Audio Advertising

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Zoomd, Taboola, GoMarketing, Veritone, to SoundCloud. Zoomd Launches New Self-Serve SaaS Model to Provide Full Transparency and Higher Efficiency With Premium Media Channels Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd., the marketing tech (MarTech) user-acquisition and engagement platform, is pleased to announce the launch of its self-serve SaaS version of its…

SoundCloud, the world's largest open audio platform, and AdsWizz, the leading global technology provider for digital audio advertising solutions, announced an exclusive agreement to sell audio advertising in Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, Denmark, Finland, Norway and Sweden.  Effective immediately, the new agreement expands SoundCloud's existing global relationship with AdsWizz.  AdsWizz and its regional sellers are the exclusive sales representative for…

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from UENI, Adverty, Comscore, Adform, to Winterberry Group. UENI Announces Extended Support for Small Businesses with Free E-Commerce Services UENI Ltd, the London-based creator of free websites for small businesses announced that it is extending its support to entrepreneurs and small business owners. From today, January 7th, it will provide a multi-product shopping cart, flexible…

Advertising company builds sales team to further guide expansion Vibenomics, a location-based Audio Out-of-Home (AOOH) advertising and experience company, today announces the appointment of John McAdams as VP of Advertising Sales and Linda Ramsey and Lori Perman as Directors of National Advertising Sales for the West Coast and Midwest regions. This announcement comes as Vibenomics gears up for rapid growth, increasing the sales team in the last quarter and adding new members to the team to ensure success. Passionate…

As the growth of audio continues to accelerate, a new partnership between Adform and AdsWizz will provide audio inventory at scale for advertisers on the Adform DSP Adform, the Integrated Advertising Platform (IAP), has announced a direct integration with the leading global technology provider for digital audio advertising solutions, AdsWizz. The partnership will simplify the process of running programmatic audio campaigns at scale for advertisers via the Adform DSP.  Audio has become one of the fastest growing channels,…

iHeartMedia, Inc. announced that Jordan Fasbender, the company’s Deputy General Counsel, has been named Executive Vice President, General Counsel and Secretary effective January 1, 2021. Fasbender will report to Bob Pittman, Chairman and CEO of iHeartMedia, Inc. and Rich Bressler, President, COO and CFO of iHeartMedia, Inc. She will succeed Paul McNicol; McNicol, who intends to retire at the end of 2021, will remain with the company as Executive Vice President providing counsel to the company’s senior management and ensuring…

DAX, the market leader in digital audio advertising, has announced it has signed an exclusive deal with the music streaming and discovery platform, Audiomack. DAX will become Audiomack’s exclusive third-party direct audio advertising sales representative in the U.S. The partnership will enable DAX to package Audiomack’s inventory within its extensive digital audio network. The deal sees DAX bolster its US audience portfolio to over 115 million monthly active users and strengthen its Gen Z and Millennial listener base, by…

AudioMob’s audio ads to push brands to the top of the Christmas shopping battlezone The Holiday Season is notorious for crowding the digital airwaves with colourful, loud and repetitive adverts, determined to make an impact with consumers. With over $1 trillion generated in Christmas sales in the US alone last year, the scope for brand-reach rockets compared to a normal day, and brands repeatedly take advantage of this trend. The rise of audio advertising is relatively new in the industry outside of radio, but is already…

Agreement Includes RADAR, the only Nielsen audio service with Network Radio Commercial Ratings Nielsen announced that AdLarge has signed a renewal agreement with Nielsen audio.  With this agreement, AdLarge continues its participation in RADAR, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network's audience delivery. AdLarge's RADAR-rated ALM ROI Network consistently ranks in the top five. As one of the largest networks in RADAR, it provides broad reach, while…

Triton Digital, the global technology and services provider to the online audio and podcast industry, announced that Cisneros Interactive, the premier digital audio advertising company in Latin America and U.S. Hispanic markets, has selected Triton Digital to power the management and monetization of the podcast and on-demand content within their podcast network, Audio.Ad Podcasts. Marketing Technology News: Comviva and Ooredoo Kuwait Form Strategic Partnership Through this partnership, Cisneros Interactive will utilize…

