Browsing Tag

Amazon

Ideoclick Launches Share of Search

Ideoclick, Inc., the provider of the industry's leading e-commerce optimization platform, launched Share of Search, a new solution that helps consumer packaged goods (CPG) brands target how a consumer actually shops on Amazon. Because assortment is unlimited in an online environment, brands must shift their strategies beyond a traditional category market share paradigm.  Ideoclick's Share of Search helps them achieve this through one-of-a-kind Amazon search share analytics and competitive benchmarking. This powerful tool and…

Amazon Offers New Ways to Track, Receive and Pick Up Holiday Orders to Keep this Holiday Season “Spoiler Free”

New this year, customers nationwide can now deliver their gifts to Amazon physical retail stores including Amazon 4-star and Amazon Books Customers can also choose from several options to track and receive their holiday orders at-home to keep them a surprise Amazon.com -- The holidays are typically overwhelming—between shopping for gifts, preparing family meals, and getting the house ready for guests—but for many, this season may look a little different. Whether customers’ plans have changed or not, Amazon still wants to…

More Than a Third of Shoppers Have Been Let Down by an Online Order Since COVID Crisis, According to a New Brightpearl Survey

36% have been let down by an online order since the crisis started  45% of buyers say online deliveries are taking longer to arrive  42% of consumers claim unreliable delivery has lessened their trust in online shopping since the start of the pandemic Brightpearl CEO Derek O’Carroll said: “There has been a big shift to online post-Covid but delivery reliability has created a crisis of confidence in some consumers and brands could still suffer if they don’t improve their end-to-end service.” More than a third of shoppers…

AWS Announces Plans To Launch A Second Region In India

New AWS Asia Pacific (Hyderabad) Region will be available by mid-2022, providing customers with even greater resiliency for critical cloud workloads, lower latency, and improved compliance capabilities Amazon Web Services, Inc. (AWS), an Amazon.com company, announced expansion of its services to include a second infrastructure region in India by mid-2022. The new AWS Asia Region, which will consist of three Availability Zones at launch, will join the existing nine AWS Regions and 26 Availability Zones across Asia in India,…

Amazon PPC Management Agency UK Helps Amazon FBA Sellers Maximize Profits

Noted Amazon PPC agency, Sponsored Profit, is now a trusted destination for Amazon sellers of all sizes looking to systematize their Amazon PPC for maximum profit. As Amazon PPC specialists, the company has generated over $40M in sales for its clients Amazon Pay-Per-Click (PPC) advertising has developed into a powerful marketing channel on Amazon. However, proper Amazon PPC management can be a mountain to climb for Amazon sellers. Popular Amazon PPC agency, Sponsored Profit, is now making life easier with its simple system…

Facebook Unveils Cloud Gaming to Race Against Stadia and Xcloud

With the ongoing testing in limited regions, Facebook has ventured into the cloud gaming universe with the launch of several cloud-streamed games. These games are available on the Facebook app and the browser, eliminating the need for any downloads.  Users can play the games available on the cloud service via the existing Facebook service. Further, there are no requirements for special hardware or controllers, as users can play with their hands on mobile and PC users can utilize mouse and keyboard.  For the first week,…

VidMob Appoints Executives From CAA And Amazon To Join Global Sales And Partnerships

Former SVP of CAA Brand Consulting Jeff Filiberto Hired as Head of Marketing Transformation Practice and Beauty Industry Executive Susan Naci Named Beauty & Luxury Lead VidMob, the leading platform for intelligent creative, announced that Jeff Filiberto will join the company in a newly created role—Head of Marketing Transformation Practice. In this position, Filiberto will develop and helm the company's strategic consulting practice to help enterprise brands improve their creative operations and marketing results by…

Black Friday Spending to Shrink by Nearly a Quarter in 2020

10-week “Mega Peak” to begin on Prime Day (13th October) with Amazon set to take even bigger share of the sales season. Q4 2020 will see one of the longest and most competitive periods of discounting that British retail has ever experienced, with more deals over a longer period, vying for a share of decreasing consumer spending. Whilst the period will get longer, the spending will be less as the impact of Covid-19 on consumers’ wallets looms large. The Black Friday period has been forecast to shrink by nearly a quarter (22%)…

WellBe Voice Assistant And Wellbe Watch Now Available For Holiday Gift Giving

HandsFree Health, a provider of WellBe, a secure, HIPAA compliant, voice-enabled virtual health assistant platform, announced that the WellBe voice assistant and WellBe Emergency Alert Smartwatch are now available for purchase and shipping across the country through eBay. The innovative new health tech items are sold on top e-commerce retailers eBay, Amazon and Walmart, just in time for holiday shopping. WellBe uniquely combines health and entertainment into a modern consumer electronic device for the home. "Families are…

Amazon Sponsored Ads Company PPC Entourage Offers Free Amazon Ads Campaign Strategies Playbook Series

PPC Entourage is an Amazon Sponsored Ads company that efficiently optimizes and expands Amazon sponsored product campaigns to increase sales and profits so online sellers can focus on growing their Amazon business. The company is pleased to inform sellers that it is offering its popular Amazon AdsPlaybook Series for free on its website. "Our company goal is to help online sellers build powerful brands and then turn those powerful brands into household names," says company founder, Mike Zagare. A serial entrepreneur…

