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Survey: YouTube Overtakes Facebook As Most Popular For Sports Video Highlights

For 75 million sports video highlights consumers in the U.S., YouTube is the most popular social app for viewing highlights. Ring Digital's Fall 2020 #FutureOfTV Survey shows 53% used it on a regular basis vs. only 45% using Facebook, a dramatic shift from a 2017 survey. The August 2020 survey of 1,400 sports video highlights viewers represents a decline of eighteen points for Facebook from June 2017, when Facebook was the most popular app for highlights, used by 63% of respondents. YouTube saw a ten-point rise in the…

Facebook Names VP of Product Growth Alex Schultz as New CMO

To fill its empty CMO position, Facebook just promoted to the C-suite a longtime Facebook executive focused on product growth. Former VP of product growth and analytics Alex Schultz, who has been with the company since 2007, announced the move Tuesday in a Facebook post. Schultz will fill the position left open by Antonio Lucio, who joined the company from HP in 2018 and announced his departure last month. Lucio said he was leaving the company to "dedicate 100% of my time to diversity, inclusion, and equity." Marketing…

Instagram and Facebook Selling Come To GoDaddy Ecommerce

Websites + Marketing Natively Enables Customers to Sell More Places Online Than Any Other SMB eCommerce Offering GoDaddy Inc., the company that empowers everyday entrepreneurs, announced customers can now sell their products on Instagram and Facebook through Websites + Marketing Ecommerce, further expanding the opportunity for them to find new customers and grow sales. As an official Facebook Marketing Partner, GoDaddy is one of the early adopters of Facebook's Business Extension. Marketing Technology News: Infogroup…

Aisle Rocket Launches Advanced Predictive Analytics for Facebook Advertisers

New “CATIE” Solution Optimizes Facebook Ad Creative on Performance, Cost Aisle Rocket, a growth-driven marketing agency that unifies creative services, data and technology to drive results, announced today the launch of its Creative Attribute Tracking and Intelligence Engine (CATIE), a new predictive analytics tool for optimizing creative elements across Facebook advertising campaigns. Marketing Technology News: Automation Anywhere Strengthens Channel Program to Accelerate Global Partner Success The CATIE technology…

Facebook Supports Sub-Saharan Africa Region with New Office in Lagos, Nigeria

Facebook has expressed its interest in opening a new office in Nigeria. Facebook Nigeria office will be home to various teams servicing the continent from across the business, including Sales, Partnerships, Policy, Communications as well as Engineers. Focus on Mentoring Young Martech Talent and Women Who can Code In the middle of the COVID-19 pandemic, Facebook has decided to expand to Africa with a new office in Lagos in Nigeria. The company aims at supporting the entire Sub-Saharan Africa region once the office becomes…

Facebook Partners With the National Blood Service Zimbabwe to Increase Blood Donations in the Country

Starting, Zimbabweans who are between 18-65 years old, will have the option to sign up as blood donors on Facebook Facebook in partnership with the National Blood Service Zimbabwe (NBSZ) announce a new feature to encourage people to donate blood. Starting today, Zimbabweans who are between 18-65 years old, will have the option to sign up as blood donors on Facebook, be notified when blood donor centres near them have an urgent need for donations and invite friends to donate. With Zimbabwe being the eighth country in…

MetaCX Appoints Former Facebook Executive as Chief Product Officer

Anand Tharanathan Joins MetaCX Exec Team After a Three-Year Run as a Product Research Executive for the Social Media Giant MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, announced its appointment of Anand Tharanathan to the newly created role of chief product officer. Tharanathan joins MetaCX from Facebook where, as the head of user experience research, he led end-to-end product research for Facebook Search, Identity, News and the overall App Platform. In this role, he was…

CedCommerce Joins Hands With Facebook – Powering Checkout on Instagram Feature for U.S. Retailers

CedCommerce always believes in creating new opportunities for businesses. Especially in these times when they need it the most. CedCommerce is enabling eligible Shopify retailers to leverage checkout on Instagram in the U.S. These retailers can now allow shoppers to checkout directly on Instagram without leaving the app.Using CedCommerce's Facebook and Instagram Shopping integration, Shopify retailers can easily onboard and connect their store catalog to Instagram—providing customers with a secure and seamless way to buy…

Sprinklr Adds Advanced AI to the World Health Organization’s Health Alert Service on Messenger From Facebook

WHO can now provide faster, verified responses to queries; helping more people protect themselves from COVID-19 Sprinklr, the world’s leading Customer Experience Management (CXM) platform, announced new Artificial Intelligence (AI) capabilities for the World Health Organization (WHO) Health Alert interactive service on Messenger. WHO is now able to use AI to automatically reply to commonly asked questions via Messenger, significantly increasing the speed of delivery and accuracy of crucial COVID-19 facts. Marketing…

BigCommerce Teams Up with Facebook to Unlock Checkout on Instagram Feature for US Merchants

BigCommerce, a leading open SaaS ecommerce platform for fast-growing and established brands, today announced the availability of checkout on Instagram for eligible US merchants. BigCommerce merchants can be among the first to adopt the new feature, which provides shoppers an intuitive, seamless and secure way to purchase products they discover on Instagram in a few clicks, without leaving the app. Leveraging BigCommerce’s native integration with Facebook Commerce Manager, merchants can easily connect their ecommerce…

