Enhanced UI, Audience Segmentation and Machine-Learning Optimizations Simplify and Improve Overall Experience for Advertisers Tremor Video, the leading programmatic video …
Basis by Centro is No. 1 for DSP and Video Advertising on Global User Review Site G2
Basis Has Been the Top DSP for the Past Three Years Centro, a global provider of advertising technology, announced that …
How Sellers.json and OpenRTB Supply Chain Object Reinforces DSPs/Buy Side Confidence in Programmatic Advertising
What is Sellers.json and OpenRTB Supply Chain Object? IAB Tech Lab has come up with a new initiative to combat …
Leadspace Acquires ReachForce to Offer Customers Even More Robust B2B Customer Data Platform
As Interest in the B2B CDP Category Heats Up, Leadspace Adds Reachforce’s Offerings and Expertise to Power Customers’ Data-Driven Marketing …
Triton Digital Integrates dataxu’s TouchPoint DSP with the a2x Programmatic Marketplace to Provide Buyers with Access to Top-Tier Digital Audio Advertising Inventory
Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the integration of its …
Leadspace Announces “Leadspace On-Demand” to Extend it’s Leading B2B Customer Data Platform
Leadspace and CVENT to Demonstrate the Value of CDP for Solving the Data Challenges Inherent in Account-Based Marketing at SiriusDecisions …
Persistent Systems Joins Siemens’ MindSphere Partner Program to Bring Industrial IoT Solutions to Market
Persistent Systems, a leading developer of software products and solutions across a variety of markets including Industrial and Manufacturing, announced …
Tremor Video DSP Launches Creative Studio to Complement Advanced Video Solutions
Tremor Video DSP, the leading programmatic video platform, announced the official launch of its Creative Studio, a dedicated team of …
Adspace Networks Relaunches As Lightbox
Adspace, America’s premier on-site digital video network, announced that it is relaunching as Lightbox OOH Video Network to better suit …
Latest IAB UK / PwC Adspend Study Reveals Total UK Digital Advertising Market Worth £13.44bn in 2018
Smartphone Accounts for More Than Half of All Digital Ad Spend IAB UK, the trade association for digital advertising, has …
Viant’s Adelphic Announces New Programmatic Audio Inventory Integrations, Further Enhancing Omni-Channel DSP
Adelphic, a Viant subscription-based self-service platform for cross-channel programmatic advertising, announced an enhancement to programmatic audio inventory. Through the company’s …
Leadspace Sees Record Growth and Industry Recognition in 2018 as More Companies Adopt B2B Customer Data Platforms
Customer Data Platforms See Increasing Adoption in B2B Companies to Effectively Unify and Activate 1st and 3rd Party Data Across …
Wurl Launches AdSpring for Connected TVs, Delivering New and Immediate Routes to Ad Revenue for Video Producers
With Consumer Viewership on Connected TVs Reaching More Than Eight Billion Hours per Month, OTTs ‘Prime Real Estate’ for Producers …
Leadspace-Bombora Partnership Drives Faster, Better-Quality Pipeline for B2B Sales and Marketing
Best-In-Class B2B Customer Data Platform + Best-In-Class Intent Data Creates End-To-End Data Intelligence Solution for B2B Sales and Marketing. Joint …
Adelphic Announces New Inventory Integrations, Becomes the Industry’s Leading Digital Out-of-Home Connected DSP
Adelphic Continues to Expand Reach and Add Features Across Its Digital Out-Of-Home Offering with New Formats and Foot Traffic Attribution …
Adspace Networks Launches Adspace Studios
The Digital Out-Of-Home Video Network Debuts Content Starring Top Influencer Julia Engel; Tone It up Founders to Star in January …
OpenX Names Former Google Executive Michael Martin As VP of Global DSP Partnerships
OpenX, the world’s leading independent advertising technology provider, announced the appointment of Michael Martin as VP of Global DSP Partnerships. …
Tremor Video DSP Expands TV Retargeting Solutions Through Renewed Exclusive Partnership with Alphonso
Tremor Video DSP, the leading programmatic video platform, announced the expansion of its TV retargeting solutions through a renewed partnership …
Leadspace Launches “Leadspace for Salesforce”, Making Leading B2B Customer Data Platform Available Natively in Salesforce
Leadspace for Salesforce Makes Sales Engagement Simpler and More Effective; Pilot Customers Double Target Account and Audience Coverage, and Improve …
Tremor Video DSP Names Edward Shannon Head of Client Success to Solidify Its Commitment to Superior Client Service
Key Hire Bolsters the Recent Expansion of Tremor Video DSP’s Account Management and Campaign Operations in Major and Emerging Markets …