DSP

Performance DSP utilizes BidSwitch’s SmartSwitch technology to optimize bidstream processing; reduces hardware costs and improves bidding performance for advertisers. BidSwitch, a global provider of programmatic infrastructure and…
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Marketers will use the currency of permission, ASK, to build trust by rewarding consumers for their time and engagement Permission.io, the leading provider of permission-based advertising, today announced the development of their Demand…
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New partnership enables more advertisers to create programmatic digital out of home campaigns at landmark destinations across the U.S. VIOOH, the leading global digital out of home (DOOH) marketplace, announced a new partnership with…
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The Trade Desk is first-to-market omnichannel DSP to support audio out-of-home through partnership with Vistar Media Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), today announced the…
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Hawk Platform (formerly TabMo), the creator of cross-channel demand side platform (DSP) Hawk, has today announced a global partnership with Anzu, the world’s most advanced in-game advertising platform. The deal enables advertisers using…
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-Launch Follows Receipt of Patents Achieving Advertising-System Interoperability Among Broadcasters, Cable Networks, MVPDs and Digital Supply and Demand Side Platforms -Initial Television Participants Include A+E Networks, FOX, Reelz;…
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TrueData is proud to support Unified ID 2.0 within its Digital Identity Resolution Platform, allowing customers to connect unique Unified ID 2's with Mobile Ad IDs, Emails, Household IPs and other digital identifiers. This connection…
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Ramirez brings over 15 years of technical and client service experience to new leadership role Integral Ad Science , a global leader in digital media quality, announced that Jose Ramirez will join the company as SVP, Technical Customer…
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Epom is a leading ad tech company that has designed a family of products for meaningful advertising. Its products focus on creating cost-effective and easy to use solutions for ad serving and ad management. The flagship product in its…
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Demand side platforms (DSPs) are the lynchpin of programmatic media buying, providing an automated and data-driven way for media traders to purchase digital ad space.  As the interface between media buyers and sellers, DSPs act as the first…
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Investment to fuel international expansion and product development across DSP, SSP and SaaS business lines Vistar Media, the leading global provider of programmatic technology for digital out-of-home, today announced a…
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Skillz , the leading mobile games platform bringing fair and fun competition to players worldwide, announced it has entered into an agreement to acquire Aarki, a leading technology-driven marketing platform. The highly complementary…
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The Amazon advertising demand-side platform DSP business, Clear Ads, is bringing its expertise to its podcast show "Highway to Sell." With new episodes every two weeks, the show is focused on helping sellers and e-commerce businesses…
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Bidsopt, a leading programmatic demand-side platform, and the Kochava Collective, the world’s largest independent mobile-first data marketplace, today announced their new partnership. The collaboration will enable marketers and brands…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Zemanta, Clear Ads, Samsung Ads Europe, Patter89, to IAA. Zemanta Debuts Next Generation of…
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Zemanta, the industry's leading programmatic native advertising DSP, announced the next generation of Autopilot, the platform’s automation engine. Autopilot optimizes for the most optimal price possible to reach specific goals while hitting…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Adapex, Adelphic, Crystalead, Catalina, Spaceback, to Doceree. Adelphic Strengthens Identity…
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We’re living in a global paradigm shift, where privacy concerns, coupled with the cookie’s demise, is placing pressure on marketers to deliver more personalised and empathetic campaigns, in brand-safe environments. While this presents many…
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Prodapt, a leading consulting & managed services provider to the digital service provider (DSP) industry, announced that Smita Katariya has been appointed as the head of Salesforce Practice. In this role, Smita will be responsible for…
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Advertising Exchange and Network Partners will Need sellers.json and SupplyChain Object; Centro Integrates with Connatix, ENGINE Media Exchange, IronSource, Mediavine, and Unity Centro, a global provider of advertising technology,…
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