Among digital marketers, ‘people-based marketing’ has become something of a buzz term in recent years, with the likes of Twitter …
Volpi Capital Invests in CycloMedia Technology
Avedon Capital Partners Exits; Additional Capital to Accelerate Cyclomedia’s Growth CycloMedia Technology, the leading provider of accurate geospatial imagery-data and …
All You Need to Know About People-Based Marketing
People-Based Marketing Can Help Brands by Targeting the Customer and His Needs, Instead Of Relying on Devices, Thereby Delivering a …
Mastering Customer Experience in the Era of the Empowered Consumer
Thanks to digital, consumers are more empowered, and their buying journeys are more complex than ever before. At any given …
SITO Launches the SITO Channel Alliance
Partner Certification Program Expands Access to SITO’s Expansive Product Suite That Goes Beyond Location Data, Provides Omni-Channel Support for End-to-End …
Interpublic Group to Acquire Acxiom Marketing Solutions
Interpublic Group and Acxiom Marketing Solutions Bring Together Premier Media and Marketing Agencies with Leader in Data and Personalized Messaging …
BounceX Adds Kiril Tsemekhman as VP of Data Science and Engineering
Kiril Tsemekhman Is a Former Ad-Tech Executive Brings over 15 Years of Experience to the Rapidly Growing Company BounceX has …
Advertising ID Consortium Announces DigiTrust as a Third-Party Domain
To Bring Added Choice and Increased Efficiency for Open Internet Buying The Advertising ID Consortium, the open identity solution for …
US Consumers Becoming More Open to Sharing Data: Acxiom Report
Joint Study by Acxiom and Data & Marketing Association Reveals Almost Half of American Consumers Feel More Comfortable With Data …
LiveRamp and ADARA to Power People-Based Marketing in Travel and Tourism
Travel Brand Marketers Now Able to Achieve A Single View of the Customer at Scale for Maximum Impact using People-Based …
TechBytes with Klarn DePalma, Executive Vice President, MNI Targeted Media
Klarn DePalma Executive Vice President, MNI Targeted Media Content is the pillar of any marketing campaign. With changing trends in …
Sailthru Recognized as a 2018 Top Rated Email Marketing Software by TrustRadius
With an Average Rating of 7.4 out of 10, Sailthru Stands Out as a Leader Among Mid-Sized Companies Sailthru, the …
Fluent Named Marketing EDGE’s 2018 Corporate Disruptor
Marketing EDGE Recognizes Fluent for Paving a New Frontier in Marketing Fluent Inc., a leading data-driven performance marketing company, recently …
V12 Data Expands Email Append Database by 23%
Using a Name and Postal Address, V12 Data Can Locate and Append a Matching Email Address V12 Data, a leading …
BounceX Appoints Yiftah Frechter as New Chief Technology Officer
Yiftah is a Former Undertone and Sizmek Executive Brings 20 Years of Engineering, Product Management and Leadership Experience to the …
ADARA Announces Customer Yield Intelligence
New Framework Unites Travel Brands Around Individual Customer Relationships With Actionable Insights and Metrics ADARA, the enterprise-wide data solution for …
BounceX Raises $37 Million in Growth Round to Fuel People-Based Marketing Cloud
BounceX Secures Series B Round Led by Battery Ventures to Help Marketers Unlock the First New Scalable Revenue Channel in …
Yroo Embarks On Next Stage Of Growth With Key Additions To Executive Team
Yroo Will Focus on Aggressive Customer Acquisition Program in 2018 Yroo, the world’s most powerful meta-search shopping platform, announced the …
Now, You Have LiveRamp IdentityLink for TV
LiveRamp IdentityLink for Television Is Aimed at Transforming The World’s Largest Marketing Medium; Brands, Agencies, Programmers, and Technology Platforms Can Now Execute People-Based …
Forget Click-Through Rates, Focus on Emotional Engagement
In early 2017, a report circulated that Facebook was targeting users based on their emotional state. The report claimed that …