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AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Salespanel,  Adelphic, Bonzai, Digicel and Adverttu. Salespanel Launches Low-Cost B2B Facebook Advertising Software to Help Companies Engage  B2B marketing software Salespanel launches an advertising feature to help customers market to their business clients and properly engage them through the crisis, as people now spend more time on Facebook. Facebook advertising is usually more…

Pandora Chooses Medallia to Understand and Optimize Digital Experience

Medallia, Inc. , the global leader in experience management announced Pandora, the world’s leading jewelry brand known for its customizable charm bracelets, rings, and necklaces, has selected Medallia Experience Cloud to provide a unified view of the customer experience across critical digital touchpoints. Marketing Technology News: Finding it Extremely Hard to Attract Audience to Your Blogs? Answer, SEO Medallia’s platform will help Pandora capture feedback from emerging web and mobile channels, engage customers with…

Harry Styles to Perform for SiriusXM and Pandora in New York City

Performance and Interview hosted by "The Morning Mash Up" to air on SiriusXM's SiriusXM Hits 1 channel SiriusXM announced today that Harry Styles will perform for SiriusXM and Pandora on Friday, February 28 at a secret location in New York City. The intimate set for SiriusXM subscribers and Pandora listeners will feature Styles performing songs from his recent sophomore album, Fine Line, released via Columbia Records. The event will also include an interview with Harry Styles and The Morning Mash Up hosts Ryan Sampson,…

AudioGO Ad Buying Platform Gaining Momentum with New Publisher and Marketing Partners

AdsWizz New Self-Serve Platform Makes Premium Audio Advertising Accessible to Smaller Buyers AudioGO, the new self-serve audio ad-buying service from AdsWizz, announced new partners that will expand its footprint and empower more small businesses and agencies to run audio ads. AudioGO currently aggregates premium audio inventory from leading audio publishers in one easy-to-use platform to meet the needs of advertisers seeking an affordable way to expand into digital audio. The platform is specifically designed for smaller…

Pandora, AdsWizz Earn TAG ‘Certified Against Fraud’ Seal

Both Companies Committed to Combat Fraudulent, Invalid Traffic for the Digital Audio Advertising Industry After over a year’s efforts, Pandora, working closely with AdsWizz, has been awarded the TAG “Certified Against Fraud” Seal by the Trustworthy Accountability Group. The TAG seal has become a baseline expectation for fraud prevention in the advertising industry, and it reassures buyers that Pandora is following anti-fraud best practices to combat fraudulent, invalid traffic and promote greater transparency in the…

Phish to Perform Exclusive Concert for SiriusXM and Pandora Listeners

Exclusive performance at The Met in Philadelphia to air live on SiriusXM's Phish Radio channel 29 SiriusXM announced that Phish will perform an exclusive concert for SiriusXM and Pandora listeners on Tuesday, December 3, at The Met in Philadelphia, PA. The live performance will mark the smallest venue the band has played in nearly 20 years and will be broadcast live on Tuesday, December 3 at 7:30 p.m. ET, with the pre-show beginning at 6 p.m. ET, on SiriusXM's Phish Radio (ch. 29). In advance of the show, Trey Anastasio…

SiriusXM and Pandora to Launch Inaugural ‘Sway Fest 2019’

Live Broadcast Event Curated and Hosted by Sway Calloway of SiriusXM's Shade 45 Block Party to Be Held on the Streets Outside of Pandora's Oakland Headquarters with Community Participants and Special Guests to Be Announced Four-Hour Special Will Broadcast Live on Eminem's Shade 45 Channel on SiriusXM Oakland, CA native Sway Calloway returns to his roots on October 18 for the first ever 'Sway Fest 2019,' which will bring together celebrities, local leaders and special guests in a celebration of hip-hop, community and…

Billie Eilish to Perform Exclusive Concert for SiriusXM and Pandora Listeners

Intimate, exclusive performance at The Troubadour in Los Angeles to air live on SiriusXM's Alt Nation channel SiriusXM announced that Billie Eilish will perform an exclusive concert for SiriusXM and Pandora listeners on Wednesday, September 18 at the Troubadour in Los Angeles. The special and intimate concert will feature Eilish performing music from her critically-acclaimed, record-breaking, No. 1 debut album, WHEN WE ALL FALL ASLEEP, WHERE DO WE GO?, including her first No.1 on Billboard's Hot 100, "bad guy," as well…

The Evolution of Audio Advertising and What’s Next in 2019

While Audio Advertising has been relatively consistent for the better part of 50 years, it’s now going through a massive transformation. It’s no longer as simple as putting out a big (and often impersonal) ad campaign in an effort to reach the people you’re trying to reach. Today, it’s all about reaching the right people via the right platform at precisely the right moment while giving them a much more targeted and personalized experience. Over the past 15 years, we’ve watched the industry progress from “radio” to “audio”…

