Browsing Tag

Amazon

FlowBank Puts Global Markets At Investors’ Fingertips

Using the latest financial technology, FlowBank has launched an app that connects investors of all types and levels of experience to the global financial markets in an intuitive way. Offering fractional shares plus access to bitcoins, users can now make more out of their money. For experienced and professional traders, the FlowBank app adds to their existing access to FlowBank Pro (formerly known as FlowOne), one of the most sophisticated yet user-friendly multi-asset-trading platforms on the market. Marketing…

42% More Brands Are Selling on Amazon Now Than Before COVID-19, According to Feedvisor Brand Survey

Feedvisor, the AI-powered optimization and intelligence platform for brands and large sellers on Amazon, announced the results of its third annual brand survey, which analyzed over 1,000 U.S. brands and their unique relationships with Amazon and e-marketplaces. The 2021 report, "Brands, Amazon, and the Rise of E-Marketplaces,” documents brands’ advertising and media strategies, plans for expansion, the pandemic’s impact on their businesses, as well as specific areas of challenges and opportunities. Brands see the…

Connected TV (CTV) App-Ads.txt Adoption Report, FY 2020: 80% of Roku & 62% of Amazon Fire TV top 500 Apps Have app-ads.txt

80% of the top 500 Roku apps and 62% of the top 500 Fire TV apps had app-ads.txt by the end of 2020 (top apps based on number of programmatic ads sold, as measured by Pixalate) Pixalate, a global ad fraud intelligence and marketing compliance platform, released the industry's first Connected TV App-Ads.txt Reports for Roku Apps and Amazon Fire TV Apps, reviewing app-ads.txt adoption trends in 2020. The reports analyze the state of app-ads.txt adoption among Connected TV (CTV) apps in the Roku and Amazon Fire TV Channel…

HiConversion Introduces Recommend, Shopify’s First Personalized Product Discovery Solution Powered by Amazon Personalize

HiConversion Recommend enables Shopify merchants to deliver personalized product recommendations leveraging HiConversion’s integrated real-time buying signals, audience segments, and product metadata to recommend the most relevant items, based on the same machine learning technology used to recommend products on Amazon.com HiConversion, the eCommerce Intelligence platform, launches HiConversion Recommend to help Shopify merchants deliver session-based personalized product recommendations, designed to generate new revenue…

Kritter Enables Retailers to Build Their Own Amazon-Like DSP

In 2020, total worldwide retail sales declined by 3.0%, to $23.9 trillion, amidst the recessionary conditions set worldwide. At the same time, worldwide retail eCommerce sales grew 27.6% for the year, for a total of $4.280 trillion, source - eMarketer This means that the pandemic has expedited the digitization for individuals as well as enterprises. All major brick and mortar retailers strengthen their online presence to avoid losing their customers who are now choosing the convenience and choices available to them by the…

Report: 51% of Amazon Sellers Announce Higher 2020 Sales Due to COVID-19

In its annual survey of nearly 5,000 Amazon entrepreneurs, brands, and businesses, Jungle Scout explores the challenges, strategies, and ecommerce investments of Amazon sellers in 2021 Jungle Scout, the leading all-in-one platform for Amazon sellers, released the results of its survey of nearly 5,000 entrepreneurs, brands, and businesses on Amazon. The 2021 State of the Amazon Seller Report reveals that more than half of Amazon sellers saw increased sales in 2020 during and because of COVID-19. Amazon's net sales…

Amazon Offers Customers Free, Convenient and Easy Returns at More Locations This Holiday Season

New this year, customers can make returns until January 31 for items shipped between October 1 and December 31—giving customers more time to decide on whether to keep that gift or not Amazon is also making returns even easier at Whole Foods Market locations across the country with a new no-box, no-label return option Amazon announced that it’s here to help make buying – and returning – even more stress-free and convenient as possible this holiday season. New this year, customers have even more time to make a decision on…

Shop LC Marketplace Expands Its Reach to Canadian Market

Central Texas ecommerce site goes live on Amazon with full catalog of product offerings Soon, Canadian Amazon shoppers will be able to buy affordable jewelry and lifestyle products from Shop LC, the Central Texas-based home shopping channel and ecommerce site. Marketing Technology News: OpenText Named a Leader in 2020 Gartner Magic Quadrant for Content Services Platforms “Selling on Amazon Canada represents our first move for entering the global market,” explains Geetanjali Gupta, Head of Marketplace Shop LC. “We see a…

High Quality Content Has Outsized Impact on Amazon Sales Conversions, New Salsify/Kenshoo/Profitero Study Finds

Compiled from data across millions of Amazon products, "The Content Advantage in Amazon Advertising" reveals how content impacts search rankings and sales funnel metrics Product content on Amazon that meets certain best practice thresholds (termed "A-rated" content) drove 21 times more conversion than poor content, finds a new study from Salsify, Kenshoo, and Profitero. "The Content Advantage in Amazon Advertising" reveals that optimized product content positively impacts search engine results and ad efficiency as well.…

Ideoclick Launches Share of Search

Ideoclick, Inc., the provider of the industry's leading e-commerce optimization platform, launched Share of Search, a new solution that helps consumer packaged goods (CPG) brands target how a consumer actually shops on Amazon. Because assortment is unlimited in an online environment, brands must shift their strategies beyond a traditional category market share paradigm.  Ideoclick's Share of Search helps them achieve this through one-of-a-kind Amazon search share analytics and competitive benchmarking. This powerful tool and…

