Partner Certification Program Expands Access to SITO’s Expansive Product Suite That Goes Beyond Location Data, Provides Omni-Channel Support for End-to-End Campaign Management
SITO Mobile, Ltd., the Consumer Behavior and Location Sciences company, launched the SITO Channel Alliance, a full-service extension of SITO’s location intelligence platform and managed media service offering through its certified re-seller partner program.
The SITO Channel Alliance (SCA) is a custom program purpose-built for creating strategic resellers of SITO’s real-time location data, consumer insights, and omnichannel media activation services. SITO’s expertise in location data, combined with data verification, enrichment, modeling, and real-time measurement, provides SCA partners with an enhanced solution that goes beyond location data alone. This comprehensive industry solution removes unnecessary intermediaries from the modern-day media workflow and streamlines our partners’ ability to deliver data-informed personalized solutions to their clients.
“By providing our SCA partners access to real-time location data, we not only help to strengthen their market positioning, but we deepen our collective understanding of consumer behavior as it relates to actual engagement strategies live on the platform,” said Chet Petrow, Chief Revenue Officer at SITO. “SITO’s partners are the beneficiaries of a customizable, flexible, and accommodating program tailormade for their needs and laser-focused on positively influencing internal business imperatives.”
“We couldn’t be more pleased to partner with SITO. Together we offer an unparalleled marketing service for the medical and healthcare professional segments we serve,” said SITO Channel Alliance partner Ron Scalici, SVP, Digital Experiences, Haymarket. Additional Channel Alliance partners include GSTV, CHIVE TV and DDI Media.
The SITO Channel Alliance provides the opportunity for businesses to experience a seamless handoff of real-time location data and enriched consumer insights to an in-house media team capable of delivering standalone research, and/or full-service media activation. With dedicated account managers, ad ops, and creative teams, our managed service offering is capable of managing the entire media workflow (Program ideation to delivery to success measurement). Instead of piecemealing vendors and managing data handoffs with the hopes that the findings will remain intact, the SITO Channel Alliance alleviates the need to involve multiple vendors who each support one element of the media campaign and do not create value as a single fluid interactive system.