Browsing Tag

SSP/DSP

LiveRamp IdentityLink for RTB Sets New Benchmarks in Programmatic AdTech

This week, the leading provider of identity resolution service and data onboarding, LiveRamp, announced the availability of their IdentityLink for Real-Time Bidding (RTB). With the introduction of the IdentityLink for RTB, the Marketing Technology company could be leveraged to deliver free perpetual access to its scaled, people-based identifier. Here on, DSPs would leverage LiveRamp’s independent omnichannel identity graph to bid on digital advertising inventory. With this announcement, LiveRamp has opened its free access…

OpenX Expands Mobile and Video Product Leadership Team with New Hiring

OpenX Welcomes Senior Hires from Viacom, Hulu, and Adcolony; Demonstrates How Mobile and Video Growth Continues to Surge in Q1 of 2018 Outpacing Overall Industry Growth OpenX, a leading independent advertising technology provider, shared deeper insights into the rapid growth of its mobile and video business today and announced it has appointed a trio of industry veterans in product development and management to support the company’s thriving mobile and video business units. Sophia Chung joined as Vice President of Product…

A Letter To Adtech Vendors: Innovate Or Get Out Of The Way!

Engaging new ad formats are here, and they’re ready to be deployed. However, there’s a bottleneck with regard to improving the overall inventory of the web (and especially mobile) advertising: adtech vendors. Despite the availability of unique creative formats that delight users and engender positive brand experiences, the infrastructure isn’t there to support these ads hitting the marketplace en masse. Or rather, it’s there, but the proliferation of poor creative continues to drown these formats out in the marketplace.…