People-based marketing

Liao brings more than 20 years of digital media experience to OpenX OpenX announced that the company has appointed Mark Liao as Chief Financial Officer, leading the company's financial strategy, accounting, business intelligence and revenue performance teams. Liao comes to OpenX from Amobee, where he served as CFO for over three years. Liao has also held CFO positions at Turn and iSocket, as well as several senior roles at Yahoo! including VP of Business Operations and VP of Operations Finance for the Yahoo! Americas…

Hyper-local solution aids brands in creating personalized end-to-end experiences for consumers Merkle, a leading technology-enabled, data-driven performance marketing agency, has created a localized media solution that helps encapsulate Merkle’s dynamic creative optimization strategy services and digital experience capabilities in conjunction with Media Storm, a Merkle company and leading data-driven marketing agency. The solution is an end-to-end, fully localized experience that enables national brands to reach consumers…

Customizable options and new testing capabilities provide tools to maximize revenue while maintaining full visibility and control OpenX announced the launch of Apollo, a product that gives publishers of all sizes the ability to customize and optimize their Prebid configuration and maximize programmatic revenue. With Apollo, publishers have access to sophisticated configuration management and a/b testing capabilities that allow them to regularly test and assess the effectiveness of their Prebid set-up, and with three…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Poly (Unified Communications), TransUnion (People-based Marketing), Zoom (Video Communications), LiveIntent (Identity Management), and Prospur.io (Sales engagement). Poly Appoints Dave Shull President and Chief Executive Officer Plantronics, Inc. (“Poly“), a global communications company that powers meaningful human connection and collaboration, announced the appointment of Dave…

LiveIntent, the people-based marketing platform powered by the email address, announced a partnership with FullContact, the industry leader in consumer Identity Resolution as a Service. The partnership delivers the ability to map offline and online data to a portable, omnichannel, persistent ID. This mapping works in real-time across devices, channels, and platforms. Before now, this capability only rested in the hands of a select few who have restricted the flow of data to benefit themselves. The LiveIntent and FullContact…

As today’s digitally-savvy consumers expect more relevant and tailored marketing experiences, TransUnion is joining forces with Signal, a Chicago-based technology company, to expand its capabilities. Signal’s solutions are grounded in real-time data collection and its platform makes it easier for companies to structure, organize, and leverage consumer data. Marketing Technology News: Insellerate Launches First of Its Kind Mobile Solution “We are helping our customers use data and insights to provide a better experience for…

LiveIntent, the people-based marketing platform powered by the email address, and Rubicon Project, the largest independent sell-side advertising platform, today announced an integration to empower advertisers to transact on a unique, stable, and privacy-safe identifier. LiveIntent's Authenticated Bridge framework solves many of the challenges confronting marketers around audience resolution and addressability by connecting advertiser and publisher first-party data. Marketing Technology News: Time to Rethink your CRM…

Corresponding white paper and webinar will help brands navigate the Google ecosystem Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched a new Performance Marketing Lab. The Lab comprises a cross-functional team of data scientists, developers, analysts, media experts, and product engineers, who develop proprietary solutions and leverage best-in-class products to help brands ensure their adtech and martech investments deliver greater digital marketing value. The new Lab is led by…

Successful SPO reviews and new products highlight significant growth with brands and agencies OpenX reported recent milestones from the company's business unit dedicated to building and expanding brand, agency and DSP relationships. With new and renewed SPO partnerships, new products, and a new senior executive leading the team, the buy-side of the OpenX business has grown on multiple fronts, bringing valuable demand to the OpenX Exchange for publishers. Marketing Technology News: Virtu Lauches Open Technology, a…

Hi Paul, tell us more about your role and team you handle at OpenX. My role as CTO at OpenX covers a variety of functions across the business. Part of this involves overseeing and structuring internal tools and technology, looking at everything from the Cloud platform our business runs on (GCP) to the processes we set up to run our global help desk. I also oversee our Product team -- thinking about what we’re building and how that ties to benefits for our partners and revenue for OpenX. Whether looking at internal…

