Browsing Tag

Audio Advertising

Voices: Digital Audio Advertising – The Marketer’s New Superpower

Voices, the world's leading marketplace for remote voice-over production and services, is extending its leadership in sonic branding with strong partnerships in programmatic advertising for the creation and delivery of booming digital audio advertising opportunities. David Ciccarelli, founder and Chief Executive Officer at Voices, says, "Marketers have saturated the eyes and are moving on to the ears. Widespread screen fatigue and brands' search for whitespace in the marketing landscape are two reasons why marketers…

Consumers Call Berocca to the Door in an ‘Actionable Audio Ad’ First

Berocca actionable audio ad campaign delivered through industry collaboration between A Million Ads, MediaCom, MullenLowe London & SSP3 and Say It Now Berocca, from Bayer Consumer Health, has become the first FMCG brand globally to adopt innovative ‘actionable audio ads’ with Berocca Boost, its energy vitamin and mineral effervescent tablets with added caffeine*. Consumers listening to Global radio stations via their Amazon Alexa smart speaker can interact directly with the ad to buy the vitamin supplement using a…

AdsWizz SDK First to Be Certified for Audibility by IAB Tech Lab

AdsWizz, the leading global technology provider for digital audio advertising solutions, has been certified by the IAB Tech Lab as Open Measurement Software Development Kit (OM SDK) compliant. This is the first time an audio ad-tech provider has had their SDK certified for OM SDK compliance, enabling “audibility” verification of audio ads. With this in place, publishers and advertisers can now know for certain whether an ad was heard or not. “Advertisers coming from video and display, where standards like this are in…

Basis by Centro Integrates with AdsWizz for Programmatic Audio Advertising

Integration Provides Access to 200 Million Uniques Across AdsWizz Marketplace and Other Audio Publishers on the AdsWizz Platform Centro, a global provider of advertising technology, today announced an integration of its Basis platform with AdsWizz, the leader in digital audio advertising solutions. The integration gives programmatic buyers using Basis access to over 200 million monthly uniques, spanning across podcast and digital radio, by enabling them to connect to the AdsWizz Marketplace and other major audio publishers…

Quality Products Logo Survey: Most Catchiest, Annoying, Hated, Misheard Advertising Jingles Ranked

What's the common entity between a slogan, a piece of music, and a logo? It's the quick recognition and the immediate attention from the brain towards it. In advertising, we hear jingles that rhyme, which tries to associate the best possible connection of a brand to the customers. It doesn't matter whether it is annoying, pleasing, or happy, a strategically designed jingle can get stuck inside the mind of the consumers, whether they want it to not. And whether people love them or despise them, there's no denying that…

Nielsen Reaches Agreement With Trio Of Agencies: Active International, Ad Results Media, And Oxford Road For Podcast Buying Power Service

Service provides insights matching podcast listeners with their buying habits Nielsen announced that Active International, Ad Results Media (ARM), and Oxford Road are now subscribers to Nielsen's Podcast Buying Power Service. As new subscribers to Nielsen's service, these agencies will have access to podcast insights spanning 18 genres that can be cross referenced against a massive category of consumer purchase behavior patterns and services usage. Currently counting over 13 major podcast companies as subscribers, as…

Jagran New Media Selects Triton Digital to Power the Creation, Distribution, and Monetization of Its Podcast Content

Triton Digital, the global technology and services leader to the digital audio and podcast industry, and Jagran New Media, India’s fastest growing digital news platform, announced that Jagran New Media has selected Triton Digital to power the distribution and monetization of its podcast content to more than 79.7 Mn* users across its 10 products. Through this partnership, Jagran New Media will leverage Omny Studio, Triton’s enterprise podcast platform, to power the creation and distribution of its podcast content across a…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Zoomd, Taboola, GoMarketing, Veritone, to SoundCloud. Zoomd Launches New Self-Serve SaaS Model to Provide Full Transparency and Higher Efficiency With Premium Media Channels Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd., the marketing tech (MarTech) user-acquisition and engagement platform, is pleased to announce the launch of its self-serve SaaS version of its…

SoundCloud Signs Agreement with AdsWizz For Exclusive Ad Sales Representation in 14 European Markets

SoundCloud, the world's largest open audio platform, and AdsWizz, the leading global technology provider for digital audio advertising solutions, announced an exclusive agreement to sell audio advertising in Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, Denmark, Finland, Norway and Sweden.  Effective immediately, the new agreement expands SoundCloud's existing global relationship with AdsWizz.  AdsWizz and its regional sellers are the exclusive sales representative for…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from UENI, Adverty, Comscore, Adform, to Winterberry Group. UENI Announces Extended Support for Small Businesses with Free E-Commerce Services UENI Ltd, the London-based creator of free websites for small businesses announced that it is extending its support to entrepreneurs and small business owners. From today, January 7th, it will provide a multi-product shopping cart, flexible…

