Browsing Tag

SEMrush

5 Tools Every E-Commerce Marketer Should Have in 2020

You need to constantly work on improvements and upgrades to make your e-commerce business to stand a chance. Digital Marketing for an e-Commerce company comes with a wide variety of challenges. The ways for generating revenue from inbound traffic are endless with new additions regularly. It is also a fact that many businesses are overwhelmed with the complex, time-taking work required to implement and optimize the right types of campaigns to lead in their industry. If you wish to choose 5 tools to market an eCommerce…

SEMrush Delivers Double-digit User Base Growth and Successful Entrance Into Emerging Markets

Successful Entrance Into Asian Markets of Japan, China, and South Korea SEMrush, the leading competitive intelligence and digital marketing SaaS platform trusted by more than 25% of Fortune 500 companies, announces that it has closed 2019 on a high note with record user growth, successful rollout of new key products, important geographic expansion and key additions to its executive leadership team. After successfully raising $40 million in funding from Greycroft, e.ventures, Siguler Guff and other investors at the end…

SEMrush to Organize the Biggest Marketing Show in India

Marketing Show Will Witness Presence of World-Known Marketing Leaders from Across the Globe and Will Address Their Best Practices in Solving the Most Challenging Aspects of Modern Businesses SEMrush - A leading online visibility management platform will host the biggest marketing show in India on 5th December 2019 in Bengaluru at - Sheraton Grande Whitefield Hotel & Convention Center. SEMrush Marketing Show will entail 40 renowned speakers from top international companies that will include Microsoft, Uber, Uber Eats,…

11 Must-Have Tools for Content Optimization

Content marketing is a widely recognized and effective strategy for driving traffic to websites and generating leads. That’s why so many online businesses invest tons of money into content production, and the amount of content that gets produced every day is staggering. While there’s no way to calculate the exact amount, we can get an idea by analyzing some stats. For example, Chris Heald, the Chief architect at Mashable, one of the most visited blogs in the world, answered a Quora question several years ago of how…

SEMrush Announces New Website Traffic Data API for Market Intelligence

SEMrush, a Leading Marketing Data Provider, Announced the Release of Its Traffic Analytics API SEMrush, a leading marketing data provider, announced the release of its Traffic Analytics API. The tool, meant for gathering market insights from all sources of website traffic, provides the hard-to-find, necessary pieces of information to analyze markets, competitors, prospects, and potential partners in a format that is ready for integration into various software solutions. With business’ growing shift toward a complete online…

2019’s Content Strategy Primer

Revising the Basics of Content Designing & Marketing as 2019 Begins Love it. Hate it. But you can’t ignore it. Content is here to stay! Long forms, short forms or captions, the internet is impossible without content. As marketers notice dozens of blogs on the World Wide Web that present contrasting views about Content Marketing, the truth is content is (always) needed. Hence, here are a few simple pointers to keep handy while developing content — content of any kind. Step 1: Get a Reality Check Rome was not built in…

Marketers Not “Putting Their Money Where Their Mouth Is” When It Comes to Data Sharing

SEMrush Study Shows Data Heavily Siloed, Despite Claims to Prioritise Cross-Channel Strategies A September 2018 commissioned study conducted by Forrester Consulting on behalf of online visibility management platform SEMrush has revealed a serious gap between companies’ marketing data strategies and where their resources are actually being focused. Research among marketers from companies of varying sizes and sectors - including retail, finance and technology from across EMEA and the US - suggests that this gap is…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Microsoft to Acquire XOXCO, Bringing Together Leading Bot Development Communities to Help Advance Conversational AI Brabble Integrates *Star Tags in Its Products in an Attempt to Revolutionize E-Commerce The Company Will Integrate *Star Tags and Re-launch Its…

SEMrush Reveals Winners and Losers as UK Consumers Search for Black Friday Deals

Consumer Search Trends Data in UK Shows Apple Slipping While Sony’s PS4 Dominates Trends data provider SEMrush has revealed the top UK consumer searches in the run up to Black Friday. According to online search data, by far the biggest winner in the battle for Black Friday sales is Sony, with searches for “Black Friday” and “PS4” more than double that of its nearest rival, the Nintendo Switch at 37,000 and 18,000 respectively. Searches for PS4 greater than all Apple searches put together in top ten Black Friday…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source for the major MarTech developments of last week. SEMrush Tracks Online Growth in Popularity of Web Summit Conference Online Searches Highlight Web Summit Growth on Time for 2018 Conference Comscore Brings its Digital Audience Measurement to Include Snapchat Discover The New Integration Will Grant…

