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      • MarTech Interview with Eric Mayhew, President, Fluency
      • Lisa-Agona
        MarTech Interview with Lisa Agona, CMO, Ensono
      • LeadMD
        MarTech Interview with Andrea Lechner-Becker, CMO, LeadMD
      • MarTech Interview with Joshua March, Founder & CEO, Conversocial
        MarTech Interview with Joshua March, Founder and CEO, Conversocial
      • Derek Slayton, CMO, Terminus
        MarTech Interview with Derek Slayton, CMO, Terminus
    • Tech Bytes
      • Prediction Series 2019: Interview with Jeffrey Don, CPO & Co-Founder, Choozle
        TechBytes with Jeffrey Don, CPO and Co-Founder, Choozle
      • TechBytes with Ashish Dhamdere, Vice President, Marketing, Skilljar
        TechBytes with Ashish Dhamdhere, Vice President, Marketing, Skilljar
      • TechBytes with Catherine Cook Connelly, Co-Founder and VP Brand Strategy, The Meet Group
        TechBytes with Catherine Cook Connelly, Co-Founder and VP Brand Strategy, The Meet Group
      • Prediction Series 2019: Interview with John Nardone, CEO, Flashtalking
        Prediction Series 2019: Interview with John Nardone, CEO, Flashtalking
      • Prediction Series 2019: Interview with Adam Singolda, Founder & CEO, Taboola
        Prediction Series 2019: Interview with Adam Singolda, Founder and CEO, Taboola
    • Fireside Chats
      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
      • Fireside Chat with Matthew Biboud-Lubeck
        Fireside Chat with Matthew Biboud-Lubeck
      • Lynda Clarizio
        Fireside Chat with Lynda Clarizio
      • Mike Cotoia
        Fireside Chat with Mike Cotoia
      • Bill Swanson
        Fireside Chat with Bill Swanson
  • Insights
    • Columnists
      • The Evolution of the Chatbot Experience
        The Evolution of the Chatbot Experience
      • 6 Insights to Drive Superior Engagement & Conversion in Your Next Influencer Marketing Program
        6 Insights to Drive Superior Engagement and Conversion in Your Next Influencer Marketing Program
      • How to Create a Winning Marketing Operations Playbook in 3 Steps
        How to Create a Winning Marketing Operations Playbook in 3 Steps
      • How Brands Can Leverage Influencers With Instagram Polls
        How Brands Can Leverage Influencers With Instagram Polls
      • How to Select the Right Chat Tool for your Business
        How to Select the Right Chat Tool for Your Business
    • Guest Authors
      • How to Ensure AI Doesn’t Make Your Customers Hate You
        How to Ensure AI Doesn’t Make Your Customers Hate You
      • Three Advertising Takeaways From 2018
        Three Advertising Takeaways From 2018
      • How to Automate Marketing Campaigns without Losing Customers
        How to Automate Marketing Campaigns without Losing Customers
      • 2019 is the Year of AMP
        2019 is the Year of AMP
      • Why Better Parental Leave Matters for the MarTech Industry
        Why Better Parental Leave Matters for the MarTech Industry
    • Staff Writers
      • The MarTech Fitness Drill 2019: How Much Do You Sweat With Your Marketing Technology
        The MarTech Fitness Drill 2019: How Much Do You Sweat With Your Marketing Technology
      • Hello Valentine! The Marketer is Watching You
        Hello Valentine! The Marketer is Watching You
      • Digital Marketing Statistics Towards the End of 2018
        Digital Marketing Statistics Towards the End of 2018
      • Facebook Realigns Marketing Policy to Support New ‘Ethical AI’ Research
        Facebook Realigns Marketing Policy to Support New ‘Ethical AI’ Research
      • Without Customer Experience, Marketing Technology is HOLLOW in 2019
        Without Customer Experience, Marketing Technology is Hollow in 2019
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Facebook Marketing

Tailor Brands Launches AI Social Media Manager, Tailor Social
AI/ML, Social Media Marketing, Staff Writers

Tailor Brands Launches AI Social Media Manager, Tailor Social

Launching out of Beta, Tailor Social Uses Machine Learning to Generate and Curate Content While Optimizing Posts for Maximum Viewership Tailor …

Sudipto GhoshSeptember 5, 2018, 7:40 pmSeptember 5, 2018 2 1636
How to Make Vibrant Video Ads from Your Static Image Assets
Guest Authors

How to Make Vibrant Video Ads from Your Static Image Assets

In the highly competitive mobile apps market, growth is largely driven by continually acquiring a steady stream of new users …

Brian BowmanJune 27, 2018, 4:16 pmJune 27, 2018 0 923
Hootsuite Launches Boost to Amplify Power of Organic Facebook Content
Content Marketing, Social Media Marketing

Hootsuite Launches Boost to Amplify Power of Organic Facebook Content

Hootsuite Boost Identifies and Promotes Top Performing Organic Posts with Paid Social Support Hootsuite, the world’s most widely used social media …

Sudipto GhoshJune 14, 2018, 2:00 pmJune 14, 2018 0 1233
How to Build Context-Based Email Lists Using Social Media
Content Marketing, Social Media Marketing, Staff Writers

How to Build Context-Based Email Lists Using Social Media

Embrace the Power of Social and Email to Propel Customer Engagement and Eventually, Lead Generation and Conversion Social media continues …