MarTech Interview with Kevin Kohn, CEO at iQ Media

"More informed advertising is more meaningful and relevant advertising and that starts and ends with better data." Tell us about your role and journey into Technology. What inspired you to start at iQ Media? I started my career in sales for a large company and was always drawn to technology, especially technology that was on the cutting edge. That curiosity led me to explore several different fields: MarTech, e-commerce, AdTech, and later, TV advertising. I was introduced to iQ Media by Edison Partners, where I was an…

Pandora Selects OpenText’s Digital Asset Management Platform for Streaming Advertising

Pandora to Originate and Manage More Than 35,000 Annual Audio and Display Ads with OpenText Media Management OpenText, the global leader in Enterprise Information Management (EIM), announced Pandora, the largest streaming audio provider in the US, selected OpenText Media Management as the asset storage and management application for its audio and display advertising. Powered by the Music Genome Project, Pandora delivers its users personalized music that continually evolves with their tastes. An important element of…

Instreamatic Announces Agreement with Pandora to Test AI-Powered Interactive Voice Ads

When Deployed, Pandora and Instreamatic.ai Will Enable Fully-Measurable Voice-Enabled Mobile Audio Advertising at Sca Instreamatic.ai, the platform for voice-enabled ads that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing interactive voice AI technology, today announces an agreement to test interactive voice advertising with Pandora, the largest streaming service in the US. “Voice interactivity has already changed the way consumers interact with brands on smart…

SiriusXM Creates First Content Team at Pandora Media

Pandora Team, Led by Scott Greenstein, SiriusXM's Chief Content Officer, Will Focus on Creating New and Original Content for Both Pandora and SiriusXM Audiences SiriusXM announced its first step in a major commitment to delivering world-class content to the Pandora audience. SiriusXM is creating a dedicated Content Team focused on applying SiriusXM's critically-acclaimed and proven model of curation and exclusive programming to the Pandora platform. The team will be focused on creating original content in music,…

Pandora Stories Launches Combining the Best of Podcasts and Playlists for Artists and Creators

Creators of All Types Now Able to Reach Tens of Millions of Pandora Listeners with Uniquely Personal, Music-Driven Stories Pandora, the largest streaming music provider in the US, introduced Pandora Stories, a unique new artist marketing tool that allows creators to combine the narrative possibilities of podcasts with the emotional power of music playlists. Pandora Stories is a valuable new addition to Pandora’s Artist Marketing Platform (AMP), a suite of free self-serve marketing tools that has already generated over…

Pandora Launches Voice Mode in Mobile App

Beta Access to New Voice-Enabled Smart Assistant Available Today Pandora, the largest streaming music provider in the US, introduced Voice Mode, a new, native smart assistant that allows listeners to control Pandora’s mobile app and enjoy new music discovery using simple voice commands, providing an intuitive, hands-free experience tailored for the unique tastes of each user. Starting today, Pandora will roll out access to Voice Mode to select listeners on iOS and Android, with general availability for all mobile…

Kochava Releases Campaign Traffic Insights Report

Index Ranks Media Partners Based on the Completeness of Data Sent, Fraud, Quality, and Strength of Correlation Between Clicks and Installs Kochava Inc., the leader in measurement and attribution for mobile and connected devices, announces the Kochava Traffic Index, an objective, data-driven ranking of media partners available to marketers as a free quarterly report. The report highlights the top 20 media partners, providing marketers with insights on which ones perform highest in the areas of data signal quality, freedom…

Scripps to Acquire Triton, the Industry Leader in Digital Audio Infrastructure; Measurement

The E.W. Scripps Company is acquiring Triton, the global leader in digital audio technology and measurement services, helping Scripps advance its strategies for near- and long-term value creation. Triton serves the growing digital audio marketplace through a software-as-a-service (SaaS) business-to-business revenue model. Triton powers or measures streaming music and podcasting for many of the biggest names in audio, including Pandora, Spotify, NPR, iHeart, Entercom, Cumulus, Prisa (Spain), Mediacorp (Singapore) and…

SiriusXM’ Acquisition of Pandora Creates the Largest Audio Entertainment Enterprise Globally

SiriusXM & Pandora to Continue with Their Products, Services, and Offerings.The Acquisition Values Pandora at $3.5 Billion SiriusXM has officially announced that it will acquire Pandora for $3.5 billion in an all-stock transaction. Together, these companies have declared that they will see revenues in excess of $7 billion by the end of 2018 and long-term growth opportunities. The acquisition automatically transforms SiriusXM as a leader in the subscription radio domain. SiriusXM is renowned for curating exclusive…

Outreach Recognized as Top Startup by LinkedIn

Outreach Ranked 15th on LinkedIn's Annual List Celebrating the Startups Where the World Wants to Work Now Outreach, the leading sales engagement platform, announced that it has been named one of LinkedIn's Top Startups, a list recognizing 50 of the world's best and most sought-after places to work. To compile the list, LinkedIn analyzed the behavior of its more than 500 million users to identify where professionals want to work, while also focusing on metrics such as interest in the company, engagement with employees, and…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. AdTheorent Launches High-Quality Social Advertising AdTheorent, a New York-based AdTech Firm Launches an Innovative Method to Target In-Market Individuals and Their Social Groups Klear Introduces Automated Tracking for Influencer Marketing…