Amazon Announces Next-Generation Fire TV Stick, Fire TV Stick Lite, and Redesigned User Experience

Best-selling Fire TV Stick is now 50% more powerful with HDR and Dolby Atmos support—also includes Alexa Voice Remote with AV device controls Fire TV Stick Lite is our most affordable Fire TV device ever—features full-HD streaming, HDR support, and Alexa Voice Remote Lite Redesigned Fire TV experience provides new content-discovery features, enhanced Alexa voice integration, and user profiles for personalized recommendations With more than 100 million devices sold globally, Fire TV customers are streaming billions…

New Optimizely and Amazon Personalize Integration Provides More Opportunities to Customize Experiences at Every Digital Touchpoint

With experimentation and Amazon Personalize, customers can drive greater customer engagement and revenue Optimizely, the leader in progressive delivery and experimentation, announced the launch of Optimizely for Amazon Personalize, a machine learning (ML) service from Amazon Web Services (AWS) that makes it easy for companies to create personalized recommendations for their customers at every digital touchpoint. The new integration will enable customers to use experimentation to determine the most effective machine…

Birdie Announces Appointment of Market Research Veteran Ted Clark as New Chief Operating Officer

Birdie, the technology company revolutionizing CPG brands access to insights via Artificial Intelligence, announced the appointment of Ted Clark as Chief Operating Officer (COO). As a new partner and member of the executive team, Clark is charged with overseeing operations, leading the client services team, and driving Birdie’s growth and business development. Clark’s appointment follows Birdie’s $1.6M seed round announcement, made a few weeks ago. Clark has more than 19 years of experience managing operations, client…

NexTech AR Acquires Fast-Growing Profitable Amazon eCommerce Launch Platform

Software Platform Positioned to Profit from Exponential Growth in eCommerce and Augmented Reality NexTech AR Solutions (NexTech), an emerging leader in augmented reality for eCommerce, AR learning applications, AR-enhanced video conferencing and virtual events, is pleased to announce that it has acquired fast-growing eCommerce software platform Next Level Ninjas. Next Level Ninjas matches brands and product testers on it’s VIP Product Testers site, helping brands gain business momentum. The platform works across multiple…

Amazon Announces New Fulfillment Center and Delivery Station in Forney, TX

New one million square-foot site to create over 500 new, full-time jobs Amazon.com, Inc. announced plans to open its first fulfillment center in Forney, Texas. The new fulfillment center, which is anticipated to launch in 2021, will create over 500 new full-time jobs with industry-leading pay and comprehensive benefits starting on day one. "We’re excited to be expanding our network of operations in Forney," said Alicia Boler Davis, Amazon’s vice president of global customer fulfillment. "We are grateful for the strong…

MarTech Interview with Rohan Thambrahalli, Founder & President at Upstartworks

"We’re a big RPA house and we use it effectively in many areas of our business. We have built AI Models that can predict the impact on sales if customer reviews increase by 25% or if traffic increases by 60%." Hi Rohan, tell us about the major milestones in your career as a Tech leader? My focus was never purely technology as I have always believed that human problems must have human solutions. Technology allows us to implement those solutions at scale cost effectively.  This simple idea has been my guiding…

Dreamscape Media Inks Exclusive Audio And Video Partnership With Levine Querido

Award-Winning Production Company to Produce and Distribute Audiobooks and Children’s Video for Emerging Independent Publishing House From Arthur A. Levine Dreamscape Media, the publishing and entertainment arm of Midwest Tape, announced an exclusive audio and video agreement with Levine Querido, the new independent publishing house from Arthur A. Levine, known for his tenure as the President and Publisher of Arthur A. Levine Books, an imprint of Scholastic. During his time there he worked with authors Markus Zusak, Dan…

Video Calls Trigger Home & Garden Purchases, New Research Finds

Over half (51%) of UK and US consumers say pandemic lockdown motivated them to spend money on making their living environment more comfortable and fun Over a third of consumers inspired by seeing inside other people’s homes in lockdown video calls 52% of households has made at least on online purchase for their home or garden while on lockdown Over half (51%) of UK and US consumers indicated in a new survey that being at home during the pandemic lockdown has motivated them to spend money on making their living…

‘Sellerly’ by SEMrush Releases a New Tool for Amazon Listing Protection

SEMrush, a leading developer of digital marketing tools, announced the release of its second product in Sellerly toolkit created for Amazon sellers – Listing Protection Tool. This new tool for Amazon listings protection is designed to notify sellers about dangerous changes in the ranking of their listings and it is a next step in building a comprehensive toolkit for Amazon sellers. "Sellerly was the first step to the new market for our team. But we have much more to offer. We are now launching a new tool in Sellerly…

Amazon PPC Management Agency, Signalytics, Is Offering Its Software Services to Increase Conversion Rates

Amazon PPC Management Agency Increases Conversion Rate for FBA Sellers Signalytics, an Amazon PPC management agency, is increasing conversion rates for FBA sellers with its software service that provides e-commerce sellers with keyword ranking and advertising optimization. Since Amazon ranking is one of the most important factors in optimizing conversion rates and achieving successful selling on Amazon, the company works to discover what opportunities products can use for ranking dominance (PFR). "Our mission is to…