Out of Home (OOH) Industry Welcomes Advertising Week Attendees with Responsive, Socially Enabled #GetOutofHome Campaign The Outdoor Advertising Association of …
MTA Mythbusting: Reality Versus the Noise in the Marketplace
Marketers are finally beginning to embrace multi-touch attribution (MTA) as a way to make in-flight optimization decisions in market, because …
Billups Hires Denver Native and Billups Veteran, Ryan Chisholm, As Regional Director
Ryan Chisholm Has Deep Industry Experience with Various Ooh, Advertising and Media Agencies Including Billups and Clear Channel Billups, the …
Tunity Launches B2B Analytics Division to Measure Uncaptured OOH TV Audiences
Tunity Analytics Provides Data and Insights on Overlooked Tv Audience to Networks and Advertisers Tunity, a technology that allows users …
Geopath Launches Out-Of-Home Audience Measurement For Vector Media’s Iconic Double Decker Platform
Ratings Confirm Vector’s Double Decker Platform One of the Most Impactful in Chicago Market Vector Media, an innovative media company …
AdSemble Rolls Out New Open Display Certified Partner Program in May
The New Certified Partner Program Allows Marketing Professionals to Create Digital Billboard Ads for Their Clients While Earning a Commission …
Research Now SSI Launches Industry’s First Cross-Media Advertising Dashboard
Includes Agile Campaign Measurement, Optimization, and On-the-fly Adjustments Research Now revealed its first advertising measurement dashboard for gathering configurable insights …
TechBytes with Tom Kershaw, Chief Technology Officer, Rubicon Project
Tom Kershaw Chief Technology Officer, Rubicon Project Last month, Rubicon Project announced that it has opened up its exchange to …
Geopath Unveils Pilot Program for OOH Audience Measurement
Geopath’s Program Will Develop a Location-based Data Solution For OOH Advertisers Conventionally, marketers and advertisers have been heavily reliant on …
Blackwood Seven Appoints Hitesh Dholakia as Chief Product Officer
As a Leading AI Media Agency, Blackwood Seven Now Puts The Focus on Global Product Development with their Latest Hire …