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Sendoso Launches New Features that Help Revenue-Driving Teams Reach Customers and Support Small Businesses

Sendoso, the leading Sending Platform that helps companies stand out by giving them new ways to engage with customers throughout the buyer's journey, recently unveiled Address Confirmation and Sendoso Choice; two recently launched Sending Platform features that enable revenue-driving teams to reach their customers anywhere they are, while supporting small businesses everywhere. Since March of this year, Sendoso has contributed nearly half a million to restaurants and small businesses via Sendoso Direct and Sendoso Choice,…

TechBytes with Tom Craig, CTO at Resonate

Technology is a continuum, and you need to be learning new systems all the time. Hi, Tom. Tell us about your journey in technology and how you started at Resonate. My entire career has been built on leveraging data and technology to scale global platforms for Marketing and Advertising, and that journey began well before today’s digital capabilities. Back in the ‘90s, in the early days of my career, I focused on implementing more-advanced customer targeting for telecoms via channels like direct mail and…

A Rethink of Market Intelligence: Introducing 6Pages

6Pages, just launched out of beta, is a specialized market-intelligence service focused on far-reaching market shifts in business & technology 6Pages announces today the general release of its market-intelligence service out of beta. The subscription service offers briefs on far-reaching market shifts in business and technology. 6Pages systematically scans thousands of market events using a combination of technology and human curation, surfacing and connecting signals of change, and running consulting-style sprints to…

Former Amazon Executive Stefan Haney Joins CANOPY Management

CANOPY Management announced the addition of Stefan Haney to their leadership team. Haney previously served at Amazon for over a decade in Director roles leading Seller Strategy and Consumer Shopping Experience. In these roles, he grew global and domestic sales by designing and leading systems that improved seller success and launched new shopping innovations. Haney will leverage his experience to expand and reinforce existing and forthcoming strategies of CANOPY Management, a full-service marketing agency and the force…

Amazon Marketplace Leaders Buy Box Experts and Egility Announce Acquisition

New company will provide unparalleled performance marketing services to brands on Amazon Two leaders in the Amazon performance marketing agency space, Buy Box Experts (Lindon, UT) and Egility (Pleasant Grove, UT), announce the completion of an acquisition that will provide an unprecedented level of expertise to brands looking to control and grow on the Amazon Marketplace. Buy Box Experts will continue to be headquartered in Lindon, Utah.Joseph Hansen, CEO of Buy Box Experts, will continue to lead the newly combined…

Majority Of Consumers Feel That Brands’ COVID-19 Communication Was Aligned With Their Preferences But Are Ready To Move On To New Topics

New International Survey From Mitto Reveals Lessons Learned From Brand Communication During COVID-19 Crisis Mitto, a leading provider of global omnichannel communications solutions, announced the results of its survey around consumer attitudes and preferences towards brands’ communications with them during the COVID-19 pandemic. Overall the results indicate that consumers appreciated hearing more frequently from brands during the pandemic and believe brands have communicated with the right tone and content, but fatigue has…

CANOPY Management Acquires Leading PPC Analytics Firm

CANOPY Management announced the acquisition of PPC Scope, the leading Amazon Sponsored Products (PPC) advertising analytics and optimization platform. CANOPY Management will absorb PPC Scope's employees and intellectual property. The firm also announced the hiring of a team of new employees who will focus on expanding the PPC Scope platform. Marketing Technology News: Vestorly’s Software Powers FMG Suite’s AI-Driven Content Engine "PPC Scope is the original PPC tool. It was the first dedicated ad platform for…

Amazon Sellers Find New Way to Display Products and Raise Sales

Meeting the needs of Amazon small business owners, the professional photographers at Studio Dejavu are offering infographic images of products. These images boost sales and stimulate customers with high visibility and quality shots Studio Dejavu is an Amazon Product Photography specialist. Using a combination of technique, lighting and above-average equipment, Studio Dejavu is able to create idealized shots that bring Amazon products to life and increase sales. Studio Dejavu is now expanding their operations and offerings…

Can Direct-to-Consumer Brands Successfully Shift from Online to Offline Retail?

New Findings Reveal How DTC Darlings Are Breaking Into Brick-and-Mortar, says Blis author Direct-to-consumer (DTC) brands have been steadily picking up steam, with a particular appeal to a digitally native generation of buyers accustomed to fast, easy-to-use and personalized experiences. Between clothing, accessories, or even luggage and mattresses, DTC brands are hitting the market hard, utilizing marketing strategies that excite consumers and make shopping experiences new and convenient. These digital-first brands…

Why COVID-19 Is Putting Pressure on E-Commerce Teams to Perform

In the three months since the Coronavirus began, online retailers and brand sites have seen an increase of 8.8% in online shoppers and 52% in total sales compared to 2019. As social distancing becomes the new norm for an uncertain amount of time, consumers have already started shifting their shopping habits online to help protect themselves and their communities. Under heightened stress, brands and retailers need to ensure consumers can find the right product with ease and speed. Major retailers and governments are…

