Lucid Announces Lucidspark Integration With Smartsheet

Lucid, the leading provider of visual collaboration software, today announced a new integration for its virtual whiteboard, Lucidspark, with Smartsheet (NYSE:SMAR), the enterprise platform for dynamic work. The Lucidspark Cards for Smartsheet integration enables agile teams to leverage the power of visuals to take their project planning to the next level. Users can collaborate visually in brainstorming and ideation sessions, and seamlessly turn those ideas into tasks, deliverables and project plans in Smartsheet. The…

Why Launch a DSP?

After tremendous expansion through the mid-2010s, the marketing technology industry has been consolidating over the last few years. According to research from the since consolidated Sizmek in 2018, 64% of the 522 marketing decision-makers questioned said that they will prioritize a reduction of marketing technology vendors, with 62% citing ecosystem complexity as a drive for this rationale. Marketing Technology News: Avatier Unveils 2021 Spring Release Identity Anywhere Suite Indeed, there has been a lot of…

HeadSpin Announces Two-Day Virtual Event: Converge

Converge features an unparalleled lineup of tech executives and practitioners coming together to discuss strategies and the latest trends in the digital space. HeadSpin, the world's first digital experience AI platform, today announced their first virtual event Converge, happening April 20th and 21st, which will bring speakers from various industries to meet and discuss four themes in the digital space: experience, resilience, inclusion, and acceleration. Converge will also be an interactive experience for attendees.…

Pacvue Empowers Campaign Management And Optimization For Amazon DSP

Advertisers can now manage their Amazon DSP (Demand-Side Platform) campaigns using Pacvue’s intelligent automation, reporting, and optimization SAAS tool suite. Pacvue, a leading enterprise platform for brands, sellers, and agencies to manage online retail advertising, today announced support for self-serve advertising via Amazon DSP. Through Pacvue, marketers can now enhance their Amazon Advertising strategy with a full suite of programmatic media. Marketing Technology News: MarTech Interview with Shalin Jain, CEO at…

Lucid Announces Launch Of Lucidspark iOS App

Lucid, the leading provider of visual collaboration software, today announced its virtual whiteboard, Lucidspark, is now available as an iOS app for tablet devices. Marketing Technology News: Diving into Early Stage Accelerator Programs and their Growth in the Marketplace Lucidspark is a place for distributed teams to brainstorm and collaborate together in real time. The launch of the Lucidspark tablet app will empower users with greater flexibility and accessibility across devices, helping teams to seamlessly align…

Adtelligent Announces the Launch of its New Demand Side Platform DSP Simplified

Adtelligent has recently announced the official launch of DSP Simplified, its demand-side platform that can be used by direct advertisers, agencies, marketers, affiliates, and others as a fully self-serve advertising platform. In relentless efforts to expand its service portfolio, Adtelligent has just introduced its new demand-side platform: DSP Simplified. With a holistic approach to supply and demand management, this ad tech company is dedicated to delivering efficient solutions that offer better campaign management for…

Amazon Advertising Demand Side Platform DSP UK Based Business Clear Ads Launches Podcast

The Amazon advertising demand-side platform DSP business, Clear Ads, is bringing its expertise to its podcast show "Highway to Sell." With new episodes every two weeks, the show is focused on helping sellers and e-commerce businesses navigate Amazon advertising. Clear Ads, the UK's pre-eminent Amazon advertising demand side platform (DSP) business, has recently announced the launch of its podcast, "Highway to Sell." The show has already covered topics of interest, including recommending a strategy for bidding and keyword…

Bidsopt DSP Integrates with Kochava Collective to Improve Audience Targeting and Identity Resolution for Advertisers

Bidsopt, a leading programmatic demand-side platform, and the Kochava Collective, the world’s largest independent mobile-first data marketplace, today announced their new partnership. The collaboration will enable marketers and brands to utilize enhanced affinity audiences, interest targeting and audience demographics data. Hence, Bidsopt’s existing and new advertisers will benefit from the Kochava Collective’s privacy-first mobile data. Bidsopt, a leading programmatic demand-side platform, and the Kochava…

TechBytes with Matt Muldoon, President North America at ReadSpeaker

Please tell us about your current role and responsibilities at ReadSpeaker. I was appointed President - North America of ReadSpeaker on May 1, 2020. This role is one where you jump out of bed in the morning excited to start working. I have the privilege of working with both innovative organizations and extremely talented, forward-thinking individuals. ReadSpeaker products and SaaS solutions, coupled with knowledgeable team members, are the key component in developing long lasting partnerships with our clients. Leading the…

Leadspace and ZoomInfo Partner to Power Efficient Go-To-Market Motions

Integration Gives Customers Seamless Access to ZoomInfo’s World-Class B2B Go-To-Market Intelligence Leadspace, the leading business-to-business (B2B) customer data platform provider, and ZoomInfo, a global leader in go-to-market intelligence solutions, announced a strategic partnership. The partnership gives sales and marketing teams an unprecedented combination of B2B intelligence with enterprise-level data management and activation tools. Customers of Leadspace can now get access – via new connectors – to ZoomInfo’s…

