H.I.G. Capital (“H.I.G.”), a leading global alternative investment firm with over $41 billion of equity capital under management, announced that its portfolio company, Vision Integrated Graphics Group LLC (“Vision”), has acquired DX Marketing, LLC (“DXM” or the “Company”).
DXM is a people-based marketing agency that provides marketers access to enterprise-level data and analytics, allowing them to make informed investments that deliver strong ROI. The Company’s impressive team and data-driven offerings will immediately enhance Vision’s omnichannel marketing solutions focused on customer acquisition and engagement. Further, DXM Founder, Ray Owens, who sits on Oracle’s Global Data Leaders, and Data Cloud DMP Customer Advisory boards, will provide his valuable marketing insights to further evolve Vision’s existing data-driven service offerings.
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Brad Moore, CEO of Vision, said, “DXM is the perfect addition to our data-driven organization. DXM’s talented team, marketing technology platform, and proven one-to-one targeting practices align with our mission of providing differentiated solutions to our clients.” Hans Helmers, President of Vision, continued, “DXM’s ability to validate the lift and ROI they are providing their clients is invaluable. Together, we will deliver the optimal audience for our clients to drive conversion and success.”
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Ray Owens, Founder of DXM, said, “Vision’s commitment to customer intelligence, combined with a full suite of in-house marketing services, makes them a perfect partner for DXM. The DXM team is thrilled to be part of such a powerful marketing company.”
“We are excited to support the acquisition of DXM by Vision,” commented Ryan Kaplan, Managing Director at H.I.G. Capital. “DXM follows Vision’s acquisition of SourceLink and Path Interactive in November 2019, furthering Vision’s core mission of providing data-driven omnichannel marketing services that drive customer acquisition and engagement for clients across healthcare, financial services, insurance, and other industries.”
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