AcuityAds Announces Integration With Amazon Publisher Services

AcuityAds Holdings Inc, the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, today announced an integration with Amazon Publisher Services (APS). Through the integration with APS's Transparent Ad Marketplace, advertisers that leverage AcuityAds' technology, including the advertising automation platform, illumin, will gain direct access to high quality inventory including premium publishers from a variety of verticals on…

Pacvue Empowers Campaign Management And Optimization For Amazon DSP

Advertisers can now manage their Amazon DSP (Demand-Side Platform) campaigns using Pacvue’s intelligent automation, reporting, and optimization SAAS tool suite. Pacvue, a leading enterprise platform for brands, sellers, and agencies to manage online retail advertising, today announced support for self-serve advertising via Amazon DSP. Through Pacvue, marketers can now enhance their Amazon Advertising strategy with a full suite of programmatic media. Marketing Technology News: MarTech Interview with Shalin Jain, CEO at…

AWS Announces General Availability of Amazon Lookout for Metrics

Amazon Lookout for Metrics uses machine learning to automatically detect and determine the root cause of anomalies in business metrics DevFactory, Digitata, and Flywire among customers using Amazon Lookout for Metrics Today, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company, announced the general availability of Amazon Lookout for Metrics, a new fully managed service that detects anomalies in metrics and helps determine their root cause. Amazon Lookout for Metrics helps customers monitor the most important…

Amazon and Red Hat Announce General Availability of Red Hat OpenShift Service on AWS (ROSA)

New managed service makes it easier to build, scale, and manage Red Hat OpenShift Kubernetes clusters on AWS Accenture, Cognizant, and Persistent Systems among customers and partners using ROSA Today, Amazon Web Services, Inc. (AWS), an Amazon.com company and Red Hat, the world’s leading provider of enterprise open source solutions, announced the general availability of Red Hat OpenShift Service on AWS (ROSA), a new managed service available via the AWS Console that makes it easier for Red Hat OpenShift…

Garmin Announces Integration of Amazon’s Alexa Custom Assistant Technology into Automotive OEM infotainment Systems

Garmin is first Tier 1 automotive supplier to integrate Alexa’s advanced AI technology in its infotainment solutions, allowing OEMs to build their own intelligent assistants Garmin® International, Inc., a unit of Garmin Ltd., expanded its strategic relationship with Amazon today with the integration of Alexa Custom Assistant into Garmin’s in-vehicle infotainment systems. Alexa Custom Assistant is a comprehensive solution that allows automakers to access Alexa’s advanced AI to create their own…

Tinuiti Deepens Amazon Market Leadership with Acquisition of Ortega Group

With the addition of the Seattle-based agency, Tinuiti now stands alone in its ability to pull every possible growth lever for a brand on Amazon Tinuiti, the largest independent performance marketing firm across the Triopoly of Amazon, Google and Facebook, today announced the acquisition of Amazon-specialist agency, Ortega Group. The Seattle-based firm of former-Amazonians specializes in strategic account management and operational services for brands like Gerber, Grande Cosmetics, Nulo Pet Food, and Pantone. Marketing…

Amazon Advertising Demand Side Platform DSP UK Based Business Clear Ads Launches Podcast

The Amazon advertising demand-side platform DSP business, Clear Ads, is bringing its expertise to its podcast show "Highway to Sell." With new episodes every two weeks, the show is focused on helping sellers and e-commerce businesses navigate Amazon advertising. Clear Ads, the UK's pre-eminent Amazon advertising demand side platform (DSP) business, has recently announced the launch of its podcast, "Highway to Sell." The show has already covered topics of interest, including recommending a strategy for bidding and keyword…

Pypestream ‘Customer Engagement Center’ On AWS Automates All Customer Interactions, Reduces Significant Volume To Call Centers And Escalates…

Top Brands like ADT, Gillette, Royal Caribbean, Sling TV, and TriWest Go Digital with Pypestream’s Conversational AI Platform Consumers have gone “all-digital” at an accelerated pace. They communicate through text, buy products in apps, and manage their accounts online. Entire industries are transforming how they engage with customers for this very reason, and brands are racing towards digital automation to meet these on-demand customer needs. Pypestream is at the forefront of this race, and today the company is…

42% More Brands Are Selling on Amazon Now Than Before COVID-19, According to Feedvisor Brand Survey

Feedvisor, the AI-powered optimization and intelligence platform for brands and large sellers on Amazon, announced the results of its third annual brand survey, which analyzed over 1,000 U.S. brands and their unique relationships with Amazon and e-marketplaces. The 2021 report, "Brands, Amazon, and the Rise of E-Marketplaces,” documents brands’ advertising and media strategies, plans for expansion, the pandemic’s impact on their businesses, as well as specific areas of challenges and opportunities. Brands see the…

Ideoclick Extends Strategic Ecommerce Expertise Beyond Amazon to Include Leading Advertising Platforms Instacart, Walmart and Target

Single vendor solution now supports Amazon, Instacart, Walmart and Target for cohesive cross-platform online advertising strategies Ideoclick, Inc., the provider of the industry's leading e-commerce optimization platform, announced its strategic e-commerce expertise now extends beyond Amazon to include leading advertising platforms Instacart, Walmart and Target. The move will provide Ideoclick's customers with a single vendor advertising management solution and comprehensive, API-driven-view of digital performance across…