Amazon DSP Partner Helps Sellers Acquire Sales from Amazon Competitors

ClearAds is an expert Amazon DSP partner with strategic methods used to help clients increase their Amazon sales. The company has recently shared a new method it is utilizing that will help sellers acquire sales from their Amazon competitors ClearAds, a London-based paid advertising management agency, has positioned itself as an expert Amazon DSP partner for Amazon sellers. ClearAds founder, George Meressa, recently discussed a new method the company is carrying out for its clients that results in acquiring more sales…

CPG Firms Can Build Custom “eCommerce Dream Teams” with New Solutions from BOLD Strategies

New Model Offers End-to-End Services to Companies Seeking to Accelerate Growth BOLD Strategies, Inc. ("BOLD"), formerly known as BOLD Retail, has relaunched and expanded their portfolio of services. The company will be the first to offer small to mid-sized consumer packaged goods (CPG) companies the unique opportunity to customize and rent a complete eCommerce department that can support DTC, marketplace selling, eCommerce acquisition, and fulfillment. A complete eCommerce department for your growing brand…

New Survey from Convey Reveals How Consumers Shop and What they Expect During COVID-19 Pandemic

Shoppers are patient with stock shortages and delivery delays, but clear communication from retailers is required Convey Inc., the leading provider of Delivery Experience Management (DEM) software, announced key findings from a new consumer study that looks at changing shopping behaviors and expectations in light of the COVID-19 pandemic. Marketing Technology News: SurveyMonkey Ranked No. 2 on G2 Best Software Companies in 2020 The survey of more than 1,000 consumers found that more than 4 in 10 shoppers (42%) admitted to…

Profitero Announces New Leadership and New Funding to Fuel Its Next Stage of Growth

Profitero, a leading global enterprise eCommerce SaaS analytics platform, announced a new executive leadership team and raised $20 million to fuel its next stage of growth. Bryan Wiener, a 25-year digital marketing and SaaS industry veteran, has joined as Chief Executive Officer. Sarah Hofstetter, an award-winning marketing executive and current member of the board of directors for Campbell Soup Company, has joined as President. Sandor Palfy, former CTO of LogMeIn, has joined as Chief Technology Officer. For the past…

Helium 10 Announces $1 Million Business Assistance Fund to Support E-Commerce Sellers on Amazon

In response to the COVID-19 crisis, Helium 10 has set aside $1 million of business assistance in the form of discounted subscriptions to help qualified sellers with re-investment and expansion of their businesses during this uncertain time. Existing Helium 10 customers who qualify for assistance will receive 80% off regular subscription fees. In this effort to spur continued e-commerce growth and empowerment of entrepreneurs, new customers will also get an immediate 80% off their first month with Helium 10. Marketing…

Tinuiti Hires Digital Innovator Obele Brown-West as Executive Vice President of Media

Agency Recruits Industry Veteran to Lead Practice in Advancing Thought Leadership and Connecting the Dots Between Channel Experts to Drive Client Success Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, announced that it has hired Obele Brown-West as executive vice president of media. Brown-West will oversee the agency’s media team to crystallize the connection between service lines and propel client growth. Marketing Technology News: Identity Automation…

Interview with Udayan Bose, Founder and CEO at NetElixir

Tell us about your role at the company and how you started here. I founded the company in 2004 to help retailers win new online shoppers through data-driven Search Marketing. What opportunities and challenges did you and/or the company identify at the start and have things worked out as planned? We have been focusing on three trends. The first is Voice search, which is changing search from being keyword led to context led. The second is the application of AI by Google and other ad platforms and marketplaces, which is…

CommerceIQ Launches Growth Navigator, a Fully Managed Service Enabling Consumer Brands to Service Unprecedented Ecommerce Demand Resulting…

400% Increase in Ecommerce Growth Rate Causing Widespread Demand Shocks Across Sales, Supply Chain, Operations, and Marketing for Consumer Brands Selling on Amazon; Driving the Need for Automation Machine Learning and Automation Pioneer Powering Bayer Healthcare, Hamilton Beach, Hill’s Pet Nutrition, Kellogg’s, Kimberly Clark and Mars Wrigley, Inc. Enables Consumer Brands Selling on Amazon to Successfully Address Out of Stock, Assortment, Advertising and Third-Party Challenges CommerceIQ, the leader in Ecommerce Revenue…

Perch Raises $8 Million to Acquire Top Performing ‘Fulfillment by Amazon’ Products and Companies

Spark Capital leads raise as Perch creates new model of consumer products company Perch, a technology-driven commerce company that acquires and operates top Amazon FBA (fulfillment by Amazon) businesses with winning products in their respective categories, today announced that it has closed $8 million in funding. The round was led by Spark Capital with participation from Tectonic Ventures. Perch will use the funds to acquire category-leading products, build out its core team, and further invest in technology and…

The COVID Pandemic Will Contribute Significantly to the $542 Billion Couriers and Messengers’ Market

The Business Research Company offers “Couriers And Messengers Market By Type (Domestic Couriers Market, International Couriers Market) Type Of Coverage (Couriers And Express Delivery Services, Local Messengers And Local Delivery) End-User (B2B, B2C, Others), And Region | Global Forecast To 2023” from its research database. The unprecedented outbreak of corona virus is boosting the couriers and messengers’ market globally. The virus, which originated in the Wuhan Province of China, later spread across the world. With…