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SITO Mobile

SITO Mobile Appoints Scott L. Kauffman as Interim Chief Executive Officer

SITO Mobile, Ltd. announced the appointment of Scott L. Kauffman as the Company's new Interim Chief Executive Officer. Mr. Kauffman brings to SITO over three decades of experience in corporate executive and board leadership positions with both private and public companies in transition. He is a widely recognized industry leader in the fields of Internet media, consumer marketing and digital entertainment, amassing a unique background as a media, tech and Silicon Valley entrepreneur. Marketing Technology News: TCS…

SITO Mobile Receives New Streaming Patent

SITO Mobile Ltd., an insights-driven Consumer Behavior and Location Sciences company, through its subsidiary, Single Touch Interactive, Inc., recently received allowance by the U.S. Patent Office of another key asset in its streaming media patent portfolio.  U.S. Patent Application No. 13/843,412, entitled “System and Method for Streaming Media,” covers key features in use by many of today's media streaming services.  These features include rule-based techniques for determining streaming characteristics and identifying…

SITO Mobile Signs Definitive Agreement to Acquire MediaJel in All-Stock Transaction

Combination to Provide Second Major Revenue Stream, Digital Advertising and Location-Based Technology for the Cannabis Vertical, with Significant Streaming Video Synergies SITO Mobile Ltd. an insights-driven Consumer Behavior and Location Sciences™ company, andMediaJel, Inc. ("MediaJel"), a leading provider of advertising and marketing solutions for the cannabis industry, tannounced that they have entered into a definitive agreement pursuant to which SITO will acquire 100% of the equity interests of MediaJel. MediaJel…

Here & Now: Create Meaningful Marketing Moments with Location Intelligence

Location intelligence is an extremely powerful tool that helps brands craft precise targeting and creative media to drive meaningful, personalized marketing campaigns with massive ROI opportunities. Brands are using location intelligence to confidently tap into new markets and more effectively win over audiences through deeper consumer connections and messaging strategies derived from real-time data rather than supposition. Retailers—faced with stiff competition and disrupted by the rise of e-commerce—were early adopters…

Location Sciences Group PLC Partners with SITO Mobile; To launch the Verify Supply Platform

Sito Is the First Location Data Company to Commit to Independent Location Data Verification Through Location Sciences' Verify Platform Location Sciences Group PLC, the pre-eminent global location verification provider to the $106 billion digital advertising industry, announces its partnership with SITO Mobile, Ltd. Through the partnership, SITO will leverage Verify, Location Sciences' proprietary location verification platform, to provide independent, media-agnostic analysis and authentication of its location-targeted…

Mobile Marketing Association Appoints SITO Mobile CEO Tom Pallack To Global Board of Directors

SITO Institute Founding Managing Director Bruce Rogers to North America Board SITO Mobile, Ltd. the Consumer Behavior and Location Sciences company, announces the appointments of two executive members to the Mobile Marketing Association (MMA) Board of Directors.  SITO CEO Tom Pallack will serve on the MMA’s Global Board and Founding Managing Director of The SITO Institute for Consumer Behavior and Location Sciences Bruce Rogers will serve on its North American Board.  Pallack and Rogers have each committed to serve a…

SITO Mobile Launches New Performance Guarantee

New Offering Empowers Marketers to Execute Media Buys Based on Business Results SITO Mobile, Ltd. the Consumer Behavior and Location Sciences company, announced the introduction of the SITO Performance Guarantee. This new assurance provides marketers with a risk-free offering to leverage SITO’s superior location data, ad serving technology and managed services to execute media buys based on quantifiable performance metrics that go beyond impression-based CPM. With the new assurance guarantee, SITO will develop, plan and…

Interview with Tom Pallack, CEO, SITO Mobile

"Location is a critical part of the customer journey and mobile platforms are the catalyst for bringing those insights to life."Tell us about your role and how you got here. What inspired you to be a part of SITO Mobile? As CEO of SITO, I am working day-in and day-out to solidify the company’s position as the premier partner for location-based data. I work with the amazing team here to develop our emerging technology, craft breakthrough initiatives and drive continual growth. My road to SITO involved more than thirty…

Marketing Leaders Convene At SITO Institute Inaugural Forum

SITO Mobile, the Consumer Behavior and Location Sciences company, convened its inaugural Forum for members of its SITO Institute for Consumer Behavior and Location Sciences on June 26th in New York City, at the Dream Downtown PH-D rooftop lounge. The Forum featured a panel discussion about the future of consumer engagement, moderated by Forbes editor Jenny Rooney, and included panelists Denise Karkos, CMO of TDAmeritrade; Paul Woolmington, CEO of Canvas Worldwide, and Jon Bond, Chief Tomorroist at Tomorro and…

SITO Launches the SITO Channel Alliance

Partner Certification Program Expands Access to SITO’s Expansive Product Suite That Goes Beyond Location Data, Provides Omni-Channel Support for End-to-End Campaign Management SITO Mobile, Ltd., the Consumer Behavior and Location Sciences company, launched the SITO Channel Alliance, a full-service extension of SITO’s location intelligence platform and managed media service offering through its certified re-seller partner program. The SITO Channel Alliance (SCA) is a custom program purpose-built for creating strategic…

An Institute for Consumer Behavior and Location Sciences! SITO Does it…

Through Consumer Behavior and Location Sciences™, SITO Explores the Consumer Behavior and Journey to Present Powerful Strategic Knowledge Assets and Actionable Insights for Marketers SITO has announced the formation of the SITO Institute for Consumer Behavior and Location Sciences, a new thought leadership and membership initiative devoted to education and advocacy for the advancement of location data intelligence as a core component of the modern marketing organization. Recommended Read: Zaius Integrates with Zendesk…

Unacast Scoops $17.5 Million to Add More Power and Transparency to Location Data

Company Will Continue to Empower Businesses to Make Smarter Decisions by Providing Unprecedented Access to Human Activity Through the Real World Graph Barely months before GDPR comes into force, Unacast, the maker of Real World Graph, has announced that is has raised $17.5 million in a new funding round. The leading contextual and transparent location data platform scooped the funding round from its lead investors, Transatlantic fund White Star Capital, and joined by strategic investor Telia, a leading European telco, and…