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Facebook Marketing

Facebook Leads Ads – How to Acquire Perfect Facebook Leads

If Your Facebook Ads Are Not Performing Learn from Facebook Experts in this Resource With 2.3 billion users as of 2019 and the increasing variety of tools being made available, Facebook ad campaigns are a marketing opportunity that you shouldn't neglect. Social media platforms like Facebook can increase brand awareness, help you learn about your customers, allow your brand an easy public relations strategy, and increase website traffic and conversions, among other factors. Over seven million brands actively use Facebook as…

Dealers United Recognized as Official Facebook Marketing Partner

Dealers United, the Facebook and Instagram advertising solution for the automotive industry, announced today that Facebook has recognized the company for proven success on Facebook's platform with an official Marketing Partner badge. The Marketing Partner program is designed to connect clients seeking Facebook expertise with companies identified across the globe for excellence on the platform. Marketing Technology News: Indianapolis-Area Digital Marketing Agency Launches New Software for Small Business Owners To…

Shuttlerock Expands European Presence to Paris

Nicolas Moyon Named Head of Mobile Video Advertising Company’s French Market Shuttlerock, the pre-eminent provider of mobile-first creative, announced an expansion from its European headquarters in Berlin, Germany with a new presence in Paris, France. The company has hired Nicolas Moyon, an experienced advertising and Facebook Marketing Partners professional, as head of the French market. Mobile video ad company @shuttlerock expands European reach with Paris location #mobile #video #ads #advertising “Europe holds many…

Clinch Named Facebook Marketing Partner, Enabling Marketers to Personalize Videos at Scale Across the Platform to Increase ROI

Clinch's Video Personalization Engine Provides Value to Facebook and Instagram Advertisers, Driving Greater Consumer Connections Clinch, a creative technology company that powers dynamic, personalized video advertising, announced that Facebook has recognized the company as a member of its Facebook Marketing Partner Program. The Company provides tools for brands and marketers looking to personalize ads at scale across Facebook and Instagram, resulting in an increased return on ad spend (ROAS). "Being recognized as part…

Why Marketers Favor Press Release to Amplify their Content Marketing Reach

GoodFirms Survey Spotlights on the Advanced Link Building Tactics Leveraged by Digital Marketing Experts to Earn Backlinks and to Maintain Overall Growth of Websites GoodFirms has revealed research on most effectual link building strategies that can be a great help for the busy marketers and for the entrepreneurs to increase their productivity, referral traffic, brand visibility, brand authority, influencer marketing and many more. Link building is crucial for online growth, so GoodFirms endeavored and performed a…

Curacity Partners with CitizenNet to Turn Instagram into a Measurable, Revenue-Driving Platform for Hotels

Evolution of Influencer Marketing in the Travel Industry Curacity, a data analytics company serving the luxury hotel industry, announced that the company is partnering with CitizenNet, a Condé Nast company. CitizenNet is a Facebook Marketing Partner that focuses on Audience Prediction Technology. By partnering with CitizenNet, Curacity will introduce a new product, turning influencers into a quantifiable, revenue-driving channel for luxury hotels. Through this partnership, Curacity and CitizenNet will be bringing to…

Tailor Brands Launches AI Social Media Manager, Tailor Social

Launching out of Beta, Tailor Social Uses Machine Learning to Generate and Curate Content While Optimizing Posts for Maximum Viewership Tailor Brands, the AI branding startup democratizing the creative industry, today launched Tailor Social out of beta. The new launch is aimed at bringing creative AI to social media management. The first of its kind, Tailor Social uses machine learning to create and schedule content, as well as optimize posts on social media channels. Companies of all sizes can reap the benefits of Tailor…

How to Make Vibrant Video Ads from Your Static Image Assets

In the highly competitive mobile apps market, growth is largely driven by continually acquiring a steady stream of new users to your app, and you must continue achieving profitable user acquisition in order to survive. However, mobile advertising is a constantly changing landscape. What is working for you today may not be working for you tomorrow. Further, 95% of your direct response advertising creative fails to outperform the best-performing assets in your portfolio, so you're constantly working to find that 5 % of…

