TV advertising

The future is now for advanced TV advertising as video viewership shifts to digital first. While connected TV (CTV) emerges from an advertising standpoint, already there is the opportunity to target more than 200 million people every…
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Over two dozen large-scale attribution studies that confirm audience-driven linear TV impressions drive growth Attribution in TV advertising can be hard to come by, but independent media agency and TV specialist Centriply announced…
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Premium Inventory from DISH TV, SLING TV, National Networks, and U.S. MVPDs, representing 62%+ of all U.S. addressable impressions, now available through a self-service platform. Cadent announced the launch of the first cross-screen…
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Ampersand, the audience-first TV advertising sales and technology company, announced today a data and technology integration with LiveRamp®, the leading data connectivity platform. The integration allows Ampersand to offer advertisers the…
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AnalyticsIQ, a leading marketing and analytics data innovator, is excited to announce that Allison Branton has joined the company as the Head of Advanced TV, responsible for leading all strategic partnerships in order to deliver…
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VAB, the voice of the video advertising industry, released An Insider's Look: Why Agencies and Brand Marketers Are Shifting to Audience-Based TV Buying, an in-depth, 40-plus page report published in collaboration with Spectrum Reach.…
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Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible, announced the appointment of Scott Collins as Executive Vice President, Client Partnerships & Sales Strategy. With…
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Integration Between Comcast Technology Solutions (CTS) and PremiumMedia360 (PM360) lets advertisers easily exchange data, auto-schedule information transfers, and reconcile discrepancies--from purchase order to invoice. Comcast Technology…
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While inclusivity in advertising is undeniably important, if a demographic is poorly represented, it  can backfire and alienate an audience, rather than presenting a brand as forward-thinking and inclusive. This is an issue that is…
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Ampersand, the audience-first TV advertising sales and technology company, has announced that Patty Keenan has joined the company as its Chief People Officer. Keenan's extensive experience in Human Resources includes time at PepsiCo,…
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OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, today announced the launch of the OpenIDSM, a unique identifier that enables the resolution of both linear viewership and…
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Programmatic TV advertising is increasingly becoming popular among TV advertising market trends. Programmatic advertising is the process of purchasing digital advertisements by automatically leveraging algorithms and machines. It…
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Roku to Acquire Nielsen’s Advanced Video Advertising Business, Accelerating Roku’s Launch of Dynamic Ad Insertion for TV Programmers and Marketers Nielsen and Roku Will Expand Traditional TV and TV Streaming Coverage Across Roku’s Platform…
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Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Clever (Identity Management), Canela.TV (TV Advertising), Haptik (E-Commerce and Mobile Commerce),…
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Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Comscore (B2B Data), Meredith Corporation (Marketing intelligence), ENGINE (TV Advertising),…
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Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from TigerGraph (Analytics), DigDev Direct (Email Marketing), Factoreal (Marketing Automation), Bizzabo…
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Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Merkle (Customer Experience Management), Wavefront (TV Advertising), Brilla (Entertainment), Viva…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Cybba, Flipkart, Colling, Comscore, to Taboola. Cybba Announces Launch of New Data Platform…
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Comscore, a trusted partner for planning, transacting and evaluating media, announced that it has signed a new agreement with LightQuest Media, Inc., which is the agency of record for Victory Channel, a national network that is the media…
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Centriply, the search engine for TV audiences, is celebrating the renewal of our sponsorship of the "Friday Fireside" with Rick Howe-The iTV Doctor, for 2021. During this weekly video interview series hosted on thetvoftomorrowshow.com, the…
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