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Perch Announces $123.5 Million in New Financing to Acquire Top Performing Amazon Marketplace Products and Companies

Company sees growing opportunity in Amazon Marketplace products and companies; raises capital to accelerate its rate of acquisitions and expand its platform Perch, a technology-driven commerce company that acquires and operates top Amazon Marketplace businesses with winning products in their respective categories, announced that it has closed $123.5M in new financing. This brings the Company's total funding to date to over $130 Million. The round was led by Spark Capital and includes past investor Tectonic Ventures, with…

Study: Average Product Prices Higher in Run Up to Amazon Prime Day

Incubeta, the independent digital marketing services group, released the findings and insights on how products performed during Amazon Prime Day. Using its Amazon dashboard Incubeta found the average product price to be just 0.5% higher in the day following Prime Day and 5% lower compared to the days leading up to the discounted event on the 13th and 14th October. As 75% of consumers start their shopping journey using the Amazon search box, there's a huge opportunity for retailers and brands to prosper as the shift to…

Chatbot & Nano Influencer Service Launches to Help Amazon E-commerce Sellers

The recently launched The Chat Agency provides e-commerce sellers with Facebook Messenger chatbot and social media nano influencer marketing services. The company's services are designed to achieve online sellers' most important business objectives by increasing brand awareness, product sales, and rankings. The newly launched company was created to solve some important issues the founders had run into from their own experiences. "We noticed our listings were losing rank for competitive and valuable keywords. We knew we…

VidMob Appoints Executives From CAA And Amazon To Join Global Sales And Partnerships

Former SVP of CAA Brand Consulting Jeff Filiberto Hired as Head of Marketing Transformation Practice and Beauty Industry Executive Susan Naci Named Beauty & Luxury Lead VidMob, the leading platform for intelligent creative, announced that Jeff Filiberto will join the company in a newly created role—Head of Marketing Transformation Practice. In this position, Filiberto will develop and helm the company's strategic consulting practice to help enterprise brands improve their creative operations and marketing results by…

Animoto Launches Video Advertising Solution for Amazon Advertising Sponsored Brands and OTT Video

Animoto helps sellers and vendors create high quality video content at scale Animoto, the company that makes it easy for anyone to create videos, has optimized its platform for creating high-performant Amazon Advertising video ads. Animoto now offers templates, created for Amazon Advertising campaigns, with regularly updated best practices and moderation guidelines to meet Amazon Advertising's requirements. For millions of small and medium sized businesses this means a one-stop shop to create videos customized for Amazon…

Shine launches Quick Start for Adobe Experience Manager (AEM) OpenCloud on Amazon Web Services (AWS)

Major banks deploy AEM on AWS in half the time with open-source libraries Shine Solutions Group Pty Ltd, an enterprise cloud and digital platform solutions developer, announced the launch of a new AWS Quick Start for AEM OpenCloud. Already implemented by two of Australia's four largest retail banks, ANZ and NAB, the AEM OpenCloud Quick Start allows organizations to deploy and manage mission-critical AEM websites quickly and easily, with increased agility, scalability, and cost-efficiency. According to Shine CTO Luke…

Eye Square Launches Amazon Ad Testing Platform

Eye Square, a Berlin-based market research agency renowned for its analysis of implicit customer reactions and innovative ad testing solutions, announced the launch of its Amazon Ad Testing Platform. The new solution allows advertisers to evaluate the design, content, and placement of ads on Amazon.com in their natural environment. Amazon’s advertising business has grown significantly in the first half of 2020, as the COVID-19 pandemic has led to increased demand for online shopping. According to Digiday, Amazon’s ad…

Amazon PPC Software Lets Amazon FBA Sellers Optimize their PPC Campaigns with Ease

Sponsored Profit is now making lives easier for Amazon FBA sellers with its highly effective Amazon PPC software. This popular online platform offers tools and training tailor-made for Amazon sellers A popular online PPC platform for Amazon sellers, Sponsored Profit is now making waves in the business community by helping its clients build profitable Amazon businesses with PPC. Its proven Amazon PPC strategy has already delivered excellent results. The tried-and-tested system created by Sponsored Profit helps Amazon…

Helium 10 Acquires Prestozon to Help Amazon Sellers Supercharge Their Advertising Efforts

Helium 10 has acquired Prestozon to bolster its Amazon Advertising technology and to help Amazon sellers and growing brands take advantage of Amazon's booming advertising platform. Prestozon brings its industry-leading advertising optimization algorithms and talented team to Helium 10's an all-in-one Amazon software platform. Together, Helium 10 and Prestozon will combine their data to help sellers better understand their organic and paid efforts. Over the next few months, Helium 10 will be working to continually…

Amazon Advertising Bid Management Strategy

Gen3 Marketing’s management team is excited to introduce an expansion to its PPC management service, now featuring Amazon Advertising campaign management. The company’s recent acquisition of ThePerformanceCompany.com included the addition of Amazon Advertising professionals with the experience to help develop a best-in-class proprietary bid management tool, allowing the agency to expand its service offering to Amazon Advertising campaigns. Marketing Technology News: InMarket Acquires Assets from NinthDecimal, Creating the…

