OOH

OneScreen.ai, a startup that is solving the biggest problem in out-of-home (OOH) advertising, has closed $1 million in pre-seed funding. The investment is led by TechFarms Capital, a Florida-based fund investing in tech and tech-enabled…
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Three-Quarters of 25-34 Years-Old Americans Expect to Be Guided by OOH Ads Featuring Back to School Sales & Discounts Back to school means back to normal, and 53 percent of Americans say out of home (OOH) advertising is playing a role…
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Samsara clients can now measure OOH exposure & retarget the audience exposed to branded vehicles Boost by Wrapify, the SaaS subscription service enabling Transit Out of Home (OOH) and Branded Fleets, today announces its…
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Provides Measurement of Digital Linear Audiences Across All TEGNA Markets Nielsen announced a multi-year renewal agreement with TEGNA Inc. a local news leader with 64 stations in 51 markets. Under the terms of the agreement, Nielsen will…
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Small businesses have been hit hard by the pandemic and, as a result, a great number of brick-and-mortar stores globally have been left deserted. Telecommunications and ICT company Telia Finland turns empty business spaces in Helsinki,…
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The 6 adtech leaders include Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and Vistar Media. They join forces to deliver parameters for defining programmatic DOOH inventory. Ensuring a mutual understanding between the DOOH buyer…
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By the sheer volume of audience and growth of subscribers, Spotify leads the market of music streaming and audio advertising. Others in the fray, Amazon Music, Apple Music, Soundcloud, Pandora, Jio Saavn, YouTube Music and others have also…
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Kubient continues to build industry network with membership in prestigious community of advertising thought leaders Kubient, the next-gen cloud-based advertising infrastructure technology, announced that it's joined DPAA, the leading…
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Nielsen announces an integration with Talon Outdoor, which enables marketers to intelligently target audiences across both online and Out of Home (OOH) by combining its Nielsen Marketing Cloud solution with Talon’s proprietary data…
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Gone are the days when Out Of Home was unmeasurable. Technology that pioneered the digital advertising boom has been adapted by traditional channels like OOH. More specifically, Digital Out of Home (DOOH), that now allows micro-buying…
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S4M, the Drive-to-Store Platform, announced a global partnership with VIOOH, a leading planning and trading platform for the programmatic buying and selling of Out-of-Home (OOH) advertising, allowing marketers to effectively combine mobile…
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Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, announced its newest update to its online dashboard, providing real-time access to its attribution and retargeting data for a…
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New research by Innovid takes a look at the “Now Consumer” and finds that personalization boosts revenue and brand loyalty; Study also reveals social platforms win on personalization Innovid, the only independent advertising and analytics…
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First-of-its-kind shadowfencing capability lets brands target transit media audiences online Adverttu, the UK’s fastest growing transit media platform, has launched Europe’s first OOH shadowfencing solution. Advertisers can now seamlessly…
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do it outdoors media, America’s largest national mobile billboard and field marketing company, has expanded its team by hiring National Account Executives Brad Galorenzo and Gabrielle Jeanmenne. Brad Galorenzo—who was a member of the do…
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JCDecaux and S4M announce a global advertising partnership, enhancing media efficiency and synergies between OOH and mobile JCDecaux SA, the number one outdoor advertising company worldwide, announces its partnership with S4M, the…
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Weekly dashboard represents the most comprehensive video advertising trends across digital video and CTV during the COVID-19 pandemic Innovid, the only independent advertising and analytics platform built for television, announced the…
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Series A to fuel expanded product development within convenience stores and grocery retailers Vibenomics, a location-based Audio Out-of-Home advertising and experience company, announced it has raised $6 million in Series A funding to…
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"As brands look to build stronger integrated campaigns, pairing mobile with OOH and DOOH is a powerful way to increase reach, engagement, store visits and sales." Tell us about your role at Billups. What inspired you to found the…
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Led by existing investor Initialized Capital, AdQuick will use funds to accelerate product development and hiring in its Los Angeles HQ to make OOH easy for everyone AdQuick.com, the Out of Home (OOH) advertising software company, today…
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