Vibenomics Strengthens Sales Team to Fuel Aggressive Growth in Audio Out-of-Home

Advertising company builds sales team to further guide expansion Vibenomics, a location-based Audio Out-of-Home (AOOH) advertising and experience company, today announces the appointment of John McAdams as VP of Advertising Sales and Linda Ramsey and Lori Perman as Directors of National Advertising Sales for the West Coast and Midwest regions. This announcement comes as Vibenomics gears up for rapid growth, increasing the sales team in the last quarter and adding new members to the team to ensure success. Passionate…

Adform Partners with AdsWizz to Unlock Audio Inventory at Scale on the Adform DSP

As the growth of audio continues to accelerate, a new partnership between Adform and AdsWizz will provide audio inventory at scale for advertisers on the Adform DSP Adform, the Integrated Advertising Platform (IAP), has announced a direct integration with the leading global technology provider for digital audio advertising solutions, AdsWizz. The partnership will simplify the process of running programmatic audio campaigns at scale for advertisers via the Adform DSP.  Audio has become one of the fastest growing channels,…

iHeartMedia Names Jordan Fasbender Executive Vice President, General Counsel and Secretary

iHeartMedia, Inc. announced that Jordan Fasbender, the company’s Deputy General Counsel, has been named Executive Vice President, General Counsel and Secretary effective January 1, 2021. Fasbender will report to Bob Pittman, Chairman and CEO of iHeartMedia, Inc. and Rich Bressler, President, COO and CFO of iHeartMedia, Inc. She will succeed Paul McNicol; McNicol, who intends to retire at the end of 2021, will remain with the company as Executive Vice President providing counsel to the company’s senior management and ensuring…

Audiomack and DAX Sign Exclusive Audio Streaming Partnership

DAX, the market leader in digital audio advertising, has announced it has signed an exclusive deal with the music streaming and discovery platform, Audiomack. DAX will become Audiomack’s exclusive third-party direct audio advertising sales representative in the U.S. The partnership will enable DAX to package Audiomack’s inventory within its extensive digital audio network. The deal sees DAX bolster its US audience portfolio to over 115 million monthly active users and strengthen its Gen Z and Millennial listener base, by…

Audio Ads to help Brands Cut Through the Noise for Christmas

AudioMob’s audio ads to push brands to the top of the Christmas shopping battlezone The Holiday Season is notorious for crowding the digital airwaves with colourful, loud and repetitive adverts, determined to make an impact with consumers. With over $1 trillion generated in Christmas sales in the US alone last year, the scope for brand-reach rockets compared to a normal day, and brands repeatedly take advantage of this trend. The rise of audio advertising is relatively new in the industry outside of radio, but is already…

AdLarge Media And Nielsen Sign Renewal Agreement For Network Audio Measurement Of The ALM ROI Network

Agreement Includes RADAR, the only Nielsen audio service with Network Radio Commercial Ratings Nielsen announced that AdLarge has signed a renewal agreement with Nielsen audio.  With this agreement, AdLarge continues its participation in RADAR, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network's audience delivery. AdLarge's RADAR-rated ALM ROI Network consistently ranks in the top five. As one of the largest networks in RADAR, it provides broad reach, while…

Cisneros Interactive Selects Triton Digital

Triton Digital, the global technology and services provider to the online audio and podcast industry, announced that Cisneros Interactive, the premier digital audio advertising company in Latin America and U.S. Hispanic markets, has selected Triton Digital to power the management and monetization of the podcast and on-demand content within their podcast network, Audio.Ad Podcasts. Marketing Technology News: Comviva and Ooredoo Kuwait Form Strategic Partnership Through this partnership, Cisneros Interactive will utilize…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from AdTonos, AzerionOne, Primis, AudioGO, to Mediavine. AdTonos Launches Yours Truly Technology to Deliver Interactive Radio Ads AdTonos, the leading force in audio-centric advertising technology, has brought real-time interactivity to live radio with its new offering: Yours Truly. The innovative technology allows advertisers to reach listeners via smart speakers with engaging two-way,…

AudioGO Self-serve Audio Advertising Platform Now Features In-app Banner Design Using Canva

AudioGO, the self-serve digital audio ad buying service from AdsWizz, announced an integration with Canva, the world’s fastest-growing design platform. The integration enables AudioGO advertisers to easily create display ads with Canva’s graphic design platform during campaign setup, enabling anyone to complement their audio ad campaigns with professional-looking banner ads. In addition, if an advertiser does not have an audio ad, AudioGO will create one for them in under a day. The new Canva integration comes on the…

AdTonos Launches Yours Truly Technology to Deliver Interactive Radio Ads

AdTonos, the leading force in audio-centric advertising technology, has brought real-time interactivity to live radio with its new offering: Yours Truly. The innovative technology allows advertisers to reach listeners via smart speakers with engaging two-way, voice-based communications, delivered across Octave’s vast portfolio of commercial radio stations. Yours Truly was developed to realise the significant and fast-growing potential of native audio ad experiences. In practice, an ad featuring an interaction trigger is…