Following the announcement that Lowe’s Companies Inc. has acquired the Retail Analytics platform of Boomerang Commerce, Inc., Boomerang has announced …
TechBytes with Mykolas Rambus, General Manager at Equifax
Tell us about your role at Equifax and the team/technology that you handle? The group I look after at Equifax …
Customer Experience 2020: Personalization is Key
If content is still king, personalization may well be its queen. Personalized marketing is hardly new, but it has evolved …
TechBytes with Scott Gifis, President at AdRoll
From the time you started at AdRoll – how much has the market of online advertising evolved?’ In some ways, …
Profitero Launches the Industry’s Most Complete and Precise Analytics Solution for Maximizing Amazon Sales Performance
Profitero launched AMZ Maximizer, the most complete and precise analytics solution for maximizing Amazon sales. AMZ Maximizer fixes a blind …
The Inseparable State of Social Media and Shopping
“The relationship between social media and shopping is rapidly evolving, and brands and retailers are exploring ways to take full …
Amazon or Alibaba: Freedonia Compares These Global E-Commerce Leaders
As E-Commerce Expands Globally, Geographic Overlap Will Become Increasingly Important for the Companies In the nearly $4.0 trillion global e-commerce …
Amazon Tops Q1 2019 Industry Report Ranking Digital Media Partner Performance
The Report Showed a Significant Decrease in Fraudulent Install Volume and Click-To-Install Ratio, as Media Partners Actively Work to Improve …
MarTech Interview with Steve Weiss, CEO, MuteSix
mute "Facebook and Google are the only two dominant players when it comes to both driving discovery- and intent-driven marketing …
7 Amazon Initiatives Driving Its $59.7 Billion Sales Figure in Q1 2019
Amazon initiatives continue to maintain strong financial growth in the competitive technology space. In its recently published financial report, Amazon …
Merkle Releases Its Q1 2019 Digital Marketing Report
Report Highlights Decline of Facebook Spend and Continued Growth of Google Shopping Ads and Overall Paid Social Spend Merkle, a …
Store Brands Surge by 40% Plus in Mass Retail Channel over 5 Years, Far Outpacing National Brands
Store brands are proving to be a powerful weapon for mass merchandisers, club stores and dollar stores as they compete …
TechBytes with Ivaylo Bahtchevanov, Head of Data Science, ForgeRock
Tell us about the role and team/technology you handle at ForgeRock. I currently head up our data science initiative, which …
TechBytes with Gil Sommer, VP of Product, Connatix
Tell us about your role and the team/technology you handle at Connatix. I am the VP of Product at Connatix. …
E-commerce Research from inRiver Reveals Generational Trends in Shopping Preferences
New Report AIMS to Help Brands Prepare for the Next Generation of Shoppers Leading product information management company, inRiver, unveiled …
MarTech Interview with Michael Lagoni, CEO and Founder, Stackline
"Today’s competitive analytics can provide connected data across advertising and sales channels and give brands insight into their competitors’ omnichannel …
Tips on Building an E-commerce Website
Establishing the online presence of your business has never been so easy as it is now in 2019. Yet, the …
TechBytes with Bradley Metrock, Executive Producer, The Alexa Conference
From a marketing standpoint, what were the important takeaways from The 2019 Alexa Conference? The emergence of the car as …
Millennial E-Commerce Shopping Trends and Their Connection with Amazon Prime
Feedvisor Study on E-Commerce Shopping Trends Finds, Three-Fourths of Consumers Go to Amazon When They Are Ready to Make a …
How To Drive Traffic To Your Amazon Listing
In 2018, global e-commerce revenues reached over $2.8 trillion dollars. To put this in perspective, if e-commerce was a country, …