DSP

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. This article is a must-read to ensure that your brand takes full advantage of it By 2023, it is expected that more than 90% of the industry will use…
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New Fall 2022 Report Also Names the Company a Leader in Cross-Channel Advertising Viant Technology Inc., a leading people-based advertising software company, announced that it has been named a Leader in the G2 Grid Report for Demand…
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An efficient and transparent DSP for buying Connected TV (CTV) Pontiac Intelligence, a modern and transparent programmatic advertising platform, announced the launch of a proprietary Connected TV (CTV) Bidder at the inaugural Pontiac…
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Demand-Side Platform with Built-In Audiences Offers Marketers Unprecedented Ad Targeting Capabilities CIENCE introduces the next generation of account-based marketing (ABM) with the general availability and official worldwide release…
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New API helps retail automotive marketing agencies consolidate metrics into broader client reporting Cognitiondigital.io announced the release of a new analytics API for its Amazon Demand-side platform (DSP), tailored to meet the needs of…
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Partnership bridges the gap between linear and digital campaigns to unlock new value for buyers Yahoo announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy…
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Delta and other home lifestyle category leaders among the first to benefit from the partnership Yahoo and Lowe’s One Roof Media Network announced a partnership to power robust off-site media experiences for Lowe’s diverse roster of brand…
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Optable to Become a Private Operator of Unified ID 2.0, Helping Securely Sync Data Between Advertisers and Publishers  Optable, a software-as-a-service (SaaS) data collaboration platform and clean room solution designed for the…
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Leading Data-Driven Marketing Solutions Provider Brings One of the Largest Collections of Professional and Life-Event Audience Based Data to Marketplace Users Including Streaming Media Advertisers Stirista, the leader in data-driven…
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Silverpush, a leader in AI powered in-video contextual targeting technology, will integrate with IRIS.TV, offering contextually relevant ads on CTV Silverpush, a leading AI powered adtech solutions provider for brands and agencies,…
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New capability makes it easier to integrate ID-free into advertising campaigns Dstillery, a custom audience solutions company, announced today the activation of its ID-free Custom AI solution on any demand-side…
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Sounder Will Provide Automated Brand Safety Technology to Global’s Market Leading Digital Audio Advertising Platform DAX, in the US, Increasing Transparency and Confidence for Podcast Advertisers Sounder, an audio intelligence platform…
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Beyond the shadow of tech giants, several companies are leading the charge toward a cookieless future. Rather than allowing Big Tech to determine the timeline, these companies have acknowledged the benefit of different targeting…
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Viant Technology Inc., a leading people-based advertising software company, today announced that it has been named a Leader in the G2 Grid® Report for Demand Side Platform (DSP), Summer 2022. Products in the Leader quadrant are rated highly…
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Vitaly Pecherskiy, COO and Co-founder at StackAdapt chats about the inception and evolution of StackAdapt while taking us through a few advertising and adtech tips in this conversation: ________ Welcome to this MarTech Series chat,…
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The company’s expanded capabilities and strengths are showcased in its revamped website Moloco, a leader in machine learning (ML) and growth solutions for performance marketers, announced a series of growth and industry leadership…
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Bucksense Uses Deals Marketplace to Boost Direct Deal Capabilities for Publishers and Advertisers Bucksense, an advertising technology company offering a DSP to advertisers and a self-serve platform to publishers, is integrating to the…
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Supply Path Optimization Provides Clear and Transparent Access to Valuable Audiences InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced a direct integration of…
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Yahoo becomes the exclusive omnichannel DSP for accessing DIRECTV Advertising addressable TV inventory DIRECTV Advertising and Yahoo announced a strategic partnership to unlock new value for advertisers across linear TV and digital.…
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Yahoo enables identity solution within AppExchange to enhance addressability, personalization Yahoo announced it has joined the expanded Marketing Cloud Customer Data Platform ecosystem on Salesforce AppExchange, empowering brands to…
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