Abhinandan GhoshApril 6, 2018, 9:00 pmApril 16, 2018 0 2634
Tuomo Riekki
Tech Bytes

TechBytes with Tuomo Riekki, Founder, CTO, Smartly.io

Tuomo Riekki Founder, CTO, Smartly.io Marketing teams are spending more time and dollars to optimize their Facebook + Instagram marketing …
Sudipto GhoshApril 4, 2018, 5:18 pmApril 4, 2018 0 1871
Dare or Drop: Top Challenges for Marketers Set to Intensify in 2018
AI/ML, Audience Data, Privacy and Regulations, Staff Writers

Dare or Drop: Top Challenges for Marketers Set to Intensify in 2018

Executives from Top Marketing Technology Companies Participated in Our Predictions Series 2018 and Identified the Top Challenges That Marketers Would …

Sudipto GhoshFebruary 1, 2018, 7:31 pmFebruary 6, 2018 1 3985
Hootsuite
Social Media Marketing, Social Media Platforms

Scheduling and Publishing on Instagram is Now Easier with Hootsuite

Hootsuite Has Announced That the Newly Available Features for Publishing on Instagram Would Roll out on 31 January for All Hootsuite Customers …

Sudipto GhoshJanuary 31, 2018, 4:00 pmJanuary 31, 2018 1 1032
Guest-Post_Keith-Sibson
Content Syndication, Guest Authors

Getting Audiences to Pay When Everyone’s Behind the Paywall 

In the rapidly-changing digital publishing industry, publishers who thrived on ad revenue now find themselves fighting for scraps from Facebook …

Keith SibsonJanuary 30, 2018, 11:00 pmJanuary 30, 2018 0 4147
News Feed Update
Behavioral Marketing, Content Marketing, Interactive Content, Staff Writers

Facebook News Feed Update: Will the Revamp Add to your ‘Price of Opportunity’?

Person-To-Person Interactions Are More Valuable That Person-To-Post Interactions; Latest Facebook News Feed Update Aims to Increase Relevant Content Engagement Last …

Sudipto GhoshJanuary 16, 2018, 12:47 amJanuary 16, 2018 0 1904
Animoto Celebrates 10 Years of Online Video Creation
Video Marketing

Animoto Celebrates 10 Years of Online Video Creation

More than 1 Million Businesses Have Created Marketing Videos with Animoto In Last 10 Years Animoto, the company that makes …

PRNewswireAugust 10, 2017, 10:44 pmAugust 10, 2017 1 1529
Consumer Acquisition
Social Media Advertising

Consumer Acquisition unveils Creative Marketplace for Facebook Ads

New Digital Ad Solution From Customer Acquisition Would Generate Hundreds Of Creatives Through A Pay-For-Performance Marketplace For User Acquisition On …

Sudipto GhoshAugust 3, 2017, 6:53 pmAugust 3, 2017 0 1623
The Fearless Girl Campaign: She's Fearless, but Is She Priceless?
Guest Authors, Social Media Marketing, Social Media Monitoring

The Fearless Girl Campaign: She’s Fearless, but Is She Priceless?

Since the unveiling of Kristen Visbal’s bronze statue on International Women’s Day, ‘Fearless Girl’ achieved viral status for all the …

Dave SandersonJune 20, 2017, 2:00 pmJune 20, 2017 0 1423
Vendasta and Yext Join Forces to Sync Brand Information across Digital Ecosystem
Marketing Automation, Sales Enablement

Vendasta and Yext Join Forces to Sync Brand Information across Digital Ecosystem

 Partnership provides thousands of Vendasta partners access to the Yext knowledge engine and listings Vendasta, the leading platform for selling …

Sudipto GhoshMay 17, 2017, 10:13 pmMay 17, 2017 0 750
Socialbakers Partners with Statista to Provide Deeper Social Media Insights
Social Media Marketing, Social Media Monitoring

Socialbakers Partners with Statista to Provide Deeper Social Media Insights

The partnership will jointly bring more value to organizations seeking out reliable social media data for their work Socialbakers, a …

Sudipto GhoshMay 15, 2017, 3:43 pmMay 15, 2017 2 1283
comScore Adds Facebook Demographic Metrics to vCE
Audience Data, Social Media Marketing

comScore Adds Facebook Demographic Metrics to vCE

comScore validated Campaign Essentials (vCE) will now include Demographic, Reach, Frequency and GRP Metrics for Facebook and Instagram Ads, in …

Nahida ShaikhApril 19, 2017, 5:57 pmApril 19, 2017 2 891
PowerPost Scoops $2 Million in Funding to Transform Brands into Social Media Power Publishers
Content Marketing

PowerPost Scoops $2 Million in Funding to Transform Brands into Social Media Power Publishers

Arsenal Capital Management invests in PowerPost to infuse expansive strategies for marketing and sales, product innovation and new markets PowerPost, …

Sudipto GhoshApril 18, 2017, 6:45 pmApril 18, 2017 0 964
Content Marketing, Data Management Platforms, Guest Authors

Digital Marketing Tips To Nurture Revenue for B2B Startups

In the B2B world, digital marketing is a whole different ball game. The tried and true methods used for consumers …

Varun ChandranApril 18, 2017, 6:30 pmJuly 20, 2017 3 2606

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MarTech Series covers marketing technology news, editorial insights & digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles & events.

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