Flipkart Launches Commerce-Focused Self-Serve DSP in Partnership With Mediamath

Partnership Will Support Advertising Goals for Brands Through a Self-Serve Platform With End-to-End Campaign Management Flipkart, India’s homegrown e-commerce marketplace, is strengthening its advertising and monetisation portfolio, and has announced the launch of a custom-built demand-side platform (DSP). This latest Ad Tech offering will help brands make data-driven decisions to purchase online ad inventory and design high-impact marketing campaigns. Built in partnership with MediaMath, an acclaimed independent…

Kritter Enables Retailers to Build Their Own Amazon-Like DSP

In 2020, total worldwide retail sales declined by 3.0%, to $23.9 trillion, amidst the recessionary conditions set worldwide. At the same time, worldwide retail eCommerce sales grew 27.6% for the year, for a total of $4.280 trillion, source - eMarketer This means that the pandemic has expedited the digitization for individuals as well as enterprises. All major brick and mortar retailers strengthen their online presence to avoid losing their customers who are now choosing the convenience and choices available to them by the…

Leadspace Lands $46 million in Growth Funding Led by JVP and Welcomes New CEO to Revolutionize B2B Customer Data Platform

Funding and fresh leadership will enable Leadspace to accelerate growth, product development and customer adoption of its leading AI-driven B2B Customer Data Platform (CDP) Current clients include Salesforce, American Express, Zoom and more Leadspace announced it has raised $46 million in growth funding led by JVP. The funding validates Leadspace as a front runner in a burgeoning Customer Data Platform (CDP) market that is estimated to generate $2.4 billion in 2020, and expand to $10.3 billion by 2025. Leadspace plans to…

Adform Partners with AdsWizz to Unlock Audio Inventory at Scale on the Adform DSP

As the growth of audio continues to accelerate, a new partnership between Adform and AdsWizz will provide audio inventory at scale for advertisers on the Adform DSP Adform, the Integrated Advertising Platform (IAP), has announced a direct integration with the leading global technology provider for digital audio advertising solutions, AdsWizz. The partnership will simplify the process of running programmatic audio campaigns at scale for advertisers via the Adform DSP.  Audio has become one of the fastest growing channels,…

Adelphic Partners with Killi Ltd., First DSP to Integrate Fair-Trade Audience Taxonomy That Compensates Consumers For The Use of Their Data

Adelphic Becomes First Demand Side Platform To Integrate Always-On Killi Audiences Adelphic, a Viant people-based DSP for omnichannel advertising, announced its integration with Killi Ltd., a consumer-facing privacy ecosystem that pays consumers directly for their use of their data. As part of this integration, Adelphic becomes the first demand-side platform (DSP) to integrate Killi’s ethical Fair-Trade™ audience taxonomy into their platform. In doing so, anytime a Killi audience is used, 50 percent of the data costs is…

OpenWeb Partners with Centro for its First DSP Integration

Offer Brand-Safe Programmatic UGC Advertising with 1,000 Premium Publishers Centro, a global provider of advertising technology, announced an integration with premium community engagement platform OpenWeb, to reach millions of engaged users within brand-safe environments across more than 1,000 digital publishers. The partnership is the first of its kind for OpenWeb, enabling advertisers and agencies to advertise alongside brand-safe user generated content (UGC) in comments sections of publishers including, AOL.com,…

Why the Successful Deployment of SPO Is a Shared Responsibility Between DSPs, SSPs and Publishers

Another month, another acronym in the world of programmatic. SPO or supply path optimization is nothing new, but in times of heightened frugality, SPO is back in the hype-cycle, and for good reason!  As more dollars transact programmatically, and new formats trade via real-time bidding (RTB) for the first time, there’s no denying the efficiency, transparency, and scale programmatic provides. However, this gravitational pull can be a double edge sword for unsuspecting or unprepared advertisers. While some have come to…

Why Do we Need CTV Demand Side Platform (DSP)?

55.1 million users are expected to cut cords by 2022 which opens new doors for advertisers. According to Steelhouse's forecasts, ad spend on CTV will hit $20 billion this year. Now, the task for advertisers is to start a conversation with viewers on CTV. But how? The answer lies in three letters: DSP. An Ideal DSP for CTV A demand-side platform is arguably one of the most complete solutions to buy traffic on CTV for both direct advertisers and agencies for its safety, transparency, and reliability. The trick is to choose…

MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs)

Long gone are the days when purchasing ads on TV or Radio were sufficient for improving Sales performances. In 1994, the first banner ad appeared on Hotwired.com and thus, the emergence of Digital Advertising. With the introduction of Google AdWords (in 2000), Google AdSense (in 2003), and Facebook ads (in 2007), digital advertising further evolved by leaps and bounds.  Digital Advertising today involves understanding customer behaviors and thus introduces the need for a transition to Advertising Technology (AdTech). In…

Bidtellect Releases Generation 5.0 of Native DSP

Bidtellect, a leading content distribution demand-side platform for native advertising, announced Generation 5.0 of its nDSP (Native Demand Side Platform). The latest generation is a culmination of at least two years of advancements that further differentiate Bidtellect from other Native and omni-channel DSPs in the industry, creating one of the most performance-driven, client-first, and brand- and privacy-safe platforms in the space. The underlying goals for Bidtellect's platform additions were to leverage the company's…