SEMrush, a Leading Marketing Data Provider, Announced the Release of Its Traffic Analytics API
SEMrush, a leading marketing data provider, announced the release of its Traffic Analytics API. The tool, meant for gathering market insights from all sources of website traffic, provides the hard-to-find, necessary pieces of information to analyze markets, competitors, prospects, and potential partners in a format that is ready for integration into various software solutions.
With business’ growing shift toward a complete online presence, website traffic data is becoming an intrinsic and reliable source of information regarding online markets, competitors, business partners, and potential customers. Considering this data in market research becomes a pivotal part in the decision-making process for developing marketing plans and strategies, lead qualification, business expansion into new markets and the evaluation of business partners and investment opportunities (like startups).
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Decision-making is routine for every business development specialist, investor or marketer. Marketers must evaluate potential partnerships, detect and prioritize investment opportunities in the best niche markets to launch a new business. With access to the right data, properly informed decisions can be made; however, two major considerations must be addressed:
1.) How and where can analysts pull required data quickly?
2.) Is the data trustworthy or not?
Traffic Analytics API addresses these concerns: it allows business decision makers to discover and export any company’s website traffic data quickly. SEMrush has held a leading position in the sphere of Competitive Research & Market Intelligence for 10 years. With their Traffic Analytics tool, companies can dive into such metrics as the website’s traffic rank, website visits, visitor behavior and engagement, traffic sources, destination sites, mobile vs desktop traffic distribution, geographies and countries, historical trends, etc. It is like getting access to any other website’s Google Analytics.
With SEMrush Traffic Analytics API, mid-market and enterprise companies, e-commerce businesses and PR & marketing agencies can work with this data in a way that is most convenient for their business needs. They can enhance their analytical reports and custom dashboards with this data, integrate it to CRM software or enterprise portal, and even export it to spreadsheets for their daily work. According to SEMrush survey, 51 percent of respondents that regularly analyze web traffic with different tools prefer working with this data in spreadsheets – for them, as a nice bonus, there is a special Google Sheet template that helps to export website data in bulk very simply. SaaS vendors, e.g., AdTech companies or CPA networks, can use this data to create or enhance their own commercial products and apps.
“For marketing and business development teams SEMrush Traffic Analytics data is a source of various insights about market share, market trends (both global and local), competitors’ activity, potential business and co-marketing partners, new markets and niches, and much more,” said Eugene Levin, chief strategy officer at SEMrush.
“Sales and partner management teams enjoy integrating such data into their CRM solutions to qualify leads at the speed of light, search for prospects or make strong commercial offers for pre-sales meetings. Investors love enhancing their robust datasets with SEMrush Traffic Analytics data to prioritize best opportunities in the sphere of startups.”