Audio Advertising

AdTonos, the leading force in audio-centric advertising technology, has brought real-time interactivity to live radio with its new offering: Yours Truly. The innovative technology allows advertisers to reach listeners via smart speakers…
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Consumer audio streaming behavior has shifted this year due to the coronavirus. While we continue to navigate the waters of uncertainty, one thing remains clear: consumers are spending more time at home and on the go with their connected…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Spotify, Anzu, AdQuick, Pinnacle Advertising, and Colling Media. Spotify Announces Strategic…
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Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced a partnership between its podcast platform, Omny Studio, and Gaana, India’s largest music streaming app. Through this…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Outbrain, Amazon, Horizon Media, edatanetworks, and Amazon Ads. Outbrain Announces New Strategic…
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On Saturday, December 5, music fans will be able to tune in to an extraordinary benefit concert broadcast amplifying awareness for transformational racial, social, and food justice. The primetime one-hour special, PLAY ON: Celebrating the…
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Sirius XM Holdings Inc. announced that it has completed its acquisition of Stitcher and is moving forward as the premier full-service platform for podcast creators, publishers, and advertisers. With this acquisition, SiriusXM adds…
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Big Brother’s new reality multiplayer mobile game first to offer audio advertising with pass on listenership For the first time audio advertising has been designed into the gameplay experience in globally popular reality format AudioMob,…
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Partnership with Vibenomics extends AOOH offering to reach in-store retailers at the point-of-purchase Vistar Media, the leading global provider of software for Digital-Out-of-Home (DOOH), is launching the first real-time bidding…
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Leading data science company Claritas has released a Podcast Survey entitled "Podcast Campaign Lift: A Guide to Accurately Analyzing Campaign Conversion Rates."
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It’s hard to think of the phrase “I’m lovin’ it” and not immediately recall the “ba-da-ba-ba-ba” of the McDonald’s jingle. It’s catchy, appealing and has been repeated so often, that, love it or hate it, it’s etched in your brain like a pop…
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Leading CTV Data Marketplace Expands Cookie-less Audience Targeting across 80MM+ Connected U.S. Homes In the second quarter of 2020, nearly forty percent of the brands and agencies using third-party data with the Tru Optik Data Marketplace…
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Digital payment technology was already rapidly removing the need to physically exchange money long before the COVID-19 crisis came along. Recently published data suggests a significant decline in the use of cash in recent months as…
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Online, in-app gaming is an estimated $65billion (£51billion) industry with huge, highly engaged audiences ranging across all age groups, gender and geos. Gaming has never been more popular than in the current moment with 45% more time now…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Salespanel,  Adelphic, Bonzai, Digicel and Adverttu. Salespanel Launches Low-Cost B2B Facebook…
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Veritone One was chosen for its audio advertising expertise and AI-powered performance analytics for radio, podcast and streaming advertising Veritone One, one of the world’s leading performance influencer and audio advertising agencies,…
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The IoT allows more and more consumers to have an online presence almost 24/7 via devices: smartphones, tablets, smart boxes and sticks, smart speakers, watches — you name it. These developments open new opportunities for companies to reach…
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Trinity Audio, the leading audio content platform, is now a member of the Interactive Advertising Bureau (IAB) Audio Committee - a group of select media companies, brands and technology firms working on developing solutions that improve the…
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AdsWizz New Self-Serve Platform Makes Premium Audio Advertising Accessible to Smaller Buyers AudioGO, the new self-serve audio ad-buying service from AdsWizz, announced new partners that will expand its footprint and empower more small…
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Influencer Bridge Gives Content Creators Unprecedented Access to Advertisers and Enables Them to Monetize Their Content through Sponsored Ad Placements Veritone One, one of the world’s largest full-service performance-based audio…
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