To Bring Added Choice and Increased Efficiency for Open Internet Buying The Advertising ID Consortium, the open identity solution for …
US Consumers Becoming More Open to Sharing Data: Acxiom Report
Joint Study by Acxiom and Data & Marketing Association Reveals Almost Half of American Consumers Feel More Comfortable With Data …
LiveRamp and ADARA to Power People-Based Marketing in Travel and Tourism
Travel Brand Marketers Now Able to Achieve A Single View of the Customer at Scale for Maximum Impact using People-Based …
TechBytes with Klarn DePalma, Executive Vice President, MNI Targeted Media
Klarn DePalma Executive Vice President, MNI Targeted Media Content is the pillar of any marketing campaign. With changing trends in …
Sailthru Recognized as a 2018 Top Rated Email Marketing Software by TrustRadius
With an Average Rating of 7.4 out of 10, Sailthru Stands Out as a Leader Among Mid-Sized Companies Sailthru, the …
Fluent Named Marketing EDGE’s 2018 Corporate Disruptor
Marketing EDGE Recognizes Fluent for Paving a New Frontier in Marketing Fluent Inc., a leading data-driven performance marketing company, recently …
V12 Data Expands Email Append Database by 23%
Using a Name and Postal Address, V12 Data Can Locate and Append a Matching Email Address V12 Data, a leading …
BounceX Appoints Yiftah Frechter as New Chief Technology Officer
Yiftah is a Former Undertone and Sizmek Executive Brings 20 Years of Engineering, Product Management and Leadership Experience to the …
ADARA Announces Customer Yield Intelligence
New Framework Unites Travel Brands Around Individual Customer Relationships With Actionable Insights and Metrics ADARA, the enterprise-wide data solution for …
BounceX Raises $37 Million in Growth Round to Fuel People-Based Marketing Cloud
BounceX Secures Series B Round Led by Battery Ventures to Help Marketers Unlock the First New Scalable Revenue Channel in …
Yroo Embarks On Next Stage Of Growth With Key Additions To Executive Team
Yroo Will Focus on Aggressive Customer Acquisition Program in 2018 Yroo, the world’s most powerful meta-search shopping platform, announced the …
Now, You Have LiveRamp IdentityLink for TV
LiveRamp IdentityLink for Television Is Aimed at Transforming The World’s Largest Marketing Medium; Brands, Agencies, Programmers, and Technology Platforms Can Now Execute People-Based …
Forget Click-Through Rates, Focus on Emotional Engagement
In early 2017, a report circulated that Facebook was targeting users based on their emotional state. The report claimed that …
TechBytes with Jeff Smith, CMO and General Manager of Brands, LiveRamp
Jeff Smith CMO and GM of Brands, LiveRamp You can't deny that Omnichannel Customers are the latest emerging reality. As …
Do Your AdTech Goals for 2018 Look Like These?
According to Matt Fanelli of MNI Targeted Media, Ad Fraud Would Continue to Be an Issue Across the Digital Landscape …
Conflating Identity With Identity Services – Why Platforms Should Focus on the Latter
As people-based marketing (PBM) became the hottest acronym in the ever-expanding library of adtech terminology, so began the race to …
LiveRamp Launches IdentityLink for Publishers as a Gold Standard in People-Based Marketing
LiveRamp Provides Publishers Access to People-Based Marketing Budgets Marks Successful Completion of Arbor and Circulate Integrations In 2017, people-based marketing …
AppNexus, LiveRamp, and MediaMath Launch Technology Consortium to Enable Privacy-First People-Based Programmatic Advertising
Index Exchange, LiveIntent, OpenX, and Rocket Fuel also join the initiative to help advertisers leverage the open advertising marketplace As …
Sonobi Announces Programmatic Header-Bidding Integration with Facebook Audience Network
Sonobi, a Florida-based ad tech developer that provides header bidding technology to the industry, officially announced integration with Facebook Audience …