Banner Before Header

Enhancing The Performance Of Facebook AdLibrary With A Browser Extension

AdLibrary Helper is a free Facebook ad spy tool. Its data comes from Facebook's official ad library As one of the leaders in social media platforms, Facebook always tries to offer something extraordinary to the advertisers. Its grant program for small businesses in this relentless pandemic is an obvious example in this regard. Apart from this laudable favor for small businesses, it also offers a handful of valuable resources for the advertisers. Facebook’s adlibrary is one such example. The library contains a collection of…

Love Facebook? OK, So Now Design your Own Digital Store with FB Shops

"We're unable to help you and your business due to CORONAVIRUS COVID-19." This remains the standard statement from all physical and digital stores cutting across various cities, countries and product lines. But, how long can we expect the non-availability of service to hurt our economy? To better serve the business community of global e-commerce retailers and local shops, Facebook introduced its new platform- Facebook Shops (FB Shops) last week. For all those who are yet to test the platform, here’s a quick overview.…

Ways To Optimize Your Facebook Ads Cost During COVID-19

Advertising trends in today’s world are changing at a very rapid rate. No matter you’re promoting a mobile application or a game, you have to look for a lot of factors before making a perfect strategy. A good advertising plan can not only save you a lot of money, but it can also bring a high return on investment. Thus we can say that an advertisement plan requires the same amount of effort and attention as the development process itself. Understanding Facebook Ads: Advertising on different channels requires a deep level of…

Interactive Content Rakes the Moolah: NextVR Sold to Apple?; Facebook Brings Home Giphy

The time spent on video and chat messaging platforms is rising. Lockdown has further fueled the growth in mobile-based digital interactions. Tech giants are in a ballistic race to acquire and test new-age capabilities in delivering interactive content for seamless experiences. Vlogging platforms like YouTube and Instagram have given us a fair share of celebrity moments already. But, with new AR VR technologies readily available to general masses, we should expect in the rapid spurt of neo-celebrity and influencer…

Digital Air Strike Selected for Facebook Marketplace Beta Test and Case Study, Helping to Increase Consumer Sales During COVID-19

Facebook showcases Digital Air Strike's impressive results leveraging Dynamic Click to Marketplace Advertising Digital Air Strike, the leading consumer engagement technology company, is helping businesses leverage increased traffic on social media during COVID-19. The company's social media marketing and advertising technology on Facebook during shelter-in-place mandates are delivering new customers, increased website traffic, and more sales to businesses across the country. Digital Air Strike was chosen by Facebook…

Facebook Welcomes GIPHY as Part of Instagram Team

GIPHY, a leader in visual expression and creation, is joining the Facebook company as part of the Instagram team. GIPHY makes everyday conversations more entertaining, and so we plan to further integrate their GIF library into Instagram and our other apps so that people can find just the right way to express themselves. Marketing Technology News: Together, XTERRA Community Brings Connect Series to Life A lot of people in our community already know and love GIPHY. In fact, 50% of GIPHY’s traffic comes from the Facebook…

CallTrackingMetrics Launches an Omnichannel Integration with Facebook Messenger

This new integration empowers agents to reply directly to messages from Facebook users within the CallTrackingMetrics app CallTrackingMetrics, a leading provider of call tracking and omnichannel communications software, announces today a brand new integration with Facebook Messenger. As one of the world’s most popular messaging platforms, Facebook Messenger is an essential part of the communications and advertising strategy for businesses globally. This new integration empowers agents to reply directly to messages from…

How to Use Video Ads to Promote Your Businesses on Facebook

Yang Jane. Since the advent of the internet, the competition for the same audience base in generating leads, driving sales, and increasing customer attention has escalated. Digital businesses can no longer rely on word of mouth and other organic traffic to meet their sales objectives. Thus, the need for advertisement. While Content Marketing exists in various forms, video ads have proven to be the new goldmine for businesses such as game production, branding, software, and mobile application development and the e-commerce…

Directmail.io First to Merge Direct Mail with Facebook Messenger, Allowing Seamless Communication to Customers

New technology makes communicating immediately with advertisers on direct mail as easy as taking a picture from your phone DirectMail.io has always been at the forefront of new technology. They were one of the first innovators of the personalized URL on mailers. More recently they were the first to integrate Amazon Alexa with direct mail in their patented "Voice" feature, and now they've discovered a way to integrate Facebook Messenger with direct mail. Marketing Technology News: Fjorge and B2B Ecommerce Platform Znode…

ManyChat Partners with Messenger from Facebook to Help Scale COVID-19 Efforts

ManyChat offers its Chat Marketing software pro bono to help protect our global community ManyChat, the number one Chat Marketing platform, has partnered with Messenger from Facebook to connect the public to government health organizations and UN health agencies actively supporting COVID-19 response efforts. ManyChat is offering free Pro upgrades for the duration of the crisis and has built specific templates to help these health organizations effectively share timely and accurate information with citizens around the…

Facebook to Invest ₹ 43,574 Crore in Jio Platforms for a 9.99% Stake Largest FDI for Minority Investment in India Partnership to Create…

