LiveRamp Offers the World’s Largest Omnichannel Audience Measurement Graph. Marketers and Advertisers are Set to Benefit with the Company’s Latest …
15 MarTech Pros Share Their Most Valuable Experiences and Insights
Giving It Back to the MarTech Industry Is What We Aim to Achieve with This Article Today… Every smart MarTech …
PeerLogix Expands Team, Prepares for Q4 Growth
PeerLogix, Inc., the established standard for tracking Over-the-Top viewership data on Smart-TV, desktop and mobile, has announced its engagement of …
XUMO, a Leading Disruptor in Free Streaming TV, Releases Growth Metrics for its Popular OTT Service; Adds an Additional 6 Premium Channels to Programming Slate
Viewership Increases by 325 Percent and User Consumption is up 90 Percent; XUMO Signs ELEVEN SPORTS, ATTN:, Endemol Shine Group, …
Dstillery Launches Dscover Maps to Deliver Actionable Geospatial Audience Insights
DscoverMaps is a Geographic Audience Segmentation Tool that Brings Digital Targeting Tactics to Traditional Media Dstillery, the leading applied data …
a4 Partners with Inscape to Deliver Smart TV Insights to Marketers and MVPDs
a4 Is Expanding Its Audience-Based, Multiscreen Advertising Solution with Data Insights from Millions of Smart TVs Altice USA had recently unveiled …
comScore Announces Campaign Ratings to Solve Cross-Platform Video Ad Measurement Challenge
comscore’s New Product Will Offer Unduplicated Campaign Measurement Across Linear TV, Network OTT and Hulu on Desktop, Mobile, and Living …
Swrve 3.0 Can Win You More Moments of Multi-Channel Engagement
Swrve 3.0 Is a Powerful Microtargeting Tool Integrating with Multi-Channel Campaign Workflows to Extend Reach Across Mobile, Web, Email and Streaming …
Revamped Nielsen Total Audience Report Demonstrates a Refined Approach into Audience Behavior
Revamped Nielsen Total Audience Report Utilizes Advancements in Measurement Solutions To Best Reflect What’s Currently Happening With U.S. Consumers Across Both …
Marketing Architects Meets Massive TV Demand with New Hires
Ad Agency Increases Staff by 12% to Support Its Rapid Growth of Tv Advertisers More digital marketers are seeing firsthand …
Location Data and Machine Learning Form the Hilt of New-Age Cross-Screen Advertising Attribution
Walle and McNichols Said That By Taking the Human Element out of the Attribution Model, the Machine Learning-Based Approach Was …
TVadSync Integrates Unacast Data to Give Advertisers Clarity into How TV-to-Digital Cross-Platform Retargeting Drives Customers to Stores
Combination of Smart TV Data and Transparent Location Insights Allows Targeted, Attributable Cross-Screen Media TVadSync, the leader in TV-to-Digital cross-platform …
Blis Defines “Romantic Buyers” Based on Location Data and Contextual Targeting
New Research from Location Data Pioneer Blis Identifies the New Consumer Path to Purchase; Highlights the Transformation of the Path to …
Simpli.fi’s CEO Frost Prioleau Shares Key Takeaways from Cannes Lions 2018
Simpli.fi’s CEO, Frost Prioleau Chats About His Key Takeaways from the Cannes Lions 2018 Cannes Lions: The International Festival of …
The Changing State of Mobile Video Advertising
Are you seeing more video ads show up on your phone when using your favorite apps? You’re not alone. Mobile …
Is it Worth Investing on Video Content for Smaller Screens?
Yes! Brands are Increasing Investments in Online Video Content, Spending Less on Traditional TV Ads StudioNow’s 2018 Pulse of Video …
TechBytes with Walt Horstman, SVP Advanced Media & Advertising, TiVo
Walt Horstman SVP, Advanced Media & Advertising, TiVo In 2018, would you be still paying for TV advertising over digital? …
How AI is Driving a New Era of TV Advertising
In 2007, I was as an Assistant Media Buyer purchasing local television spots for General Motors in a few markets …
Inscape’s Smart TV Data to Integrate with 4C for Exclusive Audience Insights Across Premium Media Inventories
Marketers Can Leverage Inscape’s Smart TV Data in 4C to Target Ads on TV or Social Media to People Who Have …
Programmatic Advertising Best for Audience-Based Buying Campaigns
Latest report by Videology finds cross-screen audience buying and measurement capabilities make Advanced TV the fastest growing advertising platform Videology, …