Browsing Tag

holiday shopping season

Will the COVID Grinch Steal Christmas?

New report from BRG Retail Performance Improvement professionals outlines Holiday 2020 considerations for Retail industry Retail faces another inflection point. The impact of COVID-19 on the way we live, work and shop has been unprecedented—and the 2020 holiday shopping season will not be immune, according to a new report from BRG Retail Performance Improvement professionals. While retail works to shift in an ever-changing world brought forth by the pandemic, the industry is left asking: "Will the COVID Grinch steal…

eCommerce Transactions Expected to Rise to Record Levels During Holiday Shopping Season

New benchmark data from ACI Worldwide revealed a projected 27 percent increase in global eCommerce transactions over the holiday period October 2020 through December 2020. The data, based on hundreds of millions of eCommerce transactions from global merchants, also projected a 40 percent increase in the buy-online-pick-up-in-store (BOPIS) or click-and-collect channel. "Although a number of brick-and-mortar stores have closed due to the pandemic, their eCommerce sites remain available. On the other hand, some stores that…

Bloomreach Commerce Pulse Data Indicates an Early and Record-Breaking Holiday Shopping Season

Surge Could Leave Some Last-Minute Shoppers with Empty Stockings New data from Bloomreach, the leader in commerce experience, shows the surge in holiday online shopping has already started as customers start preparing early for the Holiday season amidst the uncertainty around the ongoing impact of COVID. Bloomreach’s Commerce Pulse Data for September 2020 shows that searches for ‘Christmas’ appeared in the top 20 of search terms in September, one month earlier than in 2019; while related terms such as stockings and…

Infusing Military Tactics Into Marketing to Win Customers

When you think of marketers, you likely don’t think of them using military strategies as one of the tactics in their business. But, that’s exactly what marketers at some of the top e-commerce companies in the world are doing. Businesses are using the flank military strategy to win over customers. The flank military strategy is a strategic and concentrated movement where someone surrounds a particular area to achieve an advantageous position over an enemy. But how does this apply to marketing? New entrants to a retail…