AdTech Roundup: Top Things in Advertising Technology
Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Zemanta, Clear Ads, Samsung Ads Europe, Patter89, to IAA.
Zemanta Debuts Next Generation of Autopilot
Zemanta, the industry’s leading programmatic native advertising DSP, announced the next generation of Autopilot, the platform’s automation engine. Autopilot optimizes for the most optimal price possible to reach specific goals while hitting marketer’s daily budgets. Early testing…