for modern marketing. Anzu will now offer its exclusive mobile and PC in-game inventory to Adform’s 30,000+ global clients, who will be able to utilize Anzu’s first-in-class technology to target the global gaming market. Joint pilot campaigns include global advertisers such as Vodafone Germany and McDonalds Czech Republic. Gaming is on the…

DoubleVerify Gains MRC Accreditation for Integrated Third-Party Measurement on Facebook

DV’s integrated third-party measurement offers advertisers increased transparency across their media buys DoubleVerify(“DV”), a leading software platform for digital media measurement, data and analytics, announced that the Media Rating Council (MRC) has extended DV’s accreditations to include DV’s impression and viewability measurement (as defined by MRC’s viewability standard) and reporting for display and video ads on Facebook and Instagram. This marks the first time a third-party solution has been accredited by the MRC…

Predictions Series 2021: TechBytes with Luke Taylor, Founder and COO at TrafficGuard

Tell us what you think about Apple’s impact on the current Adtech businesses? I think Apple would take a bigger bite of the Search pie We are seeing increased Apple Bot activity across our clients’ traffic which points to Apple upping the ante on indexing the web. We don’t really think Apple will bin its $12 billion fees from Google to priorities its own search engine but interested to see if this is a backup plan in the unlikely event that the anti-trust suit prevents that arrangement from continuing. Or, do they have…

Kenshoo to Acquire Signals Analytics to Fuel Intelligent Go-to-Market for Brands in Era of Digital Acceleration

First-of-its-kind intelligence platform will help brands make smarter, faster decisions by connecting consumer and market insights to performance marketing Kenshoo, a global leader in marketing technology, announced its intent to acquire Signals Analytics, a pioneer in AI-powered analytics for market intelligence. The acquisition positions the company to solve the biggest challenge brands face in the post-COVID-19 era: How to catch up with accelerated e-commerce adoption and be best positioned to understand, engage and…

Samba TV Reports Strong Growth and Continued Momentum in 2020

Samba TV, the leading provider of global TV data and audience analytics, announced it achieved another record year in 2020, surpassing 2019 figures and achieving more than $100 million in revenue globally. Samba TV’s success comes in the face of headwinds created by the global pandemic, an event that led to historic shifts in the TV industry as audiences migrated to streaming at a faster than expected rate. “Samba TV is on a mission to fundamentally transform the television viewing experience,” said Ashwin Navin, Co-founder…