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B2B Commerce

Sana Commerce Named a Strong Performer

Sana Commerce was one of the 13 most significant B2B commerce providers Forrester, one of the most influential technology research firms in the world, recently published its The Forrester Wave: B2B Commerce Suites. Sana Commerce was one of the 13 most significant B2B commerce providers selected by Forrester to take part in the report. In this 2020 evaluation, Forrester named Sana Commerce a B2B commerce suites Strong Performer. The Forrester Wave™: B2B Commerce Suites report identified, evaluated and scored the 13 most…

Study Reveals Surge in Demand for Online B2B Purchases as COVID-19 Slows Direct Sales

Wunderman Thompson Commerce’s B2B Future Shopper report shows nearly half of all B2B purchases are now made online New research by Wunderman Thompson Commerce has revealed that almost half (46%) of all B2B purchases are now made via digital commerce channels, indicating a need for more robust online sales strategies in the wake of the pandemic. The B2B Future Shopper report 2020 – which surveyed over 200 B2B professionals in the UK on the current B2B commerce landscape – found that many businesses have moved away from…

Ray Grady, President and CEO, Conexiom Joins inRiver Board of Directors

Former Salesforce Executive Brings Industry Expertise and Customer Insight inRiver, a leading provider of product information management (PIM) solution that helps customers sell more products, today announced that Ray Grady, president and CEO of Conexiom, a SaaS platform that delivers sales order automation, has joined the inRiver Board of Directors. Grady has more than twenty years of technology leadership experience in scaling high-growth, B2B companies like Acquity Group (Acquired by Accenture), CloudCraze (Acquired by…

Billtrust Enhances its Robust B2B Payments Solution

New Pay on Email Solution Revolutionizes Billing, Preserves Cash Flow Amidst Pandemic and Enables Remote Workforces As the global pandemic continues, maintaining and accelerating cash flow by making it easy for customers to pay is crucial to every business. Designed to complement their comprehensive order-to-cash suite, Billtrust, the leader in B2B order-to-cash solutions, has enhanced its robust Payments platform with powerful tools which revolutionize email billing, rapidly enable expanded digital payment acceptance,…

Zilliant Announces B2B Commerce Connector for Salesforce Commerce Cloud on AppExchange, the World’s Leading Enterprise Cloud…

Joint customers can now deliver Real-Time Market Pricing into their eCommerce platforms Zilliant, the industry leader in intelligent B2B price optimization, price management and sales guidance software, today announced it has launched its B2B Commerce Connector for Salesforce Commerce Cloud on Salesforce AppExchange,  providing customers new ways to deliver pricing that accurately reflects current market conditions in real-time online. Marketing Technology News: EPAM Joins Newly Formed MACH Alliance as Founding Member…

COVID-19 Pushed Businesses to the Brink. Can Digital Transformation Help Bring Them Back?

Coronavirus has been like a buzz saw going through our lives and our livelihoods, with 100,000+ dead and the economy in tatters. According to the recent numbers released by the US Bureau of Labor Statistics, 38 Million people have filed for unemployment assistance in the past few weeks, and the unemployment rate that had hovered in the sub 4% range for a while is now a scary 14.7%. With limited access to cash and/or capital, such Black Swan events tend to disproportionately impact small & medium size businesses. In a…

Salesforce Commerce Cloud Named a Leader in B2C and B2B Commerce Suites Evaluations by Independent Research Firm

Salesforce, the global leader in CRM, announced that Forrester Research has positioned Salesforce Commerce Cloud as a leader in The Forrester Wave™: B2C Commerce Suites Q2 2020 report, and for the first time, also in The Forrester Wave™: B2B Commerce Suites Q2 2020 report. Salesforce B2C Commerce received the highest possible scores in the criteria of AI and machine learning, product vision and roadmap, supporting services, delivery and extensibility ecosystem, customers and customer acquisition, and product revenue.…

Tackle.io Secures a $7.25 Million Series A Funding Led by Bessemer Venture Partners

Software company accelerates B2B software ecommerce through the Cloud Marketplaces Tackle.io, a software company dedicated to helping software providers accelerate revenue through Cloud Marketplaces, today announced $7.25 million in Series A funding. The round was led by Bessemer Venture Partners. Cloud Providers are changing the way enterprise software is bought and sold. As a result, software buyers are turning to the Cloud Marketplaces for third-party software purchases, allowing them to consolidate IT spend,…

BigCommerce Appoints Jim Herbert as EMEA General Manager

Ecommerce industry veteran to expand European growth into new regions BigCommerce, a leading open SaaS ecommerce platform for fast-growing and established brands, announced that Jim Herbert has joined the company as vice president and general manager for EMEA. With more than two decades of ecommerce industry experience, Herbert will lead the company’s European operations, working to extend BigCommerce’s presence in continental Europe, the Middle East, and Africa. He is replacing Mark Adams, who has led the UK office since…

Adapty Delivers First Ever Insite Online B2B Commerce Implementation

Adapty Inc., a leading digital commerce and customer experience company, today announced the successful roll-out of a B2B e-commerce solution for Carotek, USA. Adapty partnered with Insite, an Episerver company, and Digital DNA Marketing agency to implement InsiteOnline, an out-of-the-box commerce solution, for the process equipment distribution business of Carotek. The shift to digital was imperative in the B2B (business to business) space and particularly now in the economic crisis caused by Covid19 pandemic it has…

