Martech News

Country-specific currency exchange rates enabled Ludia to increase ad revenue by 165% percent across more than a dozen countries. Tapjoy, a leading mobile advertising and app monetization company, launched a self-serve Country Multipliers tool for its industry leading offerwall, designed to help app publishers optimize revenue on a per-country basis. Now available through the Tapjoy dashboard, Country Multipliers enable publishers to increase offerwall conversions by awarding virtual currency for rewarded advertising…

Strategic business partnerships by Infor, Widen, Showpad and innovative digital advertising and offering enhancements marked the best of martech in the week ending March 12th.  Catch more on the latest in martech, in this weekly martech highlight: MarTech Quote-of-the-Week! The best thing marketing and sales teams can do is get clear alignment on the outcomes they’re trying to achieve and tailor both of their respective strategies toward pursuing those outcomes. This will ensure your marketing team is delivering the…

“Study the past if you would define the future.” ― Confucius The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019. Enjoy reading this list of most-subscribed martech news of 2019 that have already set the bar higher for New Year 2020. You can subscribe to our resources and insights through newsletters, social media…

Highspot's Fall Product Release Introduces New SmartPage Marketplace, Data Slices, and Web Apps Enable Go-to-Market Teams to Elevate Customer Conversations  In arguably, Sales Team is the revenue engine of any company. Modern Sales teams now rely on advanced set of tools and techniques to convey their messages and engage prospects into engrossing conversations. A majority of successful Sales teams attribute their wins to personalized content delivered through a well-laid out Sales Enablement roadmap. This involves embracing…

Global Digital Entertainment Powerhouse ZEE5 Collaborates with Minute.ly to Drive Revenue Growth and Viewer Retention Minute.ly, a leading AI-driven video enhancement company, announced a strategic partnership with ZEE5, the first ever OTT platform to offer customizable Indian content, to personalize their front-end user experience. With 76.4 mn monthly active users globally, ZEE5 offers Indian and international movies, TV shows, live broadcasts and original content to an international community of viewers. The video…

Integrated Contact Center Solution Will Help Maximize Performance, Profit and Productivity for Sales and Service Organizations Globally, While Improving Customer Experiences Avaya Holdings Corp., a global leader in solutions to enhance and simplify communications and collaboration, and Tenfold, the world’s leading provider of next generation CTI solutions, announce a strategic partnership to enable joint clients to improve their customer experience, increase productivity of their sales and service teams and operationalize…

Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, announced two key milestones: the launch of an industry innovation, "non-immersive" VR (virtual reality), and the receipt of a coveted industry award. A new technology evolution to Kaon's High Velocity Marketing Platform®, non-immersive VR extends the value of the company's existing virtual reality-based B2B marketing solution by delivering these experiences not just on VR headsets, but now on smartphones, tablets, desktop…

Easily Add, Share and Manage Passwords While Working On the Go Jungle Disk announced the launch of TeamPassword Mobile. TeamPassword users can now share and access passwords that they need while on the go through the new native mobile app, which is available to download for free on iOS and Android mobile devices. Users have on-the-go, seamless access to their password management service to keep their teams collaborating efficiently, productively and securely while away from their desktop. “We’re excited to launch…

Adobe announced an extension of its partnership with Microsoft and a new integration with LinkedIn that will accelerate account-based experiences (ABX) through new marketing solution integrations. Adobe and Microsoft are aligning key data sources to populate account-based profiles in Adobe Experience Cloud, including Marketo Engage and Microsoft Dynamics 365 for Sales. This will empower B2B marketers and sellers to easily identify, understand and engage B2B customer buying teams. This partnership will drive better…

Are CMOs ready for the MarTech Fitness Drill?  While reviewing the entries for MarTech RADAR companies, we read hundreds of whitepapers, case studies and attended 50+ Marketing Technology webinars and podcasts. The extensive research-based project on MarTech RADAR led us to the first-in-industry MarTech Fitness Drill. What’s the MarTech Fitness Drill after all? At MarTech Series, we define the MarTech Fitness Drill as, “the systematic process of identifying, comparing, analyzing, reviewing, leveraging and recommending…

Top Picks from Martech Series' Original Insights from the Last Fortnight Seven Email Marketing Automation Features You Should Consider to Drive Better Results We talk about the agility of email marketing and the best practices to amplify an email marketing campaign. There are seven surefire ways that organizations can follow blindly in order to succeed in email marketing. Some great information about why email marketing is a capable tool to capture new customers. Insights on Social Media Marketing: Scoop the Best for…