Mobile Programmatic Advertising Simplifies the Mathematics Behind the Complexity of Advertising on the Web. Useful Insights for Marketers to Grasp …
MediaAlpha Brings Header Bidding Benefits to Publishers Selling Performance Marketing
Open Bidding Empowers These Publishers to Create a Unified, Real-Time Auction Between All Current (And Future) Demand Partners MediaAlpha, a …
Facebook Audience Network Joins Fyber’s FairBid Beta, New In-App Header Bidding Technology
The Partnership Enables Facebook Audience Network to Place Bids in Real-Time and Compete in a Unified Auction Fyber, a leading technology …
How ‘More of the Same’ Threatens the Future of Digital Advertising
Frustration among advertisers has boiled as it relates to the inability and unwillingness of many ad tech players to truly …
Intersection Launches Place Exchange, the First True Programmatic Exchange for Out-Of-Home and Place-Based Media
Place Exchange Offers Agencies and Advertisers the Ability to Fully Unify OOH Media with Other Channels Through Their Existing DSP …
Simplaex Introduces Rivr To Bridge The Programmatic Gap Between Advertisers And Publishers
Rivr Is An AI-solution Purpose-built To Reduce The Complexity Of The Programmatic Ecosystem Simplaex, announced the beta-launch of Rivr, its new …
What Platforms Can Do To Increase Transparency For Publishers
It’s no secret that the ad tech space has become crowded, with the convoluted digital supply chain obstructing publishers’ views …
Interview with Jon Clarke, CEO, Cyance
"B2B marketing needs to close the gap with B2C Marketing. This is happening right now and will accelerate over the …
PeerLogix OTT Data Now Available Through a Leading DSP
PeerLogix Is an Advertising Technology and Data Aggregation Company Providing a Saas Platform Which Helps Determine Consumer Trends PeerLogix Inc, the …
Interview with Ron Jacobson, Co-founder, Rockerbox
"It’s easy to re-engage users who have already shown intent but convincing someone that’s never heard of your brand to …
G2 Crowd’s Spring 2018 Software Report Names Centro as the Best Demand Side Platform
Centro’s Basis is the Highest-Rated Programmatic Ad Platform on G2 Crowd for Second Straight Quarter Centro, a provider of enterprise-class …
AI-Powered Ad Exchange Codewise Appoints John Malatesta as President
The Company Supports Skyrocketing Revenue Growth By Strengthening Its Operational Alignment Around The Customer Codewise, the industry-first provider of AI-powered …
How SSPs and Publishers Can Break the Walled Gardens
An enormous gap divides our industry. On one side are the likes of Google and Facebook, the so-called walled gardens. …
TechBytes with Christopher Childs, Managing Director, UK, TabMo
Christopher Childs Managing Director, UK, TabMo As GDPR approaches, we continue to speak to global marketing technology teams, data vendors, …
TechBytes with Tom Kershaw, Chief Technology Officer, Rubicon Project
Tom Kershaw Chief Technology Officer, Rubicon Project Last month, Rubicon Project announced that it has opened up its exchange to …
TechBytes with Shouvick Mukherjee, Chief Technology Officer, Amobee
Shouvick Mukherjee Chief Technology Officer, Amobee In December 2017, Amobee launched their Inventory Accountability Program to build a strong anti-fraud community. …
Amobee Launches Custom Bid Algorithms for Marketers
Custom Bid Algorithms for Marketers Delivers Actionable Audience Insights for Campaign Optimization, Driving Performance Lift Across Verticals Amobee, a leading global …
Rubicon Project Now Offers Programmatic Guaranteed Buying Marketplace to Third-Party DSPs
Google’s DoubleClick Bid Manager Integrates with Rubicon Project for Programmatic Guaranteed Buying Rubicon Project, the Global Exchange for Advertising, has …
Centro Converges Creative Ad Reporting of Major Digital Channels To Show Holistic Campaign Performance
Centro’s Programmatic Ad System Delivers Digital Media Buying, Workflow, Measurement and Business Intelligence; Additional Release Centralizes Inventory Availability Data from …
AppNexus Enforces Ads.txt in Broader Push for Industry Transparency
By January 24, 2018, the Date AppNexus Began Enforcing the Policy, over 80% of the Top 1000 Domains Available Within …