Attribution has been, and will continue to be, a hot topic for those in the Marketing world – and for …
New Report Reveals Surprise Leaders in Streaming: Dallas, Atlanta and Phoenix Best Tech Hubs Boston, New York and San Francisco Among US Markets
Overall Streaming Surges 130% despite AD Delivery Challenges; Roku Again Dominates Connected TV Viewing with 43% Share; Live Outdoes Video …
MarTech Interview with Philip Inghelbrecht, CEO and Co-Founder at Tatari
"If I see a first true use of AI, it’s probably more in the world of fraud detection." Tell us …
What Does AI Need to Succeed for Marketers: Human Intelligence
Artificial Intelligence is widely touted as the solution to all business challenges, especially the ones faced by marketers seeking to …
TechBytes with Brad Danaher, Director of TV Services at Experian Marketing Services
Tell us about your role and the team/technology you handle at Experian. Experian has a background in direct mail and …
MarTech Interview with Kevin Kohn, CEO at iQ Media
"More informed advertising is more meaningful and relevant advertising and that starts and ends with better data." Tell us about …
Adstream Expects Inevitable Merger of TV and Digital Ad Buying To Drive Marketers Faster Toward Process Automation
As TV and Digital Markets Shift, Technology Adoption Will Allow Marketers to More Quickly Adjust to Evolving Trends Adstream announced …
TechBytes with Dallas Lawrence, Chief Brand and Communications Officer at OpenX
Tell us about your role and the team/technology you handle at OpenX. I serve as OpenX’s Chief Brand and Communications …
Alphonso and PlaceIQ Enable Best-of-Breed Location-Enabled TV Planning, Measurement, and Attribution
First-Of-Its-Kind Closed-Loop Attribution Solution Is Available in a Completely Self-Serve TV Campaign Analytics Dashboard; Provides Granular Analysis for Both National …
New Study: Streaming Services Rapidly Replacing Traditional TV
84% of US Study Participants Have Replaced Traditional TV with Streaming Services, 62% Assert Traditional TV Is irrelevant According to …
Streaming TV Viewership up 72% Yoy, Advertisers Shocked at 47% Fail Rate
Streaming TV Viewership up 72% Yoy, Advertisers Shocked at 47% Fail Rate, Streaming Quality Improves While Issues Abound, Amazon Fire …
TechBytes with Matthew Hultgren, VP of Analytics at Marketing Architects
Tell us about your role and the team/technology you handle at Marketing Architects. I lead the analytics team at Marketing …
605 Expands Executive Team with Strategic Additions to C-Suite and Product Management
Fox Networks alum Noah Levine tapped as Chief Revenue Officer; Caroline Horner named SVP of Product Management 605, an independent …
605 Partners with Research Measurement Technologies to Measure Contextual Impact of TV
605, an independent data analytics company that measures the impact of TV advertising on consumer behavior, announced a strategic relationship …
DISH Media Appoints Dave Antonelli to Direct Sling TV Advertising Strategy and Sales
DISH Media announced that Dave Antonelli has been selected to lead advertising strategy and revenue for Sling TV. “Dave will …
Videa Releases New Research Connecting Adaptability to Staying Relevant in TV
Executives Also Cite Growing Impact of Automated Buying and Selling Processes Videa, an online marketplace for automated television advertising, released …
Simpli.fi Maintains Momentum in OTT/CTV Advertising Landscape with High-Quality Inventory
Growth of Simpli.fi’s Programmatic OTT/CTV Business is Driven by Company’s Ability to Scale Addressable, Behavioral and Demographically Targeted Campaigns Simpli.fi, …
LiveRamp Expands Its Omnichannel Portfolio to Add Connected Television in Its Measurement Platform
LiveRamp Offers the World’s Largest Omnichannel Audience Measurement Graph. Marketers and Advertisers are Set to Benefit with the Company’s Latest …
15 MarTech Pros Share Their Most Valuable Experiences and Insights
Giving It Back to the MarTech Industry Is What We Aim to Achieve with This Article Today… Every smart MarTech …
PeerLogix Expands Team, Prepares for Q4 Growth
PeerLogix, Inc., the established standard for tracking Over-the-Top viewership data on Smart-TV, desktop and mobile, has announced its engagement of …