Driving a Shared Mission of Providing Advertisers and Marketers With Actionable Real-World Insights Aligned to Digital Signals Quadrant.io, the leading …
Merkle Launches New Stream Media, Enabling Retailers to Grow Digital Ad Revenue
Customized Offering Improves Retailers’ Personalized Experiences for Shoppers Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of …
Holiday Travel On The Rise: More Americans Bite On The Big Apple And Mexico Takes The (Fruit)Cake
Allianz Global Assistance Reveals Top 10 Domestic and International Destinations for Holiday Travel Americans are traveling for the holidays more …
OpenX Granted Patent For Scoring Impressions and Users in Programmatic Advertising
Patent is the 8th issued to leading digital advertising exchange OpenX announced that the United States Patent and Trademark Office …
Lotame Launches “Cartographer” New ID Solution to Power People-Based Marketing Campaigns
Lotame has announced the launch of Lotame Cartographer, a new people-based ID solution at the Lotame Ignite Americas Conference in New …
AccuWeather Reveals How Weather Info Dictates Consumer Behavior
To enable brands and advertisers with targeted advertising opportunities, AccuWeather announced the launch of AccuWeatherIQ™. What happens to the shopping …
Study: LiveIntent Finds Back to School Ads Perform Best on Tablets
LiveIntent data suggests these campaigns should optimize for Friday and Sunday afternoons LiveIntent, the people-based marketing platform that reaches 250 …
LiveIntent Taps Drawbridge and Tapad Vet Jon DeGennaro as VP of Identity Sales
Industry Veteran to Lead Growth of Company’s New Identity Business LiveIntent, the people-based marketing platform powered by the email address, …
LiveIntent Taps MediaMath Vet Jessica Muñoz as VP of Product Marketing
Supercharged Product Marketing Services Will Power LiveIntent’s Platform and Identity Business LiveIntent, the people-based marketing platform powered by the email …
TechBytes with Dallas Lawrence, Chief Brand and Communications Officer at OpenX
Tell us about your role and the team/technology you handle at OpenX. I serve as OpenX’s Chief Brand and Communications …
Four Measurement Best Practices for Retail Marketers
The explosion of digital channels, platforms, and devices is both a blessing and a curse for retailers. Retail Marketers can …
Merkle Named 2019 Pegasystems’ Partner Excellence in Digital Transformation Recipient
Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that it has won the 2019 Pegasystems Award for Partner Excellence …
LiveIntent Tap Software Provider Narrative To Accelerate Next generation of Onboarding Service Built for Brands, Platforms and Publishers Demanding Open Ecosystem
Partnership Leverages Narrative’s Automated Data Workflows and Safe Room Capabilities to Immediately Scale Liveintent’s Ingestion and Distribution of Its Clients’ …
OpenX Introduces First People-Based Marketing Solution For The Open Web
OpenAudience Will Provide Marketers the Ability to Easily Plan and Buy Advertising for Every Digitally Addressable Consumer Across the Open …
Dear Enterprise Marketer, Stop Growth Hacking!
Talk to Your Salespeople Instead. Let me share my biggest pain, the nightmare that is still keeping me up at …
LiveRamp Collaborates with Marketo to Deliver Personalized and Seamless Digital Experiences
Marketo Customers Now Able to Leverage IdentityLink™ to Connect First-Party Data to Digital Advertising Efforts LiveRamp – a leading identity …
How Adobe is Fighting the Customer Experience Fatigue Using Marketing Technology
Take the MarTech Fitness Drill! Well, Adobe, Through Its Recent Announcements at the Adobe Summit 2019, Has Exemplified Why the …
GarageExperts Partners with Target Data for People-Based Marketing Solution
Target Data, a leader in people-based marketing, announces that GarageExperts, a quality garage enhancement solutions company, is deploying Target Data’s …
Kochava Collective Provides Audience Insights and Data Enrichment at Scale
5b Connected Device Profiles Give Brands and Marketers an Alternative to the Walled Gardens for Data Enrichment and Deep Audience …
People-Based Marketing is Missing a Critical Element: Accurate Data
Advertising Week in New York sparked a lot of buzz about “people-based marketing.” In fact, it was a central theme …