Nielsen Renews Multi-Year Agreement With TEGNA For Local TV Ratings And Insights Services
Provides Measurement of Digital Linear Audiences Across All TEGNA Markets
Nielsen announced a multi-year renewal agreement with TEGNA Inc. a local news leader with 64 stations in 51 markets. Under the terms of the agreement, Nielsen will provide local television ratings service for 34 TEGNA local markets with all existing services renewed for these markets and/or extended including Nielsen Arianna, NLTV, Digital in TV Ratings (DTVR), Grabix, Rhiza and Nielsen Scarborough.
Nielsen's industry leading Local TV measurement…