Connected TV (CTV) App-Ads.txt Adoption Report, FY 2020: 80% of Roku & 62% of Amazon Fire TV top 500 Apps Have app-ads.txt

80% of the top 500 Roku apps and 62% of the top 500 Fire TV apps had app-ads.txt by the end of 2020 (top apps based on number of programmatic ads sold, as measured by Pixalate) Pixalate, a global ad fraud intelligence and marketing compliance platform, released the industry's first Connected TV App-Ads.txt Reports for Roku Apps and Amazon Fire TV Apps, reviewing app-ads.txt adoption trends in 2020. The reports analyze the state of app-ads.txt adoption among Connected TV (CTV) apps in the Roku and Amazon Fire TV Channel…

HiConversion Introduces Recommend, Shopify’s First Personalized Product Discovery Solution Powered by Amazon Personalize

HiConversion Recommend enables Shopify merchants to deliver personalized product recommendations leveraging HiConversion’s integrated real-time buying signals, audience segments, and product metadata to recommend the most relevant items, based on the same machine learning technology used to recommend products on Amazon.com HiConversion, the eCommerce Intelligence platform, launches HiConversion Recommend to help Shopify merchants deliver session-based personalized product recommendations, designed to generate new revenue…

CommerceIQ Closes 2nd Year of Triple-Digit Growth Fueled by Growth of Amazon Advertising

Ecommerce Channel Optimization Company Bolsters Leadership Team with Former Kantar EVP and Nestle, Colgate Palmolive Brand Exec as VP of Customer Success & Professional Services CommerceIQ, a leader in Ecommerce Channel Optimization, announced it has achieved two consecutive years of triple-digit revenue growth with 2.6x year-over-year revenue increase in 2020, and appointed a new VP of Customer Success & Professional Services, Jonathan Young, to its leadership team. Young’s appointment strengthens CommerceIQ’s team…

Affiliate Frenemy Amazon Tests the Loyalty of Its Faithful Partners

It’s been a love-hate sort of year in the world’s relationship with Amazon. Love: because seamless and dependable e-commerce has been a godsend during lockdown. Amazon’s search engine is the world’s third most popular after Google and YouTube, so yes, we clearly find it useful. And hate: for all sorts of reasons, from Jeff Bezos making $13bn in a day at the height of a global crisis, to Amazon’s punishing effect on legions of bricks-and-mortar retailers. Affiliate publishers are as torn as any of us. On the one hand,…

Kritter Enables Retailers to Build Their Own Amazon-Like DSP

In 2020, total worldwide retail sales declined by 3.0%, to $23.9 trillion, amidst the recessionary conditions set worldwide. At the same time, worldwide retail eCommerce sales grew 27.6% for the year, for a total of $4.280 trillion, source - eMarketer This means that the pandemic has expedited the digitization for individuals as well as enterprises. All major brick and mortar retailers strengthen their online presence to avoid losing their customers who are now choosing the convenience and choices available to them by the…

Report: 51% of Amazon Sellers Announce Higher 2020 Sales Due to COVID-19

In its annual survey of nearly 5,000 Amazon entrepreneurs, brands, and businesses, Jungle Scout explores the challenges, strategies, and ecommerce investments of Amazon sellers in 2021 Jungle Scout, the leading all-in-one platform for Amazon sellers, released the results of its survey of nearly 5,000 entrepreneurs, brands, and businesses on Amazon. The 2021 State of the Amazon Seller Report reveals that more than half of Amazon sellers saw increased sales in 2020 during and because of COVID-19. Amazon's net sales…

Talkdesk Broadens Machine Learning Capabilities With Amazon Web Services Contact Center Intelligence

Talkdesk collaboration with AWS CCI boosts artificial intelligence integration and customer experience personalization Talkdesk is expanding its machine learning offering through AWS CCI to include a wider range of machine learning-driven options and capabilities Talkdesk customers gain a new level of flexibility to augment product capabilities Talkdesk is enriching Talkdesk Agent Assist and Talkdesk Speech Analytics products by leveraging Amazon Transcribe Talkdesk, Inc., the cloud contact center for…

Bancard Offers Payments in Local Currency for Amazon Prime Video Customers in Paraguay

Amazon Prime Video is now available to Paraguayan customers with monthly memberships that can be paid in Guaranies through Bancard Bancard announced that they have enabled payment with cards in local currency for all Paraguayan customers who subscribe to Amazon Prime Video. Amazon Prime Video offers an extensive catalog of original series, films, documentaries and, children's content with both subtitles and dubbing in Spanish. Local customers with a Prime Video subscription will now be able to pay in Guaranies through…

Amazon Prime Video versus Netflix: Understanding The Two Streaming Service Providers

Founded way back in 1997, Netflix is clearly the veteran and arguably the most popular online streaming service. Now, after two decades, there are plenty of online streaming services competing against the streaming giant. One of those services is Amazon Prime Video. However, Amazon’s Prime Video is more than just a streaming service. Let’s see what are the differences between the two online streaming service providers. Video Format Netflix’s subscription model offers three format viewing experience. It offers Basic (480p),…

4me Includes Amazon Chime for Remote Teams

Amazon Chime, a communications service from Amazon Web Services (AWS), is now available in the 4me service to make it easier for support specialists working from home to collaborate with their colleagues.  This makes it possible for specialists who are working on a request or task to quickly start a video call with another member of their team without first having to leave 4me. Marketing Technology News: The Definitive Guide to Instagram Hashtag Strategy Specialists who are working from home because of the COVID-19…