Amazon Offers New Ways to Track, Receive and Pick Up Holiday Orders to Keep this Holiday Season “Spoiler Free”

New this year, customers nationwide can now deliver their gifts to Amazon physical retail stores including Amazon 4-star and Amazon Books Customers can also choose from several options to track and receive their holiday orders at-home to keep them a surprise Amazon.com -- The holidays are typically overwhelming—between shopping for gifts, preparing family meals, and getting the house ready for guests—but for many, this season may look a little different. Whether customers’ plans have changed or not, Amazon still wants to…

More Than a Third of Shoppers Have Been Let Down by an Online Order Since COVID Crisis, According to a New Brightpearl Survey

36% have been let down by an online order since the crisis started  45% of buyers say online deliveries are taking longer to arrive  42% of consumers claim unreliable delivery has lessened their trust in online shopping since the start of the pandemic Brightpearl CEO Derek O’Carroll said: “There has been a big shift to online post-Covid but delivery reliability has created a crisis of confidence in some consumers and brands could still suffer if they don’t improve their end-to-end service.” More than a third of shoppers…

AWS Announces Plans To Launch A Second Region In India

New AWS Asia Pacific (Hyderabad) Region will be available by mid-2022, providing customers with even greater resiliency for critical cloud workloads, lower latency, and improved compliance capabilities Amazon Web Services, Inc. (AWS), an Amazon.com company, announced expansion of its services to include a second infrastructure region in India by mid-2022. The new AWS Asia Region, which will consist of three Availability Zones at launch, will join the existing nine AWS Regions and 26 Availability Zones across Asia in India,…

Amazon PPC Management Agency UK Helps Amazon FBA Sellers Maximize Profits

Noted Amazon PPC agency, Sponsored Profit, is now a trusted destination for Amazon sellers of all sizes looking to systematize their Amazon PPC for maximum profit. As Amazon PPC specialists, the company has generated over $40M in sales for its clients Amazon Pay-Per-Click (PPC) advertising has developed into a powerful marketing channel on Amazon. However, proper Amazon PPC management can be a mountain to climb for Amazon sellers. Popular Amazon PPC agency, Sponsored Profit, is now making life easier with its simple system…

Facebook Unveils Cloud Gaming to Race Against Stadia and Xcloud

With the ongoing testing in limited regions, Facebook has ventured into the cloud gaming universe with the launch of several cloud-streamed games. These games are available on the Facebook app and the browser, eliminating the need for any downloads.  Users can play the games available on the cloud service via the existing Facebook service. Further, there are no requirements for special hardware or controllers, as users can play with their hands on mobile and PC users can utilize mouse and keyboard.  For the first week,…

VidMob Appoints Executives From CAA And Amazon To Join Global Sales And Partnerships

Former SVP of CAA Brand Consulting Jeff Filiberto Hired as Head of Marketing Transformation Practice and Beauty Industry Executive Susan Naci Named Beauty & Luxury Lead VidMob, the leading platform for intelligent creative, announced that Jeff Filiberto will join the company in a newly created role—Head of Marketing Transformation Practice. In this position, Filiberto will develop and helm the company's strategic consulting practice to help enterprise brands improve their creative operations and marketing results by…

Black Friday Spending to Shrink by Nearly a Quarter in 2020

10-week “Mega Peak” to begin on Prime Day (13th October) with Amazon set to take even bigger share of the sales season. Q4 2020 will see one of the longest and most competitive periods of discounting that British retail has ever experienced, with more deals over a longer period, vying for a share of decreasing consumer spending. Whilst the period will get longer, the spending will be less as the impact of Covid-19 on consumers’ wallets looms large. The Black Friday period has been forecast to shrink by nearly a quarter (22%)…

WellBe Voice Assistant And Wellbe Watch Now Available For Holiday Gift Giving

HandsFree Health, a provider of WellBe, a secure, HIPAA compliant, voice-enabled virtual health assistant platform, announced that the WellBe voice assistant and WellBe Emergency Alert Smartwatch are now available for purchase and shipping across the country through eBay. The innovative new health tech items are sold on top e-commerce retailers eBay, Amazon and Walmart, just in time for holiday shopping. WellBe uniquely combines health and entertainment into a modern consumer electronic device for the home. "Families are…

Amazon Sponsored Ads Company PPC Entourage Offers Free Amazon Ads Campaign Strategies Playbook Series

PPC Entourage is an Amazon Sponsored Ads company that efficiently optimizes and expands Amazon sponsored product campaigns to increase sales and profits so online sellers can focus on growing their Amazon business. The company is pleased to inform sellers that it is offering its popular Amazon AdsPlaybook Series for free on its website. "Our company goal is to help online sellers build powerful brands and then turn those powerful brands into household names," says company founder, Mike Zagare. A serial entrepreneur…

Amazon Announces Next-Generation Fire TV Stick, Fire TV Stick Lite, and Redesigned User Experience

Best-selling Fire TV Stick is now 50% more powerful with HDR and Dolby Atmos support—also includes Alexa Voice Remote with AV device controls Fire TV Stick Lite is our most affordable Fire TV device ever—features full-HD streaming, HDR support, and Alexa Voice Remote Lite Redesigned Fire TV experience provides new content-discovery features, enhanced Alexa voice integration, and user profiles for personalized recommendations With more than 100 million devices sold globally, Fire TV customers are streaming billions…