Browsing Tag

OOH advertising

Nearly Half Of Americans Notice OOH Advertising More Than Before The Pandemic, With 7 In 10 Reporting An Increased Appreciation And…

Two-Thirds Still Plan to Travel for the Holidays & Nearly Half Expect to Journey the Same Distance or Further Than Last Year While Holiday Shopping Preferences Have Altered, New Brands Have Opportunity to Get in the Mix The out-of-doors has taken on new resonance in the wake of the COVID-19 lockdowns, with nearly half (45%) of American adults saying they are noticing OOH (out of home) advertising more than before the pandemic began. This heightened awareness and receptivity are particularly prevalent among those ages…

Adsquare and TPS Engage Partner to Offer Advertisers More Accountability and Scalability on Running Data-Driven Digital Out of Home…

The challenge of Out of Home has always been to use data effectively when planning their campaigns. With the rapid adoption of Digital Out of Home, technology companies have also developed tools to allow advertisers to treat their OOH campaigns more like performance-driven initiatives rather than long-term branding ones.  Adsquare is solving the challenges of OOH advertising by aggregating spatial data, mobile audience data and movement data and allowing marketers to easily combine these data types for improved campaign…

Vector Media Enters into Strategic Partnership with StreetMetrics to offer Cutting-Edge Measurement & Attribution Solution

Vector Media, an innovative Out-of-Home (OOH) media company specializing in transit advertising and the creation of interactive brand experiences, announced a strategic partnership with StreetMetrics, the leading independent, 3rd party measurement and attribution provider for transit advertising media. The partnership will enable Vector to deliver clients with best-in-class campaign measurement and attribution insights at a level of scale and precision without precedent in transit advertising. Through this new…

Adomni Expands Cartop Advertising Program To Include Niio Digital Artwork

To provide visual inspiration, Adomni will intersperse curated moving image artworks from Niio into the digital out of home advertising loop Adomni, is teaming up with Niio, the premium video, and new media art platform. Starting in August 2020, Atlanta, Dallas and Phoenix will be the first three cities to feature Niio artworks on Uber’s cartop advertising network, Uber OOH powered by Adomni, that launched this past February. “We saw a special opportunity to utilize captivating digital artworks to bring color, positive…

Wrapify Releases First-of-Its-Kind OOH Measurement and Attribution Dashboard

Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, announced its newest update to its online dashboard, providing real-time access to its attribution and retargeting data for a moving OOH ad placement. "It is really exciting to see attribution technology persist across the OOH ecosystem,” said Udi Ledergor, CMO at Gong. “It helps demonstrate the value and ROI of OOH, which has always been a big challenge for marketers. It also helps bridge the gap between offline…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from IAB, BackLite, Comcast, Amazon and 605. Time to Rethink your CRM Advertising Strategy, Courtesy Latest IAB Report Advertising measurement is a terrific science. When done right, it can drive sustained revenues with a retained customer base for a very long period of time. Even in 2020, CPM remains the most preferred choice of ad sales payment, despite programmatic specialists nailing…

Backlite Media Partners With Admobilize to Offer Clients Measurable Insight Into Cinema Advertising at Novo and Roxy Cinemas

BackLite Media, the MENA region’s premier out-of-home (OOH) advertising company and AdMobilize, the world’s number one audience intelligence company powering digital-out-of-home (DOOH) networks with real time, fully-anonymous AI, have announced a partnership to provide cinema advertisers with audience analytics for OOH inventory. Backlite Media and AdMobilize are working within BackLite’s cinema network, incorporating Novo cinemas in the UAE and Bahrain as well as Roxy Cinemas in the UAE - with over 135 screens in 15…

VIOOH Expands UK Team With CRO Appointment

Digital Out of Home marketplace has appointed industry veteran Gavin Wilson to accelerate its growth plans VIOOH, the digital out of home (OOH) advertising marketplace has appointed Gavin Wilson as its Chief Revenue Officer (CRO). Wilson brings with him a wealth of contacts and experience with a prestigious background in the advertising sector and will be responsible for the buy-side element of programmatic trading of digital OOH, working with DSP and agency partners. Gavin will be driving the broader engagement and growth…

Blip and Cedric Bernard Join Forces to Form Adkom

Ex-Kinetic co-CEO Partners With Blip to Create a Next-Generation National OOH Network Cedric Bernard, ex co-CEO of Kinetic North America, has partnered with Blip, North America's most successful self-serve OOH advertising marketplace, to form the largest aggregate network of billboard operators in the USA. Adkom is an opt-in network comprised of roughly 250 American, independent OOH media companies who already receive incremental revenue from Blip. Media owners participating in Adkom benefit from access to large-scale,…

Out of Home Advertising Association of America Launches Biweekly News Service

OOH Smartbrief to Cover out of Home Advertising News, Best Practices and Top Campaigns On Jan. 21, the Out of Home Advertising Association of America (OAAA) and SmartBrief launched a twice-weekly news service: OOH SmartBrief. “In an age of ever-increasing media fragmentation, OOH advertising is more relevant and powerful than ever because it reaches people wherever they consume media” OOH SmartBrief shares the most important news affecting the out of home (OOH) advertising industry, including ad trends, industry…

Your Smartphone is Your TV: The Rise of OTT Video Apps

There’s been growing interest in Connected TV or CTV over the past few years, especially among traditional TV brand advertisers. The topic is discussed more and more, but Video Advertising doesn’t begin and end at the TV set. Consumers are increasingly leveraging mobile as one of their primary video viewing screens and what we once referred to as the "second" screen to TV is shifting into the first and even only screen. The way we talk about and interact with mobile extensions to TV, CTV or even out-of-home (OOH)…

Talon Partners with Data Provider X-Mode to Enhance Ada Capabilities

Talon is further enhancing the capabilities of proprietary data management platform, Ada, through a new partnership with X-Mode, one of the world’s leading providers of high quality, GDPR conscious location data. Ada was developed by Talon to push the boundaries of data-driven OOH audience targeting and campaign measurement, enabling advertisers to create more effective campaigns. Ada manages and activates billions of audience and location data points to create new intelligence about people’s real and recent behaviours,…

OOH Advertising Trade Association, Geopath, Launches New Methodology

Geopath Insights solution provides buyers, sellers and agencies with more granular metrics, advanced audience targeting, and new measured formats Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, announced that its Insights platform has been approved and launched as the industry currency for OOH measurement. The approval was made by a vote of the Geopath Board of Directors at the board meeting in May of 2019.  Geopath is governed by a tripartite…

Kochava and Cuebiq Partner to Measure the Impact of OOH Advertising in Driving App Downloads

For the first time, brands will have the ability to accurately attribute OOH campaigns to app downloads, similarly to mobile or desktop Today, brands can better understand the effectiveness of out-of-home (OOH) or digital out-of-home (DOOH) in driving app downloads than ever before. Kochava Inc., the industry leader providing real-time data solutions for mobile and connected devices, announced a partnership with leading consumer insights and measurement company, Cuebiq to combine Cuebiq's location intelligence with…

OOH Advertising Solution Provider Quorum Leverages Quadrant’s Filtered, Authenticated Location Data to Reach Consumer in Motion with…

Quadrant’s High Volume Location Data Sets Stamped with Blockchain-Enabled Authentication Technology Giving Quorum Unprecedented ‘Hyperlocal’ Targeting Ability Throughout Entire Consumer Journey Quadrant, the platform that maps and authenticates data making it easier to buy and sell quality, authentic data feeds, announced that it is providing out-of-home (OOH) advertising solution provider Quorum with authenticated, filtered location data to accurately target the consumer in motion. Quadrant supplies Quorum with location…

VIOOH Heralds a New Era of Cooperation Across the OOH Advertising Industry

VIOOH, The New Global Platform Shaking Up OOH Advertising Sector By Enabling Industry-Wide Cooperation VIOOH is now officially Live. VIOOH is a global, open and independent platform, combining automation, programmatic and traditional buying models, launched in the UK, US, and Belgium. This new platform heralds a new era of cooperation across the out of home industry, connecting media owners and buyers. MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow At the time of this announcement, …

3 Innovations Driving Out-of-Home in 2018

In 2017, it was for the seventh year in a row out-of-home (OOH) advertising has seen growth. It’s time to look ahead to 2018 and what is next on the horizon. While we know OOH is a highly effective medium, it is also one that has been able to change and adapt quickly. Yet, things can’t slow down— as we look to the future it’s clear that 2018 will focus on how data and technology are driving the industry through location-based OOH, digital OOH and Augmented Reality (AR). Data Will Drive Targeting & Attribution…