Browsing Tag

OOH

Innovid Launches Innovid iQ Omnichannel Video Analytics Dashboard to Help Marketers Navigate the New TV Landscape

Weekly dashboard represents the most comprehensive video advertising trends across digital video and CTV during the COVID-19 pandemic Innovid, the only independent advertising and analytics platform built for television, announced the launch of its new Innovid iQ dashboard as an open, free service to the advertising industry. The dashboard gives marketers the most accurate, weekly view of the evolving video ad landscape as COVID-19 changes how consumers engage with video. Insights shared in the Innovid iQ dashboard are…

Vibenomics Raises $6 Million to Accelerate Dominance of Audio Out-of-Home Advertising

Series A to fuel expanded product development within convenience stores and grocery retailers Vibenomics, a location-based Audio Out-of-Home advertising and experience company, announced it has raised $6 million in Series A funding to further its momentum in the advertising market. The round was led by BIP Capital and brings total company funding to $13.5 million. The funds will largely support the expansion of convenience stores and grocery retailers in the Vibenomics Audio OOH™ Advertising Marketplace. Marketing…

MarTech Interview with Ben Billups, Founder at Billups

"As brands look to build stronger integrated campaigns, pairing mobile with OOH and DOOH is a powerful way to increase reach, engagement, store visits and sales." Tell us about your role at Billups. What inspired you to found the agency? I founded Billups in 2003 and together with our team, have since grown the company to become the largest, independent out-of-home (OOH) technology and managed services company in the US. Our mission is to transform the out-of-home experience through data science and technology —…

AdQuick.com Raises $6 Million in Series-A Funding to Build the Operating System of Out of Home (OOH) Advertising

Led by existing investor Initialized Capital, AdQuick will use funds to accelerate product development and hiring in its Los Angeles HQ to make OOH easy for everyone AdQuick.com, the Out of Home (OOH) advertising software company, today announced the close of a $6 million series-A funding round, bringing total funding to $9.4M. The round was led by existing investor Initialized Capital with participation from WndrCo, Shrug Capital, The Todd & Rahul Angel Fund and Michael Kassan's MediaLink. This new investment will fuel…

Strengthening the Partnership: 3 Ways Agencies Can Better Guide Their Clients

Marketers today have more of everything: more consumer touchpoints, more platforms, more data—and consequently more pressure to deliver short-term results. As a result of these converging forces, we’ve seen an appreciable swing in recent years away from established principles of brand growth and toward short-term thinking and decision-making that is counter to what will truly build a brand. For agencies, charged with the thoughtful stewardship of their clients’ brands, a shift away from proven Marketing principles and to a…

AdTech Roundup: Top Coolest Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements DMI, SmartBrief, AcuityAds, Cubic Corporation, and Mobiquity Technologies. DMI Marketing Announces New Identity DMI, wholesaler of consumer-driven life and annuity products announces a new brand identity with a complete rebrand. As part of its rebranding efforts, the Company’s name will change from DMI Marketing to a shortened version, DMI. Out of Home Advertising Association of…

Billups and Dstillery Partner to Link Out-Of-Home Media Exposure With Online Activity for the First Time

Brands like On are Connecting OOH Campaigns with Website Visits, Measuring the Impact of Exposure As cross-channel marketing grows in importance, marketers must identify the same audience across multiple devices. But what if marketers want to identify an audience that isn’t on a device, one that is traveling throughout the day, passing multiple forms of advertisements, from billboards to airports and taxi tops? Billups, an advertising technology company servicing the out-of-home (OOH) and digital out-of-home (DOOH)…

MarTech Interview with Burr Smith, CEO at BroadSign

"OOH used to be about buying media based on time and place, but with programmatic it’s more about buying an audience." Could you tell us about your role and journey into Marketing Technology? What inspired you to join Broadsign? I originally joined Broadsign as an investor early on. I liked the product, the company’s vision and its track record in the space. About five years ago, I decided to take a more active role as the CEO, and since then we’ve introduced several new products and added about 200 people to our team.…

Vibenomics Closes $5 Million in Additional Seed Funding

Vibenomics, provider of place-based audio experience solutions and the industry's first audio out-of-home (OOH) programmatic advertising marketplace, announced it has closed $5 million in new funding. The Seed Plus round included current investor High Alpha, with participation from new partners Elevate Ventures and The Ricker Family, previous owners of Ricker's convenience store chain (acquired by Giant Eagle), an inaugural customer of Vibenomics' Audio Experience Solution. Through its cloud-based technology and managed…

B2B Marketers: It’s Time to Start Leveraging OOH

B2B marketers have never been accused of being flashy or adventurous. Most of the time, they focus on driving measurable results in the most efficient way possible. That usually entails Content Marketing, Account-Based Marketing (ABM) or even direct Mail. Out-of-home (OOH) advertising, on the other hand, has traditionally been thought of as a consumer Marketing tactic. But that is changing, especially for technology companies. Businesses like Zoom, ZoHo, Zendesk, Cisco and Salesforce—to name just a few—have all invested…

