Browsing Tag

Amazon

The Future of Affiliate Marketing

There is no question that affiliate marketing is here for the long haul. By next year, the industry is expected to hit $8.2 billion in spend, a 50% increase in four years. But as vaccine rollouts continue and life goes back to a sense of normalcy, what does the future hold for affiliate marketing? In this article I’ll discuss the future of affiliate marketing and how you can get started as a product owner or affiliate. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds…

Datalogics Inc. Announces New Cloud-based PDF Processing Products on Zapier and Amazon Web Services

Datalogics, Inc., the premier source for Adobe PDF and enterprise document management technologies, announces the release of Datalogics Cloud, a suite of cloud-based PDF processing products, which includes a free app on Zapier and a robust API on Amazon Web Services. Marketing Technology News: MarTech Interview with Lee Firestone, CEO at OpenReel “Our clients’ document processing needs constantly shift through seasonal cycles and spikes” “Our customers have been asking us about microservices and we are excited to be…

Amazon Announces First Robotics Fulfillment Center in Louisiana

Amazon.com, Inc. plans to open its first robotics fulfillment center in the state of Louisiana. The new operations facility in Shreveport will create over 1,000 new, full-time jobs and provide employees with at least $15 per hour and comprehensive benefits. Amazon jobs support Louisiana communities of all sizes, from larger metro areas like Shreveport to smaller communities like Carencro. In the new 650,000 square-foot fulfillment center, Amazon employees will pick, pack, and ship smaller customer items such as books,…

Amazon Publishes Comprehensive Brand Protection Report Demonstrating Progress Toward Driving Counterfeits to Zero

Only 6% of attempted seller account registrations passed Amazon’s robust verification processes and listed products for sale Amazon seized more than 2 million counterfeit products before being sent to a customer and destroyed them so they were not resold elsewhere in the retail supply chain Amazon, today released its 2020 Brand Protection Report which provides a comprehensive view of how it ensures customers shop from authentic products in its stores. Amazon makes significant investments in dedicated teams and…

Are Employee Stock Ownership Plans (ESOPs) Good for Tech Companies?

ESOPs - Employee stock ownership plans are offered by some employers to their employees as compensation, majorly in the form of rewards or incentives. This compensation is different from the salaries, reimbursement, or bonuses that the employer needs to pay as per the standard company rules in most regions. Most of the known tech companies around the world have started offering ESOPs to attract talented employees and drive employee retention. In turn, employees can gain huge monetary benefits from these stocks as the value…

Amazon Joins New Advertisers On The Q India

QYOU Media Inc. has announced that The Q India, the company's Hindi language youth oriented channel available in over 100 million TV households and to over 612 million OTT and mobile users in India, has reported the addition of Amazon, the world's largest online marketplace and the largest internet company by revenue in the world, as a new advertiser on The Q India. Amazon joins previously announced premium advertisers including Pepsi, Unilever and Wipro as The Q India solidifies its ratings and viewership…

Why Women need to hold more C-level and Senior Positions in Tech!

More women are holding the nation’s most important corporate roles, just still not enough  at the C-level. The percentage of women in C-suite positions among the top 1,000 U.S. companies by revenue has risen slightly in the last year but is still dramatically lower than that of men, a new study found. A Korn Ferry study conducted in early 2019, examined the percentage of women in top jobs by title and by industry. The analysis found that across the most prominent C-suite titles, an average of 25 percent of the top leaders…

Cavai appoints Stephen Cutbill as VP, Global Partnerships

Growth in the global expansion of Cavai drives key new hire to lead partnerships team Cavai, the leading conversational advertising cloud, today announces the appointment of Stephen Cutbill VP, Global Partnerships. Stephen will grow the current roster of Cavai platforms, publishers and partners – driving adoption of the industry's most engaging and innovative media placements through an integrated approach to conversational advertising. Marketing Technology News: MarTech Interview with Gary Burtka, VP U.S. Operations…

QuestionPro Spring XDay 2021 Focuses on Future of Research, Customer Experience and Employee Experience

QuestionPro, a global leader in online survey and research services announced the agenda and speaker lineup for its annual customer event, XDay 2021 North America. This free event, taking place online May 11, 2021 from 10 a.m. – 3:00 p.m. (U.S. Central Time), features panels and fireside chats with industry leaders on a range of topics related to the future of research, customer experience and employee experience. The event opens with remarks from QuestionPro founder and CEO Vivek Bhaskaran, in which he will unveil a new…

Amber Engine and Junction AI Partner to Bring “Click-to-Deploy” Amazon Insights to E-Commerce Brands

Announces beta program for "Amber", an AI assistant that helps marketers create high-conversion product listings Amber Engine, the next generation product information management software for e-commerce, announced today that it has partnered with Junction AI to offer an AI-powered product data optimization tool for brands selling on Amazon. Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a… More marketing data is available now than ever before, from SEO analysis to…

