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VIOOH and TPS Engage Announce Global Partnership to Enable Performance Driven, Self-Service Advertising on JCDecaux Inventory

In a move to unify and offer transparency in the world of Digital Out of Home (DOOH), VIOOH, a leading global marketplace and TPS Engage, the performance driven self-service DOOH Demand Side Platform, have announced a strategic partnership.  The collaboration will make VIOOH’s inventory which includes exclusive access to JCDecaux’s digital inventory globally, bookable through the TPS Engage platform, allowing advertisers to plan contextual campaigns and buy standardized hourly media slots on thousands of screens in…

Nearly Half Of Americans Notice OOH Advertising More Than Before The Pandemic, With 7 In 10 Reporting An Increased Appreciation And…

Two-Thirds Still Plan to Travel for the Holidays & Nearly Half Expect to Journey the Same Distance or Further Than Last Year While Holiday Shopping Preferences Have Altered, New Brands Have Opportunity to Get in the Mix The out-of-doors has taken on new resonance in the wake of the COVID-19 lockdowns, with nearly half (45%) of American adults saying they are noticing OOH (out of home) advertising more than before the pandemic began. This heightened awareness and receptivity are particularly prevalent among those ages…

Programmatic OOH Platform VIOOH Enters US Market as Report Confirms Critical Role in the Future of Digital Ad Strategy

Programmatic out of home (OOH) is set to form a crucial part of US digital advertising strategy going forwards, according to the annual State of the Nation report from VIOOH, the programmatic OOH trading platform, which is released. The report found that US respondents forecast including programmatic OOH in 51% of all digital campaigns in 2021, up from 47% in 2019. VIOOH’s report, which surveyed 600 executives from media agencies and advertisers across the US, UK and Germany during August 2020, proved that the flexibility…

Mood Media Appoints Seasoned Digital-Out-of-Home (DOOH) Media Industry Veteran, Paul Jankauskas, to Lead Mood Content Platforms

Mood Media, the world’s largest on-premise and connected media solutions company dedicated to elevating the Customer Experience, announced the hiring of Paul Jankauskas as its new Senior Vice President (SVP) of Mood Content Platforms. Bringing more than 20 years of experience in the media industry, including within content development and out-of-home (OOH) sectors, Jankauskas is now responsible for growing Mood Media’s ad sales network, further building out Mood’s world-class sales organization and expanding our retail…

TAPTAP Digital Teams With Broadsign To Extend Programmatic Omnichannel Offering To DOOH

TAPTAP Digital and Broadsign rolled out a new ad tech integration that opens up Broadsign Reach’s global network of programmatic digital-out-of-home (DOOH) inventory and dynamic creative capabilities to media buyers using the Sonata suite of omnichannel advertising solutions. The move combines the Broadsign Reach Supply Side Platform (SSP) with TAPTAP’s Sonata Demand-Side-Platform (DSP) and Data Management Platform (DMP), delivering a full suite of solutions that connects DOOH to other digital channels and uses data to…

Vistar Partners with Adsquare to Complete Full Data Suite for DOOH

Leading segments now available for consumer targeting in the physical world Vistar Media, the leading global provider of software for digital out-of-home (DOOH), has partnered with Adsquare, the real-time data exchange, to extend Adsquare audience targeting into programmatic out-of-home. This partnership expands Vistar’s full suite of data solutions - including 1st-party, behavioral, demographic and weather targeting - providing marketers with flexible solutions to meet their goals. With this partnership, marketers…

Time to Spend More on Influencer Marketing Across Multimedia Channels, Including OOH and Online Radio

According to the global influencer marketing agency, TAKUMI, marketers are spending more on influencer marketing than they were a year ago. The report was published today, unraveling the findings on the latest industry trends after surveying over 3,500 consumers, marketers, and influencers across the UK, US, and Germany. The report titled, ‘Into the mainstream: Influencer marketing in society’ uncovers opinions on ethics, diversity, misinformation, and new channels. Important Marketing Intelligence Data 73% of…

Hivestack Joins Forces with Clear Channel UK as Programmatic DOOH Partner

Hivestack, the leading global programmatic digital Out of Home (DOOH) ad tech company, announced a new partnership with Clear Channel UK (part of Clear Channel Outdoor), one of the global leaders in Out of Home. This partnership marks a continued shift in the UK market, as Clear Channel UK enables advertisers to access their digital inventory programmatically via Hivestack's Supply Side Platform (SSP) and Exchange. Clear Channel UK currently represents more than 30% of the DOOH UK market with real estate that covers…

DPAA to Hold DOOH Programmatic Training Course for EMEA on September 15

Powered by Prohaska Consulting, regionally customized session will educate buyers and sellers on how to successfully transact programmatically DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced it will hold a live-via-Zoom programmatic training course for the EMEA market on Tuesday, September 15 from 2-5 pm London/9am-Noon New York. The course has been developed and will be presented by Prohaska Consulting, the most…

Posterscope Launches Proprietary OOH Trading Platform ECOS NOW to Enable Real-Time Planning, Purchasing and Activation of Digital OOH…

ECOS NOW is the most significant enhancement to OOH trading since the introduction of digital Out-of-Home Posterscope has launched ECOS NOW, a proprietary OOH trading platform which enables the planning, purchase and activation of digital OOH in near real time, subject to defined operational and performance criteria. ECOS NOW will allow advertisers to purchase their optimal campaign solution but only when it is going to perform the most strongly, based on the specific data that will have most impact. For example, a…

