TV advertising

Update significantly improves the speed of TV planning and buying across 70 percent of all addressable US households. Ampersand, the audience-first TV advertising sales company, announced an automated addressable TV functionality to…
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Cadent Aperture Platform, the largest independent platform for advanced TV advertising, announced a partnership with 605, a leading television measurement and analytics company, to understand the full impact of campaigns and measure…
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With inflation hitting every industry, the B2B environment is tightening its proverbial belt. Cost containment, a pause on spending, pricing adjustments — all these are standard measures companies take to combat rising inflation. Steps one…
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BasisTV+ Suite Offers Addressable TV Advertising with 80 Trackable Metrics and 1000 Targeting Parameters Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and…
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-The findings come as a survey of the Go Addressable group reveal that the industry initiative has helped to enable a monthly average of 53 billion linear advertising minutes. -Go Addressable kicks off its second annual industry…
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Tatari, a leading platform for buying and measuring advertising across both linear and streaming TV, today announced that it has licensed the data from Samba TV, the leading global provider of television technology and omniscreen…
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Scripps Networks is on pace to reach a $100 million run rate in CTV revenue next year, after launching additional streaming channels this fall The E.W. Scripps Company delivered $612 million in revenue and $145 million in segment profit…
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Carrefour Group and Publicis Groupe announce their intention to create a joint-venture to address the booming retail media market in Continental Europe and Latin America. Retail Media is the fastest-growing channel for media spend,…
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Finely Targeted and Highly Measurable CTV and In-Store Omni Campaign Delivers Impressive Results Catalina, a leader in shopper intelligence, and Cadent, the largest independent platform for advanced TV advertising, have jointly been…
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Virtual Product Placement Company Delivers In-Content Video Experiences at Scale for Advertisers Mirriad, the leading in-content advertising company powered by Academy Award-winning AI technology, today announced that the company is a…
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-Investment by Snowflake Ventures expands on existing relationship and aims to increase speed to market of TV's cross-platform and cross-publisher clean room solution -Partnership cements the importance of consumer privacy for the future…
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New relationship offers accuracy and responsiveness for audience-driven multiscreen TV campaigns Ampersand, the audience-first TV advertising sales and technology company, and Blockgraph, the technology company enabling the future of…
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Leading TV buying and measurement platform brings self-serve technology to advertising agencies Tatari, a leading platform for buying and measuring advertising across both linear and streaming TV, announced that its technology platform is…
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Research, in partnership with MediaScience, also reveals that the lean-back TV environment cultivates 1.3x greater purchase intent compared to short-form, small-screen digital mobile Comcast Advertising released a new report titled “TV…
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TV insights platform, 7M Discovery, provides brands with unique, data-driven insight on when they and their industry are discussed on television to enable tactical planning for marketing strategies. Launched today by contextual data…
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-OpenID audience activation across all TV advertising buys and agency buying teams allows campaigns to be measured holistically and gives marketers true cross-platform insights on overall campaign effectiveness -Interoperability with…
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Leading Independent Provider of Ad-Sales Representation to Cable TV Systems Sees Growth in Issues-Related Spending to 63% of Total vs. 47% in Prior Cycles Viamedia Poised to Meet or Exceed Prior Political-Ad Records Despite Impact of…
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The present and future of TV advertising is no longer the same. As television continues to be disrupted by changing viewing preferences and outdated media measurement being unable to keep up, now is the time for marketers to reconsider and…
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The 2019-2020 election cycle saw over $8.5 billion spent on political advertising, which was 108% more than the previous record. This sets the stage for the 2022 midterm elections, as well as many other efforts leading up to it such as…
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TiVo Viewership Data Helps Ensure Industry-Leading Audience Targeting and Reach Across Linear and Streaming Via Simulmedia’s Unique Cross-Channel TV+® Platform Simulmedia, the leader in truly cross-channel TV advertising, announced the…
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