"Having MarTech stack doesn’t necessarily mean that business have got everything they need in place to be data-driven, targeted, and effective.Targeting is key as the digital noise goes up." Hi Doug, Covid is a wrecker. How has it impacted your business? First and foremost, it has impacted our employees - we are very focused on keeping everyone and their families healthy, and luckily most of the team -- whether in the US or Israel - can work remotely, but it has definitely been a stressful time for most. From a…

Soloadspro is the preferred online resource of information for persons interested in opening a social media marketing agency in 2020. The company’s newly launched Pay Per Call Mastery course will help digital marketers learn how to generate and charge for live phone calls to their clients instead of clicks to their clients website Soloadspro, founded by the fellow digital marketer Garrett Jackson, was created to teach and improve the skills of social media marketers and social media marketing agencies (SMMA) in matters…

Leadspace, already recognized as B2B CDP and marketing data leader by Forrester, is included in Gartner’s Market Guide for Account-Based Marketing Platforms. 2019 saw record growth for Leadspace, doubling its customer base and adding fast growing, innovative enterprise customers like American Express, Monster, Freshworks, Gojo and Booking.com Leadspace, the leading B2B customer data platform (CDP) provider, has been recognized in Gartner’s 2019 Market Guide for Account-Based Marketing Platforms (Gartner subscription…

Markpoint is happy to announce the launch of Markpoint DSP, a demand-side platform that enables advertisers to programmatically buy display, native, and video ads across web, mobile, and in-app. The Markpoint DSP aims to help advertisers, demand and supply partners grow their businesses, reach their marketing KPIs, and do that most cost-effectively. Markpoint team brings to the table years of expertise in advertising, marketing, technology, and data, as well as measurable capacities. Marketing Technology News: Why…

The ReadSpeaker VoiceLab Is Designed to Empower Brands Worldwide to Better Engage Their Customers Using Voice Technology ReadSpeaker, the most trusted text-to-speech provider for global brands, launched the ReadSpeaker VoiceLab, a custom voice production unit that empowers brands from around the world to provide user-centric, expressive voice interfaces. Leveraging machine learning and offering multiple deployment options, the VoiceLab enables brands to create unique voice solutions that match their specific applications…

Tell us about your journey in technology. What inspired you to join Fiksu? I guess I’m always looking for that next challenge. I started out as a Content Writer at an international product company, but, over the years, I’ve held varied positions, mainly having to do with product development. My key responsibilities were to manage projects, as well as to ensure their sustainable growth by promoting them in the US, Latin America, and other markets. It was always an exciting journey of working side by side with Developers,…

"Using the latest ML technology, it is now possible to create customer churn algorithms based on historical data; which, when applied to real-time data, can help predict which customers pose a churn risk." Could you tell us about your interaction with the new-age technologies like AI, Machine Learning and Robotics? It is well documented how AI/Machine Learning has been used over the past 30 years to help financial institutions prevent fraud on consumer credit cards. The reason why this was a particularly good use case…

The latest release from the leading B2B customer data platform focuses on helping go-to-market teams connect data across silos, for more intelligent orchestration of targeted and impactful customer experiences Leadspace, the leading B2B customer data platform (CDP) provider, announced details of its Fall product release, capping off a banner year of innovation. Most notable among the Fall highlights is a new, advanced set of capabilities for automated ingestion of 1st-party data, and other custom sources, to create…

Enhanced UI, Audience Segmentation and Machine-Learning Optimizations Simplify and Improve Overall Experience for Advertisers Tremor Video, the leading programmatic video platform, announced it has implemented self-service DSP advancements to its platform to meet the growing demands of advertisers. The move positions Tremor Video at the forefront of the industry in terms of a modernized user interface (UI) and advanced tools that simplify and enhance clients’ experience in planning, executing and tracking their video…

Basis Has Been the Top DSP for the Past Three Years Centro, a global provider of advertising technology, announced that its Basis software scored the No. 1 position for the Demand Side Platform (DSP) and Video Advertising categories according to G2’s Fall Grid report. G2 also listed Basis as a Leader in the Cross-Channel Advertising and Mobile Advertising categories. “Centro’s Basis is a Leader in our Fall 2019 Grid Reports for Demand Side Platform, Video Advertising, Cross-Channel Advertising and Mobile Advertising…

