Facebook and Adjust on the Global App Economy: Gaming and Entertainment Top Growth Verticals

Adjust, the global app marketing platform, released its second global Mobile App Growth Report, in collaboration with Facebook. Charting app growth and retention trends in 2020, the report demonstrates the extraordinary resilience of the app economy, with the strongest growth in APAC, MENA and South America. Gaming is the world's fastest-growing vertical, led by Argentina, while India tops the charts as the fastest-growing region. Using its own Growth Score, Adjust created a global map to highlight mobile app trends…

Ylopo Recently Named By Facebook As A Top Real Estate Digital Marketing Provider

Facebook has launched a Top Providers Initiative, certifying a limited number of companies as trusted partners providing best-in-class marketing and advertising services to real estate agents using the Facebook, Instagram, and Messenger platforms to grow their businesses. Ylopo, the leading provider of digital marketing services to the real estate industry, and one of the few companies in the industry exclusively focused on digital advertising and marketing, is honored to announce their elevated partnership with Facebook.…

Facebook Ad Prices Up 30% from Pandemic Lows

New Data from Aisle Rocket Anticipates Record-High CPMs for Remainder of 2021 Facebook advertising prices are up 30% over their 2020 levels as of mid-March according to new data from Aisle Rocket, a growth-driven marketing agency that unifies creative services, data, and technology to drive results. The ad pricing data, which coincides with the unofficial one-year anniversary of the Covid-19 lockdowns in the US, suggests that the remainder of the year will see extremely elevated CPMs compared to historical precedents.…

DoubleVerify Unveils Expanded Brand Safety & Brand Suitability Integration with Facebook

DV now offers a comprehensive third-party brand suitability solution to clients buying on Facebook and Instagram DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced an expanded brand safety and suitability integration with Facebook, extending verification to new premium inventory channels such as Facebook In-Stream Reserve, while providing new tools to boost control and efficiency. With the expansion, DV now offers comprehensive brand measurement solutions on…

TicketSocket Unveils New Facebook Events Integration

TicketSocket, a premier white-label ticketing registration and event management platform is announcing the launch of automatic event creation on Facebook, powered by TicketSocket. Rollout begins immediately, and TicketSocket users can start generating automated events with the 2.9.2.5 version of TicketSocket to increase the visibility of their events on Facebook. Auto-event generation allows any TicketSocket user with a Facebook Page to enable the platform to create Facebook events without manual intervention. Instead…

Facebook Messenger, Microsoft Dynamics 365, Twilio SMS and Zendesk Sell join ActiveCampaign’s App Integration Ecosystem

100,000 of ActiveCampaign's 130,000 customers now use integrations to create amazing customer experiences at scale  ActiveCampaign, the leader in Customer Experience Automation (CXA), welcomed several new integrations to its app marketplace, including tech giants Facebook, Microsoft, Twilio and Zendesk. By having these tools in one place, businesses of all sizes can sync their customer data and make more strategic decisions, ultimately enabling businesses to create a better, more personalized experience for their own…

AppsFlyer’s Latest Performance Index Shows Google Leads In Scale, While Facebook Dominates Quality

Accelerated digital transformation coupled with growing awareness of user privacy sparked changes in consumer behavior AppsFlyer, the global attribution leader, today released the 12th edition of its Performance Index, ranking the top media sources in mobile advertising. In this edition, Google extended its lead over Facebook at the top of the Retention Index’s Universal Power Ranking: from 69 vs. 68 power ranking score in Index 11 (covering the first half of 2020) to 69 vs. 64 in Index 12 (covering the second half of…

Facebook Rolls Out Instagram Lite to Sub-Saharan Africa and Other Emerging Markets

Today, Facebook has announced the launch of Instagram Lite to Sub-Saharan Africa, a new, lightweight version of the Instagram app for Android that uses less data and works well across all network conditions. Marketing Technology News: EY Intelligent Delivery Platform for SAP To Support Organizations Looking To leverage RISE With SAP The new version of Instagram Lite for Android is less than 2MB in size, making it fast to install and quick to load. It also has improved speed, performance, and responsiveness. Instagram…

New Research Reveals Publishers Missing Out On +67% Facebook Traffic From Reshares

Largest ever study of Facebook reshares finds an untapped traffic goldmine for publishers - Newsweek, The Guardian, Le Monde, New Scientist among the 2.8 billion clicks analyzed Publishers who reshare their existing content on Facebook achieve 67% additional clicks on average, reveals new research published today by Echobox, the AI-powered social publishing platform. Marketing Technology News: Roku’s Active Live Streaming Video Membership Grew Significantly Post-Quibi Shutdown The groundbreaking research found that…

News Corp And Facebook Reach Agreement In Australia

Expands News Corp-Facebook Connection, Which Began With Deal In US News Corp announced today that it has reached a multi-year agreement to provide access to trusted news and information to millions of Facebook users in Australia through its Facebook News product. Marketing Technology News: Roku’s Active Live Streaming Video Membership Grew Significantly Post-Quibi Shutdown The agreement involves News Corp Australia and includes The Australian national newspaper, the news.com.au news site, major metropolitan…

