As part of our Predictions Series 2020, we spoke to Charmagne Jacobs, VP/Head of Global Marketing and Partnerships at the …
5 Essential Things to Know Before Bringing Programmatic In-House
Yesterday, you were OK with putting your money into the pockets of ad agencies. You didn’t know how programmatic works, …
3 Reasons Your Programmatic Team Is Losing You Money
Programmatic is more profitable than ever before and yet your programmatic team is most likely losing you money. Let me …
Telaria Is First Video Management Platform to Institute Comprehensive Transparency Initiative
Builds on Platform-Wide Audit and Reinforces Commitment to Accountability and Trust in the Advertising Technology Industry Telaria, the complete software …
Adtech Startup Scibids Opens APAC Headquarters in Singapore
Rahul Vasudev, Former Mediamath APAC Managing Director Heads the APAC Office AI-As-A-Service Company Focused on Media Optimisation Adtech startup Scibids …
MarTech Interview with Paul Dolan, CEO, Varick
"One thing that has remained consistent in AdTech is the need for experts, whether in-house, at an agency or at …
Top 5 Mobile Ad Tech Trends at DMEXCO 2018
The digital economy is evolving at breakneck speed and DMEXCO, which took place in Cologne on September 12 and 13, …
TechBytes with Dorian Kim, VP, Retargeting and Programmatic Operations, AppLift
Dorian Kim VP, Retargeting and Programmatic Operations, AppLift Audience segmentation remains the most challenging aspects of building powerful targeting campaigns. …
Interview with Mike Baker, President and CEO, dataxu
"There are two megatrends that will define the future of the industry: convergent TV and AI. Convergent TV is being …
Interview with Kai Henniges, CEO and Co-Founder, video intelligence
"Marketers shouldn’t expect to be driving immediate sales from video, but expect to raise awareness and educate. Using it to …
Simplifying Mobile Programmatic Advertising
Mobile Programmatic Advertising Simplifies the Mathematics Behind the Complexity of Advertising on the Web. Useful Insights for Marketers to Grasp …
MediaAlpha Brings Header Bidding Benefits to Publishers Selling Performance Marketing
Open Bidding Empowers These Publishers to Create a Unified, Real-Time Auction Between All Current (And Future) Demand Partners MediaAlpha, a …
Facebook Audience Network Joins Fyber’s FairBid Beta, New In-App Header Bidding Technology
The Partnership Enables Facebook Audience Network to Place Bids in Real-Time and Compete in a Unified Auction Fyber, a leading technology …
How ‘More of the Same’ Threatens the Future of Digital Advertising
Frustration among advertisers has boiled as it relates to the inability and unwillingness of many ad tech players to truly …
Intersection Launches Place Exchange, the First True Programmatic Exchange for Out-Of-Home and Place-Based Media
Place Exchange Offers Agencies and Advertisers the Ability to Fully Unify OOH Media with Other Channels Through Their Existing DSP …
Simplaex Introduces Rivr To Bridge The Programmatic Gap Between Advertisers And Publishers
Rivr Is An AI-solution Purpose-built To Reduce The Complexity Of The Programmatic Ecosystem Simplaex, announced the beta-launch of Rivr, its new …
What Platforms Can Do To Increase Transparency For Publishers
It’s no secret that the ad tech space has become crowded, with the convoluted digital supply chain obstructing publishers’ views …
Interview with Jon Clarke, CEO, Cyance
"B2B marketing needs to close the gap with B2C Marketing. This is happening right now and will accelerate over the …
PeerLogix OTT Data Now Available Through a Leading DSP
PeerLogix Is an Advertising Technology and Data Aggregation Company Providing a Saas Platform Which Helps Determine Consumer Trends PeerLogix Inc, the …
Interview with Ron Jacobson, Co-founder, Rockerbox
"It’s easy to re-engage users who have already shown intent but convincing someone that’s never heard of your brand to …