Amazon Sponsored Ads Company PPC Entourage Offers Free Amazon Ads Campaign Strategies Playbook Series

PPC Entourage is an Amazon Sponsored Ads company that efficiently optimizes and expands Amazon sponsored product campaigns to increase sales and profits so online sellers can focus on growing their Amazon business. The company is pleased to inform sellers that it is offering its popular Amazon AdsPlaybook Series for free on its website. "Our company goal is to help online sellers build powerful brands and then turn those powerful brands into household names," says company founder, Mike Zagare. A serial entrepreneur…

Howard University and Amazon Studios Announce Continuation of Howard Entertainment Program

Howard University and Amazon Studios announced a second year of the Howard Entertainment program, an experience designed to diversify the entertainment industry by creating a pipeline for African-American students and other underrepresented populations to train and study alongside entertainment executives. Applications will open Monday, Sept. 28, with the program set to restart in January 2021, with increased slots available for current Howard students. "The continuation of Howard Entertainment is a testament to the…

Amazon Announces Next-Generation Fire TV Stick, Fire TV Stick Lite, and Redesigned User Experience

Best-selling Fire TV Stick is now 50% more powerful with HDR and Dolby Atmos support—also includes Alexa Voice Remote with AV device controls Fire TV Stick Lite is our most affordable Fire TV device ever—features full-HD streaming, HDR support, and Alexa Voice Remote Lite Redesigned Fire TV experience provides new content-discovery features, enhanced Alexa voice integration, and user profiles for personalized recommendations With more than 100 million devices sold globally, Fire TV customers are streaming billions…

Marketplace Clicks Selected for the Amazon Advertising Find-a-Partner Directory

Marketplace Clicks, advertising specialists for brands selling products on Amazon, announced it has been included in Amazon Advertising's find-a-partner directory. The directory includes agencies that have demonstrated a high level of engagement and proficiency with Amazon Advertising products. Marketplace Clicks is one of 50 agencies that have been named to the directory. "We are honored to be listed in the directory," said Mike Ziegler, President of Marketplace Clicks. "When we started this agency, our founding…

New Optimizely and Amazon Personalize Integration Provides More Opportunities to Customize Experiences at Every Digital Touchpoint

With experimentation and Amazon Personalize, customers can drive greater customer engagement and revenue Optimizely, the leader in progressive delivery and experimentation, announced the launch of Optimizely for Amazon Personalize, a machine learning (ML) service from Amazon Web Services (AWS) that makes it easy for companies to create personalized recommendations for their customers at every digital touchpoint. The new integration will enable customers to use experimentation to determine the most effective machine…

Amazon Advertising Demand Side Platform Agency Clear Ads Dominates DSP Business UK

George Meressa is a leading paid-advertising expert and founder of Clear Ads, an Amazon Advertising Demand Side Platform (DSP) agency currently dominating DSP business in the UK. Specializing in the field since 2009, Clear Ads has extensive knowledge in diverse industries, bringing an unmatched skillset to Amazon Advertising Management. As part of an extensive rebrand, Amazon brought together its advertising capabilities (inclusive of AMS, AAP, and AMG) under the new umbrella term, Amazon Advertising. Amazon Advertising…

NexTech AR Acquires Fast-Growing Profitable Amazon eCommerce Launch Platform

Software Platform Positioned to Profit from Exponential Growth in eCommerce and Augmented Reality NexTech AR Solutions (NexTech), an emerging leader in augmented reality for eCommerce, AR learning applications, AR-enhanced video conferencing and virtual events, is pleased to announce that it has acquired fast-growing eCommerce software platform Next Level Ninjas. Next Level Ninjas matches brands and product testers on it’s VIP Product Testers site, helping brands gain business momentum. The platform works across multiple…

Amazon Music and Twitch Partner to Combine Live Streaming With On-Demand Listening

For the first time, artists across the globe will be able to connect live with Amazon Music’s more than 55 million customers through Twitch, providing music fans with the best live in-app experience possible, and further engagement with an artist’s recorded catalog Amazon Music and Twitch have partnered to announce the incorporation of Twitch’s live streaming functionality into the Amazon Music app, enabling fans to engage with artists in brand-new ways and move seamlessly between live streams and recorded music.…

Medigus to Enter Online Brands Marketing on Amazon Marketplace

Medigus Ltd., a technology company developing minimally invasive tools and an innovator in direct visualization technology, announced its entry into e-commerce business by signing a non-binding letter of intent to acquire a controlling interest in Smart Repair Pro, Inc. and Purex, Inc., two data-driven e-commerce companies, operating on the Amazon Marketplace. According to the LOI, Medigus will hold 50.01% of the issued and outstanding share capital of each of the companies, acquired through a combination of a cash…

Amazon PPC Tools, Training & Software Company Offers Course on Advertising Strategies for Sponsored Products

Sponsored Profit offers a simple Amazon PPC strategy and software solution for FBA sellers. The company provides tools, training and a supportive community to help sellers manage Amazon ads confidently and profitably to build a thriving business Sponsored Profit, an Amazon PPC strategy company, provides Amazon FBA sellers with everything needed to manage Sponsored Products campaigns quickly, confidently and profitably. Members will have access to tools, straightforward training and a supportive online community, all in…