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digital campaigns

Aventi Group Announces New Partner to Support Clients’ Growing Social Media Needs

Aventi Group LLC, the world's first on-demand product marketing agency, is pleased to announce the addition of Avery Horzewski as a partner. Avery joins Aventi as Partner effective December 18, 2019, to help further fuel the agency's growth and transformation. "Our clients are investing in social media and digital campaigns now more than ever, as tech buyers prefer to engage online well before any interaction with sales professionals. Avery has been a pioneer and leading voice in social media and content strategy a decade…

The Rise of First-Party Data: Why Quality Matters Over Quantity

For years, digital marketers have paid hand over fist in the digital gold rush for data. Instead of a tangible product, tech companies earn millions in revenue from the data they collect on previous, current and future digital consumers. But digital marketers seeking to gobble up as much data as they can for their campaigns, while not stopping to consider the source of or methods used to collect it, are taking the wrong approach. The age-old mantra of “quality over quantity” has never been more relevant in online…

Tuning in to Digital Audio Advertising

I’ve been keeping my ear out for the song of the summer. It’s gotta be a song with that hook, the beat, and becomes an earworm before you know it. Though jamming to Lil Nas X or the Jonas Brothers is not just a summer activity. U.S. adults spend more time listening to digital audio than browsing on social media. With 204 million digital audio listeners in the U.S. or nearly 2/3 of all digital media consumers, digital audio is the second most popular digital activity (based on time spent) for U.S. adults (behind the video).…

TEGNA Selects Alphonso For TV Attribution For Local Advertisers

TV data company Alphonso announced that TEGNA has selected Alphonso Local to enable TEGNA's local advertisers to better understand the value and effectiveness of their local TV and OTT ad campaigns. With Alphonso Local, TEGNA can effectively measure local linear TV campaigns connecting audiences to online and offline business results, such as website visits and conversions, and visits to a specific brick-and-mortar location. TEGNA has been piloting Alphonso Local over many months and will roll it out across 15 markets in…

ADARA Launches Destination Marketing Cloud

Tourism Companies Can Learn, Act, Measure & Modify in a Single Suite ADARA, the world’s travel data co-op and leading provider of traveler intelligence for travel brands, announced ADARA Destination Marketing Cloud, a comprehensive insights, execution and analysis suite of products to transform tourism marketing. The Destination Marketing Cloud enables destination marketers to apply traveler behavior intelligence across the Learn, Act, Measure and Modify process to win share of wallet and increase lifetime value.…