New Research Utilizes Artificial Neural Networks, Harnesses Comscore’s Massive Television Viewing Database to Quantitatively Assess Influencing Factors Affecting Ad Avoidance …
Majority of Advertisers Used Advanced TV Solutions in 2019, New Survey Finds
New Findings From a Survey Conducted by Freewheel and Advertiser Perceptions Reveal That Spend Optimism for Over-The-Top (OTT)/CTV and Addressable …
New Survey Points to Streaming Subscription Fatigue Among US Consumers
More Than Half of U.S. Consumers Unwilling to Pay More Than $20 a Month for Streaming TV Services Majority of …
Cadent Acquires 4INFO, Expands Cross-Screen TV Capabilities for National Advertisers
The Acquisition Enhances Cadent’s Ability to Orchestrate TV Advertising Across Linear, Addressable STB, and OTT/CTV Formats Cadent, the advanced TV …
Establishing Norms for Incremental Lift and Conversions for TV Advertising Across 17 Industries and Providing First-Ever Performance Baselines for Networks and Brands to Transact on TV
iSpot.tv, the market leader for real-time TV ad measurement and attribution, announced the first-ever business-outcome benchmarking system for TV advertising. …
MarTech Interview with Jo Kinsella, Chief Revenue Officer and EVP at TVSquared
"Today, the definition of “TV” means linear and digital video. Since the advertising industry has traditionally operated in silos, it …
Tappx to Develop and Launch the World’s First Programmatic Server-Side Ad Insertion Platform for the Digital TV Advertising Industry with Backing from EU Horizon 2020 Initiative
Tappx to disrupt the global OTT/CTV advertising industry Tappx – a leading AdTech company that delivers global digital advertising …
PlaceIQ and FourthWall Media Partner to Connect TV Advertising with In-Store Visits
Two leading data innovators merge TV viewership and location intelligence to help marketers understand TV attribution and drive customer engagement …
VIZIO Launches Direct Advertising Business
Smart TV Innovator Launches New Business Platform to Give Advertisers a Direct-to-TV Path to Purchase Preferred Premium Inventory and Targeted …
Comcast’s Effectv Appoints Keri Reisbeck As Its First Human Resources Lead
Reisbeck most recently led HR for Comcast Spotlight’s (now Effectv’s) Sales Markets Division Effectv, the advertising sales division of Comcast …
Effectv Introduces Two New Creative Offerings to Bring Added Simplicity and Strategic Cohesiveness to Local TV Advertising
Launch of Mnemonic, a Full-Service Creative Agency, Extends Effectv’s Ability to Offer One-Stop Services for the Buying, Planning and Execution …
EDO and Toyota Partner for Cutting-Edge TV Advertising
New Partnership Harnesses EDO’s Search Engagement Platform and Dataset EDO Inc., the data, measurement and analytics company, announced a new …
Cadent Recognized for Leadership in Addressable TV Advertising
The Gabbcon ABBI Awards Honored Cadent for Innovative Addressable Campaigns and Audience-Based Buying Technology Cadent, the advanced TV platform company, …
GlobalWebIndex Revolutionises Broadcast Ad Campaigns with TV Reach & Frequency
A World First in Bringing Disparate Data Sets Under One Roof for TV Media Planners and Owners GlobalWebIndex, the leading …
Claiming TV’s Space in the Media Ecosystem of the Future
Leaders of the “Big Four” networks declared broadcast isn’t dead, but while they might be a little biased, the data …
Comcast Spotlight Rebrands as Effectv, Launches New Solutions to Drive Better Performance in The New TV Landscape
Announces Two New Products to Bring Greater Addressability to TV Advertising Comcast Spotlight, the advertising sales division of Comcast Cable, …
NinthDecimal-Inscape Partnership Improves TV Measurement and Audience Intelligence Capabilities
NinthDecimal Expands Closed-Loop Planning & Measurement Capabilities Through Inscape Partnership Today, NinthDecimal, the leading omni-channel marketing platform and Inscape, the …
TVSquared and Ampersand Partner for Always-On TV Attribution for Local and National Advertisers
Partnership Brings Data and Transparency to the Market to Drive a New Measurement Standard in TV Advertising TVSquared, a global …
A-Z Glossary For Good TV Marketing – Part 3
Wrapping up my manual of TV Marketing metrics – we kick off with digital and TV worlds merging. P – …
605 Names Brian Katz Vice President of Sales
TV Measurement and Data Analytics Company Adds to Growing Sales Team 605, a next-generation television measurement firm, recently announced the …