Home service companies are often lost in the fog of Facebook advertising. It is the sole reason GoMarketing has decided to open its doors for home service companies and offer Facebook advertising. In a span of a few years, Facebook advertising has managed to evolve at an unprecedented rate. Although social media advertising is a different game, the effectiveness of Facebook ads is in the same league as Google Ads. “Of course, organic growth matters, but Facebook advertising offers home service companies a chance to get…

Social media platforms like Facebook and Instagram have become the beacons of the civil rights movement in the modern era across the world. From stopping wars to creating awareness about civil rights, a lot is happening in the social media space, and hiring an expert to weld human rights ethics with technology seems to be the most intelligent step.  Last week, Facebook announced that Roy L. Austin, Jr., will join Facebook to establish the company’s new civil rights organization. Roy Austin is a  nationally renowned civil…

Learners to get free voucher for the Facebook Certified Digital Marketing Associate exam Masterclasses conducted by Facebook trainers Simplilearn, world's number one online bootcamp for digital economy skills training, announced its collaboration with Facebook to integrate the Facebook Blueprint Digital Marketing Associate Certification into its Digital Marketing courses. As part of this collaboration, Simplilearn will make a Facebook Blueprint certification exam voucher available to graduates of  Simplilearn’s Digital…

With over three billion videos being watched every day, Facebook is one of the most preferred advertising platforms. These videos are eye-catching, engaging, and give a new breathing experience to the content nested within. Facebook is also the most used social media platform with approximately 2.45 billion monthly active users. With such a vast number of people on the platform, understanding who is using the platform and why can make a difference in a marketing campaign. With that being said, let’s have a look at what…

By automatically tagging all creative elements including product images, ad copy, creative, and video in all ad formats against all targeting categories, Madgicx enables digital marketers to optimize campaign performance based on a comprehensive data analysis With optimization the key to success in digital marketing, Facebook, and Google-based ad optimization platform Madgicx has found success for the company’s 25,000 customers through a focus on granularity. By tagging every element of every ad – every image, every word…

DV’s integrated third-party measurement offers advertisers increased transparency across their media buys DoubleVerify(“DV”), a leading software platform for digital media measurement, data and analytics, announced that the Media Rating Council (MRC) has extended DV’s accreditations to include DV’s impression and viewability measurement (as defined by MRC’s viewability standard) and reporting for display and video ads on Facebook and Instagram. This marks the first time a third-party solution has been accredited by the MRC…

Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced strategic alignment with Facebook to help advertisers measure campaign performance on the SKAdNetwork using Kochava. Marketing Technology News: FedEx to Acquire ShopRunner to Expand E-Commerce Capabilities Facebook will provide full interoperability for advertisers that use Kochava for SKAdNetwork signaling. When choosing Kochava, advertisers will have flexibility to select from four fully configurable models…

The Performance Marketing Company Adds Another Badge to Its Agency Services Badge as a Facebook Marketing Partner in Campaign Management yellowHEAD, the AI-powered performance marketing company, announced it has received a coveted Facebook Marketing Partner badge for Creative. Already a Facebook Marketing Partner in the Campaign Management category with a badge in Agency Services, yellowHEAD has now received a second badge based on its in-house creative expertise and proprietary creative optimization technology. Facebook…

This new service will enhance the Facebook Marketplace experience for dealerships and users. LotVantage is thrilled to release their latest service add-on for inventory digital marketing solutions, Facebook Marketplace Lead Chat. “This feature is an add-on to our existing Facebook Marketplace Inventory Service that will ultimately create a better, more dynamic, experience for the user allowing for better communications and after-hours lead support for our dealerships,” stated Matthew Brown, LotVantage Founder and Chairman.…

StitcherAds, the leading platform for ad solutions and shopping experiences that drive incremental sales on Facebook, Instagram, Pinterest, and Snapchat, announced that it's lending its overlay technology to retailers for free to help them highlight products from Black-owned brands in ads on Facebook and Instagram in support of Facebook’s #BuyBlack Friday campaign. Facebook recently announced a ‘Season of Support,’ offering three months of support, resources, education, and thought leadership to support small businesses…

