B2B Commerce

The acquisition continues McFadyen Digital’s expansion of its services and leadership team with talent and customer acquisition McFadyen Digital, a leading marketplace strategy and implementation agency, announced that it has acquired Cerebrik, a full-service ecommerce consulting company with offices in Dallas, Texas and Bangalore, India. The strategic acquisition builds upon McFadyen’s position as the leader in ecommerce marketplace enablement. Founded in 2015, Cerebrik offers its clientele a full-service partner who…

Infostretch, a leader in digital engineering services, announced a new partnership with Inxeption, a cloud-based digital commerce software platform designed for B2B. The collaboration will arm Inxeption’s “I-commerce” customers with powerful new abilities to turn the data they already have into highly actionable insights for smarter decision-making. Many B2B merchants today struggle to gain a real understanding of their customers—preferences, vertical trends, buying habits, purchasing frequency, or related brand…

Wilson to Lead Digital Transformation and Scale New Technology Business That Combines Cloud Innovation and eCommerce Technology with ODP’s Physical Assets to Transform How Businesses Buy and Sell The ODP Corporation, a leading provider of business services, products and digital workplace technology solutions through an integrated B2B distribution platform, announced that it hired Prentis Wilson to further drive the company’s digital transformation, leading a new technology business focused on transforming B2B sourcing,…

CONA Services LLC will leverage Salesforce's Consumer Goods Cloud to enable profitable growth and deliver personalized B2B customer experiences Salesforce, the global leader in CRM, announced that Coca-Cola bottlers in North America have partnered with Salesforce to digitally transform its contact center and field service operations. The largest bottlers of the Coca-Cola system in the US —through their IT Shared Services Provider CONA Services LLC (Coke One North America) —will deploy Salesforce Consumer Goods Cloud to help…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Zoom (Unified Communications), BBTV (Entertainment), Provar (B2B Commerce), Measure (Analytics), to Airship (Customer Experience Management). Zoom Announces Availability of Zoom Rooms ‘Everywhere Workforce’ Innovations Zoom Video Communications, Inc. announced the general availability of Zoom Rooms innovations that will help organizations safely re-enter the office and sustain an…

Recognized for the Second Consecutive Year in the Leaders Quadrant, Optimizely was Evaluated on its Ability to Execute the DXP Market Through its Completeness of Vision Optimizely (formerly Episerver), the leading provider of digital experience platform solutions, today announced it is positioned in the Leaders quadrant of the January 2021 Gartner Magic Quadrant for Digital Experience Platforms.1 This announcement comes on the heels of the company's recent move to rebrand as Optimizely, timed with the launch of…

This year marks the eleventh time Liferay has been named a Leader in the Gartner Magic Quadrant for Digital Experience Platforms Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile, and connected devices, announced that Gartner has recognized the company as a Leader in the Magic Quadrant for Digital Experience Platforms* for the eleventh year. “It is an honor to be recognized as a Leader in the Gartner Magic Quadrant for Digital Experience Platforms for over a decade,” said…

commercetools and Partners Bring Modern Commerce Experiences to Life for Some of the World's Biggest B2C and B2B Brands commercetools, the next-generation commerce software company, announced that it is rolling out an extended partner program due to large-scale growth and increased demand for its modern commerce architecture. With the introduction of three levels of partnership including Premier Partners, Select Partners and Registered Partners, commercetools is giving partners access to resources to help them deliver…

Leading digital experience platform provider launches Optimization-as-a-Service, empowering brands to unlock their digital potential Episerver, announced it has rebranded to Optimizely, following its acquisition of the business last year. Rooted in a proud heritage as a customer-centric digital experience platform (DXP) and experimentation leader, the new brand reflects the endless innovation potential of digital experiences. It takes a data-driven, digital-first approach to drive forward the company's mission: to empower…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Sociallakers (Social Media Marketing), DigiCol (B2B Commerce), Centennial (E-Commerce and Mobile Commerce), Google Cloud (E-Commerce and Mobile Commerce), to Firstlight (Entertainment). Social Media Ad Spend Spikes More Than 50% Worldwide According to Socialbakers Socialbakers, the leading social media marketing platform, released its comprehensive report on Social Media Trends for…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from GBK (Behavioral Marketing), Emerald (B2B Commerce), McColl’s Retail Group (Customer Experience Management), Hopin (Video Marketing), Confirmit (Customer Experience Management). GBK Collective Further Bolsters Advertising Effectiveness Expertise GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced the appointments of Dr. Randall…