Reliance Industries Limited (“Reliance Industries”), Jio Platforms Limited (“Jio Platforms”) and Facebook, Inc. (“Facebook”) today announced the signing of binding agreements for an investment of ₹ 43,574 crore by Facebook into Jio Platforms. This investment by Facebook values Jio Platforms at ₹ 4.62 lakh crore pre-money enterprise value ($65.95 billion, assuming a conversion rate of ₹ 70 to a US Dollar). Facebook’s investment will ranslate into a 9.99% equity stake in Jio Platforms on a fully diluted basis. Jio…

XCentium Launches Facebook Plugin for Sitecore Experience Commerce

XCentium’s Facebook Plugin for Sitecore Experience Commerce enables global ecommerce pursuits on Facebook, Instagram and WhatsApp XCentium, an award-winning digital consultancy, announced today that they have created and launched a Facebook plugin for Sitecore Experience Commerce™, enabling customers to feature products in ads and sell products on three of the most popular social media platforms - Facebook, Instagram and WhatsApp. XCentium’s new plugin integrates with the Facebook’s graph API and uploads products from a…

Facebook Appoints Robert M. Kimmitt as Lead Independent Director

Facebook announced that Robert M. Kimmitt, former Deputy Secretary of the Treasury and U.S. Ambassador to Germany, has been appointed to the company's Board of Directors as lead independent director, effective immediately. Additionally, Jeffrey D. Zients, CEO of The Cranemere Group Limited, has informed the company that he will not stand for re-election to Facebook's Board of Directors at the company's 2020 Annual Meeting of Stockholders. Zients will continue to serve as a director until the date of the Annual Meeting.…

Digital Citizens Alliance Calls on U.S. Department of Justice to Halt Advertising of Medical Masks, Coronavirus Test Kits and…

New Report Finds Inability for Facebook to Prevent Exploitation of Consumer Fears by Potential Profiteers and Scammers Facebook has shown it is unable to prevent advertisements hawking a variety of coronavirus products to include medical masks, test kits and even "vaccines," and it is time that the U.S. Department of Justice steps in swiftly to hold bad actors, who take advantage of consumer fears and anxieties, accountable. New research from the Digital Citizens Alliance (DCA) and the Coalition for a Safer Web (CSW) –…

Animoto Reveals the Platforms to Watch in 2020: YouTube and Facebook Stories Growth Insights

YouTube rated #1 purchase driver on social, and Facebook Stories ranked one of top 3 platforms to watch videos from brands Animoto, the company that makes it easy for anyone to create professional marketing videos, released its latest social media insights, indicating notable growth in video marketing on YouTube and Facebook Stories. The report was compiled using an online survey of 1000 consumers and 500 marketers who work at companies that have produced at least two videos in the past year. Marketing Technology News:…

Dealers United is Harnessing the Power of Facebook Advertising to Propel Its Automotive Clients to the Next Level

Dealers United is an innovative leader in the auto ad tech industry with the knowledge, connections, and expertise to drive success for its clients Dealers United has tapped into the power of social media advertising to increase sales for auto dealers across the country. Dealers United's innovative advertising solutions have been built in line with Facebook Automotive's best practices to help dealerships solve real business challenges using Facebook and Instagram. Dealers United is a Facebook Marketing Partner, which…

Facebook Leads Ads – How to Acquire Perfect Facebook Leads

If Your Facebook Ads Are Not Performing Learn from Facebook Experts in this Resource With 2.3 billion users as of 2019 and the increasing variety of tools being made available, Facebook ad campaigns are a marketing opportunity that you shouldn't neglect. Social media platforms like Facebook can increase brand awareness, help you learn about your customers, allow your brand an easy public relations strategy, and increase website traffic and conversions, among other factors. Over seven million brands actively use Facebook as…

Next Generation of Sidecar for Facebook Helps E-commerce Retailers and Brands Tackle the Growing Complexity of Facebook Advertising

Sidecar Additionally Launches Support for Google Display and Video Ads as Part of the Company's Increased Focus on Audience Management Across Channels Sidecar continues to solve the pain points facing digital marketing teams in retail, and today's latest step is the introduction of the next generation of Sidecar for Facebook & Instagram. Critical among the new features is the granularity with which Sidecar automatically creates and manages audiences for Facebook and Instagram ads. In addition, the company's heightened…

Flashtalking Launches Beta Social Integration, Delivering Industry’s Leading Creative Personalization Management to Facebook and Instagram,…

Flashtalking, the leading global independent primary ad server specializing in open web creative personalization, is extending its expertise to social networks, beginning with Facebook and Instagram integrations. The move comes at a time when there are an estimated 2.7 billion social media users worldwide, and socially driven commerce continues to thrive. As sophisticated marketers strive to provide the consistent, personalized stories that customers across the open web and social platforms expect, Flashtalking's Social…

Reuters Launches Fact-Checking Initiative to Identify Misinformation, in Partnership With Facebook

Reuters, the world's largest multimedia news provider, announced the launch of a new fact-checking initiative aimed at identifying misinformation on social media, in partnership with Facebook's Third-Party Fact-Checking Program. The newly created fact-checking unit at Reuters will verify content posted on Facebook and Instagram and identify where media is false or misleading. The fact-checking initiative is an extension of the media verification efforts Reuters has built through its long history of providing accurate and…