Browsing Tag

CPM

Vyopta Announces Support For RingCentral

Vyopta, the Collaboration Intelligence company, today announced it has added support for RingCentral Office Phone, a Gartner UCaaS Magic Quadrant Leader. Vyopta offers an intuitive, unified approach to monitoring and analytics across collaboration services, including RingCentral's voice calling experience. Vyopta's Collaboration Performance Management (CPM) platform helps accelerate rollouts of new technologies, simplifies troubleshooting and reporting, and improves user experience. Marketing Technology News: Why Brands…

Manetu’s Consumer Privacy Management Platform Surges Past 4.5 Million Managed Identities

Manetu, which launched its Consumer Privacy Management (CPM) platform earlier this year, has surpassed 4,500,000 data subjects under management, up nearly twentyfold since August and still growing rapidly. Manetu's cutting-edge platform enables companies to empower data subjects to directly self-manage their personal data, including providing or revoking consent to the use of that data. This is a must for companies seeking to give data subjects transparency and control in order to comply with global data privacy…

Triller Launches Crosshype, A First Of Its Kind Brand Growth Program Combining A CPM Model

Triller, the only app to ever hit number 1 in 50 countries simultaneously and one of the fastest-growing apps in the world, has developed an innovative marketing media product which it believes will forever change the way brands buy marketing, only available on Triller. Dubbed Crosshype, the product allows influencer marketing to be bought with guaranteed views and a calculable CPM. Never before has an app been able to guarantee views on their platform while also allowing influencers to post across multiple other platforms,…

Manetu’s Radical New Consumer Privacy Management Service Adds 250,000 User Identities

Manetu, which recently launched its radical Consumer Privacy Management (CPM) platform, announced it had over 250,000 user identities on its platform as of mid-August. Manetu's cutting-edge platform empowers consumers to directly self-manage their personal data, including providing or revoking consent to the use of that data. Marketing Technology News: MRM Commerce Achieves Magento Commerce Specialization Manetu CPM is the first of its kind: An end-to-end, automated, secure, enterprise privacy management platform.…

Latest MarTech Acquisition: Consumer Intelligence Platform to Tap 4 Billion Recommendations on Appnext’s App Discovery Solution

Affle India has announced that it has signed a deal to acquire Tel Aviv-based Appnext, to strengthen the app recommendation technologies across the mobile industry. As part of the martech acquisition deal, Affle would acquire 66.67 percent of Appnext Singapore, and later on acquire 100% equity ownership. Together, Affle and Appnext are expected to merge their intelligence platform with app discovery and recommendation solutions to drive seamless experiences on mobile devices. Currently, Appnext has a user base of over 300…

Time to Rethink your CRM Advertising Strategy, Courtesy Latest IAB Report

Advertising measurement is a terrific science. When done right, it can drive sustained revenues with a retained customer base for a very long period of time. Even in 2020, CPM remains the most preferred choice of ad sales payment, despite programmatic specialists nailing down on new-age ad performance metrics such as the number of clicks, installs, completed views, and buy-ins. Ad sales growth has made the most daunting impact on the current CRM and Customer Experience Management systems. Modern CRMs are working in sync…

How to Improve the Efficiency of Advertising?

With the development of mobile network technology and mobile electronic equipment, the competition of the whole mobile application market is becoming increasingly intense. To stand out in the rapidly progressing mobile application market, advertising distribution is a must for businesses to improve their exposure.  However, it is not a matter that can wait for the result calmly by making a casual advertisement. If we fail to find the Marketing methods suitable for our products, the high investment often brings low…

Canadian Advertising Agencies Lead Transparency Revolution for Ad Cost Benchmarking

In partnership with SQAD, Canadian Advertisers become world leaders for transparent cost benchmarking and negotiation equity A first-of-its-kind Canadian ad cost data platform was announced today by SQAD, LLC – the leading provider of advanced media planning software and transaction-based ad cost data. The platform, MediaCosts: Canada, aggregates negotiated market ad cost values for conventional National TV, Selective and Specialty TV, as well as Radio advertising, exclusively for data-contributing advertising agencies,…

Putting Brand Safety in Context for Digital Publishers

Publishers generally view brand safety as a necessary means to protect their advertisers. Hard news sites and user-generated forums tend to toe the trickiest of lines when it comes to advertiser brand safety. No publisher wants to plant a sign saying "Danger: Beware of Unsafe Content" which inherently scares off a revenue source. But there may be a little bit of not seeing the forest for the trees in the sell-side’s aversion to brand safety technology integrations. I’m not the first person to suggest that publishers might…

CHEQ Report: Online Ad Fraud To Cost $23 Billion Globally in 2019

Marketers are expected to lose $23 billion this year in online ad spending because of ad fraud, a global economic study by CHEQ has revealed. The military-grade cybersecurity company commissioned a report about the full scale of ad fraud, undertaken with economist Roberto Cavazos, a professor at the University of Baltimore, using the latest economic analysis, proprietary CHEQ data, and expert interviews. The report finds that while direct global economic costs of ad fraud are conservatively placed at $23 billion, indirect…

It’s How You’re Buying, Not Where You’re Buying Media That Matters

For the most part, the mobile inventory available across DSPs is similar, and when an SSP’s SDK is directly integrated with an app, it doesn’t mean that SSP is the only one with access to that app’s inventory. Most apps integrate with multiple SDKs and/or work with a mediation partner to optimize their monetization goals. Success in mobile, particularly on the performance side, relies on how you buy, not just where you buy. To buy efficiently, you need the data and tools to identify, on the bid request level, the…

SITO Mobile Launches New Performance Guarantee

New Offering Empowers Marketers to Execute Media Buys Based on Business Results SITO Mobile, Ltd. the Consumer Behavior and Location Sciences company, announced the introduction of the SITO Performance Guarantee. This new assurance provides marketers with a risk-free offering to leverage SITO’s superior location data, ad serving technology and managed services to execute media buys based on quantifiable performance metrics that go beyond impression-based CPM. With the new assurance guarantee, SITO will develop, plan and…

Everything You Know About Viewability Could be Wrong

When it comes to conversions, there is a lot going on below the fold. New data from Nativo underscores the importance of the viewable CPM Now that viewability measurement has become ubiquitous across the digital space, advertisers are looking deeper into the meaning of this metric and how it translates to success. Agencies have dozens of publishers across several channels to oversee, and finding the proverbial silver bullet at the beginning of the consumer journey (awareness) to support conversion can be difficult. For…

TechBytes with Billie Vuckovich, Director, Digital Marketing and Ad Ops, dexiMEDIA

Billie Vuckovich Director, Digital Marketing and Ad Operations, dexiMEDIA Ad fraud is the dirty secret of digital media that exploded with smarter advertising analytics platforms reporting them in time. With the adtech evolution, ad fraud also continues to change in form. To better understand ad fraud analytics and the other major threats to video, display, and other ad publishing companies, we spoke to Billie Vuckovich, Director, Digital Marketing and Ad Ops, dexiMEDIA.Tell us about your role at dexiMedia and the…

Smaato Serves Record Mobile In-App and Video Impressions in 2017

Smaato Mobile Platform Delivers 60% Overall Growth Q4 2017 Over Q4 2016 Smaato, a leading global real-time advertising platform for mobile publishers and app developers, has announced that the company delivered record advertising impressions in Q4 2017, posting a 60% increase over Q4 2016. The results were published in Smaato’s quarterly report, which offers key insights into the worldwide landscape based on in-depth analysis of the quarter’s ad impressions on the Smaato platform. The report also notes that Smaato…