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amazon Publisher Services

Smaato Integrates With Amazon Publisher Services to Allow Publishers Access to Premium Global, Mobile-Only Demand

Smaato brings 450+ in-app demand partners and over 10,000 in-app advertisers to APS publishers Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced it has integrated with Amazon Publisher Services (APS) to provide Smaato’s in-app demand partners with access to Amazon’s Transparent Ad Marketplace inventory. In response to publisher requests, Smaato is one of the first mobile ad exchanges to participate. Through a server-to-server integration, publishers using APS will…