Prediction Series 2019: Interview with Nicholas Wootten, SVP of Marketing, Billups

Tell us more about your role at Billups and what the company is doing to transform the out-of-home experience through technology. I recently joined Billups as SVP of Marketing & Innovation. The out-of-home (OOH) industry is going through its largest transformation in technology and user adoption, so I was very excited to lead product adoption and growth for the largest, independent OOH technology and managed services company in the US The Billups Outdoor Advertising Platform (DSP) helps clients execute smarter OOH…

Bold Ideas Need a Bold Platform to Push Out-of-Home Advertising Forward

Out of Home (OOH) Industry Welcomes Advertising Week Attendees with Responsive, Socially Enabled #GetOutofHome Campaign The Outdoor Advertising Association of America (OAAA) and its members have initiated a national out of home (OOH) campaign designed to inspire and excite the ad industry about OOH’s power, value, and significance in today’s digital world. #GetOutofHome will run across more than 50,000 OOH sites, including 27 digital screen networks, in 30 major US markets, in the coming weeks. Recommended: Even…

MTA Mythbusting: Reality Versus the Noise in the Marketplace

Marketers are finally beginning to embrace multi-touch attribution (MTA) as a way to make in-flight optimization decisions in market, because they can learn which channels, platforms, publishers, formats, creatives, and audiences are influencing purchases, and how they all work together. MTA represents a major step forward for accountable marketing when it’s well understood, implemented correctly, and used in combination with other measurement methodologies like marketing mix modeling (MMM). In fact, CMOs across the world…

Billups Hires Denver Native and Billups Veteran, Ryan Chisholm, As Regional Director

Ryan Chisholm Has Deep Industry Experience with Various Ooh, Advertising and Media Agencies Including Billups and Clear Channel Billups, the leading independent agency in the out-of-home (OOH) industry, announced the appointment of Ryan Chisholm as Regional Director of its Denver office. With 15 years in the industry, five of which were with Billups at one time as Director of Media, Chisholm will oversee and grow the Billups office in Denver as well as partnering with clients in surrounding states including Colorado,…

Tunity Launches B2B Analytics Division to Measure Uncaptured OOH TV Audiences

Tunity Analytics Provides Data and Insights on Overlooked Tv Audience to Networks and Advertisers Tunity, a technology that allows users to hear live audio from muted televisions directly on their mobile device, announced the debut of Tunity Analytics. An industry first, Tunity Analytics captures minute-by-minute OOH audience data on consumer usage of linear channels. This enables broadcast companies and advertisers to see next day (and soon real-time) estimates of these numbers for all major competitive channels by…

Geopath Launches Out-Of-Home Audience Measurement For Vector Media’s Iconic Double Decker Platform

Ratings Confirm Vector's Double Decker Platform One of the Most Impactful in Chicago Market Vector Media, an innovative media company specializing in large-format transit media, traditional Out-of-Home (OOH) media and the creation of interactive brand experiences, announced the extension of its partnership with Geopath, the industry standard for OOH audience location measurement. The expanded relationship will enable Vector to optimize its unique advertising solutions for clients and to provide them with enhanced audience…

AdSemble Rolls Out New Open Display Certified Partner Program in May

The New Certified Partner Program Allows Marketing Professionals to Create Digital Billboard Ads for Their Clients While Earning a Commission on Every Campaign AdSemble, a leading online marketplace for digital out of home advertising, is set to launch their new Open Display Certified Partner program at the end of May. The Open Display Partner Program enables marketing and advertising agencies to expand their offerings to clients while being compensated for every campaign created using their unique promo code. “With…

Research Now SSI Launches Industry’s First Cross-Media Advertising Dashboard

Includes Agile Campaign Measurement, Optimization, and On-the-fly Adjustments Research Now revealed its first advertising measurement dashboard for gathering configurable insights about campaign effectiveness across all channels. These include digital, mobile, emerging and traditional channels. Marketing managers receive all campaign effectiveness insights especially when the campaign is live—thus helping in decisions to realize the maximum impact and calculate ROI. Also Read: The Rise of Video: LinkedIn B2B Video …

TechBytes with Tom Kershaw, Chief Technology Officer, Rubicon Project

Tom Kershaw Chief Technology Officer, Rubicon Project Last month, Rubicon Project announced that it has opened up its exchange to DSPs for programmatic buying in guaranteed private marketplaces. Rubicon Project is currently in the process of signing up other major DSPs for guaranteed private marketplace integrations in the near future. To better understand what Rubicon Project's Programmatic Guaranteed Buying Marketplace offers and how advertisers could benefit from such an arrangement, we spoke to their CTO, Tom…

Geopath Unveils Pilot Program for OOH Audience Measurement

Geopath's Program Will Develop a Location-based Data Solution For OOH Advertisers Conventionally, marketers and advertisers have been heavily reliant on cookie-based models to capture behavioral and demographic data of audiences. In the modern tech space, that model has ceased to exist with 75% of cookies being deleted per month and almost 67% of devices connected through IPs not accepting cookies anymore. This is where people-based advertising has come to the foray allowing brands to capture data from multiple devices in…