Author

Daniel Meehan

Daniel Meehan is the CEO and founder of PadSquad, a creative-first mobile advertising stack with a focus on user-controlled, in-line mobile ad formats that foster polite engagement with consumers across a premium publisher marketplace.

Native & Programmatic Advertising

A Letter To Adtech Vendors: Innovate Or Get Out Of The Way!

Daniel Meehan Jun 16, 2017 0

Engaging new ad formats are here, and they’re ready to be deployed. However, there’s a bottleneck with regard to improving the overall inventory of the web (and especially mobile) advertising: adtech vendors. Despite the availability of…
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