Extends PlumRiver’s Elastic Suite B2B platform to thousands of Emerald customer brands Emerald Holding, Inc. announced that it has completed the acquisition of PlumRiver LLC (“PlumRiver”), a leading international provider of software-as-a-service technology through its Elastic Suite solution. Elastic Suite’s platform streamlines the wholesale buying process for both brands and retail buyers, creating a digital year-round transactional platform for use by Emerald’s customers. The acquisition will accelerate Emerald’s…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Candid (B2B Commerce), The World Counter (Content Management), Overseas Adventure (Technology), Click (Native & Programmatic Advertising), to Samba TV (Entertainment). Candid Set Out for World’s First Fully Integrated Marcom Platform Dutch marketing and communication platform Candid has acquired Millford Brand ID effective January 1. The agency is the market leader in brand…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Florida Funders (Native & Programmatic Advertising), Foxy Bingo (Video Platforms), Cadent (TV Advertising), Bancard (B2B Commerce), to RealNetworks (Entertainment). Florida Funders Invests in Kliken, a Digital Platform Designed to Simplify Online Marketing and Ignite Lead Generation Florida Funders, a hybrid of a venture capital fund and an angel investor network that’s…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Amperity (Customer Data Platform), ScaleX.ai (Account-Based Marketing), Widen (Digital Asset Management), Tableau (Data Visualization), and Zilliant (B2B Commerce). Amperity Launches Anonymous Engage Amperity, the leading enterprise customer data platform (CDP), announced the launch of Amperity Anonymous Engage, a new anonymous data identity solution designed to help brands grow…

Revenue Cloud makes B2B buying fast, flexible, and simple for customers without sacrificing compliance and accuracy When COVID-19 hit, some business’ revenue cycles were immediately thrown into limbo — deals stalled as customers’ needs suddenly changed, sales channels were disrupted and forecasting data became unreliable. Other companies struggled to meet the increase in demand for their products that happened seemingly overnight. And while new challenges arose with the pandemic, the need to manage revenue didn’t change;…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Zilliant (B2B Commerce), Salesforce (CRM), DoubleVerify (Analytics), Selligent (Marketing Cloud), and Quad (Customer Experience). Zilliant Launches Campaign Manager Zilliant, the industry leader in intelligent B2B price optimization, price management, and sales guidance software, announced a new management application, Campaign Manager, as well as a broad expansion of capabilities…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from HubSpot (CRM), Episerver (Customer experience), Contentful (Content Management), Slintel (Sales Intelligence), and Sendoso (B2B Commerce). HubSpot Introduces Marketing Contacts HubSpot, a leading growth platform, announced the launch of marketing contacts, a new pricing model that allows customers to only pay for the contacts they want to market to via email or ads. Customers can…

Investment expands VEON's fintech reach into SME commerce VEON Ltd. and (Euronext Amsterdam: VEON), through VEON Ventures, has joined Sequoia Capital India and Flourish Ventures as investors in ShopUp, Bangladesh's leading full-stack B2B commerce platform for small businesses, becoming ShopUp's first strategic corporate investor. The investment enables VEON Ventures to support ShopUp's fast-growing digital ecosystem for micro, small and medium-sized enterprises (MSMEs), which form a vital backbone of Bangladesh's …

Expanded suite of services enables brands to create and share enriched, verified product content with trading partners for E-Commerce and supply chain efficiencies 1WorldSync, the leading provider of product content solutions, announced expanded capabilities to its product content platform. The new capabilities, referred to as Content Acceleration, enhance, automate and accelerate the sourcing, enrichment, management and distribution of product content for B2B and B2C commerce experiences. "As physical and online…