AdTech Roundup: Top Things in Advertising Technology
Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Salespanel, Adelphic, Bonzai, Digicel and Adverttu.
B2B marketing software Salespanel launches an advertising feature to help customers market to their business clients and properly engage them through the crisis, as people now spend more time on Facebook. Facebook advertising is usually more appropriate for general consumers (B2C), but Salespanel’s feature makes it feasible to use business data while advertising to B2B users.
Adelphic, a Viant subscription-based self-service platform for omnichannel programmatic advertising, today partnered with AdsWizz, the leading global technology provider for digital audio advertising solutions, expanding Adelphic’s premium programmatic audio inventory offering to include significant additional streaming audio and podcast inventory. As part of this new partnership, buyers using the Adelphic DSP will now be able to execute PMP buys with Pandora, SoundCloud, iHeartMedia, PodcastOne, ACAST, TuneIn and many other publishers, as well as have access to the biggest audio and podcast marketplaces.
The partnership signifies an increase in appetite from advertisers and marketers for Bonzai’s programmatic creative management platform integrated into Adobe Marketing Cloud. Bonzai can save creative production time by up to 60%. Leading global programmatic creative management platform, Bonzai, has announced a new partnership with Adobe Advertising Cloud.
Digicel will cease all paid advertising activities on Facebook platforms globally for the month of July, it was announced today, as the company takes a stand against hate speech online. The move is in solidarity with a number of leading global brands who have moved to send a strong message to Facebook that enough is enough and force it into affirmative action instead of idly standing by as its platforms are used to spark and spread negative, damaging and violent messaging.
Adverttu, the UK’s fastest-growing transit media platform, has launched Europe’s first OOH shadow-fencing solution. Advertisers can now seamlessly extend their physical campaigns online by retargeting anyone exposed to an Adverttu on-car campaign.
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