DSP Archives — MarTechSeries

Guest Authors

How SSPs and Publishers Can Break the Walled Gardens

An enormous gap divides our industry. On one side are the likes of Google and Facebook, the so-called walled gardens.

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Benjamin Hansz4 days agoApril 17, 2018 0 88

Tech Bytes

TechBytes with Christopher Childs, Managing Director, UK, TabMo

Christopher ChildsManaging Director, UK, TabMo As GDPR approaches, we continue to speak to global marketing technology teams, data vendors, and

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Sudipto GhoshApril 12, 2018, 4:32 pmApril 13, 2018 0 298

Tech Bytes

TechBytes with Tom Kershaw, Chief Technology Officer, Rubicon Project

Tom KershawChief Technology Officer, Rubicon Project Last month, Rubicon Project announced that it has opened up its exchange to DSPs

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Sudipto GhoshApril 5, 2018, 4:38 pmApril 6, 2018 0 675

Tech Bytes

TechBytes with Shouvick Mukherjee, Chief Technology Officer, Amobee

Shouvick MukherjeeChief Technology Officer, Amobee In December 2017, Amobee launched their Inventory Accountability Program to build a strong anti-fraud community. This

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Sudipto GhoshMarch 20, 2018, 4:30 pmMarch 20, 2018 0 711

B2B Data, Native & Programmatic Advertising, Predictive Marketing, Staff Writers

Amobee Launches Custom Bid Algorithms for Marketers

Custom Bid Algorithms for Marketers Delivers Actionable Audience Insights for Campaign Optimization, Driving Performance Lift Across Verticals Amobee, a leading global

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Sudipto GhoshMarch 8, 2018, 7:46 pmMarch 7, 2018 0 486

Native & Programmatic Advertising

Rubicon Project Now Offers Programmatic Guaranteed Buying Marketplace to Third-Party DSPs

Google’s DoubleClick Bid Manager Integrates with Rubicon Project for Programmatic Guaranteed Buying Rubicon Project, the Global Exchange for Advertising, has

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Sudipto GhoshMarch 7, 2018, 7:39 pmMarch 7, 2018 0 911

Native & Programmatic Advertising

Centro Converges Creative Ad Reporting of Major Digital Channels To Show Holistic Campaign Performance

Centro’s Programmatic Ad System Delivers Digital Media Buying, Workflow, Measurement and Business Intelligence; Additional Release Centralizes Inventory Availability Data from

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MTS Staff WriterMarch 3, 2018, 5:45 pmMarch 3, 2018 0 517

Analytics, Native & Programmatic Advertising

AppNexus Enforces Ads.txt in Broader Push for Industry Transparency

By January 24, 2018, the Date AppNexus Began Enforcing the Policy, over 80% of the Top 1000 Domains Available Within

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PRNewswireMarch 1, 2018, 7:58 pmMarch 1, 2018 0 389

Native & Programmatic Advertising

Visto Multi-Platform Optimization Tool Unveiled to Simplify Cross-Platform Programmatic Ad Campaigns

Next Evolution of Enterprise Ad Hub from Visto Enables Real-Time Reallocation Across Multiple Platforms for Smarter, More Effective Media Buys

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Sudipto GhoshFebruary 26, 2018, 6:50 pmFebruary 27, 2018 0 668

In App Marketing, Mobile Advertising, Native & Programmatic Advertising, Staff Writers

Fyber FairBid Unveiled to Ensure ‘Equality’ in The In-App Header Bidding Market

Fyber FairBid Is First Product Launched Under Fyber’s New Branding, Following the Merging and Sunsetting of Inneractive and Heyzap Brands

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Sudipto GhoshFebruary 21, 2018, 11:06 pmFebruary 21, 2018 0 602

Audience Data, Behavioral Marketing, Mobile Advertising, Native & Programmatic Advertising, Staff Writers

Decoding The State of Programmatic Advertising and Ad Formats in 2018

In Our Latest Predictions Series 2018 Article, We Explore How the AdTech Companies Will Increasingly Seek to Create Value and

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Sudipto GhoshFebruary 19, 2018, 8:00 pmFebruary 20, 2018 0 3459

Brand Safety, Guest Authors, Native & Programmatic Advertising

Five Key Trends for Programmatic Advertising in 2018

If 2017 was the year of debate in digital advertising, 2018 needs to be the year of action. The industry has expressed its strong

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Benoit SkinaziJanuary 22, 2018, 8:00 pmMarch 19, 2018 0 12901

Brand Safety, Native & Programmatic Advertising

A4G Taps Anura for Their Real-Time Ad Fraud Detection

Anura is Available to All Publishers and Advertisers Within The A4G Platforms As A Selectable Ad Fraud Solution A4G has

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MTS Staff WriterDecember 14, 2017, 7:56 pmDecember 14, 2017 0 1408

Native & Programmatic Advertising

AppNexus Launches the AppNexus Programmable Platform, the Industry’s First Programmable DSP

Company Signals Aggressive Buy-Side Push in 2018 AppNexus, the world’s leading independent advertising technology company, announced the launch of the

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PRNewswireNovember 7, 2017, 3:02 amNovember 7, 2017 0 2731

Native & Programmatic Advertising

Sharethrough’s New Integration with Adobe Advertising Cloud to Help Businesses to Leverage High-Impact Native Ad Formats

Adobe Advertising Cloud Clients Will Be Able To Access High-Impact Native Video And Display Ad Placements Across Sharethrough’s Premium Publisher

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Sudipto GhoshOctober 27, 2017, 5:14 pmOctober 30, 2017 0 407

Native & Programmatic Advertising

TabMo Hires Sophie Plenert to Continue Its Expansion in the UK and Support Agency Demand

Sophie Plenert joins programmatic mobile specialist TabMo Customer demand for TabMo’s programmatic mobile advertising technology continues to grow and the

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Sudipto GhoshOctober 18, 2017, 4:01 pmOctober 18, 2017 0 457

Native & Programmatic Advertising

Viant’s Adelphic Launches Programmatic Digital OOH Ad Buying, Extending Cross-Channel Breadth and Capability

Enplay, MDC Media Partners OOH Unit, Signs on As Launch Partner Adelphic, a Viant people-based, self-service platform for cross-channel programmatic advertising,