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‘Sellerly’ by SEMrush Releases a New Tool for Amazon Listing Protection

SEMrush, a leading developer of digital marketing tools, announced the release of its second product in Sellerly toolkit created for Amazon sellers – Listing Protection Tool. This new tool for Amazon listings protection is designed to notify sellers about dangerous changes in the ranking of their listings and it is a next step in building a comprehensive toolkit for Amazon sellers. "Sellerly was the first step to the new market for our team. But we have much more to offer. We are now launching a new tool in Sellerly…

Amazon PPC Management Agency, Signalytics, Is Offering Its Software Services to Increase Conversion Rates

Amazon PPC Management Agency Increases Conversion Rate for FBA Sellers Signalytics, an Amazon PPC management agency, is increasing conversion rates for FBA sellers with its software service that provides e-commerce sellers with keyword ranking and advertising optimization. Since Amazon ranking is one of the most important factors in optimizing conversion rates and achieving successful selling on Amazon, the company works to discover what opportunities products can use for ranking dominance (PFR). "Our mission is to…

Leading Amazon Agency Orca Pacific Announces Intent to Merge with MightyHive

We are thrilled to announce that Orca Pacific, the leading full-service Amazon agency and consultancy, intends to merge with MightyHive. The deal builds on S4Capital’s existing Amazon relationship, equipping teams with an end-to-end eCommerce offering, bridging the gap between media, creative, and measurement to deliver additional expertise and services capabilities across the group. With COVID-19 accelerating digital transformation trends and eCommerce sales expected to grow 18% in 2020 (eMarketer), Amazon will play an…

Feedvisor Launches Next-Generation, AI-Powered Platform for Brands and Sellers Advertising on Amazon

The company unveiled its expanded, machine-learning advertising platform with new features to help businesses maximize ROI and gain a competitive advantage on Amazon Feedvisor, the AI-powered optimization and intelligence platform for brands and sellers on Amazon, Walmart, and e-marketplaces, announced a dramatic expansion to its industry-leading advertising solution. The company released its next-generation, “AI-first” Advertising Optimization and Intelligence platform, featuring advanced technology and robust, new…

Thryv, Inc. Brings Voice-Activated Searches to Its Yellow Pages App on Mobile Devices

Thryv, Inc., the provider of Thryv® software and parent company of The Real Yellow Pages, announced a collaboration with Amazon to enable customers to connect with the Yellow Pages app on their mobile device, simply by asking Alexa. To get started, customers who make requests via the Alexa app, Alexa built-in phones or Alexa mobile accessories such as Echo Buds can say, “Alexa, open Yellow Pages.” They can also say, “Alexa, ask Yellow Pages to look for the nearest gas station,” or even ask Alexa to use Yellow Pages to…

ChannelAdvisor Announces Enhancements to Help Drive Ad Spend Efficiency on Amazon

New features include automated Ad Performance Rules, UX improvements, new First-Party (1P) connections, and global marketplace integrations ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced advanced automation capabilities designed to improve ad spend efficiency for advertisers on Amazon. The expanded support for brands and retailers seeking greater product visibility on Amazon can make it easier to manage underperforming…

Former Nike and Amazon Executives Weigh in on the $17 Billion Digital Human Opportunity

According to insight from Trends Exchange and UneeQ, the 2020s will see a hundred-fold increase in the commercial use of digital humans to answer customer service inquiries, deliver news and information, and create entertaining content. Adroit Market Research reports the global conversational AI platform market size is anticipated to grow from $4 billion in 2019 to $17 billion by 2025. Conversational AI encompasses many technologies including voice assistants, customer service chatbots, and digital humans.…

Amazon Online Shopping Trends Boost E-Commerce Sales during the Pandemic

Wunderman Thompson Commerce’s study shows the winners and losers of lockdown as Amazon and Tesco reign supreme New research by Wunderman Thompson Commerce reveals that fewer than two in ten (16%) of UK consumers intend to return to their old shopping habits post-lockdown, signifying the lasting change that COVID-19 will have on the retail industry. The COVID, Commerce and the Consumer research – which surveyed 2,000 UK consumers on their shopping experience during the COVID-19 pandemic – found that the need for safety…

Ambientia Group Is Joining Forces With US-Based Shero Commerce

The business design and technology company Ambientia Group Ltd (Finland) and Shero Commerce (US), which specializes in eCommerce and digital marketing, are taking their cooperation to the next level The US-based Shero Commerce is a technology agency specializing in digital commerce, including the rapidly growing Magento and BigCommerce solutions. Shero Commerce markets tailored eCommerce solutions from design to delivery as well as digital marketing, partnering with Adobe and Amazon, among others. Ambientia and Shero…

Earth Class Mail Launches New Pricing to Offer Customers Even More Value, Welcomes New Leadership

Online service for accessing postal mail announces updated pricing, delivers more value to its customers and welcomes a new leadership team Earth Class Mail, an online service for accessing postal mail, announced updated pricing to deliver more value to its customers and welcomed a new leadership team. Over 50,000 individuals and businesses have used Earth Class Mail to reduce the burden of managing paper mail. “Earth Class Mail has given us enhanced control and security of our postal mail,” said Jay Ackerman,…

