Browsing Tag

Audio Advertising

AudioGO Ad Buying Platform Gaining Momentum with New Publisher and Marketing Partners

MTS Staff Writer Jan 31, 2020 0

AdsWizz New Self-Serve Platform Makes Premium Audio Advertising Accessible to Smaller Buyers AudioGO, the new self-serve audio ad-buying service from AdsWizz, announced new partners…
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Guest Authors

Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020

Elena Podshuvejt Jan 20, 2020 0

The IoT allows more and more consumers to have an online presence almost 24/7 via devices: smartphones, tablets, smart boxes and sticks, smart speakers, watches — you name it. These…
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Social Media Platforms

Veritone One Launches Pay-Per-Performance Advertising Platform for Podcast and Social Media…

Business Wire Aug 7, 2019 1

Influencer Bridge Gives Content Creators Unprecedented Access to Advertisers and Enables Them to Monetize Their Content through Sponsored Ad Placements Veritone One, one of the…
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Guest Authors

The Evolution of Audio Advertising and What’s Next in 2019

Zeus Peleuses Jul 26, 2019 0

While Audio Advertising has been relatively consistent for the better part of 50 years, it’s now going through a massive transformation. It’s no longer as simple as putting out a big…
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Native & Programmatic Advertising

Tru Optik Launches Political Data Cloud for Connected TV and Streaming Audio Advertising

MTS Staff Writer Jun 17, 2019 0

Enables Advanced Audience Targeting and Cross-Device Measurement for Political and Issue Campaigns The 2020 U.S. election cycle is expected to be the most expensive in history with an…
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Mobile Marketing

Mobile Marketing Pioneer Isabel Rafferty Launches Canela Media

MTS Staff Writer Jun 14, 2019 0

New Leading Digital Media Company Connects Brands to Multicultural Consumers at Scale Isabel Rafferty Wins Culture Marketing Council 2019 Rising Star Award Canela Media, a…
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Guest Authors

The Evolution of Audio Advertising and What’s Next in 2020

Zeus Peleuses Jun 3, 2019 0

While audio advertising has been relatively consistent for the better part of 50 years, it’s now going through a massive transformation. It’s no longer as simple as putting out a big…
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Guest Authors

Looking Ahead: Predictions for Programmatic Advanced TV Advertising

Jose Pacheco Mar 19, 2019 1

The competitive diversity scenario i.e. all-against-all will greatly intensify across the global television advertising market throughout 2019. Global platforms with bottomless…
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AI/ML

Instreamatic and Hakuhodo DY Media Partners Announce Partnership to Introduce Interactive Voice Ads…

PRNewswire Mar 7, 2019 0

Using Instreamatic’s AI-Powered Technology, Hakuhodo DY Media Partners Will Create Voice-Enabled Ads for Brands and Place Them with Publishers Leveraging Instreamatic’s Platform…
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Native & Programmatic Advertising

Tappx Strengthens Senior Team and Expands into Digital TV and Audio Advertising

MTS Staff Writer Nov 12, 2018 0

José Manuel González Pacheco Appointed as Advanced TV & Audio Advertising Strategist and Partnerships Director Tappx, the global AdTech company specializing in advertising…
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Guest Authors

How Adding Audio Advertising to Your Channels Will Mute the Competition

Inbal Lavi Aug 16, 2018 0

In the not-so-distant past, advertisers aiming to reach audiophiles had a straightforward task. Depending on their target audiences, they’d negotiate ad buys with local or national…
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