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from AdTonos, AzerionOne, Primis, AudioGO, to Mediavine. AdTonos Launches Yours Truly Technology to Deliver Interactive Radio Ads AdTonos, the leading force in audio-centric advertising technology, has brought real-time interactivity to live radio with its new offering: Yours Truly. The innovative technology allows advertisers to reach listeners via smart speakers with engaging two-way,…

AudioGO, the self-serve digital audio ad buying service from AdsWizz, announced an integration with Canva, the world’s fastest-growing design platform. The integration enables AudioGO advertisers to easily create display ads with Canva’s graphic design platform during campaign setup, enabling anyone to complement their audio ad campaigns with professional-looking banner ads. In addition, if an advertiser does not have an audio ad, AudioGO will create one for them in under a day. The new Canva integration comes on the…

AdTonos, the leading force in audio-centric advertising technology, has brought real-time interactivity to live radio with its new offering: Yours Truly. The innovative technology allows advertisers to reach listeners via smart speakers with engaging two-way, voice-based communications, delivered across Octave’s vast portfolio of commercial radio stations. Yours Truly was developed to realise the significant and fast-growing potential of native audio ad experiences. In practice, an ad featuring an interaction trigger is…

Consumer audio streaming behavior has shifted this year due to the coronavirus. While we continue to navigate the waters of uncertainty, one thing remains clear: consumers are spending more time at home and on the go with their connected devices and streaming all types of audio more than ever. However, audio is scattered across the internet in hard to find places, much of it costs money, discoverability continues to be a challenge and cohesive playback across audio types is not easy. Until Vurbl, there was no one-stop-shop…

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Spotify, Anzu, AdQuick, Pinnacle Advertising, and Colling Media. Spotify Announces Strategic Acquisition Megaphone Spotify Technology S.A, the world’s most popular audio streaming subscription service, announced that the company has entered into a definitive agreement to acquire Megaphone, one of the world’s most innovative podcast advertising and publishing platforms. Together,…

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced a partnership between its podcast platform, Omny Studio, and Gaana, India’s largest music streaming app. Through this partnership, Gaana users will be able to listen to more than 28,000 podcast shows from Omny’s global library. Additionally, Gaana will have access to Omny’s feature-rich podcast management technology, empowering Gaana’s publishing partners with tools they need to create and distribute engaging…

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Outbrain, Amazon, Horizon Media, edatanetworks, and Amazon Ads. Outbrain Announces New Strategic Global Partnership with Opera to Bring Native Advertising to Browsers Outbrain, the world’s leading discovery and native advertising platform on the open web, announced a new partnership with multi-platform web browser Opera. Through the partnership, marketers will now have access to…

On Saturday, December 5, music fans will be able to tune in to an extraordinary benefit concert broadcast amplifying awareness for transformational racial, social, and food justice. The primetime one-hour special, PLAY ON: Celebrating the Power of Music to Make Change, will air on the CBS Network at 9/8c and will also be available streaming on YouTube at 10:00pmPT. The benefit concert special will raise funds for two long-standing and vital philanthropic organizations, the NAACP Legal Defense & Educational Fund, Inc.…

Sirius XM Holdings Inc. announced that it has completed its acquisition of Stitcher and is moving forward as the premier full-service platform for podcast creators, publishers, and advertisers. With this acquisition, SiriusXM adds Stitcher, a longtime pioneer in podcasting, to its leading audio entertainment platform. Alongside Pandora, Simplecast, and AdsWizz, Stitcher strengthens SiriusXM's position in this fast-growing area. By combining Stitcher's leading programming and advertising networks with SiriusXM's existing…

Big Brother’s new reality multiplayer mobile game first to offer audio advertising with pass on listenership For the first time audio advertising has been designed into the gameplay experience in globally popular reality format AudioMob, the pioneer of audio advertising in mobile games and one of Google’s most exciting startups, has teamed up with Banijay’s award winning game studio 9th Impact, to put audio advertising at the heart of its Big Brother MMO mobile game which is launched, thrilling gamers and fans worldwide.…