Adapty Delivers First Ever Insite Online B2B Commerce Implementation for a Leading Distributor of Process Equipment

Adapty Inc., a leading digital commerce and customer experience company, today announced the successful roll-out of a B2B e-commerce solution for Carotek, USA. Adapty partnered with Insite, an Episerver company, and Digital DNA Marketing agency to implement InsiteOnline, an out-of-the-box commerce solution, for the process equipment distribution business of Carotek. Marketing Technology News: Comcast, Charter and ViacomCBS Announce Blockgraph Partnership The shift to digital was imperative in the B2B (business…

Doing What it Does Best “It Instills Confidence”: Salesforce Q1 Earning Update

Salesforce has just announced that it's first-quarter revenue of $4.87 Billion. Salesforce Q1 Earning is up 30% Year-Over-Year, 31% in Constant Currency. Our results, amidst this global crisis, demonstrated our ability to execute at speed, innovate at scale and the strength of our business model,”  said Marc Benioff, Chair & CEO, Salesforce. “We made long-term investments in keeping our employees safe, supporting our customers, delivering crucial innovation like Work.com, and helping our communities with PPE, grants,…

BigCommerce Emerges as a Strong Performer Among B2C and B2B Commerce Suites

Evaluations recognize BigCommerce for its ‘above par’ ecommerce product vision and roadmap BigCommerce, a leading open SaaS ecommerce platform for fast-growing and established brands, announced that it was named a Strong Performer by Forrester Research in two recently released reports: “The Forrester Wave™: B2C Commerce Suites, Q2 2020” and “The Forrester Wave™: B2B Commerce Suites, Q2 2020.” Marketing Technology News: Lightspeed Collaborates with the CQCD to Make Cloud Commerce More Accessible to Retailers The…

PunchOut2Go Brings Pre-Built PunchOut Catalog Connector for InsiteCommerce to Episerver App Marketplace

‌With PunchOut2Go for InsiteCommerce, Customers Maximize Business Investment, Extend Platform Functionality Eighty-five percent of online shoppers start their online purchase journeys at a marketplace whether they have a product in mind for purchase or not. Business buyers want the same level of ease and comparison and PunchOut2Go, a global eCommerce and eProcurement integration provider, and Episerver, the customer-centric digital experience company, have made it possible through PunchOut2Go for InsiteCommerce via the…

Avionos Offers Salesforce Development and Marketing Support Through New Avionos Operate Service

Avionos Operate gives clients 24x7 digital support with a team of Salesforce platform experts to accelerate business outcomes Avionos, which designs and implements digital commerce and marketing solutions, recently announced the launch of its new Avionos Operate service, a virtual, digital service offering that provides 24x7x365 support for Salesforce solutions development and integrated marketing operations. Avionos Operate ensures risk remediation, business continuity, stability, and growth for organizations, which is…

Shifting Trends for B2B and B2C Marketers: A Look Forward

Marketing is constantly changing as the underlying technology for many key marketing functions is innovating and enabling new insights and achievements for global marketers. Although change does not happen overnight, we still expect to see massive shifts in marketing technology in 2019 on both the B2B and B2C sides. This is in part driven by the increasing need to target key companies, accounts and targets with buying power in efficient, effective and measurable ways — increasing revenue for companies, while decreasing cost.…

Eyeota-YouGov Partnership Eyes Bespoke Campaigns in the APAC and ANZ Regions

Eyeota and YouGov have come together to enable audience data intelligence in APAC and ANZ regions, including in Indonesia, Malaysia, Thailand, Singapore, Hong Kong, and Australia. The leading audience data intelligence company Eyeota has announced a key partnership with YouGov PLC to drive the next phase of growth in the newer markets. The pair would target audience base in European, APAC, and ANZ regions. Eyeota’s direct integration with leading global DSPs and DMPs assures users that audience profiles are accessible on…

XCentium Achieves a Milestone in Sitecore Experience Commerce Specialization

XCentium, a full service digital consultancy, announced today that it has earned specialization in Sitecore® Experience Commerce™ by Sitecore®, the global leader in digital experience management software. Sitecore® Platinum Partner, XCentium, has completed a practice-wide product immersion in the Americas including verification of product enablement requirements, creation of a dedicated capable and scalable practice, including proven customer success in Sitecore Experience Commerce™. The Sitecore Practice Specialization…

New Avionos Data Reveals the Need for Seamless On and Offline Commerce Experiences Citing 69% of B2B Buyers Unable to Complete Purchases…

The report breaks down the evolving B2B commerce landscape, and how salespeople and technology can most effectively work together to counter the effects of market uncertainty Avionos, which designs and implements digital commerce and marketing solutions, releases its third annual B2B report, “Turning B2B Salespeople Into Strategic Advisors.” The report proves that B2B salespeople aren’t going anywhere, despite Forrester arguing in 2017 that the B2B salesperson would be displaced by technology by 2020. Marketing Technology…

Top Tips for Marketers in 2020

Amy Barzdukas, CMO and EVP at Poly, shares the "Tips for Marketers in 2020". Young marketing and sales professionals are likely to benefit from these marketing tips. The business of marketing never stops evolving. It’s just the nature of our business that a new way of doing things is always around the corner: a new way to gather data, a new way to find customers, a new way to get your message out. Occasionally you’ll hear a wistful remark about past eras and how “things were simpler back then.” Every generation looks…