81% of retail marketers wish to automate at least part of the creation and delivery of social advertisements in the New Year Smartly.io, the leading social advertising automation platform for designers and performance marketers,  announced new research outlining how retail organizations are spending their marketing dollars on social media advertising. Based on a survey of 300 senior marketing executives from retail organizations around the world, the report examines year-over-year findings while also exploring new topics to…

New Report Analyzes Facebook Advertising During the Pandemic and Social Unrest Aisle Rocket, a growth-driven marketing agency that unifies creative services, data, and technology to drive results, announced the launch of its latest white paper, A Summer Like No Other: Tracking the Disruption of 2020 Through Facebook Advertising Metrics Tracking the Social Media. A Summer Like No Other examines Facebook ad metrics from the start of the pandemic through 2020’s summer of protests and uncertainty. It shows that Facebook’s ad…

Deal to Bring Personalized, Conversational Experiences to Pacers Fans Ahead of the NBA Draft The Indiana Pacers and GameOn Technology, the industry-leading conversational applications platform, announced that the official team chat application is now available on Facebook Messenger, ahead of the upcoming NBA draft. The service allows Pacers fans to chat real-time with their brand, getting news and insights directly from the team they love. Marketing Technology News: Validity Adds Senior Vice President of Customer Success…

With the ongoing testing in limited regions, Facebook has ventured into the cloud gaming universe with the launch of several cloud-streamed games. These games are available on the Facebook app and the browser, eliminating the need for any downloads.  Users can play the games available on the cloud service via the existing Facebook service. Further, there are no requirements for special hardware or controllers, as users can play with their hands on mobile and PC users can utilize mouse and keyboard.  For the first week,…

Phoenix-based Colling Media is pushing the boundaries of advertising by helping brands maximize ad spend and innovate marketing messages with Facebook's new Catalog advertising feature. Promoting products and services on Facebook, the largest social network with more than 2.6 billion monthly active users, is a staple of online advertising. Previously, advertisers were limited to static images of a single product, but Facebook's introduction of Catalog advertising presents brands with multiple opportunities in a single ad to…

Facebook, YouTube, and TikTok to Hit 5.9 Billion Users in 2020, a 900 Million Increase YoY; With 311 Million Users as of October, India Is the Largest YouTube Market The year 2020 has witnessed a surge in the number of social media users, with millions of people spending more time indoors and online amid the coronavirus outbreak. Ad spending in the Social Media Advertising segment is projected to reach US$ 98.984 Million in 2020. According to data presented by BuyShares.co.uk, the combined number of Facebook, YouTube,…

Discover Videos Tailored to Your Interests With Facebook Watch, Now on VIZIO SmartCast TVs VIZIO, Inc., the #1 American-based TV brand and #1 sound bar brand in America, announced that SmartCast users in the US and Canada can now access the Facebook Watch TV app and enjoy Facebook videos on the big screen with personalized recommendations delivering instant entertainment. The Facebook Watch TV app allows SmartCast's millions of users to enjoy a personalized TV experience tailored to  their interests and social…

For 75 million sports video highlights consumers in the U.S., YouTube is the most popular social app for viewing highlights. Ring Digital's Fall 2020 #FutureOfTV Survey shows 53% used it on a regular basis vs. only 45% using Facebook, a dramatic shift from a 2017 survey. The August 2020 survey of 1,400 sports video highlights viewers represents a decline of eighteen points for Facebook from June 2017, when Facebook was the most popular app for highlights, used by 63% of respondents. YouTube saw a ten-point rise in the…

To fill its empty CMO position, Facebook just promoted to the C-suite a longtime Facebook executive focused on product growth. Former VP of product growth and analytics Alex Schultz, who has been with the company since 2007, announced the move Tuesday in a Facebook post. Schultz will fill the position left open by Antonio Lucio, who joined the company from HP in 2018 and announced his departure last month. Lucio said he was leaving the company to "dedicate 100% of my time to diversity, inclusion, and equity." Marketing…

Websites + Marketing Natively Enables Customers to Sell More Places Online Than Any Other SMB eCommerce Offering GoDaddy Inc., the company that empowers everyday entrepreneurs, announced customers can now sell their products on Instagram and Facebook through Websites + Marketing Ecommerce, further expanding the opportunity for them to find new customers and grow sales. As an official Facebook Marketing Partner, GoDaddy is one of the early adopters of Facebook's Business Extension. Marketing Technology News: Infogroup…