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OOH

Spotify Brings Out “Music, Meet Podcasts” – the First Global Branding Campaign for 2020

By the sheer volume of audience and growth of subscribers, Spotify leads the market of music streaming and audio advertising. Others in the fray, Amazon Music, Apple Music, Soundcloud, Pandora, Jio Saavn, YouTube Music and others have also witnessed sizeable growth in the number of monthly subscribers and listeners - but Spotify is at a different plane altogether. Spotify has become a ubiquitous platform for music lovers and podcast aficionados to connect with great audio content.  In the last 6 months, a lot has changed…

Audience Based Marketing Platform Kubient Joins Respected Advertising Association DPAA

Kubient continues to build industry network with membership in prestigious community of advertising thought leaders Kubient, the next-gen cloud-based advertising infrastructure technology, announced that it's joined DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital. Marketing Technology News: Outreach Named a Leader in Sales Engagement By Independent Research Firm Kubient offers a selection of tools for brands, agencies and…

Nielsen Joins Forces With Talon Outdoor to Deliver Data-Driven Out of Home Advertising Campaigns

Nielsen announces an integration with Talon Outdoor, which enables marketers to intelligently target audiences across both online and Out of Home (OOH) by combining its Nielsen Marketing Cloud solution with Talon’s proprietary data management platform Ada. Nielsen Marketing Cloud’s data currently supplies the online programmatic ecosystem with premium owned and operated audience data and insight into consumer behaviour, preference, purchasing decisions and habits. These data sets are already available for activation across…

MFour and TPS Engage Announce Partnership to Enhance ROI Tracking in Digital Out of Home

Gone are the days when Out Of Home was unmeasurable. Technology that pioneered the digital advertising boom has been adapted by traditional channels like OOH. More specifically, Digital Out of Home (DOOH), that now allows micro-buying and dynamic ads, features that were unheard of only a decade ago. Companies like MFour take the stakes even higher, allowing you to create audiences of exposed vs unexposed customers and track the impact of DOOH even further than sales or impressions. Put together with tools that enable…

S4M and VIOOH Announce Global Partnership to Enable Marketers to Efficiently Activate Advertising on OOH and Mobile

S4M, the Drive-to-Store Platform, announced a global partnership with VIOOH, a leading planning and trading platform for the programmatic buying and selling of Out-of-Home (OOH) advertising, allowing marketers to effectively combine mobile and OOH to drive in-store foot traffic. The offer, available initially in several key markets, including the US, UK, Italy, Belgium, Germany, Netherlands, and Finland, with availability in APAC coming soon, enables S4M customers to activate premium Digital Out-of-Home (DOOH) inventory…

Wrapify Releases First-of-Its-Kind OOH Measurement and Attribution Dashboard

Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, announced its newest update to its online dashboard, providing real-time access to its attribution and retargeting data for a moving OOH ad placement. "It is really exciting to see attribution technology persist across the OOH ecosystem,” said Udi Ledergor, CMO at Gong. “It helps demonstrate the value and ROI of OOH, which has always been a big challenge for marketers. It also helps bridge the gap between offline…

As Brands Continue to Navigate Change, 43% of Consumers Say Digital Ads Should be Personalized

New research by Innovid takes a look at the “Now Consumer” and finds that personalization boosts revenue and brand loyalty; Study also reveals social platforms win on personalization Innovid, the only independent advertising and analytics platform built for television, announced the findings of a commissioned study on consumer preferences for personalized advertising amid COVID-19. More than 1,000 US adults were polled online for the study in July 2020. Innovid’s research study, 2020 Consumer Attitudes on Personalized…

The Advertiser’s Missing Link: Adverttu Closes OOH and Digital Gap in European First

First-of-its-kind shadowfencing capability lets brands target transit media audiences online Adverttu, the UK’s fastest growing transit media platform, has launched Europe’s first OOH shadowfencing solution. Advertisers can now seamlessly extend their physical campaigns online by retargeting anyone exposed to an Adverttu on-car campaign. Marketing Technology News: Updated VIZIO SmartCast Now Available on Company’s 2021 TV Line-Up for Endless Entertainment Complementary mobile and social advertising can be delivered to…

do it outdoors Adds Brad Galorenzo and Gabrielle Jeanmenne to Growing Team of National Account Executives

do it outdoors media, America’s largest national mobile billboard and field marketing company, has expanded its team by hiring National Account Executives Brad Galorenzo and Gabrielle Jeanmenne. Brad Galorenzo—who was a member of the do it outdoors team from 2012 to 2015—returns to the company with over 15 years of media and advertising sales experience across various industry verticals. He brings with him an abundance of knowledge and relationships within the OOH and media space to support do it outdoors’ continued…

Jcdecaux and S4M Announce a Global Advertising Partnership, Enhancing Media Efficiency and Synergies Between Ooh and Mobile

JCDecaux and S4M announce a global advertising partnership, enhancing media efficiency and synergies between OOH and mobile JCDecaux SA, the number one outdoor advertising company worldwide, announces its partnership with S4M, the drive-to-store platform, enabling advertisers to combine their Out-of-Home (OOH) and mobile advertising activations to drive store footfall. This offer, which will be available initially in 8 markets worldwide including France, the USA, Spain, Italy, Belgium, the Netherlands, Singapore and…