What is Sellers.json and OpenRTB Supply Chain Object? IAB Tech Lab has come up with a new initiative to combat ad fraud in the digital supply chain. This new initiative comes as a package of two tools - Sellers.json and OpenRTB Supply Chain Object. The ads.txt initiative, which has seen rapid adoption in the last one year has helped to identify all direct sellers, a publisher has authorized to sell its inventory, however, it lacks transparency when multiple sellers – SSPs/Exchanges/Resellers are involved in selling the same…

As Interest in the B2B CDP Category Heats Up, Leadspace Adds Reachforce's Offerings and Expertise to Power Customers' Data-Driven Marketing and Sales Efforts  Leadspace, the leading B2B Customer Data Platform, has acquired ReachForce, a private company with complementary B2B data solutions like SmartSuite and SmartForms. Leadspace will add Reachforce team members, technology, and strong customer and industry relationships. They'll also add an Austin, Texas office to the Leadspace locations in San Francisco, CA and Hod…

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the integration of its programmatic audio advertising marketplace, a2x, with the TouchPoint DSP by dataxu, a leading software provider for marketing professionals. The integration provides dataxu’s customers with the ability to add online audio from premiere broadcasters, podcasters, and streaming music services around the world to their programmatic, omnichannel buys through private marketplace (PMP) deals. “We…

Leadspace and CVENT to Demonstrate the Value of CDP for Solving the Data Challenges Inherent in Account-Based Marketing at SiriusDecisions Summit Leadspace, the leading B2B Customer Data Platform (CDP), announced the launch of "Leadspace On-Demand" — a single control center that gives Sales and Marketing all the power to optimize, analyze, align and activate their data for more effective customer engagement. "B2B sales and marketing teams wrestle with many challenges that can be traced back to their inability to get a…

Persistent Systems, a leading developer of software products and solutions across a variety of markets including Industrial and Manufacturing, announced it has joined Siemens' MindSphere Partner Program to deliver its Industrial IoT solutions to market. MindSphere is the cloud-based, open IoT operating system from Siemens that connects products, plants, systems, and machines, enabling businesses to harness the wealth of data generated by the Internet of Things (IoT) with advanced analytics. Persistent is delivering…

Tremor Video DSP, the leading programmatic video platform, announced the official launch of its Creative Studio, a dedicated team of industry experts whose focus is on innovating video solutions for brands in an increasingly complex ecosystem. Tremor Video DSP’s creative team has been growing steadily as the company invests heavily in technology, data and creative, relying on the combination of all three to deliver industry-leading video solutions. The company’s increased focus on its creative offerings enables advertisers…

Adspace, America's premier on-site digital video network, announced that it is relaunching as Lightbox OOH Video Network to better suit the shifting demands of the advertising industry and its market-leading ability to serve location-based, brand-safe digital video at scale. "Today's marketers increasingly demand trusted environments and contextually relevant channels," said Lightbox CEO Greg Glenday. "Lightbox offers something exciting and effective that couldn't be more of the moment. It only seemed right to rebrand…

Smartphone Accounts for More Than Half of All Digital Ad Spend IAB UK, the trade association for digital advertising, has announced the results of the latest IAB UK and PwC Digital Adspend study, which reveals UK advertisers spent £13.44billion on digital advertising in 2018. The total ad spend figure is a 15 percent year-on-year increase and demonstrates continued confidence in the power of digital advertising. For the first time ever, ad spend on smartphones has exceeded desktop accounting for 51 percent of the…

Adelphic, a Viant subscription-based self-service platform for cross-channel programmatic advertising, announced an enhancement to programmatic audio inventory. Through the company’s strategic integration with Rubicon Project, advertisers and brands can buy and manage domestic and international premium digital audio advertising inventory including TuneIn, TargetSpot and others. Adelphic’s clients can now access audio inventory from over 216 countries, generating billions of audio ad requests. Additionally, there are over…

Customer Data Platforms See Increasing Adoption in B2B Companies to Effectively Unify and Activate 1st and 3rd Party Data Across Sales & Marketing Platforms. Leadspace Recognized as a Leader in Category in 2018 Forrester Analyst Report, Doubles ARR Growth with Key Enterprise Customer Wins Including Iron Mountain, Splunk and 8x8 Leadspace, the leading Customer Data Platform (CDP) for B2B Sales and Marketing, announced record growth in 2018, driven by continued success among enterprise customers. Numerous Leadspace…