Talk to Your Salespeople Instead. Let me share my biggest pain, the nightmare that is still keeping me up at night. Two years ago, when we launched Influ2, winning the first few customers was easy. Our product, person-based ads, was new and exciting. No one had ever done it before, so naturally many enterprise marketers were anxious to take it for a spin. But, these “wins” were delusions. What do you do as a digital marketer when you come across a new technology? You conduct an experiment. Spending a few thousand…

TripleLift is the first native exchange to offer programmatic people-based marketing on the open web TripleLift, the technology company that invents, powers and scales ads that earn consumer attention, has partnered with LiveRamp, the trusted platform that makes data accessible and meaningful. With this partnership, marketers will be able to leverage native creative executions with enhanced addressability for targeting and measurement capabilities on the open web, matching the quality and performance of walled gardens. For…

Driving a Shared Mission of Providing Advertisers and Marketers With Actionable Real-World Insights Aligned to Digital Signals Quadrant.io, the leading data and technology provider specializing in high-quality mobile location-based data, has partnered with LiveRamp, the leading identity platform powering exceptional customer experiences, to bring its best-in-class audience data to the LiveRamp platform and its marketplace of data buyers across the Asia-Pacific. LiveRamp IdentityLink connects people, data, and devices…

Customized Offering Improves Retailers’ Personalized Experiences for Shoppers Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of New Stream Media, a solution that allows retailers to grow their digital ad revenue, create more personalized experiences for consumers, and form unique partnerships with manufacturers. “With the creation of New Stream Media, Merkle aims to provide an additional revenue opportunity for retailers during a particularly competitive time in…

Allianz Global Assistance Reveals Top 10 Domestic and International Destinations for Holiday Travel Americans are traveling for the holidays more than ever, according to Allianz Global Assistance's Top 10 Holiday Destinations survey. After analyzing 3.3 million flight itineraries, the travel insurance and assistance company discovered a 24 percent increase over last year and a 42 percent increase from 2017. Read Also: Tinuiti Taps Amar Braithwaite as SVP, Social Media After reviewing plans for travel from December 19…

Patent is the 8th issued to leading digital advertising exchange OpenX announced that the United States Patent and Trademark Office has issued the company U.S. Patent 10,410,245, "System and methods for using a revenue value index to score impressions for users for advertisement placement." The patent highlights the vision that OpenX had years ago of allowing both marketers and publishers to better assess the value of an individual user behind a screen, and ensure ads are shown at a fair price that offers maximum value…

Lotame has announced the launch of Lotame Cartographer, a new people-based ID solution at the Lotame Ignite Americas Conference in New York City. Lotame is the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data. The powerful ID graph delivers complete, consistent, and privacy compliant data connections to power people-based marketing for global brands and publishers. At the time of this announcement,…

To enable brands and advertisers with targeted advertising opportunities, AccuWeather announced the launch of AccuWeatherIQ™. What happens to the shopping experience when it rains or snows in the US? Would a flood-like situation impact online grocery sales on weekly sales in India? What would it look like for advertisers who invested millions on targeted advertising campaigns to suddenly realize it’s going to lose because of a typhoon or a hurricane? How is the consumer behavior related to weather information, and how…

LiveIntent data suggests these campaigns should optimize for Friday and Sunday afternoons LiveIntent, the people-based marketing platform that reaches 250 million logged-in people each month via its 2,500 brands and publisher partners, announced new data around campaign performance for back to school campaigns. The study found that tablets are the best performing device, with a 50% higher CTR compared to PCs and phones. LiveIntent conducted the study by examining dozens of back to school campaigns from top retailers…

Industry Veteran to Lead Growth of Company’s New Identity Business LiveIntent, the people-based marketing platform powered by the email address, announced that it has hired Industry veteran Jon DeGennaro as VP of Identity Sales to lead growth for the company’s newly launched Identity Business, centered around its on-boarding service.  Launched in April, LiveIntent’s on-boarding service seeks to right the wrongs of the industry by bringing the value of first-party data back to the brands and publishers who are able to…