TV advertising

Samba TV’s Q1 State of Viewership report, analyzing 24 billion hours of linear and streaming, demonstrates challenges of fragmentation and audience de-duplication Samba TV, the leading provider of omniscreen data and analytics, announced…
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Roku announces new shoppable ad experiences in OneView, new collaboration with Microsoft, and new Roku Originals and Roku Brand Studio programs Roku, Inc. hosted its first in-person IAB NewFront at the Chelsea Factory in New York City. As…
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Marketers who hoped that their jobs would go back to “normal” as the pandemic subsides are discovering that a whole new normal is emerging, and the rules of the road aren’t quite settled. As per usual, the consumer is largely the driving…
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Xandr collaborates with 605, Comscore, EDO, Samba TV, TVision and VideoAmp to introduce a framework enabling the TV ad market to evaluate and activate alternative data currencies Xandr announced a new standardized and flexible data…
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B2B Marketing Execs Show Significant Interest in CTV Marketing, Cite Concern About the Loss of Third Party Cookies and Need for Data-Driven Insights Stirista, the leader in data-driven SaaS marketing solutions, revealed the major findings…
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The company’s broad industry support reflected in new appointments. Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible, today announced two changes to its board of directors. The…
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The solution is one of the industry's quickest to onboard data, averaging under 15 minutes to onboard and match Cadent, the largest independent platform for advanced TV advertising, announced that Aperture Viewer Graph, its patented…
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-The new AudienceXpress is created for the unique needs of today’s television advertisers, rooted in automation, data-driven insights and premium inventory. -It allows advertisers to connect directly with major TV and digital video…
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Company transforming local linear TV for insights, activation, and campaign measurement with Total TV approach Ampersand, the audience-first TV advertising sales and technology company, announced today the release of its next-generation…
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EDO analyzes media campaign performance to help SoFi achieve holistic brand measurement and improve TV ad performance, including top-performing Super Bowl LVI activation EDO, Inc., a data, measurement, and analytics software company…
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Accelerated Adoption of CTV Advertising Fuels Momentum for 2022 Growth Beachfront, the industry’s only convergent TV advertising platform today announced it has continued record performance in 2021, with 25% year-over-year new customer…
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Partnership delivers key data on Super Bowl digital ad trends and success metrics Pixability, the provider of software and insights for video advertising on YouTube and other leading Connected TV platforms, announced that Google has…
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ShowHeroes Group, a leading global, independent provider of digital video solutions for advertisers and publishers, continues its rapid global growth launching in the US and LATAM markets with the smartclip LATAM acquisition. The…
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The Next Generation of Simulmedia’s TV Advertising Platform Provides Unified Access to Cable, Broadcast, and Streaming Ad Inventory With the sheer volume of television content, channels and consumption at record levels, advertisers from…
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Ad Tech veteran to support expansion in all regions with focus on UK, Australia, Germany, France and Spain Extreme Reach (ER), now together with Adstream as the global leader in creative logistics, announced that it has hired Emma Giles…
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The new agreement enables advertisers in the CPG and retail industries to better understand the impact of TV advertising on consumer shopping decisions Blockgraph, the technology company making the future of privacy-focused, data-driven TV…
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Marketers can now directly upload creative assets to Tatari’s platform and manage them from one central location for air on linear TV or streaming platforms Tatari, the leading data and analytics platform for buying and measuring…
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Global leader in Connected TV ad delivery and measurement begins trading today as Innovid, under the new ticker symbol “CTV” The transaction generated approximately $251 million of proceeds including financing anchored by…
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Cadent, the TV advertising technology company, today announced an expanded partnership with Octillion, the platform as a service company for local and mid-market advertisers, to measure the direct sales impact of clients' advertising based…
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Becomes the First DSP to Support Beachfront’s Linear TV Inventory Viant Technology Inc., a leading people-based advertising software company, and Beachfront, the convergent TV advertising platform, today announced the integration of…
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