Mark Zuckerberg Announces Facebook’s Plans To Help Get People Vaccinated Against COVID-19

Mark Zuckerberg, Facebook founder and CEO, today announced that Facebook, Inc. plans to help people get vaccinated against the COVID-19 virus. Today we're launching a global campaign to help bring 50 million people a step closer to getting Covid-19 vaccines.  Marketing Technology News: Latest in Content Advertising: No more Facebook News for Australian Users We've already connected over 2 billion people to authoritative Covid-19 information. Now that many countries are moving towards vaccinations for all adults, we're…

Evocalize Included In Facebook’s Top Provider Initiative for Real Estate

Evocalize, a Collaborative Marketing Platform (CMP) provider, today announced its inclusion in Facebook’s Top Provider Initiative for Real Estate. The new Initiative is an effort to provide real estate agents, brokers, and property management companies with best-in-class tools from third-party providers. For real estate organizations looking to execute sophisticated advertising across Facebook and Instagram platforms with a third party, the choices can be overwhelming. According to Facebook’s Initiative Guide, “We want to…

Facebook Executive Matty de Castro Joins VidMob as VP of Growth and Operations

Former leader of Facebook’s North American Scaled Accounts to spearhead VidMob’s mid-market and growth client business VidMob, the leading platform for Intelligent Creative, today announced that Matty de Castro will join the company in the newly created role of VP of Growth and Operations. In this position, de Castro will expand VidMob’s business intelligence practice and build a global sales organization to support small and medium-size businesses. De Castro draws on his significant experience scaling mid and growth…

Metadata.io Releases Insights and Raw Performance Data for B2B Marketers from $15M in Ad Spend on Facebook and LinkedIn

Research Compares Performance of 30,000+ Campaign Experiments Using Different Ad Types, Audiences, Creatives and Offers Metadata.io, the autonomous demand generation platform, unveiled a comprehensive analysis of all paid social campaigns their customers ran using the platform in 2020. The report, What We Learned from $15M in Spend on Facebook and LinkedIn, identifies key trends that shaped the most successful B2B marketing programs last year. The analysis and raw data are available for B2B marketers to…

Latest in Content Advertising: No more Facebook News for Australian Users

In times of COVID-19, Facebook emerged as a dominant source of news and information related to the pandemic. It is one of the few free-to-publish news platforms that adhere to the third-party fact-checking program with Agence France-Presse and Australian Associated Press. However, things changed this week with the company’s decision to block users and publishers from accessing its news feed online. Australia-based Facebook users would no longer receive Facebook News or notifications from news publishers as the global social…

StitcherAds Launches Digital Circulars & Catalogs, Helping Grocers Deliver Personalized Shopping Experiences on Facebook, Instagram…

New solution transforms localized print circulars for social advertisers StitcherAds, the leading platform for ad solutions and shopping experiences that drive sales on Facebook, Instagram, Pinterest, and Snapchat, announced the launch of Digital Circulars and Catalogs ahead of Super Bowl LV. The customizable solution lets grocery retailers automatically surface customers personalized product selections, with prices and sales, from their nearest store in ad units on Facebook, Instagram and Pinterest. Marketing Technology…

GoMarketing Inc., National Digital Advertiser, Now Provides Facebook Advertising for Home Services Companies

Home service companies are often lost in the fog of Facebook advertising. It is the sole reason GoMarketing has decided to open its doors for home service companies and offer Facebook advertising. In a span of a few years, Facebook advertising has managed to evolve at an unprecedented rate. Although social media advertising is a different game, the effectiveness of Facebook ads is in the same league as Google Ads. “Of course, organic growth matters, but Facebook advertising offers home service companies a chance to get…

Renowned Civil Rights Attorney and Author Roy Austin Joins Facebook as VP of Civil Rights

Social media platforms like Facebook and Instagram have become the beacons of the civil rights movement in the modern era across the world. From stopping wars to creating awareness about civil rights, a lot is happening in the social media space, and hiring an expert to weld human rights ethics with technology seems to be the most intelligent step.  Last week, Facebook announced that Roy L. Austin, Jr., will join Facebook to establish the company’s new civil rights organization. Roy Austin is a  nationally renowned civil…

Simplilearn Announces Collaboration with Facebook to Offer Facebook’s Digital Marketing Associate Certification

Learners to get free voucher for the Facebook Certified Digital Marketing Associate exam Masterclasses conducted by Facebook trainers Simplilearn, world's number one online bootcamp for digital economy skills training, announced its collaboration with Facebook to integrate the Facebook Blueprint Digital Marketing Associate Certification into its Digital Marketing courses. As part of this collaboration, Simplilearn will make a Facebook Blueprint certification exam voucher available to graduates of  Simplilearn’s Digital…

How to Kick-start Your Facebook Video Campaign

With over three billion videos being watched every day, Facebook is one of the most preferred advertising platforms. These videos are eye-catching, engaging, and give a new breathing experience to the content nested within. Facebook is also the most used social media platform with approximately 2.45 billion monthly active users. With such a vast number of people on the platform, understanding who is using the platform and why can make a difference in a marketing campaign. With that being said, let’s have a look at what…