TechBytes with Dallas Lawrence, Chief Brand and Communications Officer at OpenX
Tell us about your role and the team/technology you handle at OpenX. I serve as OpenX’s Chief Brand and Communications …
Four Measurement Best Practices for Retail Marketers
The explosion of digital channels, platforms, and devices is both a blessing and a curse for retailers. Retail Marketers can …
Merkle Named 2019 Pegasystems’ Partner Excellence in Digital Transformation Recipient
Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that it has won the 2019 Pegasystems Award for Partner Excellence …
LiveIntent Tap Software Provider Narrative To Accelerate Next generation of Onboarding Service Built for Brands, Platforms and Publishers Demanding Open Ecosystem
Partnership Leverages Narrative’s Automated Data Workflows and Safe Room Capabilities to Immediately Scale Liveintent’s Ingestion and Distribution of Its Clients’ …
OpenX Introduces First People-Based Marketing Solution For The Open Web
OpenAudience Will Provide Marketers the Ability to Easily Plan and Buy Advertising for Every Digitally Addressable Consumer Across the Open …
Dear Enterprise Marketer, Stop Growth Hacking!
Talk to Your Salespeople Instead. Let me share my biggest pain, the nightmare that is still keeping me up at …
LiveRamp Collaborates with Marketo to Deliver Personalized and Seamless Digital Experiences
Marketo Customers Now Able to Leverage IdentityLink™ to Connect First-Party Data to Digital Advertising Efforts LiveRamp – a leading identity …
How Adobe is Fighting the Customer Experience Fatigue Using Marketing Technology
Take the MarTech Fitness Drill! Well, Adobe, Through Its Recent Announcements at the Adobe Summit 2019, Has Exemplified Why the …
GarageExperts Partners with Target Data for People-Based Marketing Solution
Target Data, a leader in people-based marketing, announces that GarageExperts, a quality garage enhancement solutions company, is deploying Target Data’s …
Kochava Collective Provides Audience Insights and Data Enrichment at Scale
5b Connected Device Profiles Give Brands and Marketers an Alternative to the Walled Gardens for Data Enrichment and Deep Audience …
People-Based Marketing is Missing a Critical Element: Accurate Data
Advertising Week in New York sparked a lot of buzz about “people-based marketing.” In fact, it was a central theme …
People-Based Marketing: 5 Ways to Win
Among digital marketers, ‘people-based marketing’ has become something of a buzz term in recent years, with the likes of Twitter …
Volpi Capital Invests in CycloMedia Technology
Avedon Capital Partners Exits; Additional Capital to Accelerate Cyclomedia’s Growth CycloMedia Technology, the leading provider of accurate geospatial imagery-data and …
All You Need to Know About People-Based Marketing
People-Based Marketing Can Help Brands by Targeting the Customer and His Needs, Instead Of Relying on Devices, Thereby Delivering a …
Mastering Customer Experience in the Era of the Empowered Consumer
Thanks to digital, consumers are more empowered, and their buying journeys are more complex than ever before. At any given …
SITO Launches the SITO Channel Alliance
Partner Certification Program Expands Access to SITO’s Expansive Product Suite That Goes Beyond Location Data, Provides Omni-Channel Support for End-to-End …
Interpublic Group to Acquire Acxiom Marketing Solutions
Interpublic Group and Acxiom Marketing Solutions Bring Together Premier Media and Marketing Agencies with Leader in Data and Personalized Messaging …
BounceX Adds Kiril Tsemekhman as VP of Data Science and Engineering
Kiril Tsemekhman Is a Former Ad-Tech Executive Brings over 15 Years of Experience to the Rapidly Growing Company BounceX has …
Advertising ID Consortium Announces DigiTrust as a Third-Party Domain
To Bring Added Choice and Increased Efficiency for Open Internet Buying The Advertising ID Consortium, the open identity solution for …
US Consumers Becoming More Open to Sharing Data: Acxiom Report
Joint Study by Acxiom and Data & Marketing Association Reveals Almost Half of American Consumers Feel More Comfortable With Data …