Wrapping up my manual of TV Marketing metrics – we kick off with digital and TV worlds merging. P – …
605 Names Brian Katz Vice President of Sales
TV Measurement and Data Analytics Company Adds to Growing Sales Team 605, a next-generation television measurement firm, recently announced the …
Samba TV Acquires Wove, Expanding the Industry’s Leading Connected TV Advertising and Technology Stack
Samba TV, the leading provider of global TV data and audience analytics, announced that it has acquired Wove, a data …
Advertising on TV? Why It’s Time to Go ‘Over the Top’
Television remains a major Advertising channel for businesses in many industries. Statista estimates that TV advertising will continue to generate …
Comcast Spotlight Launches TV Ad Planner, a Self-Service TV Ad Buying Platform
Easy-To-Use Interface Allows Advertisers to Purchase TV in a Similar Manner to Buying Digital Media Affordable, One-Stop Solutions Open up …
TIP Initiative Survey Highlights Media Agencies’ Priorities and Expected Benefits of Automating Local TV Advertising Transactions
TIP Initiative, an industry work group promoting open interfaces to streamline advertising transactions for local TV broadcasters and their media …
TVSquared Uncovers the Performance Insights Behind Effective TV Advertising Across the German Market
Tuesdays Deliver the Greatest TV Ad Response in Germany. TVSquared, the worldwide leader in linear and digital TV attribution, today …
TV Attribution – What’s All the Fuss About?
Attribution has been, and will continue to be, a hot topic for those in the Marketing world – and for …
New Report Reveals Surprise Leaders in Streaming: Dallas, Atlanta and Phoenix Best Tech Hubs Boston, New York and San Francisco Among US Markets
Overall Streaming Surges 130% despite AD Delivery Challenges; Roku Again Dominates Connected TV Viewing with 43% Share; Live Outdoes Video …
Comcast Spotlight Brings Greater Accountability to Local TV Advertising with Launch of New Attribution Solution
Instant IMPACT, powered by TVSquared, is a scalable, automated tool that allows local advertisers to track a television campaign’s impact …
MarTech Interview with Philip Inghelbrecht, CEO and Co-Founder at Tatari
"If I see a first true use of AI, it’s probably more in the world of fraud detection." Tell us …
What Does AI Need to Succeed for Marketers: Human Intelligence
Artificial Intelligence is widely touted as the solution to all business challenges, especially the ones faced by marketers seeking to …
TechBytes with Brad Danaher, Director of TV Services at Experian Marketing Services
Tell us about your role and the team/technology you handle at Experian. Experian has a background in direct mail and …
MarTech Interview with Kevin Kohn, CEO at iQ Media
"More informed advertising is more meaningful and relevant advertising and that starts and ends with better data." Tell us about …
Adstream Expects Inevitable Merger of TV and Digital Ad Buying To Drive Marketers Faster Toward Process Automation
As TV and Digital Markets Shift, Technology Adoption Will Allow Marketers to More Quickly Adjust to Evolving Trends Adstream announced …
TechBytes with Dallas Lawrence, Chief Brand and Communications Officer at OpenX
Tell us about your role and the team/technology you handle at OpenX. I serve as OpenX’s Chief Brand and Communications …
Alphonso and PlaceIQ Enable Best-of-Breed Location-Enabled TV Planning, Measurement, and Attribution
First-Of-Its-Kind Closed-Loop Attribution Solution Is Available in a Completely Self-Serve TV Campaign Analytics Dashboard; Provides Granular Analysis for Both National …
New Study: Streaming Services Rapidly Replacing Traditional TV
84% of US Study Participants Have Replaced Traditional TV with Streaming Services, 62% Assert Traditional TV Is irrelevant According to …
Streaming TV Viewership up 72% Yoy, Advertisers Shocked at 47% Fail Rate
Streaming TV Viewership up 72% Yoy, Advertisers Shocked at 47% Fail Rate, Streaming Quality Improves While Issues Abound, Amazon Fire …
TechBytes with Matthew Hultgren, VP of Analytics at Marketing Architects
Tell us about your role and the team/technology you handle at Marketing Architects. I lead the analytics team at Marketing …