Hootsuite Launches Boost to Amplify Power of Organic Facebook Content

Hootsuite Boost Identifies and Promotes Top Performing Organic Posts with Paid Social Support Hootsuite, the world’s most widely used social media management platform, announced its launch of Boost, a new feature in the Hootsuite platform that allows customers to easily identify and promote top performing Facebook content to reach new audiences. At the time of this announcement, Penny Wilson, CMO of Hootsuite, "For brands, it’s becoming increasingly difficult to reach customers through organic content, yet the organic…

How to Build Context-Based Email Lists Using Social Media

Embrace the Power of Social and Email to Propel Customer Engagement and Eventually, Lead Generation and Conversion Social media continues to be the most innovative channel for content marketers and brand agencies to promote content and build a credible audience-base. According to We Are Social, there were 2.8 billion users on social media in 2017 globally. In 2018, social continues to be at the forefront of marketing battles. Social pages for businesses have become a marketing staple. Easy to use, share, react, and…

TechBytes with Tuomo Riekki, Founder, CTO, Smartly.io

Tuomo Riekki Founder, CTO, Smartly.io Marketing teams are spending more time and dollars to optimize their Facebook + Instagram marketing performance in 2018. Lack of automation and control in campaign management workflow prevents marketing teams from fully delivering ad campaigns at their highest performance. There is a clear need to differentiate between optimization and automation technologies for Facebook + Instagram Advertising. To throw credible light on Facebook + Instagram Marketing Performance, we spoke to the…

Dare or Drop: Top Challenges for Marketers Set to Intensify in 2018

Executives from Top Marketing Technology Companies Participated in Our Predictions Series 2018 and Identified the Top Challenges That Marketers Would Face in 2018 In 2018, what would be the best "personality" to define you as a marketer-- an angler, a crossbow hunter, a weekend rockstar, or a Zen monk. Well, whatever quality best suits you may not make that much of a difference if you (your marketing campaigns) fail to deliver customer experiences with a context, within set rules of transparency, data privacy, and of…

Scheduling and Publishing on Instagram is Now Easier with Hootsuite

Hootsuite Has Announced That the Newly Available Features for Publishing on Instagram Would Roll out on 31 January for All Hootsuite Customers That Operate a Registered Instagram Business Profile Leading social media management platform, Hootsuite, has announced a deeper integration with Instagram. With this integration, the Hootsuite customers can perform direct scheduling and publishing on Instagram through the Hootsuite dashboard. In an official blog, Hoostuite has announced that the newly available features roll…

Getting Audiences to Pay When Everyone’s Behind the Paywall 

In the rapidly-changing digital publishing industry, publishers who thrived on ad revenue now find themselves fighting for scraps from Facebook and Google. As a result, an industry once skeptical of paywalls is now building them by the dozen. Fortunately, audiences are more willing to pay for digital content than ever, but with so many premium options available, how do publishers set themselves apart? Foundationally, publishers must have quality original content behind their wall, or audiences will just find similar…

Facebook News Feed Update: Will the Revamp Add to your ‘Price of Opportunity’?

Person-To-Person Interactions Are More Valuable That Person-To-Post Interactions; Latest Facebook News Feed Update Aims to Increase Relevant Content Engagement Last week, the CEO of Facebook Mark Zuckerberg announced a major change to one of their most marketable product, News Feed. In his social media post, Mark declared that the Facebook users would see less of marketing and retargeting content from like posts from "businesses, brands, and media. And, the public content you see more will be held to the same standard --…

Consumer Acquisition unveils Creative Marketplace for Facebook Ads

New Digital Ad Solution From Customer Acquisition Would Generate Hundreds Of Creatives Through A Pay-For-Performance Marketplace For User Acquisition On Facebook Consumer Acquisition, a Facebook and Instagram Marketing Partner offering the world's first end-to-end acquisition platform, has announced the public availability of its Creative Marketplace solution. Creative Marketplace would deliver creative designs at scale to Facebook advertisers. All Facebook advertisers will now be able to access Consumer Acquisition's…

The Fearless Girl Campaign: She’s Fearless, but Is She Priceless?

Since the unveiling of Kristen Visbal’s bronze statue on International Women’s Day, 'Fearless Girl' achieved viral status for all the ‘right’ reasons. In April, it was reported that her virality has a price – to the tune of USD 7.4 million in free publicity to be exact. According to Bloomberg, she earned Boston-based State Street almost 70 percent of financial services media the next day, overshadowing giant Goldman Sachs Group Inc. What does all this hype really mean? How does one measure the value of “free” publicity?…