Dentsu Aegis Network Launches Global Commerce Practice

Dentsu Aegis Network announces the launch of the Dentsu Commerce global practice. Underpinning Dentsu’s global network of 3,500 commerce experts across 85 worldwide markets, Dentsu Commerce will offer end-to-end business solutions to align with its “Total Commerce” philosophy. The practice will be led by Vikalp Tandon who will serve as Global President in a dual reporting structure to Jacki Kelley, CEO Dentsu Americas and Jean Lin, Global CEO, Creative, Dentsu Aegis Network. In this role, Tandon will be responsible for…

HARMAN Expands Relationship with Alexa Voice Service

As an Amazon Alexa Consulting and Professional Services (CPS) provider, HARMAN will support customers and partners to determine Voice-as-a-Business HARMAN, a wholly-owned subsidiary of Samsung Electronics Co. Ltd., focused on connected technologies for automotive, consumer and enterprise markets, announced the expansion of its relationship with Amazon to include the Alexa Voice Service (AVS). Now an Alexa Consulting & Professional Services (CPS) provider, HARMAN will provide services on AVS integration to its…

CANOPY Management Approved as Official Amazon Demand-Side Platform Provider

CANOPY Management announced it was selected as one of Amazon's preferred Demand-Side Platform (DSP) agencies. CANOPY was one of the few independent agencies approved to use the service. This allows CANOPY Partners to sidestep the e-commerce giant's significant monthly spending minimums yet still leverage the powerful DSP retargeting service at a lower buy in—all while under the umbrella of CANOPY's other highly-success seller optimization services. Marketing Technology News: Nielsen Advances Shopper Research With…

Jungle Scout Introduces Cobalt to Help Enterprise-Level Brands Win on Amazon

Cobalt delivers industry-leading data and market insights built from more than one billion Amazon data points every day Jungle Scout, the leading all-in-one platform for selling on Amazon, released a pioneering solution for major brands and enterprises to leverage the power of Amazon — introducing Jungle Scout Cobalt. Cobalt is a market intelligence and product insights platform built to help enterprise brands win the Amazon channel. Processing more than one billion data points every day,…

Expert PPC Ads Agency Changing Customer Acquisition Game with Amazon DSP Service

Summary: An Amazon DSP (Demand Side Platform) service by Clear Ads is causing a stir in the Amazon brand customer acquisition process. The expert advertising management service says Amazon DSP is the future of paid advertising Clear Ads, a global leader in paid-advertising management services, is garnering attention of Amazon brands worldwide for its Amazon DSP (Demand Side Platform) Self-Service. The PPC ads agency and Amazon solution provider says that increasingly, Amazon sellers are taking advantage of the platform in…

Amazon Veteran Peter Kearns Joins Buy Box Experts Team

Former business development leader at Amazon joins Utah-based Amazon account management firm Buy Box Experts, a leader in brand management for Amazon sellers, welcomes Peter Kearns to the new role of Vice President of Partnerships. Kearns has nine years of leadership experience in business development and client solutions at Amazon and agencies supporting Amazon brands. Buy Box Experts features a highly experienced team of Amazon marketing consultants. Through customized consulting and specialized software, they help…

Executive Search Firm Grace Blue Partnership Launches ‘TRANSITION’, Pro-Bono Platform to Support Advertising, Marketing, & Media Talent…

TRANSITION to serve as a resource for people in search of useful content and new roles for organizations looking for talent Grace Blue Partnership, the global executive search firm, has launched TRANSITION, a complimentary online platform providing a place for displaced talent to find practical and inspirational content, a network of industry peers, and access potential job opportunities. The move comes as COVID-19 continues to create disruption globally within the advertising, media, and marketing industries, resulting…

Topspin Consumer Partners Makes Investment in reCommerce

Topspin Consumer Partners announced today that it has led an investment in reCommerce, a rapidly growing, technology-enabled selling partner of brands through Amazon. reCommerce offers leading consumer brands an end-to-end solution on Amazon, allowing them to capitalize on growing demand and navigate the complexities of the world’s largest online marketplace. reCommerce combines its proprietary in-house technology platform with world class creative, marketing, data analytics, brand protection, and logistics services to drive…

Sendoso Launches New Features that Help Revenue-Driving Teams Reach Customers and Support Small Businesses

Sendoso, the leading Sending Platform that helps companies stand out by giving them new ways to engage with customers throughout the buyer's journey, recently unveiled Address Confirmation and Sendoso Choice; two recently launched Sending Platform features that enable revenue-driving teams to reach their customers anywhere they are, while supporting small businesses everywhere. Since March of this year, Sendoso has contributed nearly half a million to restaurants and small businesses via Sendoso Direct and Sendoso Choice,…

TechBytes with Tom Craig, CTO at Resonate

Technology is a continuum, and you need to be learning new systems all the time. Hi, Tom. Tell us about your journey in technology and how you started at Resonate. My entire career has been built on leveraging data and technology to scale global platforms for Marketing and Advertising, and that journey began well before today’s digital capabilities. Back in the ‘90s, in the early days of my career, I focused on implementing more-advanced customer targeting for telecoms via channels like direct mail and…