More of an FYI, already into Amazon Prime Day 2019, we are on the eve of what has grown to …
Retailers Can Dominate Amazon Prime Day With Lightning-Quick and Live-Time Campaign Results
Amazon Prime Day is nearly here, and with it, one of the biggest e-commerce days of the year for thousands …
3 Ways B2B E-Commerce Marketing is Winning over B2C
Despite its best efforts and well-paid sales staff, the B2B e-commerce marketing and purchasing experience has always underwhelmed compared to …
Saviynt Announces Support for Amazon EventBridge
New capability will allow Saviynt customers to maintain continuous compliance via automation, enhanced security and reliability Saviynt, a trusted and …
TechBytes with Keith Anderson, SVP of Strategy and Insights at Profitero
Tell us about your role and the team/technology you handle at Profitero. As the SVP of Strategy at Profitero, I …
MarTech Interview with Jason Wulfsohn, Co-Founder and COO at AUDIENCEX
"To create a cohesive omnichannel campaign, marketers must be able to optimize across channels, including the walled gardens." Tell us …
Voice Assistants Land Brands in Uncharted Creative Territory
Branding on audio assistants is in its infancy, but brands should prepare for a new audio-focused world Voice assistants and …
Amazon Introduces Counter in the U.S. – Where Customers Can Pick Up Their Package and Shop Too
Available today at more than a hundred Rite Aid stores in the U.S., and growing to over 1,500 by year’s …
New Study From Wunderman Thompson Commerce Reveals Amazon Lacks Loyalty Among Gen Z
Over a Third of Consumer Spending Goes to Amazon, but Young Shoppers Are Not Sold on the Benefits of the …
Amazon Display Ads Shown To Drive Sales In Channels Other Than Amazon
Analysis from Analytic Partners shows omnichannel impact of marketing tactics 70% to 90% of the impact of Amazon display ads …
Franklin Sports Selects CommerceIQ To Empower Their E-Commerce Team To Manage Amazon Holistically
CommerceIQ aggregates Amazon Vendor Central, Amazon Retail Analytics – Premium (ARAP), Amazon Marketing Services (AMS), and competitor and retail data …
The Rising Risk of Social Media-Enabled Cyber Crime to the Enterprise and How to Defend Against It
Last year, Bromium and Dr. Mike McGuire, Senior Lecturer of Criminology at the University of Surrey in the UK, conducted …
MarTech Interview with Michael Scharff, Chief Executive Officer, Evolv
"The web and the mobile phone are unforgiving environments. If your customer experience isn’t delivering what the customer is looking …
Accelerated Growth Sees Amazon Crowned 2019’s BrandZ Top 100 Most Valuable Global Brand
Consumer Technology Brands Pass the $1 Trillion Brand Value Mark With little sign of a slowdown in growth, Amazon has …
A Hitchhiker’s Guide to The Changing Rules Of Retail and Analytics
Amid the Evolving Marketplace, Bain & Company Has Identified Five Models That Are Likely to Thrive in the Future of …
How Retailers Can Win over Shoppers This Summer?
Recent retail results have seen many consumers reluctant to spend. For an industry that continues to go through immense change, …
Amazon Launches Support for Traditional Chinese Books on Kindle
Readers Around the World Can Now Enjoy a Growing Selection of More Than 20,000 Traditional Chinese Language Books with the …
How Can AI Boost Your Email Personalization Performance?
A flurry of economic reports confirm that shoppers are still spending, and brands have a bountiful supply of goods and …
Boomerang Commerce Rebrands as CommerceIQ™ After the Acquisition of its Retail Analytics Platform by Lowe’s
Following the announcement that Lowe’s Companies Inc. has acquired the Retail Analytics platform of Boomerang Commerce, Inc., Boomerang has announced …
TechBytes with Mykolas Rambus, General Manager at Equifax
Tell us about your role at Equifax and the team/technology that you handle? The group I look after at Equifax …