Talon Redefines the OOH Programmatic Market by Launching Atlas, Its Intelligent Digital Planning and Buying Platform

Talon, the leading independent OOH specialist, has further strengthened its technology portfolio by launching Atlas, its intelligent automated digital OOH buying platform. As one of the biggest investors in digital OOH, Talon used its specialist knowledge and technology expertise to release a platform unlike any other currently available in the market. The platform launched with a campaign for Fineco Bank from Hearts & Science, which encourages investors back into the UK market. Atlas, which progressed from…

S4M and VIOOH Announce Global Partnership to Enable Marketers to Efficiently Activate Advertising on OOH and Mobile

S4M, the Drive-to-Store Platform, announced a global partnership with VIOOH, a leading planning and trading platform for the programmatic buying and selling of Out-of-Home (OOH) advertising, allowing marketers to effectively combine mobile and OOH to drive in-store foot traffic. The offer, available initially in several key markets, including the US, UK, Italy, Belgium, Germany, Netherlands, and Finland, with availability in APAC coming soon, enables S4M customers to activate premium Digital Out-of-Home (DOOH) inventory…

OOH Media Specialist Talon Outdoor Expands Vision to Target Revenue Generation Opportunities

xCross-Platform Leader, Zach Friedman, to Oversee U.S. Revenues for Fast-Expanding Independent OOH Media Specialist Talon Outdoor, a leading independent Out of Home (OOH) media specialist, today announced the appointment of Zach Friedman as Senior Vice President, Head of Client Development; Carolina (Lina) Gouveia as Vice President, Client Development; and Brandon Bernstein as Manager, Client Development. With a collective 30 years of media and advertising experience, the expanded team brings deep client development…

Wrapify Releases First-of-Its-Kind OOH Measurement and Attribution Dashboard

Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, announced its newest update to its online dashboard, providing real-time access to its attribution and retargeting data for a moving OOH ad placement. "It is really exciting to see attribution technology persist across the OOH ecosystem,” said Udi Ledergor, CMO at Gong. “It helps demonstrate the value and ROI of OOH, which has always been a big challenge for marketers. It also helps bridge the gap between offline…

Verizon Media Expands DOOH Footprint with Shark Experience presented by Verizon

Bringing connectivity, content and customization to the Golf Course  Verizon Media has partnered with Shark Experience presented by Verizon and Edison Interactive to expand its digital out-of-home (DOOH) footprint and enable advertisers to reach engaged golfers across the country. Shark Experience presented by Verizon is a premium media platform delivering connectivity and customizable content to a golfer through a DOOH screen in a golf cart. The experience was developed in partnership with Verizon Media’s parent company,…

The Advertiser’s Missing Link: Adverttu Closes OOH and Digital Gap in European First

First-of-its-kind shadowfencing capability lets brands target transit media audiences online Adverttu, the UK’s fastest growing transit media platform, has launched Europe’s first OOH shadowfencing solution. Advertisers can now seamlessly extend their physical campaigns online by retargeting anyone exposed to an Adverttu on-car campaign. Marketing Technology News: Updated VIZIO SmartCast Now Available on Company’s 2021 TV Line-Up for Endless Entertainment Complementary mobile and social advertising can be delivered to…

Jcdecaux and S4M Announce a Global Advertising Partnership, Enhancing Media Efficiency and Synergies Between Ooh and Mobile

JCDecaux and S4M announce a global advertising partnership, enhancing media efficiency and synergies between OOH and mobile JCDecaux SA, the number one outdoor advertising company worldwide, announces its partnership with S4M, the drive-to-store platform, enabling advertisers to combine their Out-of-Home (OOH) and mobile advertising activations to drive store footfall. This offer, which will be available initially in 8 markets worldwide including France, the USA, Spain, Italy, Belgium, the Netherlands, Singapore and…

VIOOH Completes Leadership Team With Senior Marketing and Product Hires

Programmatic OOH marketplace brings in Chief Marketing and Chief Product Officers to newly created roles to help drive global expansion. VIOOH, the premium marketplace for digital out of home (OOH), has made two strategic senior hires as the business continues to invest in its ambition to become the world's leading programmatic out of home marketplace. The newly created roles see Helen Miall named Chief Marketing Officer while Jon Block becomes Chief Product Officer. Miall is best known for her tenure as EMEA Head of…

VIOOH Expands UK Team With CRO Appointment

Digital Out of Home marketplace has appointed industry veteran Gavin Wilson to accelerate its growth plans VIOOH, the digital out of home (OOH) advertising marketplace has appointed Gavin Wilson as its Chief Revenue Officer (CRO). Wilson brings with him a wealth of contacts and experience with a prestigious background in the advertising sector and will be responsible for the buy-side element of programmatic trading of digital OOH, working with DSP and agency partners. Gavin will be driving the broader engagement and growth…

Vistar Media and Quividi Join Forces to Fuel Programmatic DOOH

Quividi, the world’s #1 audience and campaign intelligence platform for digital out-of-home (DOOH), announced a partnership with Vistar Media, the leading global provider of programmatic technology for DOOH. Quividi’s audience analytics will now be accepted in the Vistar exchange as network impression metrics. Vistar Media and Quividi share a global footprint, with common DOOH partners in North-America, Europe and APAC. Through this partnership, media owners can easily get the accurate impression data necessary to transact…