MessageGears Enhances Segment Product with Support for Facebook Custom Audiences and Google Customer Match

By working from live customer data and breaking down barriers that limit data access, MessageGears is furthering its mission to allow marketers to use data to create better brand experiences MessageGears, the customer marketing software company, announces an update to its Segment product. The update includes support for Facebook Custom Audiences and Google Customer Match, and the ability to join and enhance data within MessageGears’ Engage product. Enterprise marketers are limited by their toolsets in one of two ways:…

Kochava Announces CCPA Integration with Facebook

Kochava Intelligent Consent Manager TM Can Help Advertisers with Changes Beginning August 1st Kochava, the leading attribution platform for real-time data solutions for mobile and connected devices,  announced the company has updated its integration with Facebook to help with the California Consumer Privacy Act (CCPA) to pass user-specific Limited Data Usage (LDU) status. Kochava Intelligent Consent ManagerTM prompt’s users and captures the CCPA consent string, which will dictate the LDU status sent to Facebook.…

Dealers United Leverages Facebook Click to Marketplace Ads to Boost Automotive Dealer Sales

Digital automotive agency, Dealers United, continues to guide their dealer customers to success by utilizing Facebook's newest feature for automotive, Click to Marketplace, or C2MP, Ads Facebook Click to Marketplace Ads were created to help reduce friction in the auto shopper journey, and keep users shopping without ever having to leave Facebook's platform. The new feature gives dealerships the power to connect with auto shoppers more frequently and drive leads for less money than other ad types. At the beginning of…

LionDesk Launches Facebook Advertising Portal

Users can now generate leads with high performing ads and exclusive audiences LionDesk, one of the world’s most innovative CRM, Marketing and Transaction Management platforms, announces the introduction of a powerful advertising portal that gives users the ability to generate leads using proven ad templates and custom audiences directly from inside the platform. This is the next step of innovation from LionDesk allowing users to generate leads in addition to qualifying and nurturing all within one easy to use and…

Daymond John Welcomes Master Facebook Marketer Manuel Suarez

Manuel Suarez, CEO of the AGM Marketing agency and award-winning Facebook Messenger marketer will join Daymond John, Shark Tank co-host, and founder of the FUBU clothing company, on Daymond's show Power Talks on Tuesday, July 7th at 1:30 pm EST. Daymond John's Tuesday Power Talks are live-streamed on Daymond's Instagram channel. It can be found by going to @THESHARKDAYMOND. These Power Talks give viewers a glimpse into the real-life effects of world events on CEOs, entertainers, and entrepreneurs like Manuel Suarez.…

Digicel Ceases All Paid Advertising On Facebook Platforms In Anti-Hate Speech Stand

Digicel will cease all paid advertising activities on Facebook platforms globally for the month of July, it was announced today, as the company takes a stand against hate speech online. The move is in solidarity with a number of leading global brands who have moved to send a strong message to Facebook that enough is enough and force it into affirmative action instead of idly standing by as its platforms are used to spark and spread negative, damaging and violent messaging. Marketing Technology News: iconectiv Appoints…

Salespanel Launches Low-Cost B2B Facebook Advertising Software to Help Companies Engage

Salespanel's newly launched advertising solution helps B2B businesses qualify their visitors in real-time and run highly targeted advertising on low-cost, high-engagement platforms like Facebook and Instagram  B2B marketing software Salespanel launches an advertising feature to help customers market to their business clients and properly engage them through the crisis, as people now spend more time on Facebook. Facebook advertising is usually more appropriate for general consumers (B2C), but Salespanel's feature makes it…

Facebook Selected Rise.ai to Implement Its New Gift Card Initiative

Rise.ai is making gift cards available to purchase on Facebook and Instagram, which will let small and medium businesses and enterprises (SMBs/SMEs) boost sales, loyalty, engagement, and traffic In 2019 alone, Rise.ai has helped generate $150 million for merchants and handled more than $1 billion in store credit Israel startup Rise.ai, which offers AI-driven customer re-engagement solutions, is  making its gift cards available for purchase on Facebook and Instagram. This new feature will let small and medium businesses and…

Sincro Announces Automotive Partnership with Facebook

Sincro partners with Facebook to deliver vehicle catalogs that power Automotive Inventory Ads for auto dealers Sincro, an Ansira company, and Facebook announced a partnership that introduces Sincro as an automotive vendor on Facebook’s partner integrations platform to offer vehicle catalogs to auto dealers. As a result, dealers are now able to request a vehicle catalog from Sincro directly from their Facebook Business Manager, streamlining the process of creating Automotive Inventory Ads. "We are excited to partner with…

Mastercard Announces Partnership With Facebook for Brazilians to Send and Receive Money Using WhatsApp

WhatsApp users in Brazil can now transfer funds and pay companies directly in the app, quickly, conveniently and securely Mastercard today announced the extension of its partnership with Facebook to offer an innovative way for Brazilians to send and receive money to friends and family on the WhatsApp app. Mastercard cardholders who make bank transactions with Nubank and Sicredi will be the first in Brazil to use the tool on WhatsApp. Soon, more banking partners are expected to join the program. Using Mastercard Send ,…