Innovid Launches Innovid iQ Omnichannel Video Analytics Dashboard to Help Marketers Navigate the New TV Landscape

Weekly dashboard represents the most comprehensive video advertising trends across digital video and CTV during the COVID-19 pandemic Innovid, the only independent advertising and analytics platform built for television, announced the launch of its new Innovid iQ dashboard as an open, free service to the advertising industry. The dashboard gives marketers the most accurate, weekly view of the evolving video ad landscape as COVID-19 changes how consumers engage with video. Insights shared in the Innovid iQ dashboard are…

Vibenomics Raises $6 Million to Accelerate Dominance of Audio Out-of-Home Advertising

Series A to fuel expanded product development within convenience stores and grocery retailers Vibenomics, a location-based Audio Out-of-Home advertising and experience company, announced it has raised $6 million in Series A funding to further its momentum in the advertising market. The round was led by BIP Capital and brings total company funding to $13.5 million. The funds will largely support the expansion of convenience stores and grocery retailers in the Vibenomics Audio OOH™ Advertising Marketplace. Marketing…

MarTech Interview with Ben Billups, Founder at Billups

"As brands look to build stronger integrated campaigns, pairing mobile with OOH and DOOH is a powerful way to increase reach, engagement, store visits and sales." Tell us about your role at Billups. What inspired you to found the agency? I founded Billups in 2003 and together with our team, have since grown the company to become the largest, independent out-of-home (OOH) technology and managed services company in the US. Our mission is to transform the out-of-home experience through data science and technology —…

AdQuick.com Raises $6 Million in Series-A Funding to Build the Operating System of Out of Home (OOH) Advertising

Led by existing investor Initialized Capital, AdQuick will use funds to accelerate product development and hiring in its Los Angeles HQ to make OOH easy for everyone AdQuick.com, the Out of Home (OOH) advertising software company, today announced the close of a $6 million series-A funding round, bringing total funding to $9.4M. The round was led by existing investor Initialized Capital with participation from WndrCo, Shrug Capital, The Todd & Rahul Angel Fund and Michael Kassan's MediaLink. This new investment will fuel…

Strengthening the Partnership: 3 Ways Agencies Can Better Guide Their Clients

Marketers today have more of everything: more consumer touchpoints, more platforms, more data—and consequently more pressure to deliver short-term results. As a result of these converging forces, we’ve seen an appreciable swing in recent years away from established principles of brand growth and toward short-term thinking and decision-making that is counter to what will truly build a brand. For agencies, charged with the thoughtful stewardship of their clients’ brands, a shift away from proven Marketing principles and to a…

AdTech Roundup: Top Coolest Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements DMI, SmartBrief, AcuityAds, Cubic Corporation, and Mobiquity Technologies. DMI Marketing Announces New Identity DMI, wholesaler of consumer-driven life and annuity products announces a new brand identity with a complete rebrand. As part of its rebranding efforts, the Company’s name will change from DMI Marketing to a shortened version, DMI. Out of Home Advertising Association of…

Billups and Dstillery Partner to Link Out-Of-Home Media Exposure With Online Activity for the First Time

Brands like On are Connecting OOH Campaigns with Website Visits, Measuring the Impact of Exposure As cross-channel marketing grows in importance, marketers must identify the same audience across multiple devices. But what if marketers want to identify an audience that isn’t on a device, one that is traveling throughout the day, passing multiple forms of advertisements, from billboards to airports and taxi tops? Billups, an advertising technology company servicing the out-of-home (OOH) and digital out-of-home (DOOH)…

MarTech Interview with Burr Smith, CEO at BroadSign

"OOH used to be about buying media based on time and place, but with programmatic it’s more about buying an audience." Could you tell us about your role and journey into Marketing Technology? What inspired you to join Broadsign? I originally joined Broadsign as an investor early on. I liked the product, the company’s vision and its track record in the space. About five years ago, I decided to take a more active role as the CEO, and since then we’ve introduced several new products and added about 200 people to our team.…

Vibenomics Closes $5 Million in Additional Seed Funding

Vibenomics, provider of place-based audio experience solutions and the industry's first audio out-of-home (OOH) programmatic advertising marketplace, announced it has closed $5 million in new funding. The Seed Plus round included current investor High Alpha, with participation from new partners Elevate Ventures and The Ricker Family, previous owners of Ricker's convenience store chain (acquired by Giant Eagle), an inaugural customer of Vibenomics' Audio Experience Solution. Through its cloud-based technology and managed…

B2B Marketers: It’s Time to Start Leveraging OOH

B2B marketers have never been accused of being flashy or adventurous. Most of the time, they focus on driving measurable results in the most efficient way possible. That usually entails Content Marketing, Account-Based Marketing (ABM) or even direct Mail. Out-of-home (OOH) advertising, on the other hand, has traditionally been thought of as a consumer Marketing tactic. But that is changing, especially for technology companies. Businesses like Zoom, ZoHo, Zendesk, Cisco and Salesforce—to name just a few—have all invested…