New Offering Empowers Marketers to Execute Media Buys Based on Business Results
SITO Mobile, Ltd. the Consumer Behavior and Location Sciences company, announced the introduction of the SITO Performance Guarantee. This new assurance provides marketers with a risk-free offering to leverage SITO’s superior location data, ad serving technology and managed services to execute media buys based on quantifiable performance metrics that go beyond impression-based CPM.
With the new assurance guarantee, SITO will develop, plan and execute media buys that meet or exceed mutually agreed upon key performance indicators (KPIs), or SITO will continue to run the campaign at its own expense, until the agreed-upon campaign goals are reached. The offering is subject to campaign terms and conditions for media campaign buys of $100,000 or more over a 60-day period.
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“I’m excited to announce this performance guarantee, as it will strengthen SITO’s position and provide our enterprise clients with the powerful media and data-driven intelligence solutions they need to maximize revenue,” said Tom Pallack, Chief Executive Officer at SITO Mobile. “Now our clients can be 100% confident that their performance campaign goals will be met or exceeded at the time of purchase.”
Advertisers must traffic the campaign using SITO’s DSP and ad server platform. SITO will incorporate an MRC accredited, third-party campaign measurement service of the marketer’s choice, at no additional cost.
SITO is a leading mobile data technology company that provides brands customized, data-driven solutions spanning strategic insights and media campaign delivery services. Through Consumer Behavior and Location Sciences, SITO explores the consumer journey and presents powerful strategic knowledge assets and actionable insights for executives and strategic decision makers looking to understand and influence consumer behaviors.
Brands and agencies rely on SITO as a strategic partner for real-time understandings of customer movements, interests, actions, associations, and experiences, ultimately providing increased clarity for better business decisions. The Company is headquartered in Jersey City, New Jersey and its common stock is publicly traded on the NASDAQ Stock Market under the ticker symbol “SITO.”