LinkedIn Names Amazon No. 1 Company Where Americans Want to Work in 2021

LinkedIn recognizes Amazon as the most desirable workplace in the U.S. based on the company’s ability to attract and retain talent, including how it provides skills growth and career advancement opportunities for all employees. More than 400,000 people joined Amazon last year in the U.S., where the company has created more than 950,000 jobs in tech, logistics, advanced manufacturing, and retail. LinkedIn today named Amazon the No. 1 company where Americans want to work in 2021, up from No. 3 in 2019. Amazon ranked first on…

Can the Amazon Stranglehold on Shoppers Be Loosened Post-COVID? Survey Says: YES

Sitecore, the global leader in digital experience management software, reveals that 40% of U.S. shoppers would like to reduce the amount of shopping they do on Amazon. Sitecore's survey of over 2,000 U.S. consumers, conducted by global research specialists Advanis, reveals that 30% feel guilty after they've shopped on Amazon. Younger generations harbor significantly more buyers' remorse about their Amazon purchases, with Gen Z most likely to feel guilty (43%), followed by Millennials (37%) and Gen X (34%). By contrast,…

Amazon Launches IP Accelerator in Canada to Help Small Businesses Secure a Trademark and Protect Their Brands

IP Accelerator connects small and medium-sized businesses with a network of trusted Canadian Intellectual Property (IP) law firms - including woman- and minority-owned, multilingual firms - charging reduced fees on key services Participating businesses can access Amazon’s brand protection tools months before their trademark registration is issued Today, Amazon launched the Intellectual Property Accelerator (IP Accelerator) in Canada, making it easier and more cost effective for small and medium-sized businesses (SMBs) to…

Amazon Creative Engineering Chief Joins HubKonnect Advisory Board

HubKonnect, Inc. announced an addition to its Advisory Board. CEO Michael Koch and The Board of Directors have appointed Christina Aguilera as Senior Advisor of the company, effective April 23rd. Aguilera is currently the Head of Creative Engineering at Amazon.com. Inc., and former Head of Digital Asset Management for The Walt Disney Company where she led the global giant through asset consolidation and optimization across their individual brands, subsidiaries, and properties. Aguilera is one of the world’s most…

SnackMagic Secures $15 Million to Scale Personalized Snack Box Company

SnackMagic, the first build-your-own gift box platform, announced it raised $15 million in Series A funding, led by Craft Ventures, with participation from Luxor Capital. The new funding will help SnackMagic build warehouse capacity and logistics support for its growing line of products: Over the next 9 months, the company plans to diversify its “build your own box” concept into new product categories like meal kits, alcoholic beverages, dessert treats, and non-edible gifts like swag and gift baskets. With Toyota,…

Tinuiti Announces Three Industry Visionaries As Part Of Strategic Board Development To Fuel Next Growth Phase

With the addition of former Disney and TikTok executive Kevin Mayer, LiveRamp's Anneka Gupta, and the return of industry veteran George Gallate, the company lays foundation for growth Tinuiti, the largest independent performance marketing firm across the Triopoly of Google, Facebook, and Amazon, today announced the addition of three industry visionaries to its board—Kevin Mayer, former chairman of Disney's Direct to Consumer International Segment and previously CEO of TikTok; Anneka Gupta, president and head of product…

Amazon and Red Hat Announce General Availability of Red Hat OpenShift Service on AWS (ROSA)

New managed service makes it easier to build, scale, and manage Red Hat OpenShift Kubernetes clusters on AWS Accenture, Cognizant, and Persistent Systems among customers and partners using ROSA Today, Amazon Web Services, Inc. (AWS), an Amazon.com company and Red Hat, the world’s leading provider of enterprise open source solutions, announced the general availability of Red Hat OpenShift Service on AWS (ROSA), a new managed service available via the AWS Console that makes it easier for Red Hat OpenShift…

Sidecar Builds on Retail-First Strategy With Refresh of Technology and Services Model

Doubling down on its retailer-first strategy, Sidecar has reorganized its proprietary technologies into a single, personalizable solution. The newly formed Sidecar Technology Suite is a digital marketing optimization engine that works across all major advertising platforms, including Google, Microsoft Bing, Facebook, Instagram, and Amazon, to support the full lifecycle of performance marketing in retail. As part of the retailer-first reorganization, Sidecar also refreshed its services offering by introducing a new…

Adnami Signs Agreement with Matterkind To Deliver High-Impact Formats Programmatically Across Nordic Markets

Danish tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has signed a partnership with Matterkind to help the activation intelligence company optimise campaigns across all four Nordic markets - Sweden, Denmark, Norway and Finland. Working together as strategic partners, Adnami and Matterkind will create lifetime customer value across addressable activations with high-impact formats which cut through in a fragmented media landscape, delivering better outcomes for a range of…

IAB 2021 NewFronts: “Living the Stream” Is The New Cultural Zeitgeist

Buyers and Content Creators Gather to Learn How to Navigate -- and Thrive -- in a World of Streaming Everything On May 3-6, 2021, thousands of buyers will tune into the IAB 2021 NewFronts to hear from the biggest content creators and innovative upstarts in media and entertainment including first time presenters A+E Networks, Amazon, Entercom, Estrella Media, Penske Media, and VIZIO. Channel Factory, OpenAP, Oracle Advertising, Spectrum Reach, and TEGNA will also present insights for the first time. Marketing Technology…