Facebook and Adjust on the Global App Economy: Gaming and Entertainment Top Growth Verticals
Adjust, the global app marketing platform, released its second global Mobile App Growth Report, in collaboration with Facebook. Charting app growth and retention trends in 2020, the report demonstrates the extraordinary resilience of the app economy, with the strongest growth in APAC, MENA and South America. Gaming is the world's fastest-growing vertical, led by Argentina, while India tops the charts as the fastest-growing region.
Using its own Growth Score, Adjust created a global map to highlight mobile app trends…