SEMrush Tracks Online Growth in Popularity of Web Summit Conference

Online Searches Highlight Web Summit Growth on Time for 2018 Conference With Web Summit kicking off today, trends data provider SEMrush crunched online search data to highlight the technology conference’s trajectory over the years. Web Summit, taking place 5-8 November in Lisbon, has grown from a tech gathering to an institution, being labeled by the likes of Forbes as "The best technology conference on the planet". Read Also: 7 Tips For Improving Email Accessibility What started off as a mix of bloggers…

SEMrush Announces Release of Its Competitive Intelligence Toolkit 2.0 on Its 10th Anniversary

SEMrush, an online visibility management and content marketing SaaS platform, announced, on its 10th anniversary, the release of its Competitive Intelligence 2.0 toolkit. With the product upgrade, marketers will now receive a full stack of marketing insights in all areas of competitors' digital marketing strategy including SEO, SEM, Paid Advertising, Content, SMM and PR. SEMrush Competitive Intelligence 2.0 is also tailored to needs of business development managers, sales teams and affiliate managers, who will be able to…

Interview with Bryan Gernert, CEO, Resonate

"Marketers need to engage in an intimate conversation with customers to build those longer-term relationships which will drive results both today and in the future."Tell us about your role at Resonate and how you got here. What prompted you to launch Resonate?  Resonate was started with one simple but powerful idea: understanding people. From Day 1, we’ve been on a quest to understand people at a deeper level than any other company in the marketplace. A lot of companies today talk about being “customer-centric.” But at…

Interview with Michael Ni, CMO, RichRelevance

"The end game is consistent, memorable interactions – in real time, in context and individualized."Tell us about your role and how you got here. What inspired you to be part of RichRelevance? I’m the CMO of RichRelevance, a global personalization provider for more than 200 B2B and B2C leaders, from brands like L’Oreal, Burberry, and HP through retailers like Tesco, Office Depot, and Barney’s New York. I’m responsible for all things marketing: strategy, brand, demand gen, community, and new markets, as well as partner and…

Searches for GDPR Increase 700% in Run up to the Implementation Date

Social Media Sentiment Surrounding GDPR Was Optimistic, with 83.8% of #GDPR Tweets Being Positive in Tone, Finds SEMrush The EU’s General Data Protection Regulation (GDPR) would be officially live from tomorrow, 25 May. As GDPR comes into force this week, searches on the subject increased by 700% globally in the last year. Around the world, Google searches for GDPR increased from 250,000 to more than 2 million, according to new data from online marketing platform, SEMrush. GDPR is a new European Union legislation…

SEMrush Raises $40 Million to Further Refine Search Analytics Using AI/ML

SEMrush Is Dedicated to Continue Helping Marketers All over the World Build and Execute Winning Marketing Strategies Using Machine Learning Algorithms for Search Analytics SEMrush, the leading competitive intelligence and end-to-end analytics platform for digital marketing professionals, announced that it has raised a total of $40 million in funding led by Greycroft, Siguler Guff, and e.ventures. SEMrush is the industry standard to improve insights, analytics, and measurement for digital marketers. Read More: Interview…

TechBytes with Olga Andrienko, Head of Global Marketing, SEMrush

Olga Andrienko Head of Global Marketing, SEMrush Sandwiched between positive and negative website content performance indicators, marketers are forced to make assumptions without questioning the validity of the results. While numbers don’t lie, it is obvious that they can certainly be manipulated to make traffic stats look great, or in some cases horrendous. We spoke to the Head of Global Marketing at SEMrush, Olga Andrienko to understand how brands should leverage competitive intelligence and website analytics to drive…

Majestic’s backlinks database now integrates with SEMrush

SEMrush, market leader in online marketing software, and Majestic, the Birmingham-based provider of one of the most comprehensive backlink databases, have announced that Majestic’s backlinks database now integrates into SEMrush’s Backlink Audit tool. This collaboration provides customers access to Majestic’s backlinks database, one of the industry leading databases equipping users with the ability to carry out in-depth analysis of their backlinks, in amounts far greater than any other tools. “This collaboration is an…