OOH

Billups, the largest privately held out-of-home (OOH) technology and managed services company in the U.S., announced a new addition to its international offense this week Marketing Technology News: MarTech Interview with Stacy Adams,…
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Marketers and advertisers today need to tap into more of their real-time data to adjust even their OOH campaigns, Andy Stevens, Chief Data Officer at Clear Channel International explains more in this quick catch-up: _________ Welcome…
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Catalina can now leverage PlaceIQ data in real time to inform planning, audience targeting, measurement and analytics. Catalina, a shopper intelligence and omni-channel media provider, and PlaceIQ, a leading data and technology provider,…
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86% of advertising executives agree that people on the move, out of their homes are more alert and inclined to engage with advertisements New research from Alfi (NASDAQ:ALF), an AI enterprise SaaS advertising platform, reveals that 61% of…
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Out of home (OOH) advertising revenue increased 38 percent in the third quarter of 2021 compared to the previous year, accounting for $1.75 billion, based on figures released by the latest Out of Home Advertising Association of America…
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With 30+ years of customer-centric sales and marketing expertise, Jeanne Hopkins returns to Boston tech to promote the first media market network for out-of-home (OOH) advertising OneScreen.ai, a SaaS-enabled B2B market…
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Expansive national campaign showcases how businesses can fill talent gaps and gain a competitive advantage with highly-skilled freelancers Upwork, the world’s work marketplace that connects businesses with independent talent, today…
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Rewards and loyalty programs can do more than just boost marketing and customer engagement outcomes. It can enhance customer retention and create a competitive edge in the marketplace. To know how the best in the industry drive these…
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The Marketer's Toolkit Offers Advanced Planning Tools and a Wealth of OOH Knowledge & Resources AdQuick.com, the top out-of-home (OOH) advertising marketplace in the world, today announced it's releasing a collection of free, OOH media…
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Investment from Asymmetric Capital Partners will help create the first centralized media platform to fix the fragmented out-of-home (OOH) advertising industry OneScreen.ai, a SaaS-enabled B2B marketplace provider for…
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LMX, a subsidiary of the Moving Walls Group and a leading provider of ad-tech in Out-of-Home (OOH), and Primedia Outdoor, a leading provider of OOH media solutions in South Africa and other African markets, have launched an initiative to…
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Insights for Improving Performance Analysis Designed to Increase OOH's Share of Omnichannel Marketing Spend The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH…
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Intermx, a leading location data and platform-provider, today named Kym Frank to the newly-created role of Global Chief Experience Officer (CxO). Intermx, a leading location data and platform-provider, today named Kym Frank to the…
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Reveal Mobile, the results-driven geofencing marketing company, announced today the company has acquired Mira, an out of home (OOH) focused location intelligence company based in New York City. Marketing Technology News: Dialpad Awarded…
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AVAILABLE NOW ON SPOTIFY, THE SHOW EXPANDS THE REACH OF LOOP MEDIA’S INTERNATIONALLY SYNDICATED WEEKLY RADIO PROGRAM Loop Media Studios, a division of Loop Media, Inc., a leading multichannel streaming platform that provides curated music…
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All Top Ten Advertiser Product Categories Increased Double Digits Out of home (OOH) advertising revenue increased 38 percent in the second quarter of 2021 compared to the previous year, accounting for $2.0 billion, based on figures…
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65% of Advertising Executives Believe Market will be Worth between US$50 Billion and US$55 Billion by 2026, While 30% Expect it to Surpass US$55 Billion  Seventy-four percent of global senior advertising executives strongly believe…
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Independent Out of Home (OOH) media specialist Talon is rolling out a new connected video offering that unifies over-the-top (OTT) and digital out-of-home (DOOH) advertising. As such, Talon is joining forces with MadHive to connect…
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AdQuick, the top out-of-home (OOH) advertising marketplace in the world, announced it has been named to the Inc. 5000 list of the nation's fastest-growing private companies. The company is celebrating a 639% three-year growth rate which…
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OneScreen.ai, a startup that is solving the biggest problem in out-of-home (OOH) advertising, has closed $1 million in pre-seed funding. The investment is led by TechFarms Capital, a Florida-based fund investing in tech and tech-enabled…
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