Creators of All Types Now Able to Reach Tens of Millions of Pandora Listeners with Uniquely Personal, Music-Driven Stories
Pandora, the largest streaming music provider in the US, introduced Pandora Stories, a unique new artist marketing tool that allows creators to combine the narrative possibilities of podcasts with the emotional power of music playlists. Pandora Stories is a valuable new addition to Pandora’s Artist Marketing Platform (AMP), a suite of free self-serve marketing tools that has already generated over three billion listener impressions by helping artists connect directly with fans and further increase streams of their songs, albums and podcasts.
“We’ve created Pandora Stories to fill that void, bringing together the greatest strengths of both podcasts and playlists, and giving artists the opportunity to connect with listeners on a uniquely deep and personal level.”
Pandora Stories allow artists to create music playlists interspersed with voice tracks so that they can tell the stories behind the music, artists, and inspirations that move them, and bring their songs to life in a uniquely personal way whether it’s promoting a new single or shining a light on their greatest influences. Pandora Stories also opens music-driven storytelling to a wider realm of creators – musicians, actors, filmmakers, athletes, celebs, authors, podcasters, thought leaders – giving them access to Pandora’s expansive catalog of fully-licensed songs to contextualize their stories and bring them to life in an intimate new way.
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“Pandora Stories exemplifies our commitment to continually innovate for both our listeners and for artists and creators of all kinds using the power of music and audio storytelling tools,” said Chris Phillips, Chief Product Officer, Pandora. “Pandora’s first-of-its-kind Artist Marketing Platform set the standard for empowering creators in the music streaming space, and continues to lead the way.”
Pandora Premium subscribers can listen to Pandora Stories ad-free, and Pandora ad-supported and Plus listeners can do so via Premium Access after watching a 30-second ad by searching for “Pandora Stories.” Premium Access to Pandora Stories also introduces a new opportunity for advertisers and brands to create unique value for their audience and connect with listeners in a music-rich and authentic way.
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The first collection of Pandora Stories features John Legend, Daddy Yankee, Lauren Alaina, Perry Farrell, Wes Anderson music supervisor Randall Poster, and Amy Winehouse collaborator and Dap-Kings guitarist Tommy Brenneck, with forthcoming stories from Chainz, Rob Thomas and many more.
“Podcasts can tell stories about music, but it’s difficult to include full songs, and regular playlists have songs but lack personal context from the artists behind them,” said Jeff Zuchowski, VP of Artist Marketing and Industry Relations, Pandora. “We’ve created Pandora Stories to fill that void, bringing together the greatest strengths of both podcasts and playlists, and giving artists the opportunity to connect with listeners on a uniquely deep and personal level.”
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