People-based marketing

Partnership allows buyers and publishers to integrate and test a cookie-less authentication solution LiveIntent, the people-based marketing platform powered by the email address, today announced an expansion of the company’s partnership…
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Dynata brings extensive first-party consumer panel data of 62 million consumers and billions of verified data points to the Neustar Second-Party Data Marketplace™ Neustar Inc., a global information services and technology…
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Company promotes Jon Beck, Kerel Cooper, and Abby Hamilton to Chief Revenue Officer, Chief Marketing Officer and Chief People Officer respectively LiveIntent, the people-based marketing platform that reaches 250 million logged-in users…
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Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from DX Marketing (People-based Marketing), UserReplay (Customer experience), Zoom (Unified…
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H.I.G. Capital ("H.I.G."), a leading global alternative investment firm with over $41 billion of equity capital under management, announced that its portfolio company, Vision Integrated Graphics Group LLC ("Vision"), has acquired DX…
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Liao brings more than 20 years of digital media experience to OpenX OpenX announced that the company has appointed Mark Liao as Chief Financial Officer, leading the company's financial strategy, accounting, business intelligence and…
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Hyper-local solution aids brands in creating personalized end-to-end experiences for consumers Merkle, a leading technology-enabled, data-driven performance marketing agency, has created a localized media solution that helps encapsulate…
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Customizable options and new testing capabilities provide tools to maximize revenue while maintaining full visibility and control OpenX announced the launch of Apollo, a product that gives publishers of all sizes the ability to customize…
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Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Poly (Unified Communications), TransUnion (People-based Marketing), Zoom (Video Communications),…
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LiveIntent, the people-based marketing platform powered by the email address, announced a partnership with FullContact, the industry leader in consumer Identity Resolution as a Service. The partnership delivers the ability to map offline…
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As today’s digitally-savvy consumers expect more relevant and tailored marketing experiences, TransUnion is joining forces with Signal, a Chicago-based technology company, to expand its capabilities. Signal’s solutions are grounded in…
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LiveIntent, the people-based marketing platform powered by the email address, and Rubicon Project, the largest independent sell-side advertising platform, today announced an integration to empower advertisers to transact on a unique,…
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Corresponding white paper and webinar will help brands navigate the Google ecosystem Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched a new Performance Marketing Lab. The Lab comprises a…
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Successful SPO reviews and new products highlight significant growth with brands and agencies OpenX reported recent milestones from the company's business unit dedicated to building and expanding brand, agency and DSP relationships. With…
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Hi Paul, tell us more about your role and team you handle at OpenX. My role as CTO at OpenX covers a variety of functions across the business. Part of this involves overseeing and structuring internal tools and technology, looking at…
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Talk to Your Salespeople Instead. Let me share my biggest pain, the nightmare that is still keeping me up at night. Two years ago, when we launched Influ2, winning the first few customers was easy. Our product, person-based ads, was…
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TripleLift is the first native exchange to offer programmatic people-based marketing on the open web TripleLift, the technology company that invents, powers and scales ads that earn consumer attention, has partnered with LiveRamp, the…
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Driving a Shared Mission of Providing Advertisers and Marketers With Actionable Real-World Insights Aligned to Digital Signals Quadrant.io, the leading data and technology provider specializing in high-quality mobile location-based data,…
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Customized Offering Improves Retailers’ Personalized Experiences for Shoppers Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of New Stream Media, a solution that allows retailers to…
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Allianz Global Assistance Reveals Top 10 Domestic and International Destinations for Holiday Travel Americans are traveling for the holidays more than ever, according to Allianz Global Assistance's Top 10 Holiday Destinations survey. After…
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