Debuts Billboardle, Launches Out-of-Home Awareness Campaign Ahead of Holiday 2022

The billboard guessing game was developed to shine light on impactful OOH ads, the top out-of-home (OOH) advertising marketplace in the world, announces the launch of Billboardle, a free game that features a new billboard every day and gives players five chances to guess which state the billboard is located in. The game is one part of AdQuick’s new social media awareness campaign, #BillboardleChallenge, that aims to place OOH top of mind among brands and agencies ahead of the holiday shopping season.

“The AdQuick team remains focused on making it easy to plan, buy, and measure every kind of outdoor advertising – and to have fun in the process,” said Matthew O’Connor, CEO of AdQuick. “We developed Billboardle to give advertisers a light-hearted way to connect with others in the industry, to emphasize the breadth of billboard creative across America and to underscore what an engaging performance channel outdoor advertising is, especially when gamified and looped into social media.”

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When players complete a game of Billboardle, they get the option to share their results on LinkedIn, Twitter and Instagram, as well as tag their colleagues. Billboardle is free to play every day.

“Billboardle is an experience that magnifies how impactful outdoor advertising can be, whether located along highways in the midwest or shopping districts in major markets,” said O’Connor. “As brands plan their holiday advertising strategies, it’s important to remember OOH deserves a significant place in their media mix. Billboards and other outdoor formats boost broadcast and digital campaigns, and set the stage for engaging and viral moments on social media.”

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