Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering …
Amazon to Acquire Israel-Based CloudEndure for $250 Million
The Move Indicates Amazon’s Endeavor to Expand Its Reach in Regions Outside the US Tech Leader Amazon will be buying …
Sky Invests in Synamedia to Embrace the Future of Video
As the Globe Shifts Its Preferences from Viewing the Video through Traditional Capabilities, Strong Industry Players like Sky Are Paying …
Merkle Announces Automated Bidding Solution for Amazon Sponsored Brand Ads
Proprietary Bid Technology Leverages API Integration with Amazon Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of …
Another $115 Million in InVision’s Revenue Pool as Part of Series F Funding
This Series F Round Gets the Total Funding to $350 Million and Evaluates the Company at $1.9 Billion Just to …
75% of People Say Paid Search Ads Make It Easier to Find Information
People Mostly Click on Google Text Ads That Directly Answer Their Search Query, but Branded Search Engine Marketing Ads Also …
ReadyCloud CRM is Now Available on Amazon’s Marketplace Appstore
The ReadyCloud CRM app is now available on Amazon’s Marketplace Appstore. It delivers a cloud-powered Customer Relationship Management solution for businesses that …
AI Helps Marketers Get Personal
Today’s consumer is conditioned to expect a hyper-personalized experience. The likes of Amazon, Spotify and Netflix have raised the bar …
Sandi Lin Declared One of 2018’s Top Women Leaders in the SaaS Domain
The SaaS Report (TSR) Chose 50 Women Leaders Exclusively in the SaaS Sphere for the Recognition. Leaders Were Chosen out …
Amazon’s Positive User Experience (UX) Rivals Social Media Sites, New Survey Finds
Website Users Are Most Likely to Return to a Site with Useful Content, Even If the Site Does Not Have …
What Lies Beneath: Unveiling the New Realities of the Twisting Online Purchase Path
There was once a time when customers would only go to one website to shop, and marketers would easily have …
Tomorrow’s Content Management Systems Will Be Driven by AI
Emerging Horizons of Future Content Management Systems Will Develop with Artificial Intelligence as the Central Theme. As AI Swiftly Penetrates …
Taking a Lesson from Amazon; Why In-Store Sales Are Growing
In what seems like an about-face, brick-and-mortar retailers are seeing stronger than expected sales. How are they doing this? Well, …
Kenshoo Named the #1 Search Engine Marketing and Social Media Marketing Provider to the Top 1000 Retailers for the Fifth Consecutive Year
Among All Top Retail Brands, 99 Use Kenshoo for Search Engine Marketing, 49 for Social Media Marketing Kenshoo, a global …
New Euclid Survey Reveals The Key to Millennial Shoppers’ Hearts is Through Brick and Mortar, Not Online
Brick And Mortar Retailers Can Turn the Tables on Amazon This Holiday Shopping Season by Focusing on What They Know …
Visto Enterprise Ad Hub Included in Gartner’s 2018 Magic Quadrant for Ad Tech Annual Report
Annual Report Highlights Key Players Offering Execution Capabilities to Marketing Leaders Advertising technology provider Visto has received a Notable Mention …
Kahuna Publishes a Report on the Emerging Landscape of Digital Marketplaces
Airbnb Is Valued at $38 Billion Dollars Without Owning a Single Property. Similarly, Uber, That Does Not Own a Single …
Why is Delivering Online Customer Experience Actually Harder to Measure than Anticipated
Most online businesses are scurrying to find the best definition to Customer Experience. Without fully understanding the benchmark of Customer …
Business Buying to Get Better as G2 Crowd Receives a Fresh Influx of $55 Million
G2 Crowd Has Become for Business Buyers What Amazon Is for Consumers. The Company Has Already Helped 23 Million Business …
Salesforce and AWS Expand Global Strategic Alliance to Accelerate Enterprises’ Digital Transformations
New Integrations Will Dramatically Simplify How Data and Events Are Shared Across AWS and Salesforce Services Amazon Web Services, Inc.,an …