holiday shopping season

-Despite reports otherwise, consumer spending remained surprisingly strong during the holiday shopping season -Brands relied on owned marketing channels to increase revenue as acquisition costs continued to rise, sending over 50% more…
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With Black Friday and Cyber Monday, we were off to the races with another holiday shopping season. For today’s advertisers, it has already shaped up to be even more interesting – and hard to navigate – than we thought just a few months ago.…
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Kasada Shares Key Insights on Automated Threats Exploiting Retailers at Most Critical Time of Year Kasada, provider of the most effective and easiest way to defend against advanced bot attacks, today released new research about four major…
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Insights from the critical holiday sales days reveal changes in online shopping behavior Cyber 5 online sales were up 12% YoY compared to 2021. Every year, digital marketing agency NetElixir breaks down key insights, trends, and results…
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Platform Makes Any Online or Offline Media a Checkout Point, Reducing Paid Advertising Costs Ahead of Holiday Shopping Season TAGS Commerce, which generates instant checkouts (Tags) that turn all online and offline media into…
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 Heading into the holidays, U.S. consumers show growing interest in purchases on social media, personalized content, and discounts Smartly.io, the leading social advertising automation platform for creative and performance marketers,…
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The billboard guessing game was developed to shine light on impactful OOH ads AdQuick.com, the top out-of-home (OOH) advertising marketplace in the world, announces the launch of Billboardle, a free game that features a new billboard every…
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Increases in consumer travel and in-person shopping influence digital media spend allocations Merkle , a leading technology-enabled, data-driven customer experience management (CXM) company, has released its Q4 Digital Marketing Report …
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There is a lot that performance marketers can to do prepare for their marketing campaigns. The recently concluded Q4 of 2021 might have served up some learnings. Daniel Avshalom, Head of Ad Operations at Zoomd shares more: ________ Many…
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After 18-months of uncertainty, the 2021 holiday shopping season should provide brands, marketers, and retailers with their first clear look at just how the pandemic has permanently shifted consumer behavior. Holiday retail sales are…
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A new guidebook from Meltwater identifies the region’s hottest online shopping trends — from live streaming to mega-sales — and how brands can leverage these for growth The Covid-19 pandemic sped up Southeast Asians’ embrace of e-commerce…
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Detailed analysis provides advertising cost benchmarks across 11 different categories on Amazon Teikametrics, the leading optimization platform for sellers on Amazon, Walmart and eBay, announced the release of new Amazon advertising…
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Newegg Commerce, Inc. , a leading tech-focused North American e-retailer, unveiled its Black Friday Price Protection program ahead of what is widely expected to be the earliest start to the holiday shopping season in recent memory.…
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Strategic partnership enables retailers to maximize email marketing campaigns in a new way that combines hyper-personalization technology with dynamic content displays. Syte, the leading Product Discovery Platform for retail, announced…
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New report from BRG Retail Performance Improvement professionals outlines Holiday 2020 considerations for Retail industry Retail faces another inflection point. The impact of COVID-19 on the way we live, work and shop has been…
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New benchmark data from ACI Worldwide revealed a projected 27 percent increase in global eCommerce transactions over the holiday period October 2020 through December 2020. The data, based on hundreds of millions of eCommerce transactions…
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Surge Could Leave Some Last-Minute Shoppers with Empty Stockings New data from Bloomreach, the leader in commerce experience, shows the surge in holiday online shopping has already started as customers start preparing early for the Holiday…
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When you think of marketers, you likely don’t think of them using military strategies as one of the tactics in their business. But, that’s exactly what marketers at some of the top e